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WELCOME
REHAN MUJTABA FAISAL AZEEM
SUPERVISED BY ZAHID MAJEED BS(BA) 5TH C
CONSUMER EMPOWERMENT
Seminar Objectives
On completion of this seminar I ensure that we will be able to : Outline, discuss and critique consumer
empowerment . Summarise the prescribed readings and
discuss the relevance of consumer empowerment in Pakistan
Outline the ways in which theoretical concepts have been operationalized in the prescribed readings that are empirical.
Try to illustrate at least one of the theories as a conceptual model
Consumer Empowerment
It is the autonomy of consumer to influence company behaviour.
A process of increasing involvement of consumer in overall wellbeing of the community.
To change company behaviour for the welfare of society.
It is satisfactory approach towards goods and services.
Phases of consumer empowerment
Phases vary from society to society Consumer resistance movements in the shape of
Boycotts Voluntary simplicity Consumer rebels Ethics in resistance
Boycotts
Voluntary Simplicity
Ethics of consumer rebels
Methodology
Quantitative approachesQualitative approaches
Methodology
1. Quantitative approaches (cause and effect relationship)
questionnaires e-mail telephonic questioner 2. Qualitative approaches Ethnographic (Interviews) Focus groups Delphi technique (experts are invited to talk)
Findings
Consumers feel powerless because they are unable to influence the company behaviour
This is because there is no proper substitutes to switch over
Resistance movements are not well organizedConsumer’s awareness and skills worryingly lowConsumer acutely detriment and redress
It is good to ask Questions?