Conoco Oasis Canopy Brochure

Oasis Canopy and Fueling Standards

Oasis Trusted Family of Quality Brands

Stopping Power thats what the Oasis Image System

is all about!

Consumers will immediately be attracted to our new

Oasis image, because it is clean, bright and consistent.

Brand awareness and consideration begin at the street.

Motivation to turn into your location can easily hinge on

the attractiveness of the site, easy brand identification,

a safe appearance and a brightly lit exterior. That is what

the Oasis Image System provides and more.

Consulting with our Marketers and design experts,

we evaluated our existing facilities and tested design

elements that resonated with consumers to deliver our

enhanced Oasis image. The Oasis image is the perfect

showcase to promote Quality PROclean Gasolines.

Oasis Image Minimum Standards

1. Paved drives Concrete or asphalt

2. Canopy with 36" or 48" flat fascia over all gasoline MPDs

36" fascia is required on newcanopies

3. Minimum of three MPDs (multi-product dispensers)This requirement may be modifiedas follows:

Minimum of two MPDs allowedfor sites with rural designation.(Note: Rural and metro marketsare predetermined, and theRegional Manager will validatesites designated as rural.)

Minimum of two MPDs allowedfor grandfathered sites. Toqualify as grandfathered, a sitewith two MPDs had to be in thebranded network in 2003.

4. Card readers in each dispenser All dispensers under the Oasis

gasoline canopy, including diesel,will require card readers.

5. Dual-Pole, Main ID price sign If a dual-pole sign is prohibited by

local ordinance, this requirementmay be modified as follows:

An approved monument sign maybe used as the Main ID price sign.

6. Free public restroom(s) This requirement may be modified

as follows:

No free public restroom requiredfor grandfathered sites. To qualify as grandfathered, a sitewith no free public restroom hadto be in the branded network in 2003.

Unmanned sites are waived fromthe restroom requirement.

New to industry sites (new builds)will require two restrooms.

7. Three gasoline grades Sites with rural designation

in the following states have a preapproved exception to thisrequirement due to widespread

ethanol usage: Illinois, Iowa,Minnesota, Nebraska, NorthDakota and South Dakota. Anyother request to waive the three-gasoline grade minimum will besubject to the exceptions process.Diesel will not be considered asubstitute for a gasoline grade.(Note: Rural and metro markets are predetermined, and theRegional Manager will validatesites designated as rural.)

8. High-impact, under-canopylighting

Vertical burn lamp, high-performance illumination

Prismatic lens

For specifications, refer to theCanopy section under ImageStandards on BizLink

9. Site employees must wearappropriate apparel.

10.Participation in ConocoPhillipsMystery Shop program

Pre-qualification for Oasis image conversion requires Marketers to be at 5 million gallons by end of 2005 and 10 million gallons by end of 2010. In addition, sites converting to the Oasis image must meet the following minimumsite standards. Any requests to waive these standards will be subject to the exceptions process.

Oasis New Image Six-Step e-Process on BizLink1. Survey site Overall site

Canopy (fascia) and islands

Main ID sign

2. Obtain site image approval Validated site meets all brand/image standards

Request image exception(s), if necessary

Obtain exception/site imaging approvals

Upon receiving site approval, the Oasis site status willbe considered in process and will be noted in yourOasis Image Scorecard.

3. Acquire site and sign image permits, if necessary4. Order image materials via Bizlink and supplier

Web sites5. Install Oasis image elements Authorized Regional/National Contractors

Complete Oasis Image Completion Checklist

6. Obtain final site approval Request Final Site Approval

Upon approval, the Account Rep. will mark the site complete in Bizlink.

Your Oasis Image Scorecard will be automaticallyupdated.

BizLink:For more detailed information on the Oasis image standards and to view helpful tips on the re-imaging process, timing,key contacts and order forms, visit BizLink, our extranet site. In addition, image contractors and suppliers can getaccess to BizLink by contacting their Marketer or ConocoPhillips representative for an application request.

Our Brand and Image Standards may change and be revised from time to time. The Brand Image section posted onBizLink will contain all the up-to-date information for your use.

Phillips 66 Canopy and Fueling Area

To strengthen customerawareness and recognitionof our brands, the color system under the canopyhas been simplified andbrightened. The new fasciapanels of the canopy have astandardized and preferredoverall height of 3'0". A 4'0"fascia also is available.

The new canopy imagebrings consistency to theConocoPhillips family ofbrands. The canopy fasciaconsists of three colors

Oasis Red, Oasis Silver andOasis White. The brand logo on each canopy is illuminated; the canopy fascia is not illuminated.

The new Oasis Red withOasis Silver diagonal shape, in combination withthe Oasis White, help to emphasize the shield and increase visibility.

The underside of the canopyis a high-gloss white; thehigh-intensity canopy and

site lighting have been specified to help create abright, safe environment.

The canopy supportcolumns are painted asnoted above. Red bollardsand silver island forms arepainted to match the Oasiscolor scheme as well.

An amenity unit, which combines a trash can, papertowels and squeegee, islocated near each MPD.

Canopy and Fueling System

The canopy images feature illuminated brand logo signs.Although two logo signs per site is our standard recommendation, the use ofone or as many as three logosigns will be permitted as local permits or site layoutrequirements are evaluated.Logo signs are mounted 2'0"from the corner and are centered vertically on thecanopy fascia, except oncanopies with rounded corners.

They are mounted 12" from the tangent.

The canopy logos will be locatedon the two corners of thecanopy that are most visible tostreet traffic. The location of the Main ID sign(s) also is aconsideration in canopy logoplacement. Two canopy logosmay not be located on the samecorner or same side. Examplesof acceptable canopy logo signplacements are shown right:

Logo Placement and Canopy Details

(*)

(*)

Section

Section

Section

Section

(*) Note: Shield shown is 36" high. Canopy logos are available in 36" or 48" sizes.

Conoco Canopy and Fueling Area

Canopy and Fueling SystemTo strengthen customerawareness and recognitionof our brands, the color system under the canopyhas been simplified andbrightened. The new fasciapanels of the canopy have astandardized and preferredoverall height of 3'0". A 4'0"fascia also is available.



The new Oasis Red withOasis Silver diagonal shape, in combination withthe Oasis White, help to emphasize the capsule and increase visibility.





(*)

(*)

(*) Note: Capsule length shown is 6'6" W x 2'2" H. An 8'0" W x 2'7" H capsulealso can be used; however, the white space on each side still applies.





Section

Section

Section

Section

76 Canopy and Fueling Area

Canopy and Fueling SystemTo strengthen customerawareness and recognitionof our brands, the color system under the canopyhas been simplified andbrightened. The new fasciapanels of the canopy have astandardized and preferredoverall height of 3'0". A 4'0"fascia also is available.



The new Oasis Red withOasis Silver diagonal shape, in combination withthe Oasis White, help to emphasize the ball and increase visibility.









(*)

(*)

Section

Section

Section

Section

(*) Note: Ball shown is 36" high. Canopy logos are available in 36" or 48" sizes.

Oasis Easy to Read Graphics

48" Tall Canopy Fascia System

36" Tall Rounded Corner Canopy Fascia System

Fuel Dispenser Valance Details

Currently, there are three MPDvalance sizes available: 27" by 56",32" by 56" and 27" by 42". Otherswill be developed as the need arises.The visual graphics change slightlyas the valance length changes. The white logo area is consistent on all valances, but the red stripeand Quality PROclean Gasolines size is reduced to match up with the shorter valance. All valancesmust have rounded corners. Nosquare corners are permitted.

Oasis Signage

Dual-Pole Price Signs Available in 5', 6', 7' and 8' widths between poles.

High-rise signs are available in two differentsizes with one or two support poles. Thesetall signs are ideal for interstate and highwaylocations.

The monument sign systems are available inthree primary sizes. They are versatile andideal for locations where square footage andheight is limited.

Each configuration is available for Phillips66-, Conoco- and 76-branded facilities andmay accompany the standard dual-poleprice sign. For questions regarding signageoptions, please refer to the Oasis SignageStandards manual.

Monument Sign High-Rise Pole SignHighway Pole Sign

CSH.05.3147910May 2005

Oasis Brand Signature Logos are the primary identifier for each brand and therefore themost important element of the overall image system. The logo signsystems consist of internally illuminated components for highvisibility. The logos are the primary identifier for each canopy sign,price sign, highway sign, monument sign and other elements thatmake use of the Phillips 66, Conoco or 76 images.

Color PaletteColors chosen for the Oasis image are bright, clear, friendly colors that enhance our storeofferings and accent our architectural finishes.

The colors in our palette also can be matched in four-color process. Be sure to includecolor chips for the printers use, since four-color matching formulas can vary.

The colors on this page and throughout this manual are four-color processequivalents and may vary from the PANTONE Color Standards.

When printing, in lieu of Oasis Red use PANTONE 485CWhen printing, in lieu of 76 Blue use PANTONE Reflex BlueC

For accurate PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide.

PANTONE is a registered trademark of Pantone, Inc.

Color samples for decals, paint and signage can be provided for your use in permitting your project. Contactyour regional project engineer or account representative for these samples and additional information.

76Blue

OasisRed

Phillips 66Black

OasisSilver

OasisWhite

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Univers Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Univers Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Univers Black

Typography - For use in producing banners, promotions, special signage, etc.Simple, clean typography promotes a clear, distinct presentation. The Univers family of typefaces shown here havebeen specified as part of the Oasis image to provide the right look and superior legibility.

Documents

Conoco Oasis Canopy Brochure