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2019 AD PRODUCTION SPECIFICATIONS
AD SIZES1/3-page advertisements are available in horizontal, vertical, or square shapes.1/3-Page Vertical ..................................................................................2.25” x 9.75”1/3-Page Horizontal ...................................................................................7” x 3.25”1/3-Page Square .............................................................................4.625” x 4.625”1/2-Page advertisements are available in horizontal shapes only.1/2-Page Horizontal ................................................................................ 7” x 4.875”Full Page............................................................................ (TRIM) 8.375” x 10.875” Add .25” on all sides for bleed; keep live matter .25” from trim on all sides
Radio Ink • 331 SE Mizner Blvd • Boca Raton, FL 33432 • www.radioink.com
Effective 4/1/19
Revised 1/1/18
1/2-Page Horizontal7” x 4.875”
1/3-Page Horizontal7” x 3.25”
1/3-Page Vertical2.25” x 9.75”
1/3-Page Square4.625” x 4.625”
Full Page8.375” x 10.875”
FREQUENCYSize Full page1/2 page1/3 page• Add 15 percent for premium positions or guaranteed positions.
SPECIALTY POSITIONS AND PRICING:French DoorDouble TruckGATEFOLD3 Pages4 Pages5 Pages6 Pages7 Pages8 Pages TIP-INS2-Pages4-Pages
EXECUTIVE OF THE YEAR ENTERCOM CEO DAVID FIELD
HOW TO DEVELOP A LUCRATIVE
RELATIONSHIP WITH CLIENTS
THE IMPORTANCE OF
HAVING A MENTOR
YOU CAN SELL DIGITAL TO LOCAL CLIENTS ...
HERE'S HOW
THE SECRET TO FINDING SUPERSTAR HOSTS
RADIO’S PREMIER MANAGEMENT & MARKETING MAGAZINESM
V o l . X X X I I I , N o . 1 1 • 8 • 2 0 1 8 W W W . R A D I O I N K . C O M
HOW ENTERCOM REELED IN RADIO'S BIG FISH
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RADIO’S PREMIER MANAGEMENT & MARKETING MAGAZINESM
V o l . X X X I I I , N o . 8 6 • 1 8 • 2 0 1 8 W W W . R A D I O I N K . C O M
THE MOST INFLUENTIAL WOMEN IN RADIO
2018 MIW LEGEND:
RITA COSBY
YOU GO, ANGIESALESPEOPLE:
DON'T BE QUITTERS
ATTRACTING THE NEXT
GENERATION OF TALENT
HOW TO GET THE SIGNED AGREEMENT EVERY TIME
WANT TO CLIMB THE PROGRAMMING LADDER? BRING THESE IDEAS TO A
SALES MEETING
THE ALWAYS OUTSPOKEN ANGELICA BALDERAS, ENTRAVISION SACRAMENTO SVP
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RADIO’S PREMIER MANAGEMENT & MARKETING MAGAZINESM
V o l . X X X I I I , N o . 4 3 • 1 9 • 2 0 1 8 W W W . R A D I O I N K . C O M
REACH MEDIA’S RICKEY SMILEY
HILARIOUSLY FUNNY
HOW CHESLEY MADDOX-DORSEY IS SUPERSERVING THE AFRICAN AMERICAN
COMMUNITY
THE PERFECTLY EXECUTED PODCAST:
KIRO/SEATTLE’S RACHEL BELLE
WHAT THE NEW FACEBOOK NEWS FEED
MEANS FOR YOUR STATION
HOW TO GET YOUR SELLERS IN THE ZONE
SPECIAL FEATURE:FANTASTIC FACILITIES
MEET RADIO’S 2018
CLASS OF FUTURE AFRICAN AMERICAN
LEADERS
RI_p01_cover_3-19-18 work file.indd 1 3/7/18 12:56 PM
CONTACT US ABOUT RATES.
CONTACT US ABOUT RATES.
2019 AD PRODUCTION SPECIFICATIONS
Radio Ink • 331 SE Mizner Blvd • Boca Raton, FL 33432 • www.radioink.com
Effective 4/1/19
AD FILE SUBMISSION
DIGITAL FILES• Digital files should be provided in high-resolution PDF format, using Acrobat Distiller 6.0 or similar.• Digital files should be CMYK.• Digital file sizes should be made exactly to the specifications. We cannot be responsible for files that do not adhere to these specs.• Any printing instructions (optional) should be provided in a separate document.
FONTS AND IMAGES• All fonts and images must be embedded.• Any placed images should be at 100% size and 300dpi, CMYK.• Note that we cannot guarantee accurate reproduction on fonts that are not Adobe Postscript fonts. To avoid any font trouble, please outline your fonts.• Color Proofs (Optional, but highly recommended)• Color Proofs should be a high-quality digital proof that meets SWOP standards. Color correctness cannot be guaranteed if color proof is substandard, or no proof is provided.
*For more information on SWOP standards and ac-ceptable proofs, please visit www.swop.org.
COLOR DENSITYTotal 4-color density should not exceed 300%.
MATERIALS REQUIRED (When Radio Ink produces ad for client):• High resolution image – JPG, EPS, or TIFF in CMYK mode, at least 300dpi. Image should be large enough to print at 100% For example: if you have a full page ad, please make sure the image is large enough to fill the page at 100%• Ad copy must be supplied in an editable format (via email or Word doc accepted). Please provide art information - title, size, medium, contact information, or any additional copy• If you have any color specifications, please supply a match print that is a direct output from the supplied digital file.Please note: monitors and printers vary from brand to brand; what you see on your monitor or printout may not be what we see. Supplying the proper match print is required for color accuracy. Color inaccuracies on ads for which a match print is not supplied are the responsibilty of the advertiser.
CMYK COLOR MODE AND DIGITAL IMAGES:If advertiser chooses to submit digital images for use in ad, it is required they be submitted in CMYK color mode, and NOT RGB. Since Radio Ink is printed in
CMYK 4-color mode, all RGB images submittedmust be converted to CMYK color mode for print. In this process, a slight color variance may occur, which is expected and unavoidable. It is recom-mended that you preview your image in CMYK color mode to avoid anymisrepresentation of the image color when printed.
DPI (dots per inch):When designing graphics for printing purposes, images must be 300dpi or higher. This displays more information (or dots) for every square inch of the image you are viewing. The more dots used, the sharper the image. Color printing will look blurry if 72dpi artwork is used. Be sure your images are at 300dpi before submitting your files.
ACCEPTED SOFTWARE:We support the latest versions of the most popular desktop publishing software applications, Adobe Illustrator CS6 and below, Photoshop and below, InDesign CS6 and below, and Adobe Acrobat Pro on MAC compatible platforms. We do not support programs such as MS Wordperfect, PowerPoint, Publisher, Corel, Excel or other non-desktop pub-lishing file types.
AD MATERIAL SUBMISSION:To send your ad materials to Radio Ink, you may use any of the methods listed below:1. ELECTRONIC FILE TRANSFER – FTP SITE:For FTP information please contact: Nicolynn Kuper, Production Director, at 561-767-8562 or [email protected]. EMAIL: Any file under a size of 30mb may be emailed directly to: [email protected]. FILE DELIVERY VIA MAIL OR COURIER SERVICE:We accept ad files saved to DVD or CD mailed with match print to:Radio InkProduction Coordinator331 SE Mizner Blve.Boca Raton, FL 33432
*Disclaimer: 100% color match can not be guaranteed. Every effort will be made to produce acceptable color reproductions; however, limitations of the photographic and 4 color printing process must be considered in advance. Therefore, we cannot guarantee an absolute color match to the original object, nor can we guarantee improvements beyond supplied materials. Although Radio Ink Magazine is printed to the highest specifications available for web offset printing, it is not possible toexactly re-create color or fine detail found in original works of art. Therefore, some slight reduction in reproductive quality is unavoidable and to be expected.
HOW DO MARKET MANAGERS DEAL WITH BIG CHALLENGES? WHY DOUBLE-DIPPING BY SPORTS ORGANIZATIONS IS KILLING BROADCASTERS MEET THE INNOVATORS BEHIND LIVESTREAM EXIT INTERVIEW: RADIO ONE'S LINDA VILARDO
RADIO’S PREMIER MANAGEMENT & MARKETING MAGAZINESM
V o l . X X X I I , N o . 1 4 1 2 • 1 8 • 2 0 1 7 W W W . R A D I O I N K . C O M
A VIEW FROM
THE SKYSKYVIEW PRESIDENT KEN
THIELE & EVP/GM
JEANNE-MARIE CONDO
THE BEST LOCAL SPORTS TALKERS IN AMERICA
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RADIO IS BACK IN THE HOMETHANKS TO ALEXA T H E E X PL O SION OF S M A RT SPE A K ER S , A M A Z ON M USIC , A N D HOW R A DIO IS R I DI NG T H E WAV E .
+ T H E S E C R E T T O F I N D I N G Y O U R N E X T G R E A T M A N A G E R
H O W T O S T E A L B U S I N E S S F R O M Y O U R C O M P E T I T I O N
D O Y O U R E A L L Y K N O W W H A T Y O U R C U S T O M E R S W A N T ?
THEBEST
PROGRAM DIRECTORS IN COUNTRY RADIO
M E E T C O U N T R Y ' S N E W E S T S T A R :
L U K E C O M B S
R A D I O ’ S P R E M I E R M A N A G E M E N T & M A R K E T I N G M A G A Z I N ES M
Vol. XXXIII, No. 2 JANUARY 29, 2018 PUBLISHED BI-WEEKLY WWW.RADIOINK.COM
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LEADERS ROUNDTABLE — EDUCATE YOURSELF
HOW TO BE INFLUENTIAL — IN ANY POSITION
2017 MIW LEGEND:
KAY OLIN
THE MOST INFLUENTIAL
WOMEN IN RADIO
WHY THEY MAKE RADIO STRONGERSUCCESS ADVICE
HOW THEY ACHIEVE
THEIR GOALS
HEATHER COHEN EVP, THE WEISS AGENCY
AGENT EXTRAORDINAIRE
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