Consumer Behaviour

MMM Sem IV

CB & Marketing concept

• Production Orientation• Sales Orientation• Marketing Orientation

STP with captive consumers

• Need • Want• Desire

Marketing Mix & CB

• Product• Price• Place• Promotion

CB & Brand Success• Consumer & Marketer’s Strategy• Developing Consumer Needs• Eg. Nestea & Britannia Biscuits

Customer Value, Satisfaction, Trust & Retention

• Marketing Orientation to Consumer Buying Behaviour

• Value Creation• Building Customer Trust• Securing Customer Retention

CB & Economic Instability

• Role of Consumer In Economic Recession• USA• Europe• Asia DEBATE