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Connie HancockUniversity of Nebraska - LincolnExtension [email protected]
Know why you are on the Web?
Easy to place an order Large selection of products Cheaper prices Faster service and delivery Detailed and clear product information No sales pressure Easy payment procedure
Reference: http://www.useit.com
Reasons Why People Shop the Web…
High Quality Ease of use Minimal download time Updated often
Reference: Forrester Survey
Factors driving repeat visits to a Web Site
Home page Navigation Bandwidth Browser compatibility User interface Color palette Frames Accessibility
Elements to consider…
Where am I? Where have I been? Where can I go? Where is the home page? Where is the home “home” page?
3 clicksand you’re out!
GONE!!
1 – 2 seconds < 13 seconds > 20 seconds
Download time…
Designing for 56k modem Keeping page sizes < 75k Applying the KISS rule
Decrease download time by…..
“Remove graphic; increase traffic.
It’s that simple.”
Reference: Dr. Jakob Nielsen; Web Usability Speciality; http://www.useit.com
NETSCAPE
EXPLORER
NETSCAPE
EXPLORER
Netscape Explorer Foxfire Mozilla
Browser Testing –
OperaAOLWeb TVLynx
Desktop Laptop Hand-held Web TV
How are your customers accessing your site?
PC Mac
How are your customers accessing your site?
Color Considerations….
Artistic
Cultural
Sales
Technical
Black – United States & EuropeWhiteWhite – China & JapanYellowYellow– Egypt & BurmaPurplePurple – ThailandBlueBlue – IranRedRed – South Africa
Browsers don’t like them Printers don’t like them Search engines don’t like them People/customers don’t like them
Frames . . .
FRAMES
How’s this for readability?
Recommendations . . . Good background/text contrast
Avoid patterned backgrounds
Easy to read fonts
Make words count
Short paragraphs
Bulleted lists
serif
sans-serif
The visually impaired use special readers that read only text.
Blinking text can trigger seizures in some visitors.
Poor color choices may render text unreadable to color blind visitors.
Mouse-dependent site navigation can be difficult for visitors with physical limitations.
Information contained in sound clips is inaccessible to hearing-impaired visitors.
For Example . . .
www.cast.org/bobby
www.w3.org/WAI
Fun and easy to navigate sites Pages that appear professional Clear and accurate product information Real time answers Good prices and clear representation of
all charges
The key is consumer confidence…
Payment options Secure transactions Easy to use return or exchange policy Quick processing time and delivery Shopper privacy
The key is consumer confidence…
The Bottom Line . . .
Getting customers to come to your site,
Getting customers to make a purchase once they get to your site, and
Getting customers to return to your site and purchase again, again, and again!
• Designing Web Usability, The Practice of Simplicity by Jakob Nielsen, www.useit.com• Web Pages That Suck, Learn Good Design by Looking at Bad Design by
V. Flanders & M. Willis, www.webpagesthatsuck.com• Don’t Make Me Think!, A Common Sense Approach to Web Usability by
Steve Krug, www.sensible.com• Business to Consumer E-Commerce: Selling on the Internet, Beth Duncan, Ph.d Small Business Specialist, Mississippi State University Extension Service, [email protected]
Resources
Connie HancockUniversity of Nebraska - LincolnExtension [email protected]
