CONTENT MARKETING FOR STARTUPS AND PROGRESS TIMELINEWhat is Content Marketing? Where should you be now?Wed 4th Nov

Year 1891 Year 1895 Year 1900 Now…

Year 1891 Year 1895 Year 1900 Now…

Year 1891 Year 1895 Year 1900 Now…

NOW…..

Mostly Known Content Repositories

CONCEPT

CM Marketing provides media-type content that customers want in exchange for permission to market a product or service to them.

CM Tactics

QUICK FACTS

Every day, more than 27

million pieces of

content are shared on the Web!!!

PROCESS

PROCESS

Related BUZZWORDS

Content Discovery Platforms

“Marketing today isn’t about the advertisement, the product, or the service, it’s about the problem that

the customer needs to solve.”

Diane S. Thieke Digital Marketeer

Quickanddirtytips.com

“The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more

likely search engines will be to put more of your website’s pages in

the search index.”Kristi Hines

writer and professional bloggerKissmetrics.com

CHALLENGES

CM for Startups

CM for Startups

So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business

needs and not being low quality??

SEO against the giants!!

CM for Startups

CM for Startups

CM for Startups

Content Calendar

CM for Startups Get people to talk about you (earned media)Example: Industry user reviews (Quora, Reddit…) Know how, when and where to disperse contentExample: have a “persona” for each Social

Medium, create content for several sales stages. Create a content calendar

Hire free-lancers (Fiverr, Elance, Freelancers) Curate content (Buzzsumo, Moz, Alltop) Invest in Content Discovery Platforms

(Outbrain, Taboola, Gravity, MGID)

CM for Startups Keep track of your SEO yourself (Optimizing

company’s URL, using CDN, meta descriptions, blogging)

Always Always use analytics, free or cheap ones, in-house solutions if possible (Google Analytics, SM tools such as Facebook Insights, SimilarWeb..)

Keep track of ROI using qualitative and quantitative metrics (page views, video shares, new email subscriptions, filled-out contact forms..)

AND NOW…..

Where should you be?Week Stage Main QuestionOct 29th and Nov 4th

Startups’ Failure reasonsPerforming Situational AnalysisBeing prepped to meet startup

Why is there a high startup failure rate?What are the main macro-environmental forces of our startup? (e.g. Italian ecosystem for startups, global tech trends…)What info do we need to know from startup founders?

Nov 18th

Collected startup’s main problemsRevisit situational analysis

What sort of help founders asked for?What problems founders suffer from, that they know or don’t know of?Are the macro- environmental forces still the same?

Nov 25th

Brainstorm Business Development Model/ Innovation Patterns (Hypothesis)

What are the main current components of the startup? What are the viable growth strategies?What realistic unconventional/innovative strategies can be applied?

Where should you be?

Dec 2nd Test Business Development Model through Customer Development/Journey planPrepare customer encounters

What is our current Buyer Utility Map?What is our current Customer Development Process?Are the components written earlier realistic?

Dec 9th Collect customer feedbackDesign Startup Marketing Plan

How will we interview customers?What are the urgent and important marketing ideas given current resources? (Online and offline)

Dec 16th

Validate Marketing Plan in FieldPrepare ResultsAggregate and prepare Final Game Plan for client

Given customer reviews, what is our revisited marketing plan? (Content Marketing, SEO, new partnerships, events..)How will we collect all the work done in a simple yet to-the-point presentation to client?