Consumer Perception Towards Loan

8/6/2019 Consumer Perception Towards Loan

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CUSTOMERS

PERCEPTIONTOWARDS THE LOAN

PRODUCTAT

Magma Fincorp Limited.Project Guide- Deepak Pore

Project By- Sopan Kamble


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Magma Fincorp Limited (formerly Magma Leasing Limited) was incorporated

in 1988 and commenced operations in 1989. To strengthen their business,

the company merged with Arm Group Enterprises in 1992. Magma hasemerged one of India's largest financial services companies during the

past five years.

In early 2007, to strengthen their services even more, Shrachi Infrastructure

Finance Limited (SIFL), a non-banking retail financing company, has

merged with Magma to create a new financial services powerhouse:Magma Shrachi Finance Limited on August 2008, they renamed

themselves as Magma Fincorp.

They have headquartered in Kolkata (India), and registered with the Reserve

Bank of India. They are represented by a qualified team of over 5150

Magmaites.


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Magma network

Today, Magma serves 21 states through 172 offices. Each branch to an area of

125 km radius - translating into a wider reach and better penetration.

Magma Product

Commercial Vehicle Finance

Construction Equipment Finance

Suvidha Loans (Refinance)

Tractor Finance

SME Loans


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To find out the customer

awareness on booming Loan

Product market and to find

out the using patterns of the

people.

First and foremost objective

is to find out the reasons for

using of Loan Product from

Magma Fincorp Limited.

To build the relation ship with

the customers and to follow

up them, make sure that they

are satisfied with the product.

To find out the services that

other bank given to their

customer


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Consumer awareness about

loan Product scheme and its

benefit.

Consumer perception

towards loan Product.

Aware the magma ltd about

the customer problems,

especially in case of

automobile sector.

SCOPE


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DATA COLLECTION

Primary data: Data observed or collected directly from first-hand experience

is called primary data. They are most original data in character and have

not undergone any sort of statistical treatment.The researcher has collected primary data through Questionnaires.

Secondary data: The secondary data are the second hand information which

are already collected by some one (organization) for some purpose and

are available for the present study. The secondary data are not pure incharacter and have undergone some treatment at least once.

The researcher has collected secondary data from company website.


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RESEARCH METHODOLOGY

Systematic investigative process employed to increase or revise current

knowledge by discovering new facts.

- Business Dictionary

Descriptive Research : Descriptive research, also known as statistical research,

describes data and characteristics about the population or phenomenon

being studied.


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Sample Size:

Sample of 80 people was taken into study, and

their data was collected

Sampling Technique

To study the Project, a Simple Random Samplingtechnique is used.


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LIMITATIONS

Data provided by company was not adequate.

Collecting information during working hours was very difficult.

The analysis would vary with different perceptions of different people.


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Documents

Consumer Perception Towards Loan