7/30/2019 Contemporary Advertising
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ADVERTISING IS.
"Advertising is the principal reason why thebusiness man has
come to inherit the earth."- James Randolph Adams, quoted in
John
P. Bradley, Leo F. Daniels & Thomas C.
Jones, The International Dictionary of
Thoughts, 1969, Chicago, IL: J. G. Ferguson
Publishing Co., p. 12.
"Advertising is of the very essence ofdemocracy. An election
goes on every minute ofthe business day across the counters
ofhundreds of thousands of stores and shopswhere the customers
state their preferences anddetermine which manufacturer and
whichproduct shall be the leader today, and which
shall lead tomorrow."- Bruce Barton (1955), chairman of
BBDO,
quoted in James B. Simpson, Contemporary
Quotations, 1964, Binghamton, NY: Vail-
Ballou Press, p. 82.
Advertising is the ability to sense, interpret. . .to put the
very heart throbs of a business intotype, paper and ink."- Leo
Burnett, quoted by Joan Kufrin, Leo
Burnett: Star Reacher(1995), Chicago, IL:Leo Burnett Company,
Inc., p. 54.
.. "Advertising may be described as the scienceof arresting the
human intelligence longenough to get money from it."- Stephen
Butler Leacock, quoted in
Michael Jackman, Crowns Book of Political
Quotations, 1982, New York: Crown
Publishing Inc., p. 1.
"Advertising is the greatest art form of thetwentieth century."-
Marshall McLuhan (1976), Canadian
social scientist (quoted in Robert Andrews,
The Routledge Dictionary of Quotations
1987, p. 5, London: Rout/edge & Kegan
Paul).
"Ads are the cave art of the twentieth century."- Marshall
McLuhan, quoted in Robert I.
Fitzhenry, The Fitzhenry & Whiteside Book
of Quotations, 1993, Canada: Fitzhenry &
Whiteside Limited, p. 19.
"The simplest definition of advertising, andone that will
probably meet the test of criticalexamination, is that advertising
is selling inprint."- Daniel Starch, Principles of Advertising,
1923, Chicago, IL: A. W. Shaw Company, p.
5.
"Advertising is selling Twinkles to adults"-Donald R. Vance
"Advertising is legalized lying."- H. G. Wells, quoted In
Michael Jackman,
Crown's Book of Political Quotations, 1982,
New Yolk: Crown Publishing Inc., p. 2.
http://advertising.utexas.edu/research/quotes/Q1OO.html
CONTEMPORARY ADVERTISING ASSIGNMENT 1
"Many a small thing has been made large by the rightkind of
advertising." Mark Twain.
Read the following quotes carefully. Makeyour comments. (One
page)
Give these quotes to a person who is workingin the field of
advertising at least for five
years. Register the comments of the adprofessional. (One page)1.
Advertising is the 'official art' of the advanced
industrial nations of the world. Its primefunction is to provide
information on goods andservices; but it has become more and
moreinvolved in the manipulation of social values andattitudes, and
less concerned with thecommunication of essential information
aboutgoods and services. In this respect it could beargued that
advertising nowadays fulfills a
function traditionally met by art or religion. (Keywords: art,
religion)
2. Advertising operates in the same way as mythsin primitive
societies. Like myth, advertisingreinforces accepted modes of
behaviour and actsas an anxiety-reducing mechanism
resolvingcontradictions in a complex or confusing society.(Key
word: myth)
3. Advertising is a highly organized andprofessional system of
magical inducements andsatisfactions functionally very similar to
magicalsystems in simpler societies but rather strangelyco-existent
with highly developed scientifictechnology. (Key words: magic,
science)
