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Consumerization of ITMicrosoft in the Enterprise
Consumer Trends Driving IT
Natural interaction
Data explosion Social
computing
Ecosystem of computers
Pervasive displays
Ubiquitous connectivity
Cloud computing
The Changing Role of IT
Microsoft is uniquely able to help you balance user expectations with enterprise requirements.
Security and management
…tools that help IT to protect the
enterprise
Windows-based devices
…that people love to use
Windows Next
We have four pillars to our strategy:
Application development
…tools that simplify and enrich the
developer experience
Productivity
…tools that work like and with popular
consumer services
Windows-Based Devices That People Love to Use…
Range of form factors to meet varying business needs
A look ahead…
“Windows 8”—a re-imagining of Windows:
Will run on new low-power system-on-a-chip architectures including ARM. Will run on Intel and AMD x86
Will include immersive touch experiences, support pen/handwriting capabilities, and allow remote control
Windows will run across a wide variety of devices bringing the ability to securely manage the device, print, USB, etc.
Great for content consumption and content creation
Security and Management Tools That Help IT to Protect the Enterprise
Central, unified management platform
Access control based on the level of trust
A look ahead…
With System Center 2012, manage any mobile device that connects through Exchange ActiveSync, including Windows-, iOS-, Symbian-, and Android-based devices
• Will manage Windows devices best and be best-in-class on other devices
Achieve the same management results as with on-premises solutions at a lower cost
Level of business impact (means of access)
Single, end-to-end security and management platform
Low (Web)
Low (Web)
Medium (VDI/Citrix)
Medium (VDI/Citrix)
High (DirectAccess,
enterprise VPN)
High (DirectAccess,
enterprise VPN)
ManagedManaged
UnmanagedUnmanaged
ProductivityTools That Work Like and With Popular Consumer Technology
Best productivity experience—anywhere
Integrated social tools and applications
A look ahead…
Connected productivity:
Complete Microsoft Office experience with services integration
Includes Lync voice, mobile, and Mac client support
Privacy practices that support global standards
Integration with external social networks
Productivity will be best on Windows
And best-in-class on other devices
Internal social computing tools Presence & IM
Voice & video
Online meetings
Social networking
Application DevelopmentTools That Simplify and Enrich the Developer Experience
A look ahead…
New kinds of experiences with native capabilities in “Windows 8” using the power of HTML5:
Fast, fluid, and dynamic applications
Full-screen and touch-centric user experience
New user interface designed to work seamlessly with a diversity of devices and form factors
One development environment for all devices
Ability to enhance and extend apps with the cloud
Unified application development Consistent, connected experiences across the PC, mobile devices, and
browser
Why Microsoft?
Natural interaction
Data explosion Social
computing
Ecosystem of computers
Pervasive displays
Ubiquitous connectivity
Cloud computing
Microsoft is embracing the consumerization of IT.
the only vendor to span devices, traditional
software, and cloud services…
We have broad and deep experience in enterprise and consumer market segments
…and bring you Security and Management and a
Unified Application Development environment.