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Consumer Confidence Survey GB Q4 2009 Survey field dates 4 th December to 18 th December 2009. January 2010. GB Consumer Confidence Index versus Global Average, Neighbouring Countries & USA. Source: Nielsen – Global Online Survey Consumer Confidence October 2006 to December 2009. - PowerPoint PPT Presentation
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Confidential & Proprietary • Copyright © 2010 The Nielsen Company
Consumer Confidence SurveyGB Q4 2009
Survey field dates 4th December to 18th December 2009
January 2010
Consumer Confidence Page 2 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
GB Consumer Confidence Index versus Global Average,
Neighbouring Countries & USA
99 97
84
108
9791
79
106
94 94
80
100
88
79
70
8384
74
61
8277
6560
8082
72
60
8086
7567
8487
7767
82
Global* Average GB France USA
Oct-06 May-07 Nov-07 May-08 Oct-08 Apr-09
Jun-09 Oct-09 Dec-09
Source: Nielsen – Global Online SurveyConsumer Confidence
October 2006 to December 2009*June/December 2009 global index based on sub-set of 28/9 countries
Confidential & Proprietary • Copyright © 2010 The Nielsen Company
Great Britain in Recession
Consumer Confidence December 2009
Consumer Confidence Page 4 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
Nielsen Consumer Confidence IndexGB Shoppers continue to feel more confident
Source: Nielsen Global Online Consumer Confidence Survey, Q4 2009Results: GB, 2005 to 2009
98 101 97 91 9479 74
65 72 75 77
1st Half'05
1st Half'06
2nd Half'06
1st Half'07
2nd Half'07
1st Half'08
2nd Half'08
Apr-09 Jun-09 Oct-09 Dec-09
% pt +/- +2 -4 -6 +3 -15 -5 -9 +7 +3 +2
Consumer Confidence Page 5 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
“Do you think job prospects in your country over the next 12 months will be... ”
4% 4% 6% 3% 3% 2% 1% 3% 2%
48% 46% 44%31%
23%9% 13%
17% 20%
41% 40% 40%
46%47%
44%53%
53% 51%
7% 10% 10%14% 23%
42%26%
24% 21%
6% 5% 3% 7% 3% 5%
Oct 2006 May 2007 Nov 2007 May 2008 Oct 2008 Apr 2009 Jun 2009 Oct 2009 Dec 2009
Excellent Good Not so good Bad * Don't Know
Source: Nielsen – Global Online Survey Oct 2006 to December 2009Consumer Confidence – GB results* new survey response option H1 2008
72%
Consumer Confidence Page 6 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
“Do you think the state of your own personal finances over the next 12 months will be..”
Source: Nielsen – Global Online Survey Oct 2006 to December 2009Consumer Confidence – GB results
4% 4% 5% 2% 1% 1% 2% 3% 3%
47% 46% 49%37% 34% 28% 32% 33% 36%
41% 37% 38%
44% 46%49%
49% 46% 42%
7% 12% 8%13% 14% 17% 12% 12% 14%
4% 4% 4% 6% 5% 5%
Oct 2006 May 2007 Nov 2007 May 2008 Oct 2008 Apr 2009 Jun 2009 Oct 2009 Dec 2009
Excellent Good Not so good Bad * Don't Know
* new survey response option H1 2008
56%
Consumer Confidence Page 7 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
3% 2% 3% 2% 1% 3% 2% 2% 3%
41%36% 36%
23% 27% 26% 27% 31% 30%
46%47% 46%
51% 46% 47% 49% 41% 45%
10% 15% 15%22% 23% 23% 18% 23% 19%
2% 2% 1% 3% 3% 4%
Oct2006
May2007
Nov2007
May2008
Oct2008
April2009
June2009
Oct2009
Dec2009
Excellent Good Not so good Bad * Dont' Know Source: Nielsen – Global Online Survey Oct 2006 to December 2009
Consumer Confidence – GB results* new survey response option H1 2008
“Considering the cost of things today and your own personal finances, would you say at this moment the
time to buy the things you want and need is...”
64%
Consumer Confidence Page 8 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
10%
15%
21%
4%
4%
5%
6%
3%
3%
3%
3%
9%
13%
19%
9%
20%
5%
5%
3%
3%
3%
3%
2%
4%
14%
12%
12%
11%
7%
6%
5%
4%
4%
4%
3%
3%
Debt
The economy
Increasing utility bills
Job security
Work/life balance
Immigration
Increasing fuel prices
Health
Global warming
Crime
Childrens' education and/or welfare
Increasing food prices
Oct-08
Apr-09
Dec-09
Source: Nielsen – Global Online Survey April 09 & October 2009Consumer Confidence – GB results
“What is your biggest concern over the next 6 months?”
Consumer Confidence Page 9 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
12%
12%
14%
11%
5%
7%
3%
4%
6%
4%
4%
3%
2%
2%
13%
11%
6%
8%
9%
6%
8%
6%
3%
5%
4%
3%
4%
3%
25%
23%
20%
19%
14%
13%
11%
10%
9%
9%
8%
6%
6%
5%
The economy
Increasing utility bills
Debt
Job security
Increasing fuel prices
Work/life balance
Increasing food prices
Health
Immigration
Crime
Global warming
Childrens' education and/or welfare
Terrorism
Parents' welfare and happiness
Main Concern
Second Concern
Source: Nielsen – Global Online Survey October 2009Consumer Confidence – GB results
“What is your biggest and second biggest concern over the next 6 months?”
vs Oct09
=
=
=
=
Consumer Confidence Page 10 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
56
65
8085
63
8489 86
69
98 95 95
71
9692 94
64
95
8290
Global Average GB France USA
May-08 Oct-08 Apr-09 Jun-09 Dec-09
Source: Nielsen – Global Online Survey 2008 - 2009Consumer Confidence
% answered “yes”
“Do you think your country is in an economic recession at the moment?”
Consumer Confidence Page 11 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
26%25%26%19%
27%27%26%26%
50%48%50%68%51%47%47%52%
24%27%24%13%
22%26%26%23%
GB Dec09GB Oct09GB Jun09GB Apr09GlobalAverageDec09
GlobalAverage
Oct09
GlobalAverage
Jun09
GlobalAverage
Apr09
Yes
No
Don'tknow
Source: Nielsen – Global Online Survey October 2009Consumer Confidence
“Do you think your country will be out of an economic recession in the next 12 months?”
Consumer Confidence Page 12 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
70%
76%
70%
72%
64%
75%
70%
69%
France
USA
GB
Global Average
Oct-09Dec-09
Source: Nielsen – Global Online Oct - Dec 2009Consumer Confidence
% answered “yes”
“Compared to this time last year, have you changed your spending to save on household expenses?”
Consumer Confidence Page 13 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
34%
29%
33%
22%
26%
22%
23%
17%
7%
2%
6%
34%
30%
28%
23%
22%
20%
19%
13%
6%
4%
3%
40%
29%
30%
21%
21%
19%
21%
11%
8%
2%
6%
Putting into savings
Paying off debts / credit cards / loans
Holidays / vacations
Home improvements / decorating
New clothes
Out of home entertainment
I have no spare cash
New technology
Retirement fund
Don’t know/undecided
Investing in shares of stock / mutual funds
Jun-09
Oct-09
Dec-09
“Once you have covered your essential living expenses, which of the following statements best describes what you do with your spare cash...?”
Source: Nielsen – Global Online Survey 2007-2009Consumer Confidence – GB results
Consumer Confidence Page 14 Confidential & ProprietaryCopyright © 2010 The Nielsen Company
55%
50%
46%
43%
54%
37%
34%
34%
38%
23%
28%
24%
18%
22%
13%
12%
46%
47%
39%
43%
39%
34%
29%
27%
24%
24%
23%
19%
20%
15%
8%
7%
Spend less on new clothes
Try save on gas and electricity
Cut down on take-away meals
Switch to cheaper grocery brands
Cut down on out-of-home entertainment
Cut down on holidays / short breaks
Delay replacement of major household items
Cut down on telephone expenses
Delay upgrading technology, eg. PC, Mobile
Look for better deals on loans, insurance, credit cards
Use my car less often
Cut out annual vacation
Cut down on or buy cheaper brands of alcohol
Cut down on at-home entertainment
Cut down on smoking
I wouldn't take any actions
Jun-09
Dec-09
Source: Nielsen – Global Online Survey 2005 to 2009Consumer Confidence – GB results
Rank in 2005
2
1
4
8
7
6
n/a
9
5
3
10
11
12
13
14
“At times when the cost of living is rising rapidly, which of the following actions would you take in order
to stay within your budget: ?”