Consolidate Lessonplan

SRM UNIVERSITY

SCHOOL OF MANAGEMENT

LESSON PLAN FOR I YEAR MBA SUBJECTS

S.No. Semester Code Subject

1 1 MBN501 Organizational Behaviour

2 1 MBN503 Managerial Statistics

3 1 MBN505 Financial & Management Accounting

4 1 MBN507 Managerial Economics

5 1 MBN509 Business Law

6 1 MBN511 Marketing I

7 1 MBN515 Managerial Oral Communication -I

8 1 MBN517 Written Case Analysis

9 1 MBN519 Computer Skills

MBN501 ORGANIZATIONAL BEHAVIOUR L T P C 3 0 0 3

S.No Unit Topic for Discussion Session No. Chapter No.

1. I Introduction to OB, Foundation of Individual behaviour

1,2,3 1,2

2. I Need of OB, Framework of OB 4,5 1 3. I Case study:Jersey Dairies, Inc. 6,7 1 4. II Personality-Types 8,9 2 5. II Perception-process,Learning-theories 10,11,12 3 6. II Case study: Hy Dairies, Inc. 13 3 7. III Motivation Theories 14,15,16 5 8. III Values, Attitudes 17,18 2,4 9. III Group Dynamics 19,20,21,22 R1-12 10. III Conflict Management 23,24 11 11. III Case study: Tamarack Industries 25,26 11 12. IV Leadership-theories 27,28 12 13. IV Power and Politics 29,30 10 14. IV Case study: The rise and fall of WorldCom 31,32 10 15. V Organisation Structure and Design 33,34 13 16. V Organisation Culture and Change 35,36 14,15 17. V Case study: Merck’s New cultural cure 37,38 14 18. Mini Project Presentation 39,40,41,42 19. Viva Voce 43,44,45 Text Book 1.Steven L McShane, Mary Ann Von Glinow & Radha R Sharma, Organizational Behaviour, Tata MacGraw Hill Education Pvt. Lt, New Delhi, 5th Edition, 2012. Reference Book (R1) 1.K. Aswathappa, Organizational Behaviour, Himalaya Publishing House, Mumbai, 8thEdition,2009. Method of Evaluation:

1. Cycle Test – 10 Marks 2. Surprise Test – 5 Marks 3. Attendance - 5Marks 4. Mini Project - 10 Marks 5. Viva Voce - 10 Marks 6. Model Exam – 10 Marks

------------ Total 50 Marks ------------

Coordinator HOD-HR Dean-MBA

MBN 503 MANAGERIAL STATISTICS L T P C 3 2 0 3

S.No Unit Topic Hours Book/Page No.1 I Basic Statitics- Introduction 2 1.1-1.12 2. I Univariate Analysis:-Measures Of Central

Tendency (Mean, Median,Mode,Weighted Mean, Quartiles,Deciles,Percentiles)

4 4.1-4.38

3 I Measures Of Variation (Range,Q.D,M.D,S.D,Variance,C.V)

4 4.38-4.77

4 I Case1 : Case4.4 Case2: Case4.5

2 4.66-4.67

5. II Bivariate Analysis:- Correlation 2 8.1-8.26 6. II Regression 2 8.26-8.38 7 II Case3: Case 8.7 2 8.68 8. II Time Series 4 13.1-13.42 9. II Case4: Case13.2 2 13.2 10. III Hypothesis Testing - Introduction 1 614-618 11. III Tests On Small Samples& Large Samples 2 619-645 12. III ANNOVA(ONE WAY And TWO WAY) 3 660-665 13. III Case5: Case11.3 2 11.31 14. III Chi-Square Test 2 665-679 15 III Non-Parametric Tests

(H Test, U Test, Ks Test) 4 12.1-12.25

16. III Case6: Case12.1 1 12.20 17. IV Basic Concepts In Probability- Introduction 2 5.1-5.29 18. IV Baye’s Theorem& Problems 4 5.29-5.40 19 IV Probability Distributions

(Binomial, Poisson, Normal) 4 565-613

20 IV Case7: Case7.3 2 7.83 21 V Decision Theory - Introduction 2 16.1-16.5 22 V Decisions Under Uncertainty 2 16.25-16.28 23 V Decisions Under Risk 2 16.5-16.12 24 V Decision Tree Analysis 2 16.14-16.25 25 V Case8:Case16.3 2 16.36 26 V Multiple Regression 2 9.1-9.10 Text Book: T1. T.N.Srivastava,Shailaha Rego (2007), Statistics For Management, Tata Mcgraw Hill

Coordinator HOD-Operations Dean-MBA

MBN505 FINANCIAL AND MANAGEMENT ACCOUNTING

L T P C

3 2 0 3 S.No Unit Topic for Discussion Session No. Chapter No.

1. I Financial Accounting & Management-Basics of accounting

1,2 1 and 15

2. I Concepts and Conventions 3,4 2,3 3. I Preparation of Trading, Profit and Loss

Account 5,6 2,3,4

4. I Balance Sheet of business units- Interpretation

7,8 2,13,14

5. II Analysis of Financial Statements comparative statement

9,10 13,14

6. II Common Size Statement, Trend Analysis

11 13

7. II Ratio Analysis 12,13,14,15,16 13,14 8. III Fund Flow Statement 17,18 11 9. III Cash Flow Statement 19,20,21 11 10. III Comparison between Fund Flow Statement

and Cash Flow Statement 22 11

11. IV Marginal Cost 23 16,17,18 12. IV Cost volume profit analysis 24,25,26,27,28 16,17,18 13. IV Cost Accounting 29,30 17,18 14. IV Elements of Cost– Cost

Sheet 31,32,33,34 17

15. IV Methods of Costing 35,36 17,18 16. V Budget and Budgetary control 37,38,39,40,41 24 17. V ZBB 42 24 18. V Performance budgeting 43,44 &45 24,26,27

Text Book All Chapters are from the below mentioned text book 1. Accounting-Text and Cases, Robert N Antony,David F Hawkins and Kenneth A Merchant 12thEdition ,Tata McGraw-Hill Reference Book (R1)

1. Accounting for Managers “Jelsy Joseph Kuppapally” Second Edition ,Eastern Economy

Method of Evaluation:

7. Cycle Test – 10 Marks 8. Surprise Test – 5 Marks 9. Attendance - 5Marks 10. Mini Project - 10 Marks 11. Viva Voce - 10 Marks 12. Model Exam – 10 Marks

------------ Total 50 Marks ------------

Coordinator HOD-Finance Dean-MBA

S.No Unit Topic for Discussion:

MICRO ECONOMICS Session No. Chapter No.

1. I Basic Concepts, Scope, Importance and Definitions Relevant to Managerial Economics- Factors Influencing Managerial Decision

1,2 1,2

2. I Managerial Economics and other Disciplines Objectives of the Firm – Managerial Decisions-

3,4 3

3. I Meaning of Demand- Types of Demand – Determinants of Demand – Demand Functions – Demand Elasticity – Price, income, cross and promotional elasticity

5,6,7 7,8

4. I Demand Forecasting Methods – Accuracy of Forecasting.

8 9

5. II Meaning of supply - Determinants of supply – supply curve shifting – Demand and supply Equilibrium. Market price determination – Equilibrium and disequilibrium analysis.

9,10 6

6. II Theory and laws of production – short run and long run production function.

11,12 10

7. II Concepts of costs – determinants of Cost – types of Costs.

13,14 11

8. II Short run and long run cost analysis - Cost and Output Relationship Estimation of Cost - Capacity of production determination.

15,16 11

9. III Market structure – Perfect competition. 17,18 13 10. III Imperfect competition - market structures

Monopoly, Monopolistic and oligopoly competitions.

19,20,21 13

11. III Pricing under Different Objectives. .Pricing policies - Price Discrimination- Pricing of Joint Products,

22,23,24 15

12. IV MACRO ECONOMICSImportance of Macro Economics – National income – Methods of

25,26 11.

MBN507 MANAGERIAL ECONOMICS L T P C 3 0 0 3

measurement and importance of national income.

13. IV .Macro Economic objectives - Meaning, Types and Functions of Money – Money Supply & Demand for Money - Inflation and Deflation and corrective measures.

27,28,29 25

14.. IV Business Cycle reasons and stabilisation with monetary and fiscal policies.

30,31,32 24,33,34

15. V Foreign Trade and Foreign Exchange. 33,34,35 26,27,28,29 (outlines only)

16. V Liberalization, Privatization and Globalization - Current Trends of Indian Govt. Policies.

36,37,38 26

17. Mini Project Presentation 39,40,41,42 18. Viva Voce 43,44,45 RECOMMENDED BOOK: D.N.Dwivedi, 2012, “Managerial Economics”. VIKAS Publishing House Pvt., Ltd., New Delhi, India. REFERENCES:

1. Gupta G.S, “Managerial Economics”, 2nd Edition, Tata McGraw Hill, 2011. 2. Gupta G.S, “Macroeconomics - Theory and Applications”, 3rd Edition, Tata McGraw Hill,

2008. 3. Samuelson and Nordhaus, “Economics”, 18th Edition, Tata McGraw Hill, 2007. 4. The Hindu Survey – Agriculture; Industry; Environment.

INTERNAL EVALUATION: Mini project - 10 Project viva voce - 10 Cycle test - 10 Surprise test - 05 Attendance - 05

Model exam - 10 Subject Coordinator HOD Dean

MBN - 509 Business Law

L T P C

3 0 0 3

S.No Unit Topic Session Reference1 I 1. General principles of Law of Contract, Introduction to

Law, Indian Contract Act, 1872 1 R1.1 - 15

2. I Essentials of a valid contract 1) Offer and Acceptance 2) Consideration 3) Capacity 4) Free consent 5) Discharge of contract 6) Remedies of breach of contract 7) Quasi contract and Contingent contract

2 3 4,5 6 7 8 9,10

R1.26 – 42 47 – 55 61 – 67 73 – 91 129 - 140 146 – 152 123-125

3 I Case discussions will be there for all the topics in the respective hours

4 II Special contracts 1) Indemnity and Guarantee 2) Bailment and Pledge 3) Contract of Agency 4) Sale of Goods

11,12 13,14 15,16 17,18

R1.158 – 167 175 – 186 192 – 212 220 - 276

5. III Industrial Law 1) Factories Act 2) Indian Trade Union Act

19,20,21 22,23,24

R2.Vol 3 (1 – 42) (273 – 284)

6. III Case discussions will be there for all the topics in the respective hours

7 IV Company Law 1) Meaning , Definition and Formation of

Company 2) Rights , Duties and Liabilities of Directors 3) Memorandum, Articles and Prospectus of a

Company 4) Winding Up of a Company

25,26,27 28,29,30 31,32,33 34,35

R1.449 - 541

8. IV Case discussions will be there for all the topics in the respective hours

9. V Law Related to General Public 1) The Consumer Protection Act

36

R1.559 –

2) The Information Technology Act 3) The right to Information Act 4) Securities, Contract Regulation Act 5) SEBI Act 6) Depository Act 7) Foreign Exchange Management Act 8) Competition Act

37 38 39 40 41 42,43 44,45

577 Printed Material and Handouts will be given

10. V Case discussions will be there for all the topics in the respective hours

Note: Mock Court will be arranged wherein students will be given relevant cases for which they have to defend in that court. Assignments will also be given on the relevant topics Reference Books: R1.Legal Aspects of Business – Ravinder Kumar – Cengage Learning R2.Elements of Mercantile Law – N.D.Kapoor – Sulthan Chand & sons Evaluation Procedure Cycle Test – 10 Marks Surprise Test – 5Marks Attendance – 5Marks Model Exam – 10 Marks Mini Project – 10 Marks Viva – 10 Marks Total – 50 Marks Subject Coordinator HOD Dean – MBA

MBN 511

MARKETING-I

L T P C

2 2 0 2 S.No. Unit Syllabus Lesson Plan Hours Page No.

1

I

Definition Importance Scope

Definition of Marketing What can be Marketed Difference Between sales and Marketing Importance of Marketing in Society, Business, career opportunities Marketing Objective Marketing Strategy

1 – 2 T1: 3- 17

2

I

Marketing in 21st Century Paradigm shifts Changing scenario of Business and Marketing

Changing Nature of Customer Relationships Changing Marketing Landscape Need for Loyalty programs and Retention Marketing Challenges

3 – 4 R1:1-40 R4:3-6

3

I

Fundamental Marketing Concepts

Marketing Management Orientations [production,product,selling ,Marketing, Societal Marketing]

‐ Customers, needs,Value,Exchange and Markets

‐ Types of Markets

‐ Evolution of Marketing

5-6 R3:13 – 18 R4:12-21

4

II

Marketing Mix

Levels of product Channels of Marketing Types of Pricing Types of promotion

7-8 R3:18-22

5

III

Consumer Behaviour

Factors Influencing Consumer behaviour Stages in Buying decision Process Post Purchase Behaviour

9 – 11 R4 114 – 139 T1:132 – 165 R3:87-121

6

III

Business Market

Business Vs Consumer Market Stages in Industrial Buying Process

12-14 R4-(140 – 155) T1:168 – 184

7

IV

Market Segmentation

Levels Segmenting Consumer Markets Segmenting Business Markets Market Targeting

15-17 T1:192 – 205 R3:165-196 R1:119-180

8

IV

Positioning

Brand - Role and Scope Brand Equity Branding Strategy Brand Positioning Differentiation Strategies

18 – 21 T1:207-209 R3: 207 – 240 R4:248 – 277

9

V

Competitor Analysis

Competitive Forces Porters five force model

22 - 24 R4 (442-463) R3: 39 – 71

10

V

Identification and Analysis of Competitive Strategies

For Market Leader For Market Follower For Market Nicher

25-27 R4:233-245

11

V

Product Lifecycle

Definition Stages Marketing Strategies

28 – 30 T1:283 – 295 R3:247 – 286

TEXT BOOK:

1. Lamb, Hair, Sharma, Mcdaniel,”MKTG”, Cengage Learning, 2012.

REFERENCE BOOKS: Reference No. Title of the Book Author(s) Publisher Year of

Publishing R1 Fundamentals Of

Marketing William J. Stanton Michael J.Etzel Bruce J.Walker

Mc Graw Hill 1994

R2 Introduction To Marketing

Mcdaniel Lamb Hair

Thomson Southwestern

2006

R3 Introduction To Marketing (Theory And Practice)

Adrian Palmer Oxford University Press

2006

R4 Principles Of Marketing

Philip Kotler Kevin Lane Keller Abraham Koshy Mithileshwar Jha

Prentice Hall(Pearson)

2010

*Other resources/ materials available in the library shall also be referred.

Evaluation Procedure for Internal Assessment(Total Marks-50) 1. Cycle Test – 10 2. Surprise test– 5 3. Attendance - 5 4. Project – 10 5. Viva Voce/Seminar - 10 6. Model Exam -10 Course coordinator Head – Marketing Dean – MBA

MBN515 MANAGERIAL ORAL COMMUNICATION - I L T P C

0 0 4 2 Objective:

To build communication skill of the students through oral and empower them in order to communicating the information orally in the corporate environment with crystal clear and confident

Pedagogy:

Presentation, Games, Class exercise, Role play, Group discussion, Mock meetings, Ad-Zap, Model building etc S. No

Unit Topic for Discussion Session

No. Reference Materials

1. I

Ice Breaking Session: Ice breakers to build harmony in the class. Should aim to make the participants who are not confident in their communication skills to ACCEPT it - This by itself will add on to the confidence level. Games: - one lie and two truths - Personality analysis of a stranger - Why should I talk to you? etc. can be used as tools. Aim: 1. Teaching faculty should get a strong hold on the capabilities of each student. 2. Every student should be comfortable in the class, especially to make mistakes.

1 & 2 Facilitation by faculty

2. I

Self Analysis Circulate self analysis materials (Following materials) to the students and conduct the exercise as per procedure which described in the materials. Activities:

3 Exercise Materials

# Social Behavior / Assertiveness Inventory # Procrastination Evaluation # Test your Self-Esteem # Test your time Management skills # Effective listening skills Aim: 1. To analyze self in order to know where they have to concentrate further in oral communication

3. I

Build reading and listening skills # Let students pick one novel/book which they will have to read through the semester. # Let students watch videos which talk about any interesting idea/topic. For instance, TED talks can be one source. Every student should get a chance to showcase his comprehension of the video and should be battered with questions from the audience. (To make this activity more interesting include random spectators whenever it is possible) # In groups of 15 from a story by making each student talk just two sentences. Bring in creativity by provocation, analogies, randomness, logic, facts and weirdness. Ask one person from the other group of 15 to summarize the story (or it can be done in the same fashion of how the story was formed). This will help in improving the listening skills and lateral thinking. Aim: 1. Form reading groups 2. To create interest and curiosity in reading and listening. 3. Improve the analyzing skills, esp. critical analysis.

4, 5 & 6 Reading

Materials as student wish

4. II

Group Discussion and Brainstorming # Pick a video which talks about any interesting issue or case. Preferably select videos with open ends.


# Divide the class into groups (each group with maximum of 5 members). Let the team discuss on the issue. # Add certain assumptions in each team to bring different perspectives. # Let the groups have a debate and score them based on the strength of their argument and points.

5. II

Presentation # Based on the debate request the groups to prepare a presentation for 5-8 minutes. # Use the first presentation as a tool to show the positives and negatives with respect to presentation. # Request the team to redo the presentation based on what they have learnt and later ask the teams to present their cases. # Record each presentation (if feasible)

9 & 10 Topic

suggested by students

6. II

Learning # Provide a recap starting from day 1 now and let the students come out with feedback # Talk about the happenings in the reading groups # Give them the new task of making flash cards which will have a "word" and four different descriptions out of which one will be the right meaning. Each reading group should make 20 flashcards and these can be used throughout the semester. Aim: 1. To keep the students connected to what is happening. 2. Sense of achieving one milestone and to let students know what's in store for the rest of the semester.

11 & 12

Facilitation by faculty in association

with students

7. III

Body Language # Play the recorded videos (if recording was not feasible, pick students to talk on the spot) and let students watch.

13

Video or topic

suggested by faculty

# Let the student themselves find out the flaws in the body language. # Based on the learnings request students to talk on any topic to demonstrate what they have learnt.

8. III

Role Plays # Use a case study that will involve one of the issues in an organization. # Split the class into groups (not more than 5 in a group) and request the team to assign roles. # Let the group discuss on the issue and chip in your ideas and help as and when required. # Instruct the groups that they have to perform a skit/play describing the issue and its probable solution. Let the team introduce assumptions to make it more interesting. # Let the groups perform # Throw the floor open for question and answer (bring in random spectator if possible) # Provide and receive feedback Tip: May be you can use the story which was formed earlier as the case for analysis or any chapter they have read from any of the books/novels in the reading group. Aim: 1. To make students think critically 2. To boost confidence to face the audience and talk 3. To demolish the barrier formed because of shyness and hesitation

14, 15 & 16

Topic and roles

suggested by faculty

9. III

Meetings # Teach the basics (more effective if videos are shown) of how a meeting happens and what the dos and don’ts. # Based on the role play done request the groups to create a meeting scenario and let them perform. (Say if there are 6 groups G1, G2... G6 let G2 call for a meeting based on G1's presentation vice-versa and


so on) Aim: 1. To indulge students into communication which leads to negotiation

10. IV

Ad-Zap # Split the class into groups (max of 6-7 in a group). # Let the group pick a product or service from a lot # Give them time to come up with an Ad # Let the team confront a pre-selected team of press members (role play) Aim: 1. To make students to think innovative and creative 2. To bring in more team dynamics

19, 20 & 21

Products suggested by

students

11. IV

Press meet # Split the class into groups (max of 6-7 in a group). # Let the group pick a situation/scenario from a lot # Let the team confront a pre-selected team of press members and other situation characteristics (role play) Aim: 1. To make students comfortable in talking under stress 2. To bring in more team dynamics 3. To improve the ability to handle tough and random questions 4. To show the importance of having control in meetings


12. IV

Recap and Evaluation # Provide a recap and see if the students are in track with the milestones # Evaluate the class and make a note of plausible improvements and change (in language, confidence level, attitude etc) Word Games - Pick a word from dictionary(tough words will add on more interest) and create 5

24 Analysis by

faculty

sentences. Be creative to improvise on the games.

13 V

Showcase Innovation: # Let the groups present their model for oral communication sessions. Aim: 1. To bring in the habit of thinking among students. 2. To encourage creativity and bringing a sense of empowerment 3. A tool for faculty members to improvise the lesson plans based on the quality and acceptance of the presentations.

25, 26 & 27

Model prepared by

students

14 V

Flashcard game Competition between the groups. The group which gets most of the answers in the flashcards right win the game and get a chance to make a final presentation of their choice (can include Movie reviews, discussion of issues, can make a short film, skit, etc)

28 Facilitation by faculty

15 V

Final Presentation - Book Review & Skills or a new Idea Generation # Give each reading group a chance to present the review of their reading in the form of presentation or to showcase a new Idea. Time given to each group can be 15 mins. # Let this presentation also include the important learning the group has gathered through the oral communication sessions. # Make it mandatory that each person in the group has to talk atleast for 2 mins.

29 & 30

Books can be selected as student

wish

Method of Evaluation:

Internal Marks - 75 Marks External Marks (University Exam) - 25 Marks

Internal Marks Evaluation:

• Conduct each activity in the class and evaluate individual students out of 10 marks per activity. Calculate total marks secured by individual students at the end of semester and convert the same for 75 Marks.

• Faculty can conduct activities based on time availability in the semester. But they have to conduct as possible as maximum activities throughout the semester.

For Example:

• If faculty has conducted 15 activities, then maximum marks would be 150 • Assume a student secured 130 marks out of 150. • Hence total internal marks = (130 / 150) x 75 = 65

Coordinator - OC HOD-HR Dean-MBA

MBN517

WRITTEN CASE ANALYSIS L T P C 0 0 2 1

Purpose:

To develop the habit of logical thinking and conceptualization through a systematic

study of cases.

Learning Objectives:

1. To develop the logical thinking ability of the students.

2. To sharpen the students analytic, problem-solving and decision making skill.

3. To interpret both structured and unstructured cases.

S.No Case

study Topics for Discussion Name of the book Page

Number Number of Hours

1 Introduction – How to write a case analysis

2

2 General Tools for Case Analysis Marketing-2 Organisational Behaviour-2 Managerial Economics-2 Financial Management Accounting-2

Open Courseware 41-55 8

3 I Coca-cola corporation Case reading Case discussion Case writing

MKTG –Sharma,McDaniel

112-113 3

4 II Motivating Partners at Starbucks Case reading Case discussion Case writing

Organistional Behaviour – K.Aswathappa ,8th edition

287-288 3

5 III GE’s Controversial Leader Case reading Case discussion Case writing

Organistional Behaviour – K.Aswathappa ,8th edition

469-470 3

6 IV International Hotels Ltd. Case reading Case discussion Case writing

Accounting for Management - S.K. Bhattacharyya & John Dearden ,3rd edition

62-64 3

7 V Genmo Corporation A Merchant Accounting- Robert N Anthony David F Hawkins , 12th edition

390-392 3

8 VI Ford’s World Car(s) Managerial Economics:Principles and Worldwide Applicaations- Dominic Salvatore,6th edition

102 3

9 VII Barriers to Entry and Monopoly by Alcoa

Managerial Economics:Principles and Worldwide Applicaations- Dominic Salvatore,6th edition

330 2

Total Hours 30

Course Coordinator HR– HOD Dean

MBN 519 COMPUTER SKILLS L T P C

0 0 2 1 Objectives: To make the students to learn MS Office package and also the Internet basics.

S.NO. EXERCISE PAGE NO.

1 Introduction to MS-Word 067-078

2 MS - Word Reporting And Formatting 079-098

3 Mail Merge 099-128

4 Introduction To Ms-Excel 157-244

5 Ms-Excel Functions And Charts 247-316

6 Introduction To Ms-Powerpoint 317-346

7 Ms- Power Point Formatting Slides & Texts 347-396

8 Introduction To Ms-Access Manual 022

9 Ms-Access, General Basics Manual 023-028

10 Internet Basics 529-550

REFERENCE:

• Niranjan Shrivastava, Computer Applications in Management, Dreamtech Press, New Delhi, 2011, ISBN: 978-81-7722-850-2

Subject Coordinator

Head - Systems

Dean

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