CONSUMER PSYCHOLOGY PROF. NAVEEN KASHYAP Department of Humanities and Social Sciences IIT Guwahati INTENDED AUDIENCE : Anyone can learn COURSE OUTLINE : Human beings have basic needs that they fulﬁll by making transactions i n the m arket.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market. ABOUT INSTRUCTOR : Prof. Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG for the past 10 years. COURSE PLAN : Week 1: Introduction to Consumer Psychology Week 2: Overview of foundation of consumer behavior. Week 3 : Consumer Decision Making Week 4 : Purchase process and consumption; Consumer learning and brand loyalty Week 5 : Low involvement decision making; Situational influences. Week 6 : The Individual Consumer; Consumer perceptions; Consumer information processing and acquisition Week 7 : Attitudes; Attitude reinforcement and change Week 8 : Marketing Communications. TYPE OF COURSE COURSE DURATION EXAM DATE Rerun | Elective | UG 8 weeks (20 Jul’20 - 11 Sep’20) 27 Sep 2020 : : :

CONSUMER PSYCHOLOGY - Nptel · CONSUMER PSYCHOLOGY PROF. NAVEEN KASHYAP Department of Humanities and Social Sciences IIT Guwahati INTENDED AUDIENCE : Anyone can learn COURSE OUTLINE

Download PDF Report

Upload
others
View
5
Download
0

Embed Size (px)

Citation preview

CONSUMER PSYCHOLOGY

PROF. NAVEEN KASHYAPDepartment of Humanities and Social SciencesIIT Guwahati

INTENDED AUDIENCE : Anyone can learn

COURSE OUTLINE :Human beings have basic needs that they ful�ll by making transactions i n the m arket.Transactions mostly i n the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

ABOUT INSTRUCTOR :Prof. Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG for the past 10 years.

COURSE PLAN :

Week 1: Introduction to Consumer Psychology

Week 2: Overview of foundation of consumer behavior.

Week 3 : Consumer Decision Making

Week 4 : Purchase process and consumption; Consumer learning and brand loyalty

Week 5 : Low involvement decision making; Situational influences.

Week 6 : The Individual Consumer; Consumer perceptions; Consumer information processing and acquisition

Week 7 : Attitudes; Attitude reinforcement and change

Week 8 : Marketing Communications.

TYPE OF COURSECOURSE DURATIONEXAM DATE

Rerun | Elective | UG8 weeks (20 Jul’20 - 11 Sep’20) 27 Sep 2020

:::