Considering the Whole Document

Vocab & a Quick Review of Kimbal & Hawkins Chapter 4

With the Whole Document Consider• Looks, touch/feel, smell, sound, & taste (?)• Perception• Culture• Rhetoric• Conventions• Human factors • Transformation• Cost• Single-sourcing • Format

Whole Document Vocab• Folio: sheet of paper folded in half• Codex: a multiple page document with a spine

that binds the document together and hinges open• Leaflet: a document on one piece of paper, can

be folded• Creep: when multiple folios are nested the inside

folio’s edges “creep” out (or stick out) increasingly further the deeper the folio is nested

• Signature: Stacks of folios bound together• Bleed: When the design extends to the end of the

page, often created by printing on bigger paper and trimming. It is generally more expensive.

Things to Think About

• How many documents do you use in a day?• PDFs: a nice print & screen format that

includes information about the typography, images, and layout. It should look the same on any computer and printed

• Fold: Check out pages 90-107 for some great fold ideas if you are doing a brochure

• What is the most important thing you took away from today’s Williams reading?

Have Fun and Design Well!