Consumer Behaviour in Equity Market

8/2/2019 Consumer Behaviour in Equity Market

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ANALYSIS OF CONSUMER BEHAVIOUR IN

EQUITY MARKET

IN

KARVY STOCK BROKING LIMITED

In partial fulfillment in award of PGDM

two year full time programme.

Under the guidance of

Faculty guide CompanyGuide

Mrs.Rubina Sajid Mr.Prateek Bhardwaj

Submitted by

Avneet Kaur


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ACKNOWLEDGEMENT

"Gratitude is not a thing of expression; it is more than a matter of feeling."

There is always a sense of gratitude which one express towards others for their help and

supervision in achieving the goals. This formal piece of acknowledgement is an attempt to

express the feeling of gratitude towards people who helpful me in successfully completing

of my training.

I would like to express my deep gratitude to Mr. Prateek Bhardwaj my training

coordinator for their constant co-operation. He was always there with his competentguidance and valuable suggestion throughout the pursuance of this research project.

I would also express my gratitude to Mrs. Rubina Sajid my faculty guide for her help and

co-operation, she gave us guidance throughout the pursuance of research project.

Last but not least I would also like to place of appreciation to all the respondents whose

responses were of utmost importance for the project.

Above all no words can express my feelings to my parents, friends all those persons who

supported me during my project. I am also thankful to all the respondents whose

cooperation & support has helped me a lot in collecting necessary information.

I would also like to thank almighty God for his blessings showered on me during the

completion of project rep


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Certificate from the company


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Certificate of Originality

I, Avneet Kaur, d/o Jasveer Singh Chhabra, having Enrollment No. 3620 of

Batch 20010-2012, do hereby certify and declare that this research report

titled Analysis of Investors behaviour towards equity market is the result of

my own work. This report contains no materials or information which has

been previously submitted for any other academic diploma or degree,

except where indicated otherwise.

Date: Signature of the Student

Avneet Kaur


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CERTIFICATE FROM THE FACULTY GUIDE

This report, entitled CONSUMER BEHAVIOUR IN EQUITY MARKET,

prepared and submitted by Avneet Kaur, in partial fulfilment of the required

for the degree of POST GRADUATION DIPLOMA IN MANAGEMENT is

hereby accepted.

Faculty guide

Mrs. Rubina Sajid

Accepted as partial fulfillment of the requirement for the 2-Year Full-TimePGDM COURSE.


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EXECUTIVE SUMMARY

Equity derivatives have been one of the hottest areas of growth in a market environment of rapid

financial innovation. A crucial driver of the vast increase in the use of equity derivatives has been

the pace of innovation, with numerous diverse structures being developed to suit particular needs

of many different types of users. It investigates ach of the widely used equity derivative products.

This program is designed to familiarize participants with the structures of the important equity

derivatives as well as the analytic tools and techniques used to evaluate and price them.

The program begins with a survey of the two basic types of derivative contracts: first

futures/forward contracts and then options. These will be explored in greater detail as they are

the building blocks of all the more complex derivative instruments. Sessions will address contract

structure and terminology, but focus on valuation, risk/return characteristics and trading/risk

management applications. The program will then proceed with a similar approach applied to a

range of derivative contracts to include: swaps, options, future and forwards etc.

The study is based on the information collected from respondent through questionnaire. The

data analyzed is presented in the form of graphs and on the basis of that conclusion are made.

After analyzing the data it is found that this is the time to make customers aware of Equity and

derivatives and also to convince them to invest in the equity market.


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Table of content

1. INTRODUCTION TO THE COMPANY 2-7

2. INTRODUCTION TO THE PROJECT TOPIC 8-11

3. PROJECT PROFILE

TITLE OF THE STUDY 11

OBJECTIVE OF THE STUDY 11

SCOPE OF THE STUDY 11-12

RESEARCH METHODOLOGY 13

UNIVERSE 13

SAMPLING TECHNIQUE 13

RESEARCH DESIGN 13

LIMITATION OF STUDY 13-14

4. DATA AND DATA ANALYSIS 15-21

5. CONCLUSION

6. SUGGESTION

7. ANNEXURE (ALONG WITH QUESTIONNAIRE) 22-23

8. BIBLIOGRAPHY 24


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Introduction to the company

The Karvy group was formed in 1983 at Hyderabad, India. Karvy ranks among the top

player in almost all the fields it operates. Karvy Computershare Limited is Indias largest

Registrar and Transfer Agent with a client base of nearly 500 blue chip corporates,

managing over 2 crore accounts. Karvy Stock Brokers Limited, member of National Stock

Exchange of India and the Bombay Stock Exchange, ranks among the top 5 stock brokers

in India. With over 6,00,000 active accounts, it ranks among the top 5 Depositary

Participant in India, registered with NSDL and CDSL. Karvy Comtrade, Member of NCDEX

and MCX ranks among the top 3 commodity brokers in the country. Karvy Insurance

Brokers is registered as a Broker with IRDA and ranks among the top 5 insurance agentin the country. Registered with AMFI as a corporate Agent, Karvy is also among the top

Mutual Fund mobilizer with over Rs. 5,000 crores under management. Karvy Realty

Services, which started in 2006, has quickly established itself as a broker who adds value,

in the realty sector. Karvy Global offers niche off shoring services to clients in the US.

Karvy has 575 offices over 375 locations across India and overseas at Dubai and New

York. Over 9,000 highly qualified people staff Karvy.

Organization:

Karvy was started by a group of five chartered accountants in 1979. The partners decidedto offer, other than the audit services, value added services like corporate advisoryservices to their clients. The first firm in the group, Karvy Consultants Limited wasincorporated on 23rd July, 1983. In a very short period, it became the largest Registrarand Transfer Agent in India. This business was spun off to form a separate joint venturewith Computershare of Australia, in 2005. Karvys foray into stock broking began withmarketing IPOs, in 1993. Within a few years, Karvy began topping the IPO procurementleague tables and it has consistently maintained its position among the top 5. Karvy wasamong the first few members of National Stock Exchange, in 1994 and became amember of The Stock Exchange, Mumbai in 2001. Dematerialization of shares gathered

pace in mid-90s and Karvy was in the forefront educating investors on the advantages ofdematerializing their shares. Today Karvy is among the top 5 Depositary Participant inIndia.

While the registry business is a 50:50 Joint Venture with Computershare of Australia, wehave equity participation by ICICI Ventures Limited and Barings Asia Limited, in KarvyStock Broking Limited. For a snapshot of our organization structure, please click here.


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Karvy has always believed in adding value to services it offers to clients. A top-notchresearch team based in Mumbai and Hyderabad supports its employees to advise clientson their investment needs. With the information overload today, Karvys team of analystshelp investors make the right calls, be it equities, mf, insurance. On a typical working day

Karvy:

Has more than 25,000 investors visiting our 575 officesPublishes / broadcasts at least 50 buy / sell calls

Attends to 10,000+ telephone callsMails 25,000 envelopes, containing Annual Reports, dividend cheques / advises,allotment / refund advisesExecutes 150,000+ trades on NSE / BSEExecutes 50,000 debit / credit in the depositary accounts

Advises 3,000+ clients on the investments in mutual funds

Investors servicing strengths

Controlled and low cost service culture

Large volume processing capability

Adherence to strict time schedules

Expertise in co-ordination multi-location responses

Expertise in managing independent intermediaries such as Banks, Post Offices etc.

Pooling of group resources for peakloads and , also for one time assignments


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Investor Servicing : Capabilities

Professionally managed by qualified and trained manpower

Uniquely structured in house software and hardware department

Query handling within 48 hours.

Strong secretarial , accounting and audit systems

Unique work culture of working 7 days a week in 3 shifts

Our Achievements

Largest Independent Distributor for Financial Products

Amongst the Top 5 Stock Brokers

Among the Top 3 Depository Participants

Largest Network of Branches & Business Associates

ISO 9002 certified operations by DNV

Amongst Top 10 Investment Bankers

Adjudged as one of the Top 50 IT Users in India by MIS South Asia

Adjudged as one of the Top 50 IT Users in India by MIS South Asia

Indias #1 Registrar & Securities Transfer Agent

Indias #1 Registrar & Securities Transfer Agent

Player with the full-range of products Players like Karvy offer a complete range of products

n line with their positioning as a one-stop retail financial mall

Mutual Fund Life Insurance

Fixed deposits

Non life insurance

IPos

Derivatives

Equity Tradings


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Tax savers

Debt Trading

Commodities

Real Estate

Quality Policy of Karvy

To achieve and Sustain market leadership, Karvy shall aim for complete Customer

Satisfaction by combining its human and technological resources to provide world classQuality services. In the process Karvy shall strive to meet and exceed customers

satisfaction & set Industry standards.

Mission Statement

To be a leading and preferred service provider to our customers, and we aim to achieve

this leadership position by building an innovative, enterprising, and technology driven

organization which will set the highest standards of service and business ethics.

BOARD OF DIRECTORS

OUR CHAIRMAN

Mr. C Parthasarathy, a leader in the financial services industry in India is responsible for

building Karvy as one of India's truly integrated Financial Services Provider; he is a fellow

member of the Institute of Company Secretaries of India, a Fellow Member of theInstitute of Chartered Accountants of India and a graduate in law. As Chairman, he

oversees the group's operations and renders vision and business direction. His passion

and vision for achieving leadership in the business made KARVY a leading financial

intermediary ranking them as number one in the registrar, Share Transfer and IPO

Distribution businesses. He also holds directorship in Karvy Stock Broking Limited, Karvy


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Investor Services Limited, Karvy Computershare Private Limited, Karvy Comtrade Limited,

Karvy Insurance Broking Pvt Ltd.

OUR MANAGING DIRECTOR

Mr. M Yugandhar, Managing Director, founder member of Karvy Consultants Limited, has

varied experience in the field of financial services spanning over 20 years. He is a Fellow

Member of the Institute of Chartered Accountants of India and was involved in the

statutory and branch audit of banks for 26 years.


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OUR DIRECTOR

Mr. M S Ramakrishna, Director, founder member of Karvy Consultants Limited is

orchestrator of technology initiatives such as the call center in the service of the

customer. Mr. Ramakrishna is a member of the Hyderabad Stock Exchange and is the

director of Karvy Stock Broking Limited, Karvy Investor Services Limited, Karvy

Computershare Private Limited, Karvy Comtrade Limited, Karvy Insurance Broking Pvt Ltd.

He has helped Karvy diversify into the field of medical transcription leveraging on the

company's core competency of transaction processing. He has more than 20 years of

experience in the financial services arena.

Mr. Prasad V Potluri, Director, is an entrepreneur of repute in the IT professional services

arena. In June 1996, he founded "Procon" building the organization into one of the fastest

growing IT services players in the US with 225 employees and revenues of $22m in 27

months. He successfully merged the company with RCM for $32m in November 1998. In

2000, he founded ' Albion Orion Company', a roll up in IT services sector in the US. He

acquired and restructured two high-end solution providers, Albion International in Atlanta

and Orion Consulting in Minneapolis. Subsequently, he led the merger of the consolidated

entity to SSI Ltd. for $63.65m in December 2000.

He is the Chairman & Co-founder of Irevna Limited, a leading business information

research services organization. He possesses vast experience and expertise of building

organizations globally with organic and inorganic grow


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Introduction to the project topic

Investment in Equity markets are based on analysis & reasoning which help to predict

market to some extent. Through the years a number of technicals & theories for analysis

have evolved, these combined with modern technology guides the investor. The big

players in the market, like Foreign Institutional Investors, Mutual Funds, etc. have the

expertise for various analytical tools & make use of them. The speculator invests for a

short period for instant gains & his investment are based on market sentiments, inside

information, through grapevine, tips & intuition. Thesmall investors depend on brokers

and brokerage house for his investments.

In recent years a large number of players have entered into his market. The level of

competition is so high that retaining existing customers or getting new customers by good

word of mouth from existing customers is very important. This clearly shows the

importance of knowing how satisfied our present customers are.

It is with this backdrop that the study is being initiated. We are trying to find out how

satisfied the existing customers are and also trying to find out what are the crucial factors

that customers look for. This will help in improving methods by which the overall

performance can be improved and key indicators of customer dissatisfaction shall be

documented and supported by objective information.


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BACKGROUND OF STOCK EXCHANGE IN INDIA

The emergence of stock market can be traced back to 1830. In Bombay,

business passed in the shares of banks like the commercial bank, the

chartered mercantile bank, the chartered bank, the oriental bank and the old

bank of Bombay and shares of cotton presses. In Calcutta, Englishman

reported the quotations of 4%, 5%, and 6% loans of East India Company as

well as the shares of the bank of Bengal in

Stock Market

Market of Hope, Discipline & Greed

The term 'the stock market' is a concept for the stocks are listed and traded on stock exchanges

the mechanism that enables the trading of company stocks, other securities, and derivatives. The

stock market in the India includes the trading of all securities listed on the BSE, NSE, as well as

on the many regional exchanges.

The stock market is one of the most important sources for companies to raise

money. This allows businesses to go public, or raise additional capital for expansion. The liquidity

that an exchange provides affords investors the ability to quickly and easily sell securities. This isan attractive feature of investing in stocks, compared to other less liquid investments such as real

estate

The stock Exchanges:

India has: 24 Regional Stock Exchanges

2 Leading Exchanges : Bombay Stock Exchange (BSE)


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National Stock Exchange of India Ltd. (NSE)

The Indices:

BSE : BSE Sensex comprising 30 stocks NSE : S&P NSE 50 Index (Nifty) which consists of 50 stocks

The two leading exchanges are recognition. Others have to seek recognition on annual basis.

EQUITY MARKET

A stock market is a market for the trading of company stock, and derivatives of same; both of

these are securities listed on a stock exchange as well as those only traded privately.

The share of equity issues in total new equity and debt issues strong predictor of U.S. stock

market returns between 1928 and 1997. In particular, firms issue relatively more equity than debt

just before period of law market returns. The equity share in new issues has stable predictive

power in both halves of the sample period and after controlling for other known predictors results.

Instead, the fact that the equity share some times predicts significantly negative market returns

suggests inefficiency and that firms time the market component of there returns when issuing

securities.

General terms referring to the organized trading of securities through the various physical

and electronic exchange and the over the counter market. The securities involved include

common stock, preferred stock, bonds, convertibles, options rights, and warrants. The term may

also encompass commodities when used in its most general sense, but more often then not the

stock market and the commodities (or futures) market and distinguished. The query How did the

market do today? is usually answered by a reference to the Dow Jones industrial average,

comprised of stock listed on the New York stock exchange.


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Ownership interest in a corporation in the form of common stock or preferred stock. It also

refers to total assets minus total liabilities, in which case it is also referred to as shareholder's

equity or net worth or book value. In real estate, it is the difference between what a property is

worth and what the owner owes against that property (i.e. the difference between the house value

and the remaining mortgage or loan payments on a house). In the context of a futures trading

account, it is the value of the securities in the account, assuming that the account is liquidated at

the going price. In the context of a brokerage account, it is the net value of the account, i.e. the

value of securities in the account less any margin requirements.

Title of the study CONSUMER BEHAVIOUR IN EQUITY

MARKET

Duration of the Project: - 45 Days

OBJECTIVE OF STUDY

To find out:-

1. Satisfaction level of Investors with respect to their existing broker.

2. Awareness of competitors products among Investors.

3. Investors Preference
http://www.businessdictionary.com/definition/ownership.htmlhttp://www.investorwords.com/2531/interest.htmlhttp://www.investorwords.com/1140/corporation.htmlhttp://www.businessdictionary.com/definition/form.htmlhttp://www.investorwords.com/986/common_stock.htmlhttp://www.investorwords.com/3778/preferred_stock.htmlhttp://www.investorwords.com/5975/total_assets.htmlhttp://www.investorwords.com/5911/liabilities.htmlhttp://www.investorwords.com/4527/shareholder.htmlhttp://www.investorwords.com/1725/equities.htmlhttp://www.investorwords.com/3267/net_worth.htmlhttp://www.investorwords.com/549/book_value.htmlhttp://www.investorwords.com/4057/real_estate.htmlhttp://www.investorwords.com/3900/property.htmlhttp://www.investorwords.com/5341/worth.htmlhttp://www.businessdictionary.com/definition/owner.htmlhttp://www.investorwords.com/3562/owe.htmlhttp://www.investorwords.com/2346/house.htmlhttp://www.investorwords.com/5209/value.htmlhttp://www.investorwords.com/3124/mortgage.htmlhttp://www.investorwords.com/2858/loan.htmlhttp://www.investorwords.com/3634/payment.htmlhttp://www.businessdictionary.com/definition/context.htmlhttp://www.investorwords.com/2134/futures.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.investorwords.com/5954/securities.htmlhttp://www.investorwords.com/42/account.htmlhttp://www.businessdictionary.com/definition/liquidated.htmlhttp://www.businessdictionary.com/definition/going-price.htmlhttp://www.investorwords.com/586/brokerage_account.htmlhttp://www.businessdictionary.com/definition/net-value.htmlhttp://www.investorwords.com/2959/margin_requirement.htmlhttp://www.investorwords.com/2959/margin_requirement.htmlhttp://www.businessdictionary.com/definition/net-value.htmlhttp://www.investorwords.com/586/brokerage_account.htmlhttp://www.businessdictionary.com/definition/going-price.htmlhttp://www.businessdictionary.com/definition/liquidated.htmlhttp://www.investorwords.com/42/account.htmlhttp://www.investorwords.com/5954/securities.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.businessdictionary.com/definition/trading-account.htmlhttp://www.investorwords.com/2134/futures.htmlhttp://www.businessdictionary.com/definition/context.htmlhttp://www.investorwords.com/3634/payment.htmlhttp://www.investorwords.com/2858/loan.htmlhttp://www.investorwords.com/3124/mortgage.htmlhttp://www.investorwords.com/5209/value.htmlhttp://www.investorwords.com/2346/house.htmlhttp://www.investorwords.com/3562/owe.htmlhttp://www.businessdictionary.com/definition/owner.htmlhttp://www.investorwords.com/5341/worth.htmlhttp://www.investorwords.com/3900/property.htmlhttp://www.investorwords.com/4057/real_estate.htmlhttp://www.investorwords.com/549/book_value.htmlhttp://www.investorwords.com/3267/net_worth.htmlhttp://www.investorwords.com/1725/equities.htmlhttp://www.investorwords.com/4527/shareholder.htmlhttp://www.investorwords.com/5911/liabilities.htmlhttp://www.investorwords.com/5975/total_assets.htmlhttp://www.investorwords.com/3778/preferred_stock.htmlhttp://www.investorwords.com/986/common_stock.htmlhttp://www.businessdictionary.com/definition/form.htmlhttp://www.investorwords.com/1140/corporation.htmlhttp://www.investorwords.com/2531/interest.htmlhttp://www.businessdictionary.com/definition/ownership.html


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Scope and significance of study

This project report will help the organization in assessing the awareness of various

occupational segments (Businessmen, Professionals, and Servicemen) about the stock

market. This awareness is estimated in form of percentage.

Due to time constraints, more time could not be devoted to individual respondents.

Due to unwillingness of providing any information, the respondents filled the questionnaire

casually, which might have effected the conclusions.

In the most questionnaires the open ended questions were remained unfilled.

Marketing Manager being quite busy with his job. He was not able to spend enough time

for over proper guidance.

The busy schedule of the customers also makes the collection of information a very

difficult one.

The bias and hesitation in the judgments of the customer affect analysis of the survey in a

significant manner.


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Research methodology

Sample Size: - 50 individual

Method of selecting sample: - Random Sampling

Research Design

The research design is analytical in nature. A questionnaire was prepared and distributed

to Investors. The investors profile is based on the results of a questionnaire that the

Investors complete. The Sample consists of 100 investors from various brokers

premises.


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LIMITATIONS

Limitations in regards with the Sample Selections:

The sample under study is relatively small, limited to field research for 100

Investors in the Stock market & conducted only in Jaipur. The responses are

subjected to customer bias.

A more extended geographical sample may show greater difference in

perceptions.

It would be interesting, in further research, to correlate perceptions of services in

terms of customer satisfaction, or factor analysis on the various services expected

by customers. The Sample size may be extended to include other services also.

Limited Time for conducting the study.

Respondents were not interested to disclose details.


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Data and data analysis

Decision regarding investment in share market.

55% people are currently investing in share market with the expectation that

market will show a record breaking performance. 35% people are not

investing either because they dont have much knowledge about share

market or they prefer mutual funds over trading.10% people have stopped

now after suffering heavy losses.

Trading Preference

0

10

20

30

40

50

60

yes no earlier,nowstopped

Series1

Investment

48%

Speculation

10%

Both

42%Investment

Speculation

Both


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Figure 4. Trading Preference

Trading preference can be classified into Investment and Speculation.

Investment refers to a longer time horizon. Buying and selling shares in

selected companies to make a profit and is linked to a long time. Speculation

on the other hand refers to making quick profits by anticipating the changes

in the prices of shares. Speculative transactions are carried out in the stock

exchange day in & day out. The preference of trading was found to be 48%

in Investment & 10% in speculation.

APPROXIMATE TRANSACTION PER DAY:

Figure 5. Approximate Transaction per Day

The amount of investment in the stock market varies from investor to

investor. There are a various reasons, viz. the returns expected from the

past investments, the Dividends obtained, the amount availability, etc. Amajority of the transaction done was found to be Rs.50, 000 per day (57%)

followed by 50,000 to 1 lakh per day (25%).

57%25%

8%6% 4% Less Than 50,000

50,000 - 1 Lakh

1 - 2.5 Lakh

2.5 - 5 Lakh

More Than 5 Lakh


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Expectations of Annual Income & Expense over next 3 to 5 Years:

A view of the present income & expense level to their projections determines

the amount of investment. The various aspects to be considered are,

Percentage of his income to be invested in Equity market

Quality & Return Investments

Profitability

Growth of Capital & Earnings

ANNUAL INCOME:

Figure 1. Income Expectations of Investors

Annual Income: Respondents % Average Change

%

Increase 87.01 54.13

Decrease 1.94 28.33

Remain Same 11.03

Respondents %

87.01

1.9411.03

0

10

2030

405060

7080

90100

Increase Decrease Remain

Same

Respondents %


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ANNUAL EXPENSE:

Figure 2. Expense Expectations of Investors

An

nual Expense: Respondents % Average Change %

Increase 86.2 34.19

Decrease 4.13 7

Remain Same 9.65

.

AVERAGE INVESTMENT PERIOD:

Figure 6. Average Investment Period

Respondents %

86.2

4.139.65

0102030405060708090

100

Increase Decrease Remain

Same

Respondents %

28%

34%

22%

16%

Less Than 3

Months

3 - 6 Months

6 Months - 1 Year

More Than 1 Year


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The investment period refers to the period within which the

security/share is bought and sold. It relates to the investor behavior

towards his expectations & reaction to the change in prices of theshare. It was found that 34% of the investor preferred a category of 3

to 6 months.

Investors Importance or Order of preference from Service

Providers:

STOP LOSS:

A certain characteristic of an Investor is to average out the cost of

investment in Stock if the market goes down & price of the stock reduces,

while certain stop their loss to further increase by selling it at a lesser

price than what it was bought, thus incurring a loss. The Below chart

gives the investors preference towards stop loss.

25%

15%15%20%

10%15%

Reliability

promptness in delivery

Speed of transaction

flexibility

courteous behaviour

approach

Yes

27%

No

46%

Sometimes

27%

Yes

No

Sometimes


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APPRECIATION CAPITAL:

Investors look forward towards increasing their return of investments

either through the Dividends paid by the company or through the increase

in the share value of the shares held. The below chart gives thepercentage of returns and investor expects over his/her investments.

Figure8. Appreciation Expected

Loss:

Investment in Share market involves risk of loss and the below chart gives

the percentage of loss on investments made. The below diagrams

represents the loss anticipated by the investors and categorization of risk

they are willing to take.

17%

38%27%

18% Upto 15%

15% - 25%

25% - 35%

More Than 35%


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Figure 9. Expected Loss

Figure no 10: willingness to take risk

34%

46%

20%

Loss

Less Than 5%

5% - 10%

More Than 10%

17%

26%

57%

Risk

High

LowModerate


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7. CONCLUSIONS

Making Risk- adjusted returns comparison. By doing this the investor will know whether

the returns generated by the scheme have been adequately compensated for the

extra risk undertaken by the scheme.

The investor depending upon his risk appetite and preferences should sub-classify the

schemes on the basis of the characteristics of the schemes, which may be defensive or

aggressive in nature.

Portfolio objective is also an important factor to be considered. It is always advisable to

choose a scheme, which has a well-diversified portfolio rather than a concentrated

portfolio, as it carries lesser risk.

Liquidity of the portfolio is also one of the critical parameters.

The fund size of the scheme is also of importance. A large corpus size firstly denotes

investors confidence in the scheme and its fund manger abilities over the years and,

secondly it allows the fund manager to diversify the portfolio, which reduces the overall

market risk.


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Suggestion

o Sub- Brokers are the main part of the company because by the sub-brokers, the

customers can get information on time- to- time and take fast decision. So no. of

sub-brokers in the company should be increased.

o In the stock market derivatives are less aware to the people. Therefore, the less

people invest their money in the derivatives. So more awareness programmers

should be making for derivatives.

o Consumers are unaware of the brokerage plans. So make the brokerage plans

according to the customers needs.

o There are very less service centers in the city. Therefore customers have to face

many problems because of lack of proper information. The service centers help to

customers to get knowledge about plans on accurate time. So more service

centers should be opened.

o Trading department is the main department to earn money. This department helps

to customers to invest their money and after get the return. Thus trading

department should be separate department.


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ANNEXURE-SCHEDULE

Name:-_____________________ Occupation:-________________

(1) Do you invest in Stock Market?

Yes No Earlier, now stopped

(2) What is the current brokerage that you are paying?

1ps-2ps 2ps-3ps above 3ps

(3) What is your current trading preference?

Speculation Investment Both

(4)What do your Approx Transaction Amount/Day?

Below Rs 50,000 Rs 50,000-Rs1lakh Rs 1 lakh-Rs 2.5 lakhs

Rs 2.5 lakhs-Rs 5 lakhs More than Rs 5 lakhs

(5)What is your Average investment period?

A. Less than 3 months. B.3 to 6 months.

C. 6months to 1 year. D. More than 1 year.


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(6)Please give your Order of Importance___A. Realiability ___ B. Promptness in Delivery.

___ C. Speed of transaction ___ D. Approach

___ E. Flexibility ___ F. Courteous Behavior

(7) Have you put any Stop Loss on your Investments?

Yes No Sometimes

(8) How much appreciation do you expect from your Investments?

Up to 15% 15%-25% 25%-35% more than

35%

(9) How much loss are you willing to take?

Less Than 5% 5-10% more than 10%

(10) How much risk are you willing to take?

High Low Moderate

(11) How many Trading & Demat a/c do you have?

Trading __________ Demat __________

Bibliography


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WEBSITES:-

www.karvy.com

www.moneycontrol.com

www.nseindia.com

www.bseindia.com

MAGAZINES:- Business Today

Economic Times

Business World

Research methodology: - C.R.Kothari,
http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.nseindia.com/http://www.nseindia.com/http://www.bseindia.com/http://www.bseindia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.moneycontrol.com/


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Consumer Behaviour in Equity Market