Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 148-163
148 ISSN: 2005-4238 IJAST
Copyright ⓒ 2019 SERSC
Consumer Acceptance and Adoption towards Payment-Type
Fintech Services from Malaysian Perspective
Shaliza Alwi1*, Masrina Nadia Mohd Salleh
2,ShazrulEkmar Abdul Razak
3and
NorbaizuraMohd Naim4
1Taylors University
2INTI International College & University
3Taylors University
4Taylors University
Abstract
Fintech is touted as a new paradigm in which information technology is driving
thetransformation and innovation in the financial services industry. Fintech is evolving at
a rapid speed, driven by favorable regulation, information technology and led by the
consumer’s acceptance and adoption whose keen for cost reduction and improved quality
of financial services. This paper conducted a descriptive analysis on consumer
acceptancetowardspayment-type Fintech service by applying variables associated with
Technology Acceptance Model and Diffusion of Technology. In addition, it analyzed the
determinants of payment-type Fintech service adoption among Malaysian’s mobile user
and the causal relationship between variables towards consumer decision in adopting
payment-type Fintech service. Quantitative research and descriptive research are
utilized.The outcome indicates all variable are significant except perceived ease of use
and social influence.
Keywords: Fintech, payment-type Fintech service, technology acceptance model,
innovation diffusion theory, consumers’ acceptance, consumers’ adoption
1. Introduction
In this era of Industrial Revolution (IR 4.0), mobile technology has been burning issue
for current conversation due to its phenomenon status. The proliferation of mobile
payment market led by the easy payment services is the fastest growing among Fintech
services. Mobile technology has developed in a glimpse of an eye and this pervasive
technology has accessed individual domain and business landscape at the same time.
Mobile technology has an important impact on consumer behavior due to its accessible to
information and service as well as the potential for an exclusive and tailored exchange of
information[1]. In a same line, mobile devices occupied most part of daily life. According
to a statistic from Statista, approximately 62.9% of population worldwide owned a
mobile phone and the number of mobile phones user isexpected to reach 4.68 billion in
2019[2]. This phenomenon can be seen since 2012 on 66% of respondent has shown the
willingness to use mobile phone as wallet[3]. A further report found that more than 2
billion mobile users will be utilizing their mobile services for mobile-based financial
services by the end of 2021[4]. It is clear from evidence that mobile-based financial
services are spreading at great speed as they allow users to bypass security concerns by
simply inputting their password or without having to install Active-X. The growth of
smartphone user and internet based technology in the mid-2000s facilitated the growth of
mobile finance which include both mobile payment and payment-type Fintech services[5].
Financial system has been digitalized long time ago but due to regulations and
marketability, mobile payment services is still used in limited areas.Nevertheless, the
emergent of online shopping and mobile devices has created an enormous mobile
payment market However, there is a relative shortage of studies on whatdeterminants
induce the acceptance or denial of payment-type Fintech servicesespecially in Malaysian
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
149
context. Mobile phone has always been part of human‟s life ever since it was introduced.
It shaped our lives by staying us connected with the world. Mobile technology has
evolved over the centuries and payment-type Fintech services being one of the latest
mobile technologies has actively gained concerns. The emergent of Fintech innovation
after the worldwide financial crisis in 2008 can be seen through the advancement in e-
finance and mobile technology for financial services. The combination of e-finance,
internet technology, social networking services, social media, artificial intelligence, and
big data analytics are the clear indication that Fintech is now beyond the stage of hype
and has become major player in financial world.
The first objective of this research is toexamine the determinants of payment-type
Fintech service which has been defined by numerous scholars throughout the years but is
generally understood as the using of mobile devices regardless anywhere or anytime to
conduct transaction such as transfer of ownership on good and services, checking account
status, transferring money, settling payment, and even selling stocks[6]-[7]. Secondly, the
objective of this study is to analyze the causal relationship between variables towards the
consumer decision in adopting the payment-type Fintech service.The payment-type
Fintech service aids the traditional banks to improve service quality and decrease service
charges [8]. According to the statistics distributed by Bank Negara Malaysia (BNM), 14.4
millions of users were recorded using payment-type Fintech services as at2018. It is
evidence that payment-type Fintech services users are increasing tremendously as
compared to 127,600of users in 2005[9]. This indicates payment-type Fintech service‟
user in Malaysia has potential to furtherdevelop with the aid of technology innovation.
The growing trend in number of payment-type Fintech service suggests a good sign as
more Malaysian are getting in touch with the technology innovation or Fintech.
This study focuses on understanding consumers in the decision making process to
utilize mobile financial services in their daily life. The findings from this study is able to
benefit the banking industry and consumers at the same time. From banks‟ perspective,
the result is able to identify the main contributor that influence consumer acceptance and
giving a direction to figure out the concerns of consumers and constantly improve in order
to gain competitive advantages. The findings will also provide a better insight for industry
players in making a better marketing strategy to raise the awareness of consumer in
Malaysia to adopt payment-type Fintech services as [10] suggested that providing a
professional and premium quality service is gradually recognized as an important factor
that leads to a successful implementation of payment-type Fintech services.Some benefits
of payment-type Fintech service are able to derived from this study and could potentially
leads to a rise of adoption rate towards payment-type Fintech services as consumers will
have a better knowledge and confidence when encounter with payment-type Fintech
service. Nevertheless, this study is able to fill the gap which is the limited studies that
were conducted on payment-type Fintech service in Malaysia as mentioned in problem
statement. Apart from that, this study aims to eliminate some worries among potential
users on the usage of payment-type Fintech service through research and survey results.
2. Literature Review
2.1. Consumer Acceptance and Adoption
Intention to adopt is referring to individuals‟ acceptance of somethings based on his or
her willingness on the particular object[11]. Besides, intention to adopt also indicates
based on that consumers‟ understanding and their behavior of use of new technologies.
Meanwhile, consumer acceptance in this study refers to the willingness that demonstrate
by user group to use the technology information that it is created to support. User
acceptance is not proven if users only claim that they will employ without providing proof
or using a technology in an unintended purpose by designers or customers[12]. In other
words, a consumer should accept a technology by actually using it. Moreover, acceptance
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
150
is an essential field of research since mid-1900s. The research of acceptance has provided
useful insights in demonstrating a success or failure of a new products or services.
Individual‟s acceptance towards technology revealed that individual perception and
attitudes can affect consumer acceptance[13]. Thus, the key findings of this research is to
identify consumer acceptance towards payment-type Fintech services by measuring
consumers‟ behavioral intention and the actual usage behavior. This study will focus
onindividual‟s acceptance and adoption towards Payment-type Fintech service
considering the significance of consumer behavior.
2.2. Theory of Technology Acceptance (TAM)
Technology Acceptance Model (TAM) has been widely adopted by scholars
throughout the decades to explain and understand consumer acceptance towards
information technology. The development of TAM was adapted from Theory of
Reasoned Action (TRA) which studied the theory of human behavior. TAM is
widely used to predict an individual‟s use and acceptance towards information
system and technology in various organisations[14]. TAM is defined as an
information system (a system that contains the network of all communication
channels use within an organization) theory that shows how users approach, accept
and adapt to a technology[15]. TAM suggests when users are exposed to a new
software, a number of determinants will influence their decision. Perceived
usefulness and perceived ease of use are the fundamental factors that affect users‟
behavior and acceptance towards information technology[16].
Figure 1. Technology Acceptance Model (TAM)
2.3. Innovation Diffusion Theory (IDT)
IDT is proposed by [17] as an earlier theory of technology acceptance. The
theory signified that one of the methods that reduces conviction is through the
adoption of an innovation. Four major components are identified under IDT which
are innovation, social system, time and communication channel. A full utilize of an
innovation as “the available actions” results in adoption while “not practicing
innovation” is the consequence of a rejection. Moving on, five characteristics are
further suggestedeffects the individual‟s perception towards an innovation that will
impact the adoption of the particular technology innovation namely: relevant
advantage, compatibility, complexity, trialability, and observability.
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
151
Figure 2. Innovation Diffusion Theory (IDT)
2.4. Perceived Usefulness
Perceived usefulness in TAM refers to “the degree to which a person trusts that
his or her job performance would enhance by utilizing a specific system”. A system
that presents high level of perceived usefulness is likely to create a positive use-
performance relationship [17]. Likewise, perceived usefulness is elaborated as the
extent to which a person views a particular system able to boost his or her work
performance[18]. People would adopt online banking service due to the
effectiveness of website in enhancing banking activities and useful for financial
transactions. In another word, perceived usefulness refers to work effectivity, time
saving and the relevant significance of the system for the work of. Similarly, mobile
services must presented certain level of usefulness to develop the positive attitudes
of consumers to adopt the services[19]. A system that does not aid consumers in
performing their tasks is likely to be unfavorable. Perceived usefulness has found to
have significant impact on consumers‟ attitudes and intention toadopt an innovation
since a long time ago[16]. Initially related to job productivity, performance and
effectivity, perceived usefulness is an important factor.
H1: Perceived usefulness has a significant impact towards consumers‟ acceptance to
adopt payment-type Fintech services.
2.5. Perceived Ease of Use
Perceived ease of use is identified as “the degree to which a person believes that
using a specific system would be effort free” [16].Perceived ease of use has a
positive impact on perceived usefulness and is an important motivation for
consumers to adopt a technology innovation. It is suggested that consumers will
tend to use an innovation if it appears to be easy to use. Complexity is touted as the
extent of an innovation is perceived as hard to understand and use which can affect
the adoption rate of individual towards an innovation[17]. Individual especially
beginner will likely use a system if he/she perceives the system to be easy to use
and develop the positive attitudes of consumers to adopt the services[20]. A system
that does not aid consumers in performing their tasks is likely to be unfavorable.
Perceived usefulness has found to have significant impact on consumers‟ attitudes
and intention toadopt an innovation since a long time ago[16]. Initially related to job
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
152
productivity, performance and effectivity, perceived usefulness is an important
factor. Research conducted on mobile context has recognized perceived ease of use
as a significant factor influencing consumers‟ attitude in using mobile internet in
Korea[21].
H2: Perceived ease of use has a significant impact towards consumers‟ acceptance
to adopt payment-type Fintech services.
2.6. Trust
Trust is described as the willingness to be in danger to the actions of another
party based on the expectation that the others will perform particular actions which
are significance to the trustor regardless the ability to oversee or control the other
party[22]. Trust appears in payment-type Fintech services when consumers adopt
the mobile terminals to perform financial transaction and any other purposes at
anywhere and anytime. In general, payment-type Fintech services is very convenient
for user to carry out any transaction without limitation of space and time. However,
the virtuality and lack of control has exposed payment-type Fintech services to
uncertain risk. Hence, a strong trust is significant for users to use payment-type
Fintech services. Previous studies had found trust as an important element in
affecting decision of consumers and the initial trust is developed in consumers when
they log into payment-type Fintech services system for the first time[23]. Hence, it
is compulsory to build up initial trust in order to overcome consumers‟ perceived
risk towards payment-type Fintech services or alternatively consumer will switch
back to online banking.
H3: Trust has a significant impact towards consumers‟ acceptance to adopt
payment-type Fintech services.
2.7. Compatibility with Lifestyle
Compatibility is described as the degree to which an innovation is perceived less
uncertain expose to potential adopters, and fits more with an individual‟s life
situation [24]. In this study, compatibility is concerned with how payment-type
Fintech services are in line with consumers‟ lifestyle and needs. Compatibility is a
critical attribute in the adoption of payment-type Fintech services and it was found
that the more payment-type Fintech services conforms with consumers‟ values,
habits or needs, the more they see payment-type Fintech services as useful[25]. This
statement is supported by the findings of positive relationship between compatibility
and perceived usefulness and intention to continue adopt payment-type Fintech
services[26]. More than two-thirds of financial transaction services fail to meet the
needs of customers as traditional channel do not offer the ubiquity that exist in
mobile channel[27]. It is evidenced that high compatibility with lifestyle leads to
higher adoption to technology acceptance. The compatibility with lifestyle is
significant as a communication channel that offers by firms and organizations will
likely fail and avoid by customers if the channel does not compatible with the
lifestyle and needs of customers [28]
H4: Compatibility with lifestyle has a significant impact towards consumers‟
acceptance to adopt payment-type Fintech services.
2.8. Social Influence
Social influence is defined as the extent to which an individual perceives that
significance others believe he/she should use the new system[29]. Social influence
in payment-type Fintech services could be conceptualized as the influence of an
individual‟s surrounding social environment on his or her intention to adopt
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
153
payment-type Fintech services[8]. The attitudes of an individual towards an
innovation can be affected by friends, relatives and. In another word, a customer‟s
awareness and intention towards a technology could be significantly affected by the
information and encouragement of people surrounding customers [30]. Social
influence is added as a construct in previous research to determine the role of social
influence on customers‟ tendency to adopt payment-type Fintech services and
different results have shown that social influence likely affects the tendency of
consumers‟ intention to use payment-type Fintech services.
H5: Social influence has a significant impact towards consumers‟ acceptance to
adopt payment-type Fintech services.
2.9. Theoretical Framework
Figure 3. Theoretical Framework
3.Methodology
This study focuses on quantitative research and descriptive research as the
objective of this study is to determine the factors that have a significant impact
towards consumers‟ acceptance to adopt payment-type Fintech services. Descriptive
research which also known as observational designs is a type of conclusive research
that the main objective is to determine the description and function of market
characteristics. Descriptive research is applied in this study to figure out
relationship among variables and what factors are actually affect the consumers‟
acceptance to adopt payment-type Fintech services. Hence, this research includes a
self-reported questionnaire to provide more specific description of the determinants.
In this study, primary data collected method is applied due to accuracy and
reliability. Primary data is collected through survey method in which consumers
from of Malaysia will be surveyed with respect of their attitude and opinions
towards payment-type Fintech services. Survey method is adopted in this study due
to low cost and more accessible. 300 sets of questionnaires will be distributed from
1/5/2019-10/6/2019. The questionnaires are distributed through online survey. All
data are collected through snowball sampling and convenient sampling due to the
time constraint and the difficulty to access every area in Malaysia. Researcher get
assistance from friends and family.
Secondary data is the existing information that has been gathered and interpreted
by past researches. By using the secondary data, the validity and reliability of
information are ensured. The various sources of secondary data for research
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
154
purposes can be extracted from libraries, museums, databases, government agencies,
or even newspaper and magazines. This study has extracted most of the secondary
data from academic journals through online academy databases for instance
Emerald, JSTOR, ScienceDirect. Research engine such as Google Scholar is also
utilized in this study to collect the information. members in re-distributing the
online survey form to reduce the time and effort consumption in getting responses.
The sampling frame of this study involves all payment-type Fintech services
users in Malaysia regardless of their locations. The questionnaires are distributed
through „Google Survey‟- an online spreadsheet program that consume less effort
and time during data collection process. Apart from that, the online questionnaires
overcome the problems of geographical barriers as compared to traditional survey
method as the questionnaires can be answered. Closed-ended/ structured questions
were adopted in this study to standardized the responses in easing the process of
interpreting data from large amount of responses to ensure the information accuracy
and reliability. Besides that, closed-ended questionnaires limit the number the
responses from respondents and reduce the time as respondents only need to choose
the best alternatives from the given answers.
4. Results and Discussion
A total of 300 questionnaires were distributed and researcher received 271 responses.
21 of the responses were excluded from the study due to inaccurate data or incomplete
response. The remaining 250 samples are analyzed through Statistical Package for the
Social Sciences (SPSS) to determine the validity of the hypothesis. The result will be
presented in tables and diagrams.
Figure 4. Respondents’ Gender
Figure 5. Respondents’ Age
Figure 6. Respondents’ Frequency on Internet
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
155
Figure 7. Respondents’ Traditional Banking Experience
Figure 8. Payment-Type Fintech Services Experience
Figure 9. Payment-Type Fintech Services Usage
Figure 10. Frequency on Payment-Type Fintech Services Usage
A total of 300 questionnaires were distributed and researcher received 271 responses.
21 of the responses were excluded from the study due to inaccurate data or incomplete
response. The remaining 250 samples are analyzed through Statistical Package for the
Social Sciences (SPSS) to determine the validity of the hypothesis. The result will be
presented in tables and diagrams. Gender demographic has shown 94 (37.6%) out of 250
respondents are male while the remaining 156 (62.4%) of respondents arefemale.
Whilst,the majority of respondents are made up from the age of 18-24 years old (143 or
57.2%). 54 (21.6%) respondents are between 25-34 years old while 41 (16.4%) are in the
range of 35-44 years old. 11 (4.4%) respondents are in the age of 45-54 years old while
only 1 (0.4%) respondent is 55 years old and above. The result on frequency of usage
has shown 165 (66%) respondents recorded that they are always on Internet and 45
(18%) respondents are often online. While 30 (12%) respondents reveal that they are on
the internet sometimes and only 10 (4%) respondents access to Internet occasionally. As
this study emphasizes on payment-type Fintech services, hence respondents‟ should be
customers of any Fintech services in Malaysia.
4.1. Tendency of Measurement of Construct
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
156
Figure 11. Perceived Usefulness
Figure 11 showsthe central tendencies measurement of perceived usefulness. The
highest mean would be question 6 of perceived usefulness which would indicates that
people adopt payment-type Fintech services due to the mobility of payment-type Fintech
services that allows people to do banking transaction regardless the time and location
hence it has the highest ranking. The lowest mean goes to question 3 where some
respondents might have an easier option to conduct banking activities besides mobile.
Figure 12. Perceived Ease of Use
Figure 12 showsthe central tendencies measurement of perceived ease of use. The
lowest mean goes to difficulties in using payment-type Fintech services which indicate
that most people do not have difficultiesin using payment-type Fintech services.
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
157
.
Figure 13. Trust
Figure 13 showslikely suggest that most respondents think that payment-type Fintech
services is trustworthy and the lowest mean goes to question 15 which people found that
payment-type Fintech services is likely to be reliable
Figure 14. Compatibility with Lifestyle
Figure 14 showsall variables have the similar means which suggest payment-type
Fintech services is likely compatible with lifestyle but question 16 has the highest mean
which indicates that payment-type Fintech services has the biggest effect on users‟
lifestyles.
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
158
Figure 15. Social Influence
Figure 15 showsall variables have the similar means which suggest payment-type
Fintech services is likely compatible withlifestyle but question 16 has the highest mean
which indicates that payment-type Fintech services has the biggest effect on users‟
lifestyles.
Figure 16. Behavioural Intention
Figure 16 shows the dependent variables record a higher mean as compared to other
variables which indicates that payment-type Fintech services users will likely adopt
payment-type Fintech services in the future
4.2. Internal Reliability Test
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
159
Figure 17. Reliability Test on Survey
Cronbach‟s Coefficient Alpha is used in this section to determine the reliability of the
data in this study which range from 0 to 1 whereby 0.7 alpha and above is deemed as
acceptable range of reliability coefficient. The reliability coefficient is above 0.7 but trust
below 0.7. Value that lower than 0.7 as acceptance value. The highest level is perceived
usefulness with a value of 0.947 and the lowest level is trust with a value of 0.590.
4.3. Inferential Analyses
Figure 18. Pearson Correlation Analysis
4.4. Hypotheses Testing
4.4.1. Relationship between Perceived Usefulness (PU) and Intention to Adopt
Payment-Type Fintech Services (PTFS)
H1: Perceived usefulness (PU) has a significant impact towards users‟ intention to adopt
Payment-type Fintech services (PTFS).
The significant value of PU is 0.000 which is less than the proposed p-value, hence H1
is acceptedindicates significant relationship between PU and PTFS.
4.4.2. Relationship between Perceived Ease of Use (PEOU) and Intention to Adopt
Payment-Type Fintech Services (PTFS)
H2: Perceived Ease of Use (PEOU) does not have a significant impact towards users‟
intention to adopt Payment-type Fintech services (PTFS).
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
160
The significant value of PEOU is 0.545 which exceeds the proposed p-value which
suggests a nonsignificant relationship between PEOU and payment-type Fintech services
adoption. Hence, H2 is accepted
4.4.3. Relationship between Trust (T) and Intention to Adopt Payment-type Fintech
services (PTFS)
H3: Trust (T) has a significant impact towards users‟ intention to adopt Payment-type
Fintech services (PTFS).
The significant value of trust is 0.002 which is less than the p-value of 0.05 hence H3 is
accepted which suggests a significant relationship between trust and Payment-type
Fintech services (PTFS) adoption.
4.4.4. Relationship between Compatibility (C) and Intention to Adopt Payment-type
Fintech services (PTFS)
H4: Compatibility with lifestyle (C) has a significant impact towards users‟ intention to
adopt Payment-type Fintech services (PTFS).
The significant value for C is 0.000 which is less than 0.05 therefore H4 is supported.
There is a significant relationship between compatibility with lifestyle and Payment-type
Fintech services (PTFS) adoption.
4.5. Discussion
From the result, 62.4% of the respondents are female and the remaining 37.6% of
respondents are male. This is not in line with Statistic Department that reported that the
ratio between male and female in May 2019 was 107:100. The imbalanced ratio between
male and female might lead to the different payment-type Fintech services adoption rate
due to gender difference. In terms of age, 57.2% of the respondents are aged between 18-
24 years‟ old hence age is considered not having significant impact on the level of usage
as more than half of the respondents are from similar age group. In [17] further proven
that young consumer has more intention to adopt the technology. In terms of ethnicity,
64.8% of respondents is from Chinese, 18.4% is from Malay, 16% is from Indian and 0.4%
is from other ethnics. The highest ethic is from Chinese however all ethnics group
contribute to the adoption of payment-type Fintech services. On the education level, most
of the respondents enrolled in bachelor program (70.4%) which suggest that students from
bachelor degree has higher payment-type Fintech services usage.
The result (β=0.483, p< 0.000) proves a significant positive relationship hence H1 is
accepted. PU is the most significant factor that affect the decision of users in this study.
This in line with the result from [8], [30] who found that PU strongly affect intention to
use payment-type Fintech services. Previous literature also suggested that perceived
usefulness has a greater effect on actual usage as compared to PEOU [20]. The result
((β=-0.029, p> 0.0545) suggests that perceived ease of use does not have significant
relationship with intention to use payment-type Fintech services which H2 is accepted. In
[8] found a similar result which perceived ease of use does not have significant effect on
payment-type Fintech servicesusage. TAM studies [16], [29] concluded that ease of use
has less impact on technology acceptance as compared to usefulness. While from
researcher perspective, as payment-type Fintech services is providing increase
convenience, users are more likely to adopt and learn payment-type Fintech services
voluntarily hence perceived ease of use does not play an essential role in deciding the
intention of users to adopt payment-type Fintech services.
The result (β=0.209, p< 0.002) shows that trust has a significant positive relationship
with intention to adopt payment-type Fintech services therefor H3 is accepted. Similarly,
in [28] found that trust is second most influential factors in payment-type Fintech services
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
161
adoption. However, in [25] has concluded that trust does not affect payment-type Fintech
services directly but has a direct effect on the credibility of payment-type Fintech services.
As payment-type Fintech services is one of the latest technology, researcher believes that
trust is an essential factor in determining the adoption of payment-type Fintech services as
users are highly concerned with the safety and privacy of their financial account
especially when conducting financial transactions through online account.
The result (β=0.235, p<0.000) suggests a second most significant positive relationship
between compatibility with lifestyle and adoption of payment-type Fintech services hence
H4 is accepted. This in line with [28] who found that compatibility with lifestyle is the
most significantdeterminants to adopt payment-type Fintech services. Similar result is
also found in [31] who identified compatibility has the most influence on intention to use.
This indicates that users emphasize on the compatibility of payment-type Fintech services
with their lifestyle.
In contrary of researcher‟s expectation, the result (β=-0.04, p>0.12) indicates a
negative relationship between social influence and payment-type Fintech services
adoption therefore H5 is rejected. In [30] suggested that participants‟ in the process of
shaping intention to adopt payment-type Fintech services is less likely related with
recommendations and attitudes of reference groups. The role of social influence in is
controversial [29] as some studies that adopted UTAUT2 support while some studies
reject social influence. In contrast of [8], in [32] does not found a significant relationship
between social influence and intention to adopt payment-type Fintech services. In
researcher‟s opinion, social influence has a less effect on users‟ intention to adopt
payment-type Fintech services may partly due to the age of respondents.
5.Conclusion
In conclusion. the outcome indicates all variable are significant except perceived
ease of use and social influence. With the supported result and past literature,
researcher believes that this study can be a guideline to provide an insight for future
study and business field to identify users‟ intention to adopt or continue to adopt
Payment-type Fintech services (PTFS). Understanding consumers‟ needs and
preference is vital in this dynamic competitive and collaborative economic
environment. Consumer, rather than relying on single financial services are
beginning to recognize the symbiotic financial services offered by Fintech. In regard
to the recent development of Fintech, there is still a paucity of studies on the
social,regulatory,technological, and managerial aspects of Fintech.
References
[1] R. T. Watson, L. F. Pitt, P. Berthon, and G. M. Zinkhan, “U-commerce: Expanding the universe of
marketing,” Journal of the Academy of Marketing Science, 30, no. 4 (2002): 333-347.
[2] Statista, “Number of mobile phone users worldwide from 2015 to 2020 (in billions),” 2019,
https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/.
[3] KPMG, “KPMG‟s 5th Annual Global Consumer and Convergence Survey Confirms Trend of
Accelerated Pace of Consumer Adoption,” 2012, https://home.kpmg/ru/en/home/media/press-
releases/2012/02/global-consumer-convergence-survey-confirms-trend-of-accelerated-pace-of-
consumer-adoption-of-new-digital-business-models.html.
[4] Juniper Research, “Mobile banking users to reach 2 billion by 2020, representing more than 1 in 3 of
global adult population,” 2016, https://www.juniperresearch.com/press/press-releases/mobile-banking-
users-to-reach-2-%0Abillion-by-2020.
[5] A. R. Lee and H. Y. Ahn, “Fintech users‟ information privacy concerns and user resistance:
investigating the interaction effect with regulatory focus,” J. Korea Inst. Inf. Secur. Cryptol., 26, no. 1
(2016): 209-226.
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
162
[6] M. Alafeef, D. Singh, and K. Ahmad, “The influence of demographic factors and user interface on
mobile banking adoption: A review,” J. Appl. Sci., 12, no. 20 (2012): 2082-2095.
[7] A. A. Shaikh, P. Hanafizadeh, and H. Karjaluoto, “Mobile banking and payment system: A conceptual
standpoint,” Int. J. E-bus. Res., vol. 13, no. 2, pp. 14–27, 2017.
[8] T. Zhou, Y. Lu, and B. Wang, “Integrating TTF and UTAUT to explain mobile banking user adoption,”
Comput. Human Behav., 26, no. 4 (2010): 760-767.
[9] BNM, “Internet banking and mobile banking subscribers,” 2019,
http://www.bnm.gov.my/index.php?ch=34&pg=163&ac=4&bb=file.
[10] H. F. Lin, “Determining the relative importance of mobile banking quality factors,” Comput. Stand.
Interfaces, 35, no. 2 (2013): 195-204.
[11] P. Jenkins and J. Ophoff, “Factors influencing the intention to adopt NFC mobile payments – A South
African perspective,” International Conference on Information ResourcesManagement, pp. 1-12, 2016.
[12] A. Dillon and M. G. Morris, “User acceptance of information technology: Theories and models,”Annu.
Rev. Inf. Sci. Technol., 1996, 14(4):3-32.
[13] T. Bhatti, “Exploring factors influencing the adoption of mobile commerce,” Journal of Internet Banking
and Commerce, 12, no. 3 (1970): 1-13.
[14] P. Surendran, “Technology acceptance model: A survey of literature,” Int. J. Bus. Soc. Res., 2, no. 4
(2012): 175-178.
[15] M. McCord, “Technology acceptance model,” in Handbook of Research on Electronic Surveys and
Measurements,Edited R. A. Reynolds, IGI Global, London, pp. 306-308, 2006.
[16] F. D. Davis, “Perceived usefulness, perceived ease of use, and user acceptance of information
technology,” MIS Q. Manag. Inf. Syst., 13, no. 3(1989): 319-340.
[17] E. M. Rogers, Diffusion of innovations. The Free Press, New York, 2010.
[18] C. Mathwick, N. K. Malhotra, and E. Rigdon, “The effect of dynamic retail experiences on experiential
perceptions of value: An Internet and catalog comparison,” J. Retail., 78, no. 1 (2002): 51-60.
[19] H. Nysveen, P. E. Pedersen, and H. Thorbjørnsen, “Intentions to use mobile services: Antecedents and
cross-service comparisons,” J. Acad. Mark. Sci., 33, no. 3 (2005): 330-346.
[20] Y. W. Sek, S. H. Lau, K. K. Teoh, C. Y. Law, and S. Bin Parumo, “Prediction of user acceptance and
adoption of smart phone for learning with Technology Acceptance Model,” J. Appl. Sci., 10, no. 20
(2010): 2395-2402.
[21] J. Cheong and M. C. Park, “Mobile internet acceptance in Korea,” Internet Res., 15, no. 2 (2005): 125-
140.
[22] R. C. Mayer, J. H. Davis, and F. D. Schoorman, “An integrative model of organizational trust,” Acad.
Manag. Rev., 20, no. 3 (1995): 709-734.
[23] D. H. McKnight, V. Choudhury, and C. Kacmar, “Developing and validating trust measures for e-
commerce: An integrative typology,” Inf. Syst. Res., 13, no. 3 (2002): 334-359.
[24] K. Norris and J. Vaizey, “The diffusion of innovations,” in The Economics of Research and Technology,
Edited J. Vaizey, K. Norris, Routledge, Abingdon, pp.86-103, 2018.
[25] N. Koenig-Lewis, A. Palmer, and A. Moll, “Predicting young consumers‟ take up of mobile banking
services,” Int. J. Bank Mark., 28, no. 5 (2010): 410-432.
[26] H. M. Sitorus, R. Govindaraju, I. I. Wiratmadja, and I. Sudirman, “The customer adoption of mobile
banking from an interaction perspective,” IEEE International Conference on Data and Software
Engineering, pp. 1-6, 2016.
[27] B. Hourahine and M. Howard, “Money on the move: Opportunities for financial service providers in the
„third space,‟” J. Financ. Serv. Mark., 9, no. 1 (2004): 57-67.
[28] P. Hanafizadeh, M. Behboudi, A. A. Koshksaray, and M. J. S. Tabar, “Mobile-banking adoption by
Iranian bank clients,” Telemat. Informatics, 31, no. 1 (2014): 62-78.
International Journal of Advanced Science and Technology
Vol. 28, No. 15, (2019), pp. 216-231
163
[29] V. Venkatesh, J. Y. L. Thong, and X. Xu, “Consumer acceptance and use of information technology:
Extending the unified theory of acceptance and use of technology,” MIS Q. Manag. Inf. Syst., 36, no. 1
(2012): 157-178.
[30] A. A. Alalwan, Y. K. Dwivedi, and N. P. Rana, “Factors influencing adoption of mobile banking by
Jordanian bank customers: Extending UTAUT2 with trust,” Int. J. Inf. Manage., 37, no. 3 (2017): 99-
110.
[31] J. H. Wu and S. C. Wang. "What drives mobile commerce?: An empirical evaluation of the
revised technology acceptance model," Information andManagement, 42, no. 5 (2005): 719-
729.
[32] T. Oliveira, M. Faria, M.A. Thomas, and A. Popovic, “Extending the understanding of mobile banking
adoption: When UTAUT meets TTF and ITM,”International Journal of Information Management, 34 (5)
(2014), pp. 689-703.