Presented By

Mustahid Ali

Puneet Amin

Digvijay Singh Yadav

CM

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THE EVOLUTION OF

CONTENT

MARKETING

6 PILLARS OF CONTENT MARKETING1. CONTEXT:

Provides the basis for branding and message

relevance. It draws prospects in and

engages them

1.Integrates elements of an organization's brand

2.Creates backdrop for conveying your offering's story.

3.Supplies the place where content appears.

2. Channel:Distributes messages

One-to-many, Many-to-many, One-to-one..

3. CONNECTIONS:

1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER

PLATFORMS.

2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS

ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS.

3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR

SHARE INFORMATION.

4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND

COMMUNICATIONS.4. QUALITY:1. Accurate2. In Depth

3. Well Written

6 PILLARS OF CONTENT MARKETING

3. CONNECTIONS:

1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER

PLATFORMS.

2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS

ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS.

3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR

SHARE INFORMATION.

4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND

COMMUNICATIONS.

5. VISSIBILITY:

6. RELEVANCE

Readers should be able to find your content – easily.

6 PILLARS OF CONTENT MARKETING

1. BASED ON AVERAGE ORDER VALUE, WHICH SOURCE OF TRAFFIC IS MORE PROFITABLE:

2. A BRAND'S CONTENT SHOULDN'T ALWAYS BE RELEVANT TO ITS BUYER PERSONAS.

3. WHEN IS THE BEST TIME OF DAY (OR NIGHT) TO SEND AN EMAIL TO YOUR LIST, TO GET THE BEST

RESPONSE?

4. NAME THREE PILLARS OF ONLINE CONTENT MARKETING?

5. KEYWORD RESEARCH TOOLS ALLOW YOU TO SEE WHAT PEOPLE ARE ACTUALLY SEARCHING FOR ON THE

WEB.

QUICK QUIZ

search social

True False

None

True False

Context Channel Connections Relevance