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ContentsVolume 1 | Issue 9 | Rs. 50 | May 2011 | www.consumerinfoline.com

Channel World | 6-8-10

In the news | 32-33-34

Product Launch | 26-27-28

Publisher: Sunil Kumar SinghEditor: Sunil Kumar SinghBrand Manager: Ashutosh SinghAssociate Editor: Suman SinghSr. Correspondent: Nikita Sharma Correspondent: Amit SinhaVisualizer: Manish Ghosh Design: Sagar Kumar

Staff: Bangalore: Nikhil Thakur Mumbai: Ranjan NaikKolkata: Madulika Banerji

Marketing: Sr. Marketing Manager: Agni ChoudhuryAsst. Marketing Manager: Nikhil Sharma

For advertisement, feedback and other queries, write to [email protected]

For subscription contact at: 01165575723

Printed, Published and owned by Sunil Kumar Singh

Phone: 01165575723

Place of Publication: F-33, 2nd Floor, Katwaria Sarai, New Delhi-110016

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All rights reserved. Reproduction or translation in any language in whole or in part without permission is prohibited. All disputes are subject to exclusive jurisdiction of competent courts and forums in Delhi or New Delhi.

23

Inbox | 12 WD’s Channel Partners Are Well-Positioned To Reap

Significant BenefitsChannel buzz | 14 Channel Partners Are Key Growth Component for

EmersonBusiness Strategy | 18 N computing Takes Leadership Position In Desktop

VirtualizationComputing Strategy | 22 Cloud Computing’s toughest obstacle!Business Focus | 23 Zebronics Strength lies in InnovationCloud Computing | 24 Iomega Personal Cloud Technology Offers Great

Flexibility To UsersComputing Strategy | 29 Facts About Server VirtualizationBusiness Focus | 30 Telit Is Well Prepared To Accelerate The Growth In

M2M Market

Mobility Zone | 35-36-37

Product of the month | 38


Dear FriendsIn the first quarter of 2011, worldwide server shipments grew

8.5 percent year-on-year, while revenue increased 17.3 percent, according to Gartner.

x86 servers forged ahead and grew 8.6 percent in units for the year and 17.5 percent in revenue. RISC/Itanium Unix servers finally exited their slump and grew 5.2 percent in shipments and 20.7 percent in vendor revenue, compared with the same quarter last year. The “other” CPU category, which is primarily mainframes, showed a growth in vendor revenue of 19.6 percent.

From the regional standpoint, Eastern Europe grew the most significantly in shipments with a 21.1 percent increase. Eastern Europe also posted the highest vendor revenue growth at 36.0 percent for the period.

All the top five global vendors except Fujitsu had revenue increases for the first quarter of 2011. HP was the market leader, based on worldwide server revenue. The company posted just over $3.8 billion in worldwide server vendor revenue for a total share of 30.2 percent for the first quarter of 2011. This share was down 1.2 percent year-on-year.

In server shipments, HP remained the worldwide leader in the first quarter of 2011 with a year-on-year shipment increase of 2.3 percent for the quarter. HP’s worldwide server shipment share was 29.8 percent, representing a 1.8 percent drop in share from the same quarter in 2010.

Of the top five vendors in server shipments worldwide, HP and IBM posted year-on-year increases in units for the first quarter.

In terms of server form factors, x86 blade servers rose 6.1 percent in shipments and 24.6 percent in revenue for the quarter, to produce the highest revenue growth by form factor. The rack-optimized form factor had the highest shipment growth at 11.2 percent and climbed 19.6 percent in revenue for the first quarter.

Sunil Kumar SinghEditor

May / 2011 Editor’S Letter

HP Networking Achieves Security Certification From Government

HP has announced that HP Networking has received the Evaluation Assurance Level 2 (EAL 2) Common Criteria (CC) certification for HP Routers. This is the first time the Department of Information Technology, Government of India has issued this certification and provides the appropriate level of security assurance.

Each day, organisations are faced with numerous security threats, from both internal and external environments. To protect themselves and stay ahead of these threats, organisations need to put in place the latest and most sophisticated security solutions to protect data in critical infrastructure.

“As organisations and government departments increasingly opt to computerize and automate their operations, there is a dependency on IT to foster collaboration and deliver efficiency. Data protection and integrity is of paramount importance in this environment’, said Neelam Dhawan, Managing Director, HP India. “The EAL 2 certification is added recognition of the security, robustness and reliability of HP’s offerings and a reflection of HP’s ability to evolve our offerings to meet next generation threats.”

The CC security framework is an international standard (ISO/IEC 15408) for ensuring that IT/networking products conform to stringent security requirements. It is considered a prerequisite in many government procurement requirements in India and abroad. HP Networking received the certification under the Indian common criteria certification scheme, which is the national scheme and covers the HP MSR-SR series of routers. This is the first certificate that has been issued by Standardization Testing and Quality Certification (STQC- http://www.stqc.nic.in/), which is a part of Department of Information Technology, Government of India.

“Over the past decade, there has been large proliferation of IT in every sector of society, including business and Government. With information explosion, the industry is facing a challenging task to manage, store and prevent vulnerable information from cyber attacks from across the organization”, said Hon. Shri. Kapil Sibal, Union Cabinet Minister, Communications & Information Technology, Government of India.

HP Networking, a component of the HP Converged Infrastructure, provides enterprises with a complete networking portfolio that includes consulting and management services, operations software and hardware. The portfolio spans from data centre networking, enterprise routing, security, LAN switching, branch office and mobility. Through its TippingPoint acquisition, HP Networking provides a complete set of security solutions that address today’s sophisticated security threats.

HP Converged Infrastructure is key to an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.


D-Link Partners Unwind & Enjoy In Style To celebrate the astounding success of DPL II, D-Link, the

end-to-end computer networking solutions provider for consumer and business, takes its partners for a 3 Nights/ 4 Days luxury trip to Uzbekistan. ‘D-Link Premier League’ also known as DPL is a highly appreciated & widely popular channel incentive program that allows partners to achieve their business target & win some amazing rewards.

D-Link had rolled out DPL II, an exclusive 3 months nation-wide sale promotional program last year in Oct 2010 & had received overwhelming response from SI’s/ VAR’s across the country. Over 53 partners all across India had qualified for this trip. And over all 76 pax flew to Uzbekistan – The most beautiful country in Central Asia, on 23rd May 2011, to rejoice the success of DPL II.

Another feather in cap for Rashi Peripherals

Rashi Peripherals has been awarded as the ‘Partner for the Year 2010 -11 – INDIA” by Plantronics India, at a recently held function at Goa.

The “Partner for the Year 2010 -11 – INDIA” was presented by Mr. Bobby Joseph, Country Manager, Plantronics - India to Mr. Navin Mishra, Product Manager – Plantronics, Rashi Peripherals.

Handing over the award, Mr. Bobby Joseph, Country Manager,

Plantronics India, said, “Retail has been an integral part of Plantronics overall strategy and Rashi has complemented by being an effective partner investing their resources in achieving 100% growth over previous year. We look forward to their continuing the same momentum in the years to come.”

Rashi Peripherals was selected as the Best partner amongst the top eight Plantronics distributors in India, Sri Lanka & Pakistan on the basis of YOY business, channel marketing strategy, prompt payment and business consistency.

Neoteric announces Program for Partners neoteric announces “Trend Micro BEAT the HEAT” Quarterly

incentive program for its Channel partners. It’s a Point based program wherein Trend Micro Products has been assigned points and the channel partners have to accumulate the points. The program is targeted towards to Tier 2 (Crusaders) set of partners and would be valid on purchases made from Authorised Sub-distributors (Titans) as well as neoteric. At the end of the Quarter

basis the amount of points accumulated by the partner, the partner can redeem those points against cool gifts that are on offer for each slab. The program is an extension of “Be the Invincible” the loyalty program that was launched in January.

As per the earlier program, this program will also be run thru be the invincible partner portal at www.neotericpartners.co.in. Partners can log on to the portal and start tracking their progress.

GIGABYTE holds Annual Conference Gigabyte held its Annual Conference for partners, in Mumbai,

New Delhi and Kolkata recently. The conference was attended by over 400 partners, who got an opportunity to interact with GIGABYTE’s top management team that included Tim Handley, Deputy Director – Motherboard Marketing; Alan Chen, Deputy Divisional Director – Asia Sales Division; Alva Liu, Account Manager – Asia Pacific, as well as Sunil Grewal, Sales Head – India.

The conference broadly focused on sharing with partners

GIGABYTE’s latest motherboard technologies, overview of upcoming products, and new sales & marketing strategy. It was also used as an apt platform to acknowledge and reward partners, who had contributed outstandingly to the success of the GIGBAYTE motherboard business in the past year.

During his elaborate presentation on GIGABYTE’s innovative motherboard technologies, Tim Handley updated the attendees on the company’s newest quality and feature enhancement initiatives, such as Intel Smart Response Technology that caches frequently-used applications to improve system performance and responsiveness; LucidLogix Virtu GPU Virtualization technology; Driver MOSFETs, enabling optimum power delivery and more stable voltage; and TouchBIOS, the first of its kind icon-based navigation on-screen touch-based feature for controlling and modifying BIOS settings.

CHANNEL World



CHANNEL World

ASUS and NVIDIA organize Channel Seminars across 6 cities

ASUS and NVIDIA jointly held channel seminars between 16th May 2011 to 24th May 2011 for their partners across 6 cities. The cities comprised of Delhi, Lucknow, Chandigarh, Kolkata, Ahmedabad and Bangalore. The training program was organized in order to educate and inform channel partners about their upcoming products and technologies.

NVIDIA educated the partners on the technologies incorporated in their latest GPUs featured in ASUS graphics cards. Some of the latest ASUS graphics card models available with NVIDIA GPUs are ENGTX590/3DIS/3GD5, ENGTX560 Ti DCII/2DI/1GD5 and ENGTX550 Ti DC/DIS/1GD5 - which also recently got an award by a leading IT magazine. They also explained various techniques

to optimize PC performance with their GPUs. Partners were given details on latest ASUS’ innovations

incorporated into their graphics cards like Voltage Tweak, Super Alloy Power, DirectCU and DirectCU II. ASUS DirectCU architecture uses copper heat pipes in direct contact with the GPU to speed up heat dissipation for over 20% cooler performance, DirectCU II takes cooling further with twin 100mm fans for 600% airflow.

MMD Holds All India Premium Channel Partners Meet

MMD, the leading technology company and brand license holder for Philips Monitors, has announced the successful completion of its “All India Premium Channel Partner Meet” that was held from April 27 2011 to May 2, 2011. The channel meet was aimed at launching MMD’s operations in India covering key partners and markets in the North (New Delhi), South (Chennai), East (Kokata) and West (Mumbai).

The channel partners meet was aimed at announcing the starting of MMD India operations for marketing and sales of Philips LCD & LED monitors in the key markets. The event also aimed at strengthening the relationship with its partners in these cities.

Speaking on the occasion, Mr. Gautam Ghosh, Country Director, MMD India said, “This initiative reaches out to our channel partners in metro cities. The programme was aimed at educating and informing our potential partners about Philips monitors so that we can jointly exploit more avenues and take MMD to the next level of growth. We also hope to have tie-ups with more retailers and expand our base in these cities”.

Attended by around 350 partners, event also showcased the launch of Philips Blade – possibly the slimmest monitor in India, along with Philips new range of monitors. Moreover, product demonstration and other initiatives such as pre-sales and post sales support like toll free number and free SMS, was also announced.

Intel Enhances 2011 Channel Membership Program

Intel has shared details of its 2011 channels membership program at its annual Asia Pacific channel customer conference, the most important partner event for the company in the region. The Intel Technology Provider Program is intended to assist its partners for sustained success amidst the changing realities of today’s IT business environment, in the real world and online, and in the different economies of Asia. The program will now extend to partners that not only build systems but also those which resell Intel technology-based systems and solutions, supporting their product development, technical support and sales efforts.

Intel executives also outlined the company’s focus areas for 2011 and discussed new product opportunities to ignite growth for channel partners, including tablets, new form factors for netbooks and laptops, and embedded technologies such as digital signage and point-of-sales systems. The Intel Technology Provider program retains the most successful elements of earlier channel programs and adds support and recognition for business models which feature Intel-based systems from a range of manufacturers, other Intel-based hardware such as digital signage and point-of-sales systems, and a variety of fulfillment models including online and traditional storefront.

WatchGuard awards iValue iValue InfoSolutions, the youngest & fastest growing Value

Added Distributor (VAD) for 2009 & 2010, has been awarded ‘Distributor with most growth across APAC’ at a glittering ceremony recently held at Kota Kinabalu Islands, Malaysia.

WatchGuard India business grew at 85% during 2010 over 2009 and they have also been growing sequentially for the last five quarters, which shows c o n s i s t e n t growth trends well above market growth rates. With dedicated team for customer & channel business development, iValue becomes fastest growing VAD for WatchGuard. iValue’s WatchGuard business grew at 476% in 2010 and contributed to more than 60% of WatchGuard’s India business, thus helping WatchGuard enhance its market share in India’s UTM segment.

WatchGuard hosted a glittering APAC level event attended by over 80+ executives from 30+ VAD’s from 10+ countries recently at Malaysia. iValue was also awarded ‘Best VAD for 2010’ by WatchGuard during a channel event organized by WatchGuard in February, 2011 at New Delhi.



CHANNEL World

WatchGuard Organizes Channel Partner Meet

To further expand its channel reach in India, WatchGuard Technologies in association with its Mumbai-based National Distributor RoundRobin Tech Services Pvt. Ltd, organized a Channel Partner Meet on 20th May 2011 at Hotel Sahara Star in Mumbai. In addition to its existing channel partners, more than 30 new partners from important west Indian markets like Mumbai, Pune and Ahmedabad, participated in the event. The Mumbai channel partner meet will be followed by another partner meet in Chennai on 27th May, 2011.

The event witnessed WatchGuard’s award-winning range of XTM/XCS security solutions and the latest enhancements that included Reputation Enabled Defense, a cloud based security service, Fireware XTM 11.4.1 featuring many new and innovative functionalities including the Application Control. During the event WatchGuard also unveiled its most powerful security appliance XTM 2050 next generation firewall (NGFW) with 20 Gbps throughout that provides enterprise-class security for large enterprises and data centers that require high-performance firewall. The presentation also covered the USPs of the products, the roadmap and the go to market strategy to engage more and more potential partners across the country and to help them leveraging the latest technological developments at WatchGuard. Last year, WatchGuard India witnessed tremendous growth and this year the company is also expecting the same trend to continue.

WatchGuard’s strategy revolves around empowering and enabling its channel partners to succeed. This particular program is intended to train, update, support its channel partners for sustained growth, while helping them capture new opportunities.

MSI boosts Notebook service MSI has recently introduced a new customer service program

- ‘Service 123’ for its Notebooks. The new offering from MSI is aimed at providing an immediate and hassle-free service to MSI consumers.

‘Service 123’ implies Repair for notebook service query within 1 hour (except for repairs which requires major parts to be replaced), 2yrs of product warranty and 3 working days TAT

time. This new program is applicable only on MSI Notebooks over

and above the present warranty policy in India. Products Warranty Normal RMA D O A

CID / OWCService by TAT (Working days) ASP - (Credit Note /

New Replace to Disty after Verification) ASPNotebook 2 years (1 year only on U Series Net book)

1~3 Days 7 Days from End Customer Buy Offer repair if customer agree on chargeable basis.

Present MSI India Warranty Policy Currently, Service 123 has commenced in New Delhi

for G Series and would add up Cochin, Chennai, Bangalore, Secunderabad, Mumbai & Kolkata from next month onwards (w.e.f. june 1st). However, the company plans to roll out the same program in the above mentioned cities for their F series notebooks start from May 2011.

Depending on the consumer response, MSI will further plan to add more models & more cities to this service.

Belkin Appoints ExeLAN as Regional Distributor for Structured Cabling

Belkin has announced the appointment of ExeLAN Technologies as regional distributor for its structured cabling business. An established distributor and integrator of networking products and solutions, ExeLAN will drive Belkin growth plans for its structured cabling business across India.

Belkin offers a range of structured cabling solutions including keystone Jacks, Faceplates, Patch Panels, CAT6a standard cables and cable management tools and accessories to customers in India. Belkin CAT6a end-to-end solutions are ETL-verified to pass all TIA/ETL-568-B.2-10 requirements, including alien crosstalk, return loss, insertion loss, propagation delay, and delay skew, in both channel and permanent link configurations.

Global Infonet to Distribute WD’s External Products Range

WD has expanded its distribution agreement with Global Infonet in India to include WD’s range of external storage and home entertainment products. This is in addition to WD’s existing relationship with Global Infonet which has a network of over 5,800 channel partners in the country for WD’s internal drives.

Global Infonet is India’s leading IT distributor, focused on distribution of PC systems, peripherals, IT components and home entertainment products for consumers. With this expanded relationship, WD plans to tap Global Infonet’s network in a phased manner to enter new regions and provide access to its range of external storage and home entertainment devices to customers in smaller markets.

“This expanded relationship with Global Infonet will help WD address the growing demand for its external storage products in smaller markets, and also introduce home networking and entertainment devices to customers in these markets. WD and Global Infonet have built a successful and strong relationship as partners over the past two years, and Global Infonet is well placed to take WD’s latest products to new markets,” said Mr. Khalid Wani, WD’s sales director branded products - India, Middle East & Africa.



Inbox

WD’s Channel Partners Are Well-Positioned To Reap Significant Benefits

Sushil BandiCountry ManagerIndian Sub-continent, Western Digital

How was the last year from the per-spective of technology innovations?

We have witnessed certain trends in technology that point towards direction that storage peripherals will now take. To begin with, faster interfaces such as USB 3.0 and FireWire became immensely popular. SATA III desktop drives have been introduced in anticipation of a prevalent 6Gb/s ecosystem by mid 2011. While certain drives in our external and portable ranges have had USB 3.0 and FireWire 800 for some time, we also became the first vendor to upgrade our entire desktop range to 6Gb/s. The increase in capacity has clearly kept up with the surge in content; evolved interfaces will now ensure faster processing & transfers, and compatibility for newer features. Further, form factors have continued to shrink – WD introduced the world’s highest capacity 3 TB in a 3.5”desktop drive and 750 GB in a 2.5” notebook drive – and performance has reached new highs – WD’s VelociRaptor 600 GB became the first 10,000 RPM SATA drive. The most interesting development however has been the growing prevalence of HD and networking in homes, indicating a pervasive convergence of storage and entertainment. WD has created a new segment altogether by introducing the WD TV Live Hub media center, that will give Indian households their first experience of a ‘connected home.’What kind of technology trends do you foresee?

Convergence and the never-ending surge in digital technologies will drive the growth of the storage peripherals market. We plan to ride on, or more appropriately, drive the wave of personal digital content and enterprise content. The continued exponential growth of digital content combined with convergence of storage and entertainment technologies will shape vendors’ plans for the year ahead. The ability to create, store, and share personal digital content and enterprise content in a secure manner will gain prominence. Networking and remote access will become simpler and more affordable, and coupled with the huge surge in the smart phone market; consumers will reap benefits of a synergy of ‘access.’ What kind of direction do you want to

give to the channel partners?The right strategy for vendors would be to

plan their business with the most consistent vendor. Clearly, considering the direction in which the storage peripherals segment is headed, partners will have the opportunity to cater to a much larger consumer base than ever before. Additionally, extended product portfolios will demand that partners try their best to push up volumes by focusing on a consistent vendor, as opposed to best-selling product categories. Which are the technology and skill sets the partners should ideally invest in?

Improved skills-sets and technical know-how can yield significant benefits for channel partners this year. For instance, consider the evolving ecosystem of PC components: it demands a certain amount of awareness on up-gradation and compatibility to sell a 3 TB or a SATA III drive to first-time users. Similar is the case with a wide range of home entertainment & networking devices. In times of consolidation, partners can differentiate themselves from the competition through such value-addition. Do they need to be vertical focussed or how should they approach the mar-ket?

The channel is well-positioned to reap significant benefits from the evolving go-to-market strategies of leading vendors. Currently, vendors are undertaking a consolidation of their channel base as they hit the market with extended and diversified product portfolios. There is a clear opportunity for partners who step up to cater to the huge demand with a sensitively-priced basket of storage devices for all needs. Congruently, vendors will prefer to work with fewer national distributors, thereby

ensuring that partners push the brand and its extensive portfolio. Predictably, this will result in them operating at lower margins, but will push volumes up significantly. The right strategy for partners, therefore, will to plan their business with the best and most consistent vendor.From your perspective, how are you addressing the market?

We are focusing on B & C class cities, and our efforts are primarily in the direction of expanding the channel base and providing fast & effective after-sales service. Apart from expanding our reach and distribution, WD is also trying to engage with consumers in these markets to increase awareness on storage technology and products. We organize road shows at regular intervals in B & C class cities, and they have turned out to be a very beneficial exercise in terms of consumer engagement.

Western Digital will continue to enhance its product portfolio through technological innovations, and strengthen its presence in organized retail over the next few quarters as consumers will want to buy these products in the right ambience. What will be your core focus areas? Where would you invest?

‘Connected Homes’ will be our focus. Though WD TV Live and WD TV Live Hub introduced this concept to the Indian living room, we have a slew of devices lined up for launch in the next few months that will make home networking easy and affordable. AV drives will also be a key focus segment, as storage is becoming as essential feature of more & more personal and enterprise devices. In short, Western Digital will attempt to continue to stay ahead of the technology curve by bridging the gap between personal and professional content creation, storage, and sharing. l



CHANNEL buzz

Emerson Network Power has proactively taken care of its partners’ priorities and business needs, in a manner

that is most beneficial to their long-term growth and profitability. In the past one year, Emerson has reached out to the partners across the country and gauge how they are placed in an increasingly competitive market and ever-evolving technology ecosystem.

It was the year 2010, when the company launched its partner portal that has received heartening feedback from the channel. As it happens to be a 24x7 nexus for the partners with Emerson, the portal has built-in features that allow them to track & record promotional schemes, benefits accrued, and annual targets. It also attempts to help them promote their business within their own circle of potential customers. Emerson Network has received overwhelming response from the partners in its initial phase and the company have plans in the pipeline to extend its capabilities to partner training. Speaking on this, front Mr. Ankesh Kumar, Director – Channel Products & Marketing, Emerson Network Power, says, “We conducted a 12-city road show to support product launch for MT+, ITON BX and ITA series among channel ecosystem. Additionally, we have upgraded the partner portal and introduced unique features like scheme disbursement tracking tool, uploading sales data online etc. Around the close of this year, we introduced a new initiative, a unique proposition of editable eDMs for our partners that can be accessed from the portal. A partner simply has

to download one and edit it as per his advertising message. We hope the partners have found these tools useful.”

Emerson has been bringing more partners in the fold especially in tier 3, tier 4 cities. To complement a wider range of products and its ‘solutions’ approach, the company is also looking to appoint Vertical Business Partners who will drive its business in targeted verticals, and spearhead foray into emerging ones. Emerson would also like its partners to engage in more product categories such as racks, cooling solutions, Optimize IT, and infrastructure management solutions. Emerson continues to add value to its partners by opening up vistas for partners to participate in its other brands/products/solutions which are acquired by Emerson. Likes of Knurr Rack solutions, Avocent KVMs, PDUs and other IT suits available for the Infrastructure Management and high end Aperture for data center Infra Management. Recently acquired Chloride also gets Emerson’s foot in the door for Industrial UPS space and partners can hugely benefit from this acquisitions.

Products / Solutions And Services

As SME are opening huge business opportunities for vendors, Emerson considers SME sector as one of its key focus areas. To enable smaller enterprises optimize their energy expenditure and maximize returns from mission-critical infrastructure, Emerson Network Power has introduced an entire range of power, enclosure and cooling solutions tailored

to SMEs needs. These solutions are based on Emerson’s Adaptive Architecture that allows small enterprises to upgrade their infrastructure as business grows, while incurring the minimum possible cost. It lends the benefits of flexibility, scalability and lowest Total Cost of Ownership, thereby optimizing their operational expenses and maximizing returns in due course.

Speaking on this front, Mr. Ankesh Kumar says, “SMEs intend to get the most out of each buck they spend on IT infrastructure. This represents a very new scenario for channel partners, wherein to stay relevant, they have to differentiate themselves. The wider range of products has helped the partners up-sell i.e. offer customized solutions that satisfy a particular customer’s specific needs can earn bigger profits, repeat business and better prospects for growth.”

OptimizeIT – a modular rack based ready-made IT infrastructure which eliminates the requirement of server rooms in SME setup. It houses racks, power backup, power management, cooling, monitoring and other IT equipments. The approach is to suit the scale and requirements of SMEs. The solution is ideal for small and mid-market customers, especially retail chains and bank branches.

InPulse enterprise inverter – marks Emerson;s foray into the enterprise inverter segment. InPulse is a 30kVA industrial back-up solution that offers an alternative to cumbersome and noisy diesel generators sets that industries use for high-capacity power back-up.

Liebert CRV precision air conditioner



Mr. Ankesh KumarDirector – Channel Products & Marketing

Emerson Network Power

– a multi-option cooling solution that offers temperature and humidity control. It installs within a row of data center equipment racks, providing cooling close to the server heat source for the most efficient and effective operation.

Liebert GXT-MT+ 1,2,3 kVA online UPS system – highly reliable online double conversion UPS with extended runtime capabilities and intelligent monitoring and network management functions. The product is available in a compact tower configuration and can be easily deployed in an office or light industrial application

Aperture Vista – a comprehensive data center infrastructure resource management system that gives IT managers an unprecedented level of control over physical assets such as space, power and cooling as well as the configuration management complexities that threaten the viability of today’s data centers.

Channel StrategyTo help channel partners evolve

as consultants who can independently advise SMEs on the right solutions for their physical infrastructure, Emerson Network Power is training them to develop newer skill sets that will enable them to sell technology to a set of customers who have radically changed their approach towards buying IT. The company hopes that a wider & updated range of products will help its partners to develop the expertise to offer end-to-end solutions, and work with Emerson as partners.

Speaking about channel engagement, Mr. Ankesh, says, “Improvement is a never-ending and continuous process for Emerson. We have regular communication forums with our partners and are very sensitive about their feedback, so that we can try to improve our self so that partners can be rest assured when they do business with us. We try to open more channels to hear their issues:”

Last year, the company came out with a promotion activity for its range of UPS systems. Titled ’10 ka Dum,’ the scheme’s objective was to push the sale of UPS systems and help partners create a profitable proposition for themselves with a well planned purchase pattern for Emerson products. Partners were rewarded with a slew of high-end gadgets such as Mac Books depending on their performance. Additionally, Emerson continued the popular ‘Liebert Warrior Program’ to incentivize its Enterprise

Business Partners (EBPs) and reward the best performing ones with the title of ‘Liebert Warrior.’ Finally, the company rewarded the best performing channel partners on sale of Liebert ITON range of UPS under the ‘Buy to Fly’ programme. Following enthusiastic participation from the partners, ‘Liebert Warrior’ and ‘Buy to Fly’ are being renewed every 6 months.

Roadmap AheadIn the future, the primary focus of

Emerson Network Power will be on introducing web-based partner training modules. The company had tied-up with an independent body in 2010 and tried to gauge partners’ interest in web-based training, and the results indicate their readiness to try out a more accessible and easier training method. Emerson will also introduce modules to equip partners with necessary skill-sets to sell its latest range of Data Center Infrastructure

Management solutions. Partner’s sales force will also be a part of Emerson training programs to improve their technical and soft-skills.

In the EndThe company has been now gearing

up for the next phase of market growth and expansion plans in the country. Emerson believes that there is a large base of customers in the Tier 1 and Tier II cities and a huge need for IT infrastructure. Keeping this in mind the company is looking for expanding its presence.

This year Emerson’s focus is on the entire range of new Products and Channels. The Channel Programme represents a core component of its overall strategic investment in channel resources. Its Programme will enable and support channel partners by providing access to key marketing and sales tools. n

CHANNEL buzz



Business Strategy

By amit sinha

[email protected]

Please elaborate on the initiative of NComputing to provide computing ac-cess to 600 schools in Bihar?

Government wants to supply a massive computer education program, to 600 government schools across Bihar state. The program is aimed to provide computer access to around 5 lakhs students across Bihar for the first time. NComputing, who is a leader of ultra-low cost computing technology, has proposed its shared computing technology to accomplish the desired task. Each of 600 government schools will have a 10-seat computing lab with 2 desktop PCs and 8 NComputing systems. The decision to deploy NComputing’s low-cost and eco-friendly solution establishes the Bihar government as an innovator in educational computing and a model for other governments considering similar projects. The government has decided to go for NComputing’s X550 series product to offer low-cost and low-power hardware solutions in schools across the state. NComputing’s solutions not only saved deployment costs, but the ease of installation, low electricity and maintenance cost made it easy for the school authorities to increase the number of computers seat. Your model seems to be emerging as “the” best for providing low cost com-puter education in India. What made you so successful vis-à-vis other tech-nologies?

We really felt proud and honored when we see that our solutions are actively contributing to socio -economic development in India. Our technology has proven itself at every opportunity to empower the next generation. Be it an

Andhra Pradesh ICT Implementation or this recent partnership with MKCL for establishing 1,000 adult learning centers, NComputing’s technology has made its mark. One of the reasons which made us successful is definitely the initiatives of such government units who are determined to provide maximum number of computer seats at a minimum cost and chose the NComputing desktop virtualization technology. NComputing solution is based on a simple fact: today’s PCs are so powerful that the vast majority of students only use a small fraction of the computer’s capacity. NComputing’s desktop virtualization solution taps this unused capacity so that it can be simultaneously used by many students. Each student connects their own monitor, keyboard and mouse to an NComputing device which is then connected to the shared PC. Each student gets a full PC experience. The NComputing devices are easy to deploy, rugged, and only use 1 Watt of electricity. The low electricity usage is critical because electricity in India can be expensive and often unreliable. With NComputing, the government will use 90% less electricity compared to a traditional all-PC lab.We are bullish for India. We feel that there is an immense opportunity which lies for NComputing in India. When we started off in India, it ranked in the top 10 market for us. However, within a span of 3 year India is among the top 2 markets for NComputing. We really feel that in coming years India would be one of our biggest markets worldwide. Recently everyone has been talking about government sector being the biggest customers. What do you think is the reason for the same and its sig-

nificance as well? Global shifts towards increased

deployment of IT by governments emerged in the nineties, with the advent of the World Wide Web. With the increase in Internet and mobile connections, the citizens are learning to exploit their new mode of access in wide ranging ways. The concept of e-governance has its origins in India during the seventies with a focus on development of in- house government applications in the areas of defense, economic monitoring, planning and the deployment of IT to manage data intensive functions related to elections, census, tax administration etc. The efforts of the National Informatics Center (NIC) to connect all the district headquarters during the eighties was a very significant development. From the early nineties, IT technologies were supplemented by ICT technologies to extend its use for wider sectoral applications with policy emphasis on reaching out to rural areas and taking in greater inputs from NGOs and private sector as well. Quite a number of state governments have initiated measures to introduce information technology and its tools in the governance process. Most of these states are using these applications for improving service delivery to their citizens. They are moving from manual processes to on-line delivery by using conveniently located service centers in public places.For governments, the more overt motivation to shift from manual processes to IT-enabled processes may be increased efficiency in administration and service delivery, but this shift can be conceived as a worthwhile investment with potential for returns.

How important do you think is public private partnerships?


Business StrategyE-Governance enhances the efficacy of

citizen and government interaction. This has been made possible by public-private sector partnerships leading to the availability of more affordable and rugged PCs to suit operating conditions in the hinterland and deepening Internet penetration. With the realization of e-Governance projects in India, the time has come to review the role of the public sector as well as private sector to speed up the process of implementation of different projects related to e-Governance. Government agencies throughout the world are considering and conducting e-Governance initiatives with the help of private players; the scene in India is much the same. Today, most states in the country have drafted state-specific IT policies that are in various stages of implementation. The successfully proven example of Public-Private partnership from deployment of shared computing technology in 5000 government schools in Andhra Pradesh. The central government has also taken several initiatives to advance ICT usage across all government bodies as this will benefit the common man. These include the roll-out of the National eGovernance Plan (NeGP), the launch of Mission 2007, and the formation of e-Panchayats across the country.Increased private investment is imperative to expand infrastructure and provide greater access to quality higher education in India. E&Y - FICCI report emphasizes that PPPs could be an effective mechanism for attracting much needed private sector investment in the Indian Higher education system without diluting the regulatory oversight of the Government and other regulators. Please list some key achievements of NComputing in India so far?

NComputing has already sold more than 2 million seats globally, and around 15 million people uses NComputing every day in 140 countries in less than three years. NComputing began operations in India in 2007 and has been recognized for its role in bringing truly affordable computing to schools, hospitals, factories and business. NComputing is working with nearly 15 states in India to pilot or implement the shared computing solution and deployed over 200,000 seats. Some of key implementations done by NComputing in India are 50,000 seats in 5000 Government schools in Andhra Pradesh, 31,000 seats in ESIC and 10,000 seats across 1200 centers of Maharastra Knowledge Corporation Limited. A major benefit that you offer, apart from the saving on the initial hardware cost, is that on saving electricity spend.

Do you have an estimate on how much the cost has been saved by these in-stitutes who implemented this technol-ogy?

Our technology lowers electrical consumption by 90% or more and this is critical in India due to the shortage and cost of power.

Moreover the energy savings translates into environmental benefit as well since most electricity is generated with coal-fired plants that spew pollutants and carbon dioxide. The carbon credits are actually available for the schools and business that use the technology. In fact, there is a school in Canada that changed its entire computer lab to be carbon-neutral by installing NComputing and planting 100 trees to offset the limited CO2 emissions. It was awarded the Green School award.

What are your future plans for enterprise market in India? What value proposition from your side in terms of technology/product for them to invest/buy particularly after bitter experience of recession?

We plan to aggressively grow in the education and business sectors. We are

seeing great success with school systems throughout India and in business sectors like manufacturing, healthcare, small/medium business, and call centers. In the past, Enterprises were more focused on growth and keeping pace with expansion - cost was not the biggest factor. But with the economic slowdown, CIOs have come under intense pressure to cut costs while maintaining service levels. They are no just trying to cut capital expenditures, but also operational costs including labor costs associated with supporting the Enterprise computing infrastructure. NComputing is the ideal solution for CIOs looking to cut capital and operating costs 50% or more. This statement probably sounds too good to be true so let me briefly introduce the technology. The NComputing solution is based on a simple fact: today’s PCs are so powerful that the vast majority of applications only use a small fraction of the computer’s capacity. NComputing enables a single PC to be virtualized so that many users can tap the unused capacity and share it as if each person had their own computer. Depending on the computer and the NComputing product, up to 30 users can share a single PC. More than one million

Manish SharmaNComputing, VPAsia Pacific


NComputing seats have been deployed by 25,000 organizations in just the past 2 years. And as mentioned, the NComputing devices use only 5 Watts of electricity. If the computer users are in an air-conditioned area, then the lower electricity use results in lower heat output which reduces cooling costs as well. On average our clients save 50% on purchase costs, 70% on operating costs and 90% on electricity costs.

We are pleasantly surprised by enterprises interest in our product. We recently announced that the Andhra Pradesh is deploying NComputing in 5,000 government high schools to benefit 1.8 million students. On the heels of that success, we are now in discussions with many other government ICT projects across the country to accelerate their computerization programs. In the business sector, we are rapidly building our dealer network to penetrate tier 2 and tier 3 cities. We recently announced that Redington will be a distributor for our products and they have already trained over a hundred of their dealers. Do you think that the solution would be sustainable over time?

We are one of the most unique technology companies in that our business model is built on serving the needs of schools and business that are not rich and can not afford expensive technology. Our products have already been deployed in over 100 countries from Azerbaijan to Zimbabwe. In Macedonia for example, the government has rolled out a 1:1 computing initiative wherein every student has a computing station at their desk using NComputing. As PCs get even more powerful, we will be able to get 30, 40, 50, even 100 users to share a PC and our costs will go down even further. Our mission is to bring affordable, eco-friendly computing to the next billion people, and we have a long way to go, but we are definitely on the right path.It is predictable that a disruptive tech-nology such as yours meets with stiff resistance from the established players in the industry. What have been such experiences, in your case, and how have you been handling the same?

Anytime there is a disruptive technology, there are winners and losers. The winners are usually those that see the real potential of how the technology benefits the user and adjust their business model accordingly. The customer is always right and the disruptive technology will always reach them. The losers are those that nervously defend their model and lose sight of the customer

need. In India, since the computerization drive is still in full swing, there has been little resistance from partners to take up our solution and actively partner with us.You say that NComputing seek busi-ness opportunities even during reces-sion because of cost effective solu-tions. Can you please elaborate on the same?

In the past, Enterprises were more focused on growth and keeping pace with expansion - cost was not the biggest factor. But with the economic slowdown, companies have come under intense pressure to cut costs while maintaining service levels. They are no just trying to cut capital expenditures, but also operational costs including labor costs associated with supporting the Enterprise computing infrastructure. NComputing is the ideal solution for enterprises looking to cut capital and operating costs 50% or more. This statement probably sounds too good to be true so let me briefly introduce the technology. The NComputing solution is based on a simple fact: today’s PCs are so powerful that the vast majority of applications only use a small fraction of the computer’s capacity. NComputing enables a single PC to be virtualized so that many users can tap the unused capacity and share it as if each person had their own computer. Depending on the computer and the NComputing product, up to 30 users can share a single PC. More than one million NComputing seats have been deployed by 25,000 organizations in just the past 2 years. And as mentioned, the NComputing devices use only 5 Watts of electricity. If the computer users are in an air-conditioned area, then the lower electricity use results in lower heat output which reduces cooling costs as well. On average our clients save 50% on purchase costs, 70% on operating costs and 90% on electricity costs. Do you really think this will solve prob-lem of millions of people who don’t have proper access to education? How does that address the problem of connectiv-ity as in India there are issues with the infrastructure?

We are humble enough to know that we are merely an educational tool that the teachers need to bring the best education to the future workers and leaders of the country. We firmly believe that computer access is important, but teacher training, proper infrastructure, books and supplies are just as important. We are doing our part by bringing the cost of computing access

down by at least half and the cost of running computers by at least 70%. The issue of connectivity is important, but it does not hinder the deployment of our technology because all of the educational software can simply be loaded onto the PC. When connectivity is available, the PC simply connects to the Internet and the students also get the benefit of the Internet. So there is no need to wait for connectivity to use our computing model.

There have been some reports that in certain schools the labs have not yet been set up, and it is quite behind schedule. Do you feel that NComputings’ success has been selective in the whole implementation project?

NComputing has from its side has provided all the equipments for setting up of the lab to all the vendors who have won the tender bid for shared computing, however the implementation entails infrastructure set up and other peripheral requirements, on which NComputing has no control and it is the responsibility of the vendor to meet up with the deadline. From NComputing’s side we extend all possible cooperation that could expedite the implementation of the whole set up.Why do you think, that your technology is so successful in Indian Market?

Organizations are leveraging the power of desktop virtualization. Some large BPO companies in India who were facing challenges in terms of underutilized desktops and high maintenance costs have been able to save significantly on per agent per year costs by deploying desktop virtualization. Moreover desktop virtualization has facilitated BPO agents to work from any PC in any office. At the same time, BPO companies have the flexibility of shifting processes and agents across desktops, offices and even cities at short notice. BPOs also have the flexibility to deliver services from secondary sites in case of any disaster at a primary site and vice versa, giving them the flexibility of delivering services from multiple locations, adding value to their operational risk management strategies. Desktop virtualization has also increased PC utilization for many companies in India as the same PC can be used across multiple shifts, agents and processes. Additionally all application rights and user permissions to the applications are maintained centrally thereby improving the overall security of application access by users. Desktop virtualization is increasingly being used across all customer segments like Education, Manufacturing, Hospitals, branch offices, IT/ITES. We are seeing high interest and adoption from SMBs. l

Business Strategy



COMPUTING strategy

Modern life is becoming more and more inseparable from cloud computing, the

most obvious example of this being the widespread acceptance of the social network. Needs have catalyzed growth, and according to research data from 2010, the Cloud market has already surpassed $37.8 billion and is continuing to grow towards $121.1 billion in Y2015. The continual growth of the Cloud market is absolute related to the explosive development of the “end products”, over 1 billion users have been accumulated since the beginning of the Internet’s speedy growth in 1999 through 2010. It is expected that due to universal mobile device usage, the number of total Internet users will increase to 10 billion in only another 10 years, by 2020! With industry needs and each national government’s promotion, it can be said that Cloud Computing has truly entered its stage of growth.

IDC’s recent report further reaffirms the growth in the virtualization space. As per IDC, with shipments of virtualized servers growing at a compound annual growth rate (CAGR) of 14 percent from 2009 to 2014, it is expected that the robust growth in server virtualization will continue through 2014 as datacenter adoption is increasingly considered mainstream in mature economies and as organizations in emerging regions look for datacenter efficiencies. As more enterprises use virtual servers, they will be searching for security solutions that will protect the server hosting the virtualized environment; the hypervisor; and shield the virtual servers from malware and hacker attacks. With data center consolidation, along with the rise of cloud computing, virtualization and VDI, more and more computing power and data itself are moving into virtual world. So, data security in this environment has become more critical.

CXOs are skeptical: The prospects of the Cloud market are

looking promising, attracting investment

Cloud Computing’s toughest obstacle!

By Amit Nath

Modern life is becoming more and more inseparable from cloud computing, the most obvious example of this being the widespread acceptance of the social network. Needs have catalyzed growth, and according to research data from 2010, the Cloud market has already surpassed $37.8 billion and is continuing to grow towards $121.1 billion in Y2015. The continual growth of the Cloud market is absolute related to the explosive development of the “end products”, over 1 billion users have been accumulated since the beginning of the Internet’s speedy growth in 1999 through 2010. It is expected that due to universal mobile device usage, the number of total Internet users will increase to 10 billion in only another 10 years, by 2020! With industry needs and each national government’s promotion, it can be said that Cloud Computing has truly entered its stage of growth.

Security is the main driver for going cloud:

Source: Trend Micro

IDC’s recent report further reaffirms the growth in the virtualization space. As per IDC, with shipments of virtualized servers growing at a compound annual growth rate (CAGR) of 14 percent from 2009 to 2014, it is expected that the robust growth in server virtualization will continue through 2014 as datacenter adoption is increasingly considered mainstream in mature economies and as organizations in emerging regions look for datacenter efficiencies. As more enterprises use virtual servers, they will be searching for security solutions that will protect the server hosting the virtualized environment; the hypervisor; and shield the virtual servers from malware and hacker attacks. With data center consolidation, along with the rise of cloud computing, virtualization and VDI, more and more computing power and data itself are moving into virtual world. So, data security in this environment has become more critical.

Improve delivery of applications/service

Security

Reduce IT operating staff/expense Lower total cost of ownership of hardwareinfrastructure

Improve productivity/mobility

Enable consumer devices in corporate network

Do not plan to change IT at campus/edge

Don’t Know / NA

from many different sources, so at this time, everyone can acknowledge that using Cloud Computing will allow data transmission to become quicker and more easily managed; however, there is a common concern about information security, and all of a sudden a shadow has been cast on Cloud’s originally bright future. This tells us that information security is an extremely important cornerstone in the development of Cloud Computing!

The prospect of data security in cloud computing has security professionals and CXO community taking a cautious approach. The main reason springs from the sense that they do not feel they have a good control of the data out in the cloud. One of the more critical issued is the relative lack of control of end user, especially when the user is outside the perimeter of the enterprise. What they need to look at?

It is important for the CXO community to look at products or solutions that are designed to give a security boost in virtualized and cloud environments. Solution that is designed to give enterprises control of security for data stored in public, private or hybrid clouds is ideal. This is because, while cloud service providers have responsibility, enterprises are left holding the bag in the case of a cloud security breach, a solution as mentioned earlier is designed to stop all that by leveraging

encryption key-management technology as a service. Such solution works by giving enterprises control over their own encryption key, ensuring that they are the only ones who can access sensitive data. In the eventuality of a breach, anyone without that key would not be able to access the infrastructure.

It is also critical for CXOs to look at a solution that can help them to avoid vendor lock-in. If one looks at what the cloud does in terms of controlling data, it poses some new challenges. A hosted key management and data encryption service designed to give enterprises more control over data stored in public, private or hybrid clouds. So, it also addresses the challenge of control. A hosted key management and data encryption service will certainly facilitate the movement between the datacenter and the cloud and enterprises can decide when and where keys are released and secure volumes are accessed as well as establish accountability over data access and key deployment with logging and audit functionality.

A hosted key management and data encryption service will help the enterprises to go out there and take advantage of the cloud economics and the flexibility that the cloud has to offer. In addition it will secure their cloud environment effectively. l

[The author is Country Manager, India & SAARC, Trend Micro]


Business Focus

T he market in India has matured and evolved a lot in recent years and people have been expecting more and more from vendors. The IT vendors have been trying really hard to meet those expectations

and in many ways have been successful. The unique aspect of the Indian market is that it has become very much value conscious. Every brand is known for its own strengths. Today’s consumer wants the best in a given budget and defines his own “best” – be it in quality, aesthetics, features or service.

Zebronics has been in IT peripherals and consumer electronics business for more than 13 years. The company has understood the market well and today Zebronics can confidently say that it has reached a place where people know the brand and its strengths. Currently, the company has a very strong presence in distribution centres and markets all over the country. Speaking on this front, Mr. Rajesh Doshi, Director, Top Notch Infotronix India Pvt. Ltd. says, “This has evolved to be our USP, our strength, with our extremely wide product range we have something to suit every customer.”

Currently, Zebronics has a very large range and variety of products which helps the channel partners in doing their business. Zebronics keep on updating its products regularly and keep the product range fresh and latest. On this front, Mr. Rajesh says, “Our products also have very good value for money proposition and well priced over competing offerings. We have a dedicated, energetic and young team throughout India and a strong service set up for after sales support. Zebronics tag line has been to stay “always ahead” and we will continue to remain committed to growth.”

Go-To-Market StrategyIn the trade markets, Zebronics has been recognized for its

continuous product-line updates and fresh introductions. The company believes in not just keeping pace with technology but in many cases, to be forward-looking and define the technology that will become the standard of tomorrow. Zebronics regularly take feedback from consumers as well from the channel and make changes in the products if required. Apart from that the company use to the study international trends and with its understanding of Indian market, it is able to quickly forecast what will become the next “change” for this country. With all its products, Zebronics attempt to take the industry standard and then make them better with the Zebronics touch.

As a case in point, Zebronics recent new introductions are good examples. The ZebMate 75 pocket media player

redefined battery life with a 75-hour run on a single charge. The ZebCinema 4.3 product again leads its category with the largest possible screen, an ultra-bright 4.3 inches. The ZebStation digital music player is again a first providing a facility to directly play media files stored on external media like memory cards or USB flash drives on a high-fi system, without the need for a PC or home audio set-up. Several such innovations are in the pipeline for the coming quarter.

Speaking on this front, Mr. Rajesh says, “Till a few years ago the industry was too conservative and almost entirely driven by price. In recent years this has begun to change and we are going from being just price-driven to value-driven. Consumers don’t mind shelling out that little extra for an added feature or a better quality product, provided a distinct worth can be established.”

Zebronics being a Indian company believes that it understand the consumers better. This helps the company in customizing the products. There is immense potential and growth in the AV

Mr. Rajesh DoshiDirector, Top Notch Infotronix India Pvt Ltd.

Turn to pg 25


CLOUD computing

I omega new Personal Cloud technology, the ultimate data protection and remote access solution for small businesses

and consumers, gives control on Personal Cloud without complexities and extra costs.

Iomega’s Personal Cloud is a revolutionary web-based computing architecture that connects your Iomega network storage device to other individuals and/or devices via the Internet. Unlike most public and private cloud applications, Iomega’s Personal Cloud technology is completely self-owned – the content and accessibility is always under your control. Best of all, there are never any usage fees or subscription charges; instead, Iomega gives small businesses and consumers a great value for cloud access and protection.

“Iomega’s new Personal Cloud is an innovative technology that separates our network storage products from the competition,” said Praveen Sahai, Director Sales for Iomega in India & SAARC. “Utilizing the expertise of EMC, the world’s leader in cloud technology, we have transformed our next generation NAS devices into cloud servers that users can access anywhere, anytime. In addition, by buying two or more of our NAS products, you can remotely backup your onsite data to an alternate location – be it your office, home or some other location – giving consumers and small businesses the ideal disaster recovery plan that’s easy

to implement and economical, too. You’re not going to find this level of innovation or value from any of our competitors.”

“There are tremendous opportunities in 2011 for NAS device OEMs to refine easy-to-use basic features as well as integrate innovative technologies”, said Benjamin S. Woo, Program Vice President, WW Storage Systems, IDC. “Iomega’s new Personal Cloud technology brings news and innovation to the consumer and small business NAS markets that will differentiate from competing NAS devices. The Personal Cloud functionality will accelerate the adoption and growth of the consumer and small business NAS

markets.”

How the Iomega Personal Cloud Works

Users of Iomega’s new NAS devices can create their own Personal Cloud in just minutes. The onscreen Personal Cloud setup page asks you to name your Personal Cloud and then confirms creation of your Personal Cloud. You can invite up to 250 members (devices) into your Personal Cloud, giving your business contacts, co-workers or personal friends and family around the globe the ability – determined by you – to copy and share files directly between computers as though they were all together on a

Mr. Praveen SahaiDirector Sales,

Iomega, India & SAARC


CLOUD computinglocal network.

Benefits and Features of using the Iomega Personal Cloud

Simple: No IT expertise is needed to set up and manage your Personal Cloud. Set up in minutes! When you invite others into your Personal Cloud, they receive an email with a link and an authorization code that automatically installs the Iomega Storage Manager which creates a shared drive letter on their desktop. Simply click on the drive letter for access to the Personal Cloud.

Affordable: For zero additional investment outside purchasing an Iomega StorCenter network storage device, Iomega’s Personal Cloud is the most economical way for a small- to medium-sized business to protect and share their data, and for consumers to share their digital life with family and friends.

Synchronization: Users around the globe can sync files directly between computers as though they were on a local network. Many SMBs still keep key files on local hard drives; Iomega’s Personal Cloud means no more sneaker-net or emailing files

around the office.Collaboration: Business users can

view and edit documents (such as spreadsheets, presentations and word processing documents), which helps geographically dispersed workers collaborate in real time. Consumers can immediately share their family photos, videos and other digital files.

Secure transfer of large or confidential files. Large video, audio, and graphic art files can quickly choke a small company’s e-mail system. E-mailing sensitive files can raise security concerns. Iomega Personal Cloud offers drag-and-drop functionality that makes it easy to securely transfer large or confidential files.

Security and a Disaster Recovery Plan: At smaller companies, locally stored files are at risk from theft, fire, software problems, and hardware failure. The Iomega Personal Cloud offers built in redundancy at every level: hard drive, server, and datacenter. Should disaster strike, with two Iomega StorCenter devices and the Personal Cloud backing up your company storage offsite, you have a disaster recovery plan that allows easy copying of files so that you are up and

running in no time.Secure Access: Data is accessible

only on the Personal Cloud by those who have the appropriate permissions to access it. Safeguards, such as AES 128-bit encryption, can be enabled to protect your data while in transit on the Internet. Secure logins also protect your data stored in the personal cloud from being accessed by the unintended recipients and hackers while in transit on the Internet.

Low Maintenance: Once the system is set up there is almost no maintenance. You still have to manage user accounts, but jobs like array maintenance and monitoring the health of your data storage are no longer needed.

Archiving: Archiving older files to a remote StorCenter frees up space on your primary StorCenter device for day-to-day business needs. Less capacity required for primary storage saves you money.

Availability and Warranty Iomega Personal Cloud technology

is now available in India with the launch of the Iomega Home Media Network Hard Drive Cloud Edition priced at Rs. 7500. l

field and this would continue. For instance Zebronics has a very wide lineup of speaker systems and home-theatre set-ups, and speaking purely from that standpoint, Zebronics believe that this sub-segment will be really large - whether with a PC or notebook or even with your television (with growing home theater requirements with economical solutions making it more affordable for many). The performance features, aesthetics, connectivity (wireless for instance) requirements vary with consumers becoming more and more demanding. This is leading to continuous innovation by the manufacturers, which is ultimately a good thing to happen for the industry.

Plan Ahead Zebronics has one of the industry’s widest line-ups of

products in each of categories – with products to suit almost every price point and need. The company plan to come out with a spate of new introductions spanning the various sub-segments of consumer electronics as well as to expand the current range of products. Zebronic’s entire new-product focus in coming years is going to be in consumer electronics. Currently, the company is firming up specific plans. In the coming quarter it will be making a detailed announcement with complete product roadmap for the next two years.

When it comes to home-grown brands, public perception about quality is a big challenge for Indian companies. Having known more as a peripherals brand, the company find it all the more tough in Indian market. However, Zebronics have made concrete efforts specifically to counter this problem over the

last year. To begin with, it has won several media awards and recognitions and its products have been recognized for quality and value in respective categories. With this Zebronics has proved that it is serious and committed towards its customers over long term. In spite of its USP of “best value for money”, quality would never be compromised. Gradually, Zebronics hope to gain market confidence in its products and overcome the perception barrier.

After Sale ServiceZebronics has extensive presence throughout the country.

Its sales branches (currently numbering 26) provide a very good coverage of the market, including next-tier cities. Speaking on this front Mr. Rajesh says, “We agree that after-sales service is a very major consideration, and it is our constant endeavour to be up to consumers’ expectations in this regard. In January, we had announced that enhancing service reach would be our focus for 2011 – we plan to take our existing 60 service centers to 100 by end of the year.”

In The EndChannel partners play a crucial role in success of Zebronics

in India. Today, for many vendors maintaining synergy and integration has been a matter of prime concern. It seems that Zebronics has strategies its resources and channel community in their business model to address the opportunity available in Indian market. l

Contd. from pg 23


PrODUCT Launch

D-Link strengthens its 3G product portfolio

D-Link to roll out its wide range of 3G devices for Indian consumers & thereby strengthen its 3G product portfolio.

D-Link has launched a gamut of 3G products that include an exclusive range of portable Wi-Fi devices namely – D-Link Le Petit Mini USB Router (DWR-510), D-Link DWR-131 Ethernet Router & D-Link myPocket DIR-456U 3.75G HSUPA Router.

D-Link DWR-510 - ‘Le Petit’ as called it is a Mini 3.75G USB Router (DWR-510) that offer users with maximum convenience and portability, delivering mobile download speeds of 7.2 Mbps. In areas without wireless access, the mobile routers deliver concurrent Internet connectivity for devices like iPads, smartphones and laptops, all through a single mobile connection with 3.75G High Speed Uplink Packet Access (HSUPA).

At around the size of a conventional dongle, the Mini 3G 7.2 Mbps USB Router, DWR-510 combines a 3.75G modem and Wi-Fi router in a single compact device. By plugging it into a USB power source, such as a laptop, customers can enjoy immediate mobile access to a 3G service network. However, by simply flicking a switch the router changes function to become a Wireless N router, allowing Internet access for nearby Wi-Fi capable devices like iPhone, Portable Gaming Device, PSP, Smart Phone, Notebook, Digital Camera.

D-Link DWR-131 - D-Link DWR-131 is a Portable 3G Ethernet Router that provides users with all the flexibility of mobile broadband access. With a 1700mAh battery, simply plug in a compatible 3G dongle to take advantage of 3.1 Mbps download speeds on the move or connect to a fixed line to allow Internet access for nearby Wi-Fi capable devices. This router is great for situations where an impromptu wireless network must be set up, or wherever conventional network access is unavailable. The DWR-131 allows commuters to connect to the Internet and check e-mail or chat online while travelling by bus or train.

DIR-456U – D-Link myPocket DIR-456U 3.75G HSUPA Router is a successor to D-Link DIR-456. This mobile, pocket-sized router allows users to access worldwide mobile broadband networks. Once connected, users can enjoy data transmission and media streaming on-the-go. Simply insert UMTS/HSUPA SIM card, and share 3.75G Internet connection through a secure 802.11g wireless network. With this revolutionary router one can enjoy a download speed of up to 7.2Mbps.

The DIR-457 is multifunctional that is it can be configured to work as a Wi-Fi Router or 3.75G Modem with the flip of a switch. D-Link DIR-456U is an extremely user-friendly device as can be installed quickly and easily almost anywhere.

Pricing & availability: D-Link DWR-510, DWR-131 and DIR-457U will be available at an estimated street price of Rs.7299/-, Rs.4299/- and Rs.6899/- respectively. D-Link 3G devices come with one year warranty.

AMD Launches Professional Graphics Card

AMD has introduced the newest generation of professional graphics cards -- AMD FirePro V5900 and AMD FirePro V7900 -- more than doubling performance of competitive offerings in key professional market applications1. Created for the design, engineering, financial, and medical fields, the new graphics cards offer AMD PowerTune and GeometryBoost technologies in addition to industry-recognized AMD Eyefinity multi-display support to enhance workflow and application performance.

Expansive Desktop Environment with AMD Eyefinity Technology

AMD Eyefinity multi-display technology makes it possible to support up to six displays in one large workspace, allowing faster access to applications and enhanced productivity3. With the introduction of the AMD FirePro V7900, which supports up to four displays, and AMD FirePro V5900 which supports up to three displays, engineers and designers have an expansive desktop space from which to see more data, open more applications and view more information at the same time; improving workflow and enabling increased productivity. Also, AMD Eyefinity technology is easy to deploy and offers the lowest total solution cost, for example, in three-display configurations.

Enhanced Performance with AMD PowerTune and GeometryBoost Technologies

New for this generation of AMD FirePro products is AMD PowerTune technology. This state of the art power management technology provides direct control over GPU power usage. Applications enjoy ultimate performance with dynamic clock optimization, while minimizing workstation energy usage. Also new for this generation is GeometryBoost technology -- a unique hardware capability that processes two primitives per clock cycle. The result is incredibly fast geometry performance, ensuring smooth handling of complex models for CAD and DCC users. For example, CAD engineers can handle large models to efficiently complete tasks in real-world applications. The AMD FirePro V5900 and AMD FirePro V7900 also feature DisplayPort 1.2 and HDMI 1.4 support as well as massive 2GB GDDR5 frame buffer.

AMD FirePro V7900 professional graphics cards feature four outputs from one card for a low total solution cost, enabling the ability to drive four independent displays from a single slot card. Additionally, this graphics card includes the ability to support framelock and genlock via the AMD FirePro S400 synchronization module as well as 3D stereo5 with the included expansion bracket.

AMD FirePro V5900 professional graphics cards deliver a mid-range high performance solution without exceeding 75W power draw with power saving techniques for reduced wattage. Coupled with AMD Eyefinity technology, the AMD FirePro V5900 supports three display outputs.

AMD FirePro products are tested on an on-going basis in real-world scenarios to help ensure compatibility and stability for certification with many leading software application.


PrODUCT Launch

HP Expands Retail Portfolio HP has announced new technology solutions to help retailers

engage with their customers and enhance the shopping experience at every customer touch point.

The powerful HP rp5800 Retail System is a high-performance point-of-sale (POS) solution that combines enhanced processing and functionality to meet the needs of even the most demanding retail environments.

Deliver results with the HP rp5800 Retail SystemThe HP rp5800 Retail System boasts advanced POS

performance, manageability and security features that enable retailers to standardize on one system throughout their stores. Second-generation Intel Core processors with Intel vPro technology provide a stable and reliable IT infrastructure, while dual-integrated graphics ports that support both clerk- and customer-facing displays create a rich and engaging customer experience.

The HP rp5800 also enables enhanced manageability and control for retailers through compliance with industry-leading manageability standards, including Intel AMT (Intel vPro), DASH, WMI and DMTF, and support for Microsoft Windows 7 Professional, Microsoft Windows POSReady 2009 and Microsoft Windows XP operating systems.

With extra memory slots, multiple PCI Express slots and optional optical drives, the HP rp5800 can be customized for a variety of retail environments. It can easily be connected to a range of optional peripherals such as receipt printers, monitors, cash drawers and scanners.

The HP rp5800 Retail System provides retail-hardened reliability to minimize downtime and is backed by a standard three-year limited warranty, extended product life cycle, and parts and services availability.

XFX Unleashes New Graph-ics Cards

XFX debuts the XFX AMD Radeon HD 6670, XFX AMD Radeon HD 6570 and XFX AMD Radeon HD 6450 graphics cards, which are specially designed to accelerate everyday computing.

Prepare to be fully immersed with the XFX AMD Radeon 6670 graphics card as it delivers impressive enhancements for both work and play. With the use of DirectX 11 and AMD’s HD3D, this visually brilliant card provides crisp, clear graphics that leap off of the screen whether you’re engrossed in an intense game or relaxing and watching a Blu-ray or 3D movie.

All three high-powered graphics cards make use of AMD’s e x c l u s i v e t e c h n o l o g i e s including Eyespeed technology, which provides a vivid HD experience as well as optimizes everyday a p p l i c a t i o n s . Expand your horizons with Eyefinity technology and watch movies, play games and work on documents spread out on up to three displays for the ultimate panoramic perspective of work and play. DirectX 11 and AMD’s HD3D gives graphics an ultra-realistic look on Blu-ray and 3D movies, as well as games, bringing all the special effects to life.

Pricing & Availability: XFX 6670, XFX 6450 & XFX 6570 graphics cards are available at MRP of INR 7500/-, INR 5000/- & INR 7000/- respectively through all branches of Rashi Peripherals. All graphics cards are equipped with 3 years warranty by Rashi Peripherals.

WD Introduces Photos pho-to viewer app

WD has introduced the newest version of its WD Photos photo viewer app, which now works with the WD TV Live Hub media center from an Apple iPhone, iPad, iPod touch or Android compatible smartphone or tablet.

Consumers can create content with their iOS or Android device and send it directly to anyone with a WD TV Live Hub media center for big screen viewing and enjoyment. This feature is ideal for business travelers who want to keep in touch with their family and share their adventures in a fun and creative way. It is also a great way for students and distant family members to share life’s moments as they happen.

In addition, WD Photos photo viewer app allows consumers to remotely access content stored on their WD TV Live Hub media center or My Book Live network drive from their portable device, anywhere in the world. This provides access to hundreds of photos without reducing memory on a users’ iPhone or Android device while allowing others on the home network to continue to enjoy the same content. And, if a user’s portable device is lost or misplaced, the content still resides safely within the home.

D-Link Introduces Wireless N 150 Bridge/ Access Point

D-Link’s most recent introduction DAP-1155, is a Wireless N 150 Bridge/ Access Point that helps to create a new wireless network or connect Ethernet devices to an existing wireless network without any hassle. D-Link DAP-1155 supports both Bridge & Access mode, so one can easily create a wireless access point for the wireless devices at home with Access Point mode, or simply use Bridge mode to connect any Ethernet-enabled devices gaming consoles like Xbox 360 or to the Internet.

Based on Wireless N t e c h n o l o g y , the D-Link D A P - 1 1 5 5 provides better reception & greater wireless coverage. D-Link DAP-1155 provides faster speeds than previous-generation Wireless G, and thereby enables users to watch online videos, stream music, and transfer photos faster.

Availability & Pricing: D-Link DAP-1155 is currently available all across India at an MRP of Rs. 1999/- with 3 years warranty.


PrODUCT Launch

Simmtronics Launches LED Monitors Globally

Simmtronics has recently launched its amazing product LED Monitors in market globally.

Offering premium features at an affordable price, these LED Monitors are currently available within different sizes 15.6”, 18.5”, 21.5” .These LED Monitors is manufactured at Simmtronics Roorkee Plant in India which is a state of the art m a n u f a c t u r i n g facility.

These LED are built to the highest standards of quality and reliability. These Monitors offer features and capacity at an affordable price and best quality.

Price & Availability: Simmtronics LED’s are available across the world through company 18 offices and through its authorized channel partners. Company provides after sales support through its authorized service providers across the world. These LED comes with 3 yrs Warranty. These monitors are available at a price starting from Rs 4000/- to Rs 8000/- .

GIGABYTE Launches Z68 Motherboards

GIGABYTE has launched their highly anticipated Z68 series motherboards, based on the Intel Z68 Express Chipset and supporting the new 2nd generation Intel Core processors. Delivering the very best that Intel 6 series chipsets have to offer, including a significant performance boost with Intel Smart Response Technology, the first ever mSATA drive connectors on a standard desktop PC motherboard, and GIGABYTE’s proprietary

Touch BIOS technology, GIGABYTE Z68 series motherboards put users in the driver seat, allowing them to take total control over how their system operates and performs to best match their individual computing needs. 11 models are available now, with more than 9 additional models, including at least 4 mSATA versions, to be introduced in June, 2011.

“GIGABYTE is excited to introduce a complete range of Z68 Express Chipset enabled motherboards that deliver exceptional performance and a multitude of unique features like Touch BIOS and onboard mSATA that help them stand out from the crowd,” commented Richard Chen, VP of Worldwide Sales and Marketing at GIGABYTE. “Intel has really raised the bar with the performance potential and rich feature set of the Z68 chipset, and as such, we fully expect the Z68 chipset to be the number one choice for users wanting to build their next Intel 6 series-based system.”

Intex introduces Mini Home Cinema

Intex presents Mini Home Cinema – a high definition media player which allows you to connect the digital storage devices such as USBs, hard drives, flash drives and memory cards (SD/

MMC) to your television sets. It has the versatility to play almost all kinds of video and audio formats.

This makes it a boon for consumers whose TVs do not support all formats and input sources like HDMI, SD Card, etc. and those who find watching movies through a DVD player or on a laptop, cumbersome. Owing to its ability to display e-books, it stands apart in its genre of players and becomes a valuable addition to modern home entertainment systems.

INTEX Mini Home Cinema is available in two variants – IT-MHP-1080 and IT-MHP-720- at INR 4025 and 2875 (MRPs) respectively. IT-MHP-1080 model has a unique feature- it can be connected to both TV and the computer monitor. Buffalo Introduces 8x Por-

table DVD Drive with LED power indicator

Buffalo Technology has announced the availability of new Buffalo 8x Portable DVD Drives in India. Available in a high gloss finish, the Ultra slim and compact Buffalo 8x Portable DVD writer is the ideal companion for a laptop or Netbook and is also an high quality alternative to laptop manufacturers’ pricey options.

The affordable drive includes two integrated USB cables that snap to the chassis for easy mobility. Powered by laptop USB ports, the DVD writer does not require any AC adapter and comes with an integrated USB Y-Cable for laptops that require extra power. A sophisticated LED power indicator panel, on the drive, glows red when power from a single USB port is insufficient encouraging users to connect the Y-cable to a second USB port to draw additional power. The 8x Portable DVD Drive comes with CyberLink DVD software suite for Windows, letting users create CDs and DVDs with music, pictures or videos with ease.

Buffalo Portable DVD Drive is backed by two-year warranty.


COMPUTING strategy

The term virtualization broadly describes the separation of a resource or request for a service from the underlying

physical delivery of that service. With virtual memory, for example, computer software gains access to more memory than is physically installed, via the background swapping of data to disk storage. Similarly, virtualization techniques can be applied to other IT infrastructure layers - including networks, storage, laptop or server hardware, operating systems and applications.

This blend of virtualization technologies - or virtual infrastructure - provides a layer of abstraction between computing, storage and networking hardware, and the applications running on it. The deployment of virtual infrastructure is non-disruptive, since the user experiences are largely unchanged. However, virtual infrastructure gives IT staff the advantage of managing pooled resources across the enterprise, allowing IT managers to be more responsive to dynamic organizational needs and to better leverage infrastructure investments.

Server virtualization: Server virtualization consolidates the

opera¬tions of many dispersed servers onto fewer physical machines. Virtualization software decouples a server’s operating system from its physical hardware to create a “virtual machine”. This single software file encapsu¬lates the entire server— its operating system, applications, and virtual hardware. Many virtual machines with heterogeneous operat¬ing systems can be run at the same time on the same physical host server, enabling the sharing of hardware resources.

Implementing server virtualization encompasses multiple layers within the IT infrastructure and goes well beyond physical server consolidation and improved hardware utilization. In its simplest form, server virtualization enables multiple operating systems and applications to utilize a common pool of hardware resources consisting of CPU, memory, network interface cards, and disk capacity. However, to fully recognize the broad array of benefits such as mobility, high availability, and load balancing, it is necessary to expand the virtualized server deployment across multiple physical servers with access to the same shared storage.

Benefits:Operational Maturity

• Fewer software/operating system

Facts About Server Virtualizationversions (as needed)

• Different OS, kernels• Workload-favorable kernel tunable

parameters• Agile upgradability, deployment,

provisioning• Use legacy OS application environments

on newer hardware• Better performance per watt, per RU• Pave the way for workload mobility

Improved resource utilization• Better ROI and do more with what is

available• Multiple workloads working

concurrently• Reliability, Availability and

Serviceability (important)• Fewer single points of failure introduce

the need for stringent process, policiesTypes of Server VirtualizationAll common techniques for Server

Virtualization are based on the VM (Virtual Machine) model, Operating System level Virtualization and para-Virtual Machine models.

1) Virtual Machine based Server Virtualization

Virtual Machine based Server Virtualization uses Virtual Machine Monitor (VMM) or Microsoft Windows server 2008 Hypervisor to coordinate instructions to CPU of the server and the host machine system resources in order to manage the running of guest operating systems without any modification.

2) Operating System level Virtualization

Operating System level Virtualization is achieved by the host system running a single Operating system kernel, and, through its control of guest operating system functionality. Operating System level Virtualization is based on the creation of isolated containers or partitions on a single physical server, and the use of O/S instances for each guest application environment to work independently of the other partitions

3) Para-Virtual MachinePara-Virtual machine (PVM) model

function similar to Virtual machine based virtualization server like uses Virtual Machine Monitor (VMM) and enables running multiple operating systems in host server environments like Virtual Machine (VM)-based Server Virtualization. Here is unlike the VM model, Virtual Machine Monitor (VMM) used in the Para-Virtual machine (PVM) model, modifies the guest operating system’s code to enable the

running of guest systems. This modification, also sometimes referred to as “porting,” enables faster switching between operating system environments since, in its method of functioning; VMM makes use of privileged system calls less frequently.

Conclusion:With virtualization becoming a

standard IT practice, more organizations are considering it for their IT needs. Choosing the right virtualized environment depends heavily on the organization’s broader IT strategy, the perceived benefits virtualization provides, and the particular features and functions included in the available virtualization solutions.

Virtualization patterns permit information technology assets to be managed and evaluated based on the value they deliver to the organization. Effective virtualization strategies increase organizational flexibility by focusing on delivering capabilities, rather than on installing and managing hardware.

Written by M.D. Balasubramani, Engineering – Technical Consultant, HP

Best Shore Infrastructure Technology Outsourcing (ITO) India


Business Focus

Mr. Rogovsky, Telit’s CEO Oozi Cats called the recent acquisition of the Motorola M2M product line a “perfect match”. The takeover will certainly have a significant strategic impact on the M2M mar-ket. What does this change mean for Telit besides technological and financial aspects?

A merger is always about people, naturally. With the takeover, we will acquire around 40 new colleagues. These are highly professional and very motivated experts around the globe. We now need to ensure that we ideally combine our strengths and generate stimuli for growth. We are already

working intensively on this and can look back on a successful start to our cooperation. So in your eyes the acquisition is a perfect match also on the hu-man resource side?

Yes, definitely. We have a lot in common commitment to a technology that is one of the key foundation stones of future economic development, an extremely high degree of professionalism, a global approach and international orientation. Both the current Telit employees and our new colleagues operate all over the world. For the former Motorola M2M experts, Telit is not a foreign culture. It is, I can only repeat, a perfect match.

What is Telit’s strategy for an inte-gration process?

We always act prudently. First and foremost, the takeover needs to make sense from a business management point of view and provide us with strategic advantages in terms of market coverage, product portfolio and competitive position. If a takeover does not satisfy these criteria, we do not start any process. We do not gamble. I think this is also very important for the employees. We offer stability and growth, which are crucial bases for a healthy corporate culture. Our other corporate takeovers to date also followed this principle. Nonetheless, Motorola is one of

Telit Wireless Solutions has acquired Motorola Solutions’ M2M (machine-to-machine) modules busi-ness unit, and Motorola Solutions’ associated employees have joined Telit. All existing Telit and Mo-

torola products will be maintained and available as originally planned by the separate entities. Telit will continue to support and develop all products as needed, including the G24 family,

G24-Light, G30 and C24.


Mr. Gideon RogovskyVP Sales APACTelit Wireless Solution

the world’s best-known technol-ogy brands. What can you offer the former Motorola employees to make up for this?

For us, M2M is not one division. Telit is M2M. This is an area where we cannot make any compromises. And in this market, we are a very well-known brand. Our new employees will therefore find that we provide the best platform to develop and realise their ideas. The other factor is our success. Despite the adverse global economic conditions and the competition,

Telit can demonstrate consistently profitable growth. Not many in the technology sector can say this. We are a company with a future, and we are actively shaping that future. I’m confident what we are offering is very attractive. And our new colleagues, as well as our customers and partners incidentally, think so too. How does the integration of your new colleagues affect your R&D capacities?

Relatively strongly since R&D is what drives our company. Time and again, we have realised pioneering

achievements and demonstrated our technical expertise and creativity. This is now set for a further massive boost. The acquisition enables us to double our R&D efforts in Israel. Meanwhile 25 people are working in the R&D section there and are becoming our 5th R&D centre. We will continuously increase our R&D efforts in Israel and in all our other research centres. Telit feels well prepared to support and accelerate the rapid growth in the M2M market by delivering the cutting-edge technology and premium support needed to create innovative solutions. l

MSI ties up with new channel partner in IndiaMSI has announced the appointment of Inspan Infotech as its distributor for South India. Aimed at strengthening their distribution network in India, this is MSI’s second strategic tie-up after Redington. With over 5000 channel partners across the country, Inspan Infotech has an impressive track record. This strategic tie up

would increase MSI’s penetration in B, C & D class cities. He also added “Through this partnership we are going to address the faster response time and efficient real-time

data processing through our notebooks. Inspan’s strong presence in India will help us reach to the end consumers more effectively.”

“Inspan being one of the most effective and successful distributors in India, partnering with MSI adds the amazing range of notebooks in its distribution list,” remarked S Sudhir, MD, Inspan Infotech.

Business Focus


IN the newsCA to Deliver Hosting Service via

Verizon’s Enterprise-Class Cloud CA Technologies and Verizon have announced that CA

Technologies will offer its IT management software through Verizon’s flagship cloud offering, Computing as a Service (CaaS). Initially, CA Technologies will host CA Clarity PPM, its leading project and portfolio management solution, on Verizon CaaS.

Verizon CaaS provides a high-performance SAS 70 Type II-compliant environment in which CA Technologies can host its applications securely and reliably. This hosted software delivery option complements CA Technologies traditional on-premise software delivery and its growing on-demand, SaaS delivery model for CA Service Desk Manager On Demand and CA Clarity PPM On Demand.

In the Verizon cloud, CA Technologies customers will retain their licenses to the software. They will also be able to configure the solutions to their own needs or contract with CA Services to configure the solutions. Customers will benefit from the hosting expertise of CA Services, which will monitor and manage the application database and platform. Additionally, customers may be able to offload costs associated with running hardware, such as cooling and power, helping to save money and improve business agility.

HP Personalises Customer Support Experience

HP has announced a milestone in its evolution of Always On Support by empowering clients and HP partners to solve support issues on their own terms by providing access to the information, people and technology needed to personalise their support experience.

Enterprises need to optimise products, exchange ideas with peers and proactively prevent problems to succeed in today’s dynamic environment. The new HP Support Center platform delivers one-stop access to IT professionals, online support tools and the industry’s first mobile technical support application.

In fact, deployments of the HP Support Center platform have resulted in an 18 percentage point increase in web support customer satisfaction and a 30 percentage point increase in resolving clients’ support requests in the first attempt.

The HP Support Center platform offers clients: o One-stop access to the HP Always On community to

interact with thousands of IT professionals, exchange best practices in problem resolution, and submit content to the knowledgebase. o Instant mobile technical support to speed problem

resolution for HP and select third party products via mobile devices. o Online support process management to troubleshoot

issues, manage contracts and warranties, submit support cases and connect with HP experts online. These processes are integrated with HP’s call center infrastructure, resulting in a convergence of service delivery models that improves a clients’ overall support experience.

Intel Creates AppUp Small Business Service on Hybrid Cloud

Intel has launched the Intel AppUp Small Business Service, an innovative service running on the Intel Hybrid Cloud platform that enables server manufacturers, software vendors, and service providers to offer small businesses key advantages of cloud computing with applications and data running on their own premises.

Intel’s AppUp Small Business Service, enabled by the Intel Hybrid Cloud platform, represents a new business model for Intel. The Intel AppUp Small

Business Service’s innovations include use of a subscription-based delivery model for software applications. Intel-developed software activates, deactivates, and then tracks the customer’s usage of those applications on a platform that is secured using Intel Trusted Execution Technology (Intel TXT) in Intel Xeon processors.

Each month, that server tracks software usage and sends a secure encrypted report to an Intel data center. Intel invoices the small business’s service provider, which bills the small business customer.

Intel Virtualization Technology (Intel VT) and virtualization software enable delivery of “virtual appliances” to the small business user, providing pre-integrated operating systems and small business software that can be turned on or off as needed, and easily maintained by the service provider.

The Intel AppUp Small Business Service provides an innovative delivery mechanism and a catalog of a wide variety of software for small businesses from software providers including, Astaro, GFI Software, gloStream, Intuit, Level Platforms, Microsoft, SIOS, Tally, and Vembu. A growing number of applications will be soon available in the catalog from additional software providers including Allscripts, Apani, Asigra, ClearCenter, Coversant, Critical Links, Elina Networks, Ensim, eTurns, Fonality, KineticD, Lumension, McAfee, Novell, Pragma Systems, StorageCraft, Symantec, and WorkSpace Communications.

E Ink and Epson Achieve World-Leading ePaper Resolution

E Ink Holdings and Epson have announced the joint development of a 300-dpi electronic paper device with razor-sharp text and images for ePaper Document Readers. Combining E Ink’s high-resolution ePaper display and Epson’s high-speed display controller platform, the new device will enable the world’s highest resolution ePaper tablets. With sharply improved readability and ease-of-use the ePaper Document Reader is expected to catch on in business and education settings where huge amounts of data have to be processed, as well as in countries that use character-based text, including Japan and China.

Thin, lightweight, energy-efficient eReaders with easy-to-read, paper-like displays have won over consumers, who are snapping up ePaper devices in unprecedented numbers, causing the market to surge. Demand has also been on the rise in business and education, market segments that require exactly what ePaper provides: the fast and accurate display of enormous amounts of information. Applications in these segments demand higher resolution than that offered by today’s 160-dpi displays due to the need to crisply render, with smooth gradations, engineering diagrams, illustrations, Asian characters, and other fine or intricate content. These market segments also demand faster page navigation and sophisticated user interfaces to allow instant viewing of vast amounts of data.

Epson’s high speed controller platform is an ideal choice for developers who wish to develop high resolution eTablets with ease and within a very short period.


HP Names Naresh Shah VP of ESSN HP has announced it has appointed Naresh Shah to serve as

vice president of engineering, Enterprise Servers, Storage and Networking (ESSN), effective immediately.

In this newly created position, Shah will be responsible for product collaboration across all ESSN business units in India. He will report directly to Martin Fink, senior vice president and general manager, Business Critical Systems, HP.

Shah joins HP from Novell, where he served as managing director of Novell’s India Development Center (IDC) and vice president of Global Engineering Strategy, responsible for overall product development activities. Prior to joining Novell, he spent more than 20 years at AT&T and Lucent Technologies, where he held various management positions in engineering, product management and sales.

Shah holds a Bachelor of Technology degree in Computer Science and Engineering from IIT, Kharagpur, and a Master of Science degree in Computer and Information Science from The Ohio State University.

Xerox Reinforces Its Digital Printing Leadership

Xerox showcased its latest range of digital and office printers with innovative applications for the commercial print market at Print Pack sign photo Expo 2011, a Four day print expo at Guwahati. To strengthen its foothold in the East region, Xerox showcased a range of short run, trans-promotional, specialty imaging, security printing applications.

Through live demonstrations of its portfolio of colour products from office to production range, the event created awareness about

the benefits of digital printing and educated partners on Xerox products and solutions. Xerox showcased a range of ‘On Demand Printing’ and various other applications on its Black and White and Color machines including Xerox Colour 550 printer, Xerox 4112, Xerox wide format 7142, 7425 & Xerox Wide format - 6605 solution. It demonstrated how digital printers can increase business productivity and explore new revenue opportunities on the showcased models.

This is the first time that a Print expo took place in the North East region on such a large scale. The showcase was primarily targeted to make the commercial print segment aware of the growing digital print market and the opportunity lying ahead. Xerox has kick started this journey and looking to tap Print-on-demand, Short run applications and book publishing market in the region.

HP Launches Early Access Program for Next Generation EVA

HP has announced a worldwide early access program for the upcoming HP P6000 Enterprise Virtual Array (EVA) targeted for general availability mid this year. With an installed base of nearly 100,000 EVA units deployed worldwide, this program represents a significant opportunity for clients to accelerate storage consolidation projects and reduce datacenter costs without retraining administrative staff.

Part of HP’s Converged Infrastructure portfolio, the HP P6000 EVA represents the company’s fifth generation EVA and features increased capacity and performance improvements. The HP P6000 EVA, one of the easiest to manage storage arrays available today,(1) is typically deployed for core enterprise applications from messaging to enterprise resource planning (ERP). With the HP P6000 EVA, clients have the opportunity to modernize legacy infrastructure and increase return on investment.

HP Converged Infrastructure is a core component of an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve clients, employees, partners and citizens with whatever they need, instantly.

IBM Announces Availability of Virtual Desktop Solution

IBM has announced the general availability of Virtual Desktop, a workforce mobility offering that provides anytime, anywhere access to personal desktops from mobile devices including tablets, net books, laptops and thin clients.

The IBM Virtual Desktop allows Windows or Linux desktops to be hosted and managed centrally, thus lowering the cost and complexity of managing PC environments through rapid deployment of new applications, automatic software updates and reducing the need for help desk requests. The Virtual Desktop for Smart Business, which includes VERDE software from Virtual Bridges, can be deployed on a customer’s own infrastructure or through a Business Partner “private cloud” hosted environment. Available in India through IBM Business Partners such as ZSL and Ingram Micro, IBM Virtual Desktop V2.2 now enables users to enjoy a real high-definition experience while accessing audio and video files.

New features in Virtual Desktop v. 2.2 include unprecedented high-definition multimedia support and enhanced work-anywhere capability with additional features that simplify management and drive down IT management costs. IBM Virtual Desktop built on VERDE 5.1 technology, provides an end-to-end desktop management offering that combines virtual desktop infrastructure (VDI), integrated offline VDI (using an integrated client-side hypervisor), and remote branch capabilities. The offering supports both Windows and Linux Virtual desktops and can be used on a wide variety of devices.

IBM Virtual Desktop for Smart Business closes the gaps between previous desktop and virtual desktop infrastructure approaches and is based on a key set of attributes designed to help clients get more out of every IT dollar faster.

The new version responds to users need for additional flexibility and portability -- delivering full USB 2.0 peripheral support for integrated offline and online VDI. These enhancements come as the demand for desktop virtualization grows and IBM channel partners are increasingly looking to build services around Virtual Desktop technology to drive new business. Increasingly, corporate IT departments are actively deploying virtualization technologies to reduce the number of assets they have, increase the utilization of the resources they keep and improve the flexibility to change the way those assets are used in the future.

IN the news


SAP Recognizes and Empowers Partners in India

Reinforcing its commitment to building and expanding a qualifi ed ecosystem, SAP felicitated 8 winners with the SAP Partner Award. The award recognized the best partners in India for having supported high business value for businesses of all sizes and in every major vertical segment. It was handed over in a glittering ceremony at the SAP Partner Summit 2011 held in Goa, India.

SAP India also re-confi rmed its strategy of further accelerating and strengthening the ecosystem by combining channel, services and all other partner types in one organization. This move allows to streamline strategies, leverage synergies in enablement across all partner types to eventually create greater value for customers. SAP has a strong existing partner ecosystem of over 200 companies with proven expertise in delivering, enhancing and deploying the SAP solution portfolio.

SAP also announced the following SAP Business ByDesign solution resellers in India including Affordable Business Solutions Pvt Ltd, Iris Unipro Pvt Ltd, ITC Infotech India Ltd, Zieta Technologies Pvt Ltd, Mukesh Infoserve Pvt Ltd, Cloudway Softech Pvt. Ltd and ERP LOGIC HITECH SOLUTIONS Pvt Ltd, Kaar Technologies. The ecosystem is also crucially important to taking a next step towards volume sales of SAP Business ByDesign. In addition to reselling SAP Business ByDesign, partners can also become solution partners who are integrating third party solutions or even building new functionality based on SAP Business ByDesign depending on which option is best suited and most sustainable for specifi c business model.

Xerox Kicks Off Channel Activation Xerox has recently strengthened its presence in the state of

Maharashtra and rolled out a reseller meet in Aurangabad. The event received overwhelming response and was attended by over 90 resellers and partners spanning the state of Maharashtra. Xerox also showcased a strong portfolio of solutions in A4 mono and color lasers targeted at SME’s and Enterprise businesses.

Addressing the meet, Mr. Kuldeep Malhotra, Associate Director – Volume & Supplies Business, Xerox said, “Maharashtra has always been a strong market for Xerox and have given us positive results. Today Maharashtra contributes 10 % to our volume equipment business and our endeavour is to activate and engage with our resellers and partners with a robust engagement plan. Through our present channel activation program, we will travel across the country and meet up with our partners and assist them in taking Xerox products and solutions closer to our customers. ”

As part of the activation program for resellers and channel partners in the state of Maharashtra, Xerox India will provide direct pre-sales/post-sales support to these partners to deliver

maximum benefi ts to customers. With the partner engagement model, Xerox India will ensure that these partners are well trained and are equipped with collaterals to enable them to sell Xerox products and services. Xerox India will also look at co-branded marketing seminars and customer events to support the partners in these centers. The partner loyalty program of Xerox will ensure that they are rewarded on achieving their targets.

Lenovo Strengthens Organizational structure

Lenovo has announced new appointments to its management team in a move to strengthen the organization and build on the robust growth it has achieved over the last year. .

“We are focused on driving speed, performance and effi ciency with a corporate structure that makes us even faster and even more customer focused. Going forward, we will continue to introduce game-changing products, quality service and support and enhance our go to market strategy through channel. I am confi dent the new team will help steer Lenovo towards its business goals”, said Amar Babu, Managing Director, Lenovo India.

Rajesh Thadani who has been leading the Consumer business unit reporting into Alex Li, will now independently handle the segment.

Rajiv Rao joins Lenovo to lead the SMB business. Rajiv has over 18 years of experience and has worked with Pepsi, HP & Dell before starting his own venture from where he joins us.

Rahul Agarwal will continue to lead the Relational business Hunter Zhou joins Lenovo as Head, Services Support, Lenovo

India. Hunter was previously with Lenovo EMG in the role of Director- Call Centre & Technical Service Support for China and Service Delivery for REM (rest of Emerging Markets). In his new India role, Hunter will be responsible for service delivery and services sales for India and South Asia with a focus on customer satisfaction for Consumer, Relational and SMB.

Trend Micro Reward Program for the sales force of its SB Partners

Trend Micro has launched ‘Trend Reward Program’ on its Small Business (SB) solution—Worry Free Business Security line. Trend Micro has rolled out this scheme particularly targeting the partners’ sales persons. The scheme, which is valid till 23rd June, 2011 is applicable on all products (paper licenses) sold from 10 to 100 user range. The company has

introduced special pricing offer for Worry Free Business Security for 3 years at Rs. 999 / user for 3 years excluding taxes.

Under the Trend Reward Program, channel sales persons can earn incentives up to Rs.12000/- in a single deal of 100 users as Trend Micro offers additional fixed incentive for displacing competition in the customer account. Trend Micro has fixed three slabs for competition upgrade: Rs. 1000/- for 10- 25 user range; Rs. 1500/- for 26-50 user range and Rs. 2000/- for 51-100 user range. However, in order to avail the competition upgrade offer one has to submit the valid existing license copy. The sales person may earn Rs.10,000 /- by selling Trend Micro solutions to a new/fresh account of 100 users.

Trend Micro has charted out a plan to aggressively focus on its volume business in 2011 and is working closely with its channel partners and their sales team to further strengthen its leadership position in the SB space.

IN the news


Techcom Enters Andhra Pradesh With Its Mobile Phones

Techcom has announced the entry of its mobile phones segment into Andhra Pradesh. With this launch, Techcom introduces their latest offering for the Indian handset market, the T35 & T65, which come with a bouquet of pre-loaded multimedia features, catering to the user on the move. The launch of the phones mark yet another business landmark for the growing company, as it brings forth a world-class range of hand held products within the reach of consumers. The new mobile devices denote a strategic move by Techcom towards becoming a leader in the ‘mobility market’ in southern India, by building upon its core competency of providing quality products at affordable rates.

Speaking at the event, Mr. Ajay Kedia, Director – Techcom, said, “After receiving a fantastic response in Karnataka, we are looking to open up newer fronts in the markets of southern India. We see Andhra Pradesh as a market with immense potential and the move will help us in consolidating our presence in this part of the county. With deeper penetration of mobile telephony into semi-urban and rural areas, the market is slated to grow further.”

Techcom plans to invest over Rs. 100 crore in major brand building exercise in the next 3 years. Keeping in mind the prospects of the market in Andhra Pradesh, the company has allocated about Rs. 10 crore (10% of the budget) for the state. Techcom has already entered Karnataka, and Andhra Pradesh becomes the other signifi cant part of the south Indian market, which it looks to garner signifi cant market share in.

The company has a band of seven entry and mid level handsets, and adding to them are the T35 & T65 handsets - each comprising of feature rich & competitively priced dual SIM GSM models. The handsets have been modeled keeping in mind the youth in urban and semi-urban cities, which are stylish, on the move, confi dent, vivacious and above all value for money. The new mobile handsets are dual SIM (GSM+GSM) basic sets with excellent quality and features that make it stand out in competition to any other mobile phone in the similar bracket.

Techcom is present in over 30 countries worldwide, broadly Nepal, Algeria, UAE, Lebanon, Kenya, Nigeria, Middle-East, Uzbekistan and others. By 2012, the company has projected turnover of Rs. 500 crore for the brand.


MOBILITY Zone

MAXX Mobiles Launches New Gaming Phone MAXX Mobiles has announced the launch of a

new gaming phone – MAXX GLO MX388. With 250 preloaded games and dedicated gaming buttons, MAXX GLO MX388 is the perfect choice for mobile gaming enthusiasts in India.

Mobile gaming is an INR 2.8 billion market and is expected to grow at a CAGR of 45 percent to reach INR 17.4 billion by 2015, according to FICCI-KPMG Indian Media and Entertainment Industry Report 2011. With mobile phones becoming increasingly popular in India, mobile gaming is expected to bring in large traction from the youth.

Priced at only Rs. 2361 (MRP),MAXX GLO MX388 comes with a free 2 GB memory card, and is JAVA enabled, with Bluetooth, FM Radio and MP3/MP4 player, making it a feature-rich yet affordable for the aspiring youth of India. MAXX GLO MX388 is packed with games across categories like action, racing, puzzles, adventure, fighting, shooting and sporting. Some of the games preloaded are Super Mario, Pacman, Race, Trojan, Battle City, etc.

Realizing the need to reach out to the youth, Ajjay Agarwal, Chairman & Managing Director, MAXX Group says, “Gaming has developed at a rapid rate in India and we expect significant growth in the coming years. The tech-savvy Indian youth are now demanding entertainment at their fingertips even when on the move. We would like to take advantage of this trend by reaching out to the Indian youth with yet another cost-effective mobile phone that promises to satisfy their craving for mobile gaming.”

MAXX GLO MX388 will be made available in Mumbai first, followed by other cities in India through MAXX Mobiles’ widespread distribution network. MAXX has its presence in about 25,000 retailers across India through its strong dealer distribution network supported by more than 500 after sales service centers. The modern retail outlets through which MAXX sells its brand of mobile phones and accessories include Planet M, Tata Croma, Hyper City, Star Bazar, Mobile & Gadgets, Indian Naval Canteen, Kings Electronics, Hotspot, Reliance Web World and NEXT electronics.

Techcom Launches Its Finest Mobile Handset Techcom is all set to set the markets ablaze with the new T-65, the finest of

the mobile phones from Techcom’s stable aimed at style-conscious and features freak consumers. The T-65 handset combines individual style and state-of-the-art technology with cutting-edge colors, materials and graphics.

The T-65 comes in a matte finish with a classy sheen which is sure to attract admiration. An awe inspiring user interface makes it fun and easy. The T-65 is loaded with features like Dual SIM Dual Standby (G+G) up to 16 GB expandable memory and comes along with a free 4 GB memory card. An 1800 mAh battery ensures a long talk time and a steady performance every time, come what may. A winner by nature, T-65 operates like a jet which has just crossed the sound barrier.

The T-65 boasts of a 6.1 cm (2.4”) QVGA LCD screen for a great display. To capture the fun moments in your life, the T-65 has a 1.3 mega pixel camera with excellent video recorder. The Video Player 3GP/MP4 in the handset which is the best in its class can play a full 3 hour (200 MB) movie at one go without breaks. The amazingly smooth Video Player offers remarkable clarity of images and sound. The Audio Player too is brilliant and provides a soothing music experience. Not to forget the FM player, giving access to radio stations at your finger tips.

The T-65 offers integrated connectivity options including a USB port with standard GPRS/WAP services available for surfing the web. A Personal Data Security feature in the phone makes sure that your data is protected and locked through passwords ensuring privacy in case the phone is used by other people.

The T-65 has a phone book memory of 1000 entries and a LED Torch in addition to standard facilities like Conference Call, Speakerphone and Image Viewer.

The T-65 is a feature loaded gizmo available at a jaw dropping price of about INR 2700 only.


Renesas Mobile Inaugurate its R&D Centre Renesas Mobile, a premier supplier of advanced cellular

platforms, has inaugurated its research and development (R&D) centre in Bangalore, India which develops 2G, 3G and 4G modem technologies.

Renesas Mobile held an official opening ceremony today of the office ofRenesas Mobile India Private Limited, a wholly-owned subsidiary of Renesas Mobile, with attendees from the executive team of Renesas Mobile Corporation, including Heikki Tenhunen, Senior Vice President, Jean-Marie Rolland, Chief Technical Officer and Executive Vice President Sales and Marketing, and Shinichi Yoshioka, Senior Executive Vice President and Chief Operating Officer.Renesas Mobile India is a member of the Software Technology Parks of India, and currently has about 230 employees. Renesas Mobile India expects to invest approximately USD 115 million within five years, which includes personnel and capital costs.

The opening of the R&D centre is an important step for Renesas Mobile, and underlines the opportunities Renesas Electronics and Renesas Mobile Corporation see in India. Renesas Electronics Singapore, a wholly-owned subsidiary of Renesas Electronics, opened a branch office in Bangalore earlier this year to deliver to India the cutting-edge technology that Renesas Electronics offers globally, with the aim of doubling its sales in India to 100 million dollars by FY2012.

Renesas Mobile started operations on December 1, 2010 with the completion of Renesas Electronics acquisition of the Wireless Modem group of Nokia Corporation which provided proven wireless modem technology as well as the world-class R&D teams from the wireless modem group.

MVL Mobiles launches Slim Multimedia Rich Touch PhoneMVL Mobiles has announced the launch of its first

ultra slim touches screen phone aptly named – THE SIZERO.

With a display size boasting of a 2.8 inch full touch screen, this stylish dual sim multimedia phone lets users show off their camera skills by seamlessly providing high quality Audio/Video recording and playback support for multiple formats. Coupled with other features like webcam support, modem, java, Opera browser, conference calling, Bluetooth, FM player with recording, motion sensor and much more make The SIZERO one of the most comprehensive multimedia phones in its price bracket.

The SIZERO also features an Expense Tracker allowing you to better manage your finances - now you can keep track of how much money you have spent and on what goods this month (week, year) and plan your budget accordingly. The Sniffer in the phone allows the user to locate the phone in case of theft/loss. The phone comes with pre-loaded multimedia content consisting of 40 high resolution videos and 15 Mp3 songs, 2GB memory card, a stylus string and a sleek leather pouch to add the syle quotient.

Commenting on the launch Mr. Arjun Rishi, Director, MVL Mobiles said “SIZERO a slender and sleek phone makes the mobile experience simpler and faster with the touch. It’s a complete phone that allows users to enjoy their favourite music, play games, and capture picture & videos.” He further added “We have launched this multimedia fully touch phone in the affordable price bracket of Rs 4349, in order to make it more accessible to the Indian consumer”.

Price- Rs.4349/-

MOBILITY Zone

IMImobile joins Wholesale Application Community

IMImobile has joined the Wholesale Applications Community (WAC) as an associate member. Under the terms of membership, IMImobile will provide input to WAC working groups and the WAC advisory council.

With the industry leading DaVinci Evolved Service Platform (ESP), IMImobile will help WAC members and operator clients shape application development and seeding. The DaVinci Evolved Service Platform builds the foundation in the development of a WAC-compliant application development and deployment platform environment and is being used by multiple customers in multiple territories.

WAC represents a unification of the global mobile community to create an open, standards-based application market. IMImobile shares the vision of an “open mobile marketplace” where mobile operators globally can leverage their core subscriber and content assets to improve the user experience and open new revenue streams.

Very early in the application revolution, IMImobile recognised the challenges posed by device platform and network technology fragmentation. Fragmentation puts constraints on developers, restricts scaling and hampers innovation. IMImobile’s DaVinci Evolved Service Platform was built to solve exactly such fragmentation issues by providing a cross-platform application development environment, and a standards-based approach to leveraging network assets. Carrier deployments of DaVinci ESP have already enabled 3rd party developers, service providers and content owners to create and launch revenue generating services that utilise core operator assets. By joining WAC, IMImobile expects to fully realise the shared vision of both organisations.


PrOducT of the month

Samsung SA300 monitors deliver images so real-to-life that it will transform your whole viewing experience. Packed with breathtaking 5,000,000:1 contrast ratio, the highest level currently available, the SA300

monitor ensures that blacks are at their absolute darkest and (with pristine whites) colours are at their brightest. You will immediately notice the crystal clear picture and its unbelievable intensity. It is like an explosion of colours and leaves other screens seeming dull in comparison. So, take your viewing pleasure to the next level with Samsung Mega Dynamic Contrast Ratio – and enjoy your multimedia content with the professionalism it deserves.

Control Brightness, Conserve Energy Eco saving makes saving energy easy. It adjusts the brightness

of your Samsung monitor based on how much energy you want to save. And with the choice of three energy saving modes (50%, 25% and Power Saving off), you can really tailor your monitor

use to meet your own personal needs. Samsung’s commitment to saving energy is designed to help both you and the environment, and with up to 50% saving on consumption, you can really make a positive impact on your eco footprint. Take the effort out of saving energy and take control with Eco saving.

See It Your Way With Wider Viewing Angles How do you like to watch movies? Do you like lying down on

the couch? Sitting in your favourite chair? Cooking or exercising? Whether you’re standing, sitting or lying down, Samsung Magic Angle makes sure that the movie always takes centre stage and that you’re always comfortable. This means, thanks to the 5-mode angle management, that whatever angle you watch your Samsung monitor, you will enjoy a full visual experience with amazing picture clarity. So, start seeing your favourite movies and other multimedia in total comfort and without limitations thanks to Magic Angle.



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