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CONNECTING THE LIBRARY AND THE COMMUNITY TO BENEFIT TEENS Teen Outreach & Teen Programming Jamie Ward/ Magna Library/ Salt Lake County Library Services Brenda Lower/ Salt Lake City Public Library

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MAGNA LIBRARY OUTREACH After School Program After School Program A place for kids to go and be in a safe environment The time between 3-5pm is a peak time for troublemaking and mischief. OJJDP Statistical Briefing Book. Online. Available: http://www.ojjdp.gov/ojstatbb/offenders/qa03301.asp?qaDate=2008. Released on December 21, 2010.

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SLCO YOUTH SERVICES BACKGROUND Big organization that has many facets, including the Afterschool Program that we help out with Meets every school day from 2:45-6:00pm Lots of different programs, including summer programming

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MAGNA LIBRARY/ SLCO YOUTH SERVICES COLLABORATION Magna Library has a program for these kids every Monday For Magna Lib: It helps the library get program numbers as well as getting to know teen patrons better For SLCO: I have written grant proposals for their program, they dont have to plan an activity every single day

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MAGNA OUTREACH Kiwi Bakery Local Bakery right across the street from the library Everyone (all ages eligible) can get a donut for five reading sessions Anywhere from 50 to 200 patrons of all ages participate in this program, usually quarterly

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MAGNA OUTREACH Art on You Tattoo Shop Very active in the community Note: this is Magna They do very popular programs at the library that teens love!

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LOCAL PARTNERSHIPS Use your meeting room! Chamber of Commerce Local government meetings Outreach Night with community members that work with teens Library Science students

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LOCAL PARTNERSHIPS THAT COULD BE FOUND IN ANY COMMUNITY Partner with a Senior Center Teen/Senior Clubs could benefit both groups Knitting Club would be a cute idea Partner with a local school Stuffed Animal Sleepover. Do a fun assembly for students Local bookshop/ store for a book group

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TEEN PROGRAMMING IDEAS RELATED TO OUTREACH Ask people you know from partnerships for ideas that have worked well Recruit your TAB to outreach & bring in programming ideas that work in the community Do programs that promote growth & development such as community service projects, volunteer opportunities and work with charity

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TEENS WHO MAY NOT FREQUENT THE LIBRARY How can outreach & programming reach these patrons: Home-schooled kids Incarcerated teens Disabled teens Immigrants Pregnant teens

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SOCIAL NETWORKING OUTREACH Goodreads Booklists, contests & event publicity Facebook Contests, polls, book quotes Twitter Pinterest Flickr Foursquare

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UPLIFT IDEAS 16 Apr. 2013, Advanced Uplift: Collaboration- USL We will focus on answering the following questions: What valuable assets, resources and attributes do libraries provide for collaboration? Why is it important to collaborate? What are the benefits of collaboration? How do you develop effective partnerships? How do you identify partners for collaboration?

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INITIATING PARTNERSHIPS Why? Who? How?

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WHY? The foundation for successful libraries lies in ensuring that libraries create public value No organization can solve every community problem Do you want to have fun new, diverse programming ideas? Different approaches Are there new community partnerships in your community that could bring new patronage?

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WHY? What other reasons can you think of that have not been included?

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WHO? Existing Relationships What are other libraries doing? What are other communities doing? Go outside the library Where are the people that you want to interact with? Can they come to you? Probably not

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HOW? Pick up the phone Very simple, professional email Mention what you like about them and how you can help them out Promote your own events

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HOW? Develop relationships with other library leaders, community leaders, educational organizations, community groups and agencies. These collaborative relationships will lead to support and ideas for new and existing programming to meet the needs of your community.

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POSSIBLE PROBLEMS Poor communication Lost in the Why? part of initiation Partnerships are too different Not enough help or time Hidden agendas/ high cost Not getting enough out of the partnership (either side) But its worth it!

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WE HAVE PROGRAMS! What do we do with partnerships?

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PROGRAM TIPS Have variety! Be consistent. Advertise well, far in advance. Pinterest

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ADVERTISING- HOW? Social Media and Technology In House Advertising Outside Resources

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SOCIAL MEDIA AND TECHNOLOGY Twitter Texting Email Reminders Facebook Create Events on the page, not just give notices Post regularly: time and schedule different posts- Plan ahead! Interact! Ask questions, give recommendations, answer questions Be natural, not stuffy

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IN HOUSE ADVERTISING Posters Fliers Library Newsletter Talking it up to people, including parents!

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OUTSIDE THE LIBRARY Neighborhood and community newsletters Radio spotlights Community centers Schools The partners (give fliers and posters)

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ADVERTISING- HOW? Social Media and Technology In House Advertising Outside Resources Include the parents! If they are on board, the teens will be coming to the programs!

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QUESTIONS?