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CONTENT MARKETING HOW TO PROMOTE YOURSELF ONLINE
At The Campfire Union, we combine storytelling with technology to create
positive change in people’s lives.
WHO IS YOUR AUDIENCE?
• Other farmers and related businesses • Organizations that represent farmers • Consumers
Take the time to identify who you are trying to reach.
CREATE A COMMUNITY The people you reach on the web are more than your audience, they are part of your community.
• Let them get to know you • It takes time, so keep going • This lets you stay in touch when
you have important info to share
WHAT DO YOU SAY? Information is great, but getting to know you is even better.
• Photos and short video clips • Products availability • Seasons greetings • Recipes they can make with your food • Time-sensitive info (U-pick openings, etc.) • Workshops, tours, and events • Be human, let them get to know you
WHERE SHOULD YOU SAY IT? Building an online community doesn’t have to be a hassle. Understanding the different platforms can make all the difference. !
!
SMALL FARMS MANITOBA www.smallfarmsmanitoba.com
!
• Central place for Manitobans to find local small farms
• Very targeted audience • Actively promotes for you
SOCIAL NETWORKS !
FACEBOOK www.facebook.com
TWITTER www.twitter.com
• Facebook is the largest social network
• Good for photos, videos, and short text updates
• Twitter more limited, but passionate users
PHOTO SHARING
INSTAGRAM www.instagram.com
• For posting photos and short videos
• Can post to Instagram and will automatically share on Facebook and Twitter for you
• Pinterest also good for recipes
• Both are very visual communities
PINTEREST www.pinterest.com
BLOGGING PLATFORMS
• For posting text, news, photos and videos
• A blog can serve as your whole website
• Tumblr can automatically share on Facebook and Twitter for you
TUMBLR www.tumblr.com
BLOGGER www.blogger.com
WORDPRESS www.wordpress.com
WEBSITES
STORYTELLER www.campfireunion.com
WEEBLY www.weebly.com
SQUARESPACE www.squarespace.com
• A full website gives you the most control over your message
• Can include blog, events, additional pages of info
• Can link to your social media pages and blog
EMAIL NEWSLETTERS
MAIL CHIMP www.mailchimp.com
TINY LETTER www.tinyletter.com
• Email is a list you control, versus social networks who "own" their users
• Good idea to include signup on your website
• Can send longer stories, and the only way to reach people in their inbox
SHARE YOUR STORY! Building a community online is the future of direct marketing.
