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CONNECTINGCINEMASINRURALAREAS
tx-reverse360byVirgilWidrich&MartinReinhart,DeepSpace8K,ArsElectronicaCenter(p.1and3)AprojectbyNeueKammerspiele,Kleinmachnow&PublicArtLab,BerlinincooperationwithFortressŠibenik,Croatia||AmzaPelleaCinema,Rasnov,Rumania||KinoCentrasGarsasPanevėžysCity,Lithuania||CinemaStar,Veria,Greece||M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofAppliedSciencesBremenGermany||AmsterdamUniversityofAppliedSciencesNetherlands||KEAEuropeanAffairsBrussels,Belgium||b.creativenetwork||ConnectingCitiesNetwork
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1.CONTEXT2.CHALLENGES3.CONCEPT4.CONSORTIUM
5.ACTIVITIES
6.IMPLEMENTATION&METHODOLOGY
7.MONITORING
8.REFERENCEPROJECTS9.CONTACT
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1.CONTEXTCinemaisoftenperceivedasametropolitanmedium–anentertainmentproductofandforthebigcity.Yettheimportanceofcinemasinruralareaswheresupplyofculturalofferingsissparse,cinemasoftentaketheleadinprovidingawidespreadqualityprogrammconnectingaudiencesbeyondsocialandculturaldifferencesandage,furthermoreenhancingcommunitiesbydialogueandnetworking.Nonethelessthestandofthecommunalcinemafacesmanychallenges.Inournetworkedsocietymostoftenpeopleexperienceentertainmentthroughvideoondemand(VOD)moresolelyfromathomeorthroughinteractiveapplicationsandgamingsonmobiledevices.Sincemanypeopleprefergoingtocinemaswithadvancedtechnologyinfrastructure,itisevenmoreimportantthatthecinemaprovidesthebigscreenexperiencewiththenewesttechnology.Digitalisationandthetechnologicalinfrastructuremustbestate-of-the-artinordertobeabletoscreenthenewestfilms.Somemajordistributersdon’tevendelivertosmallcinemaswithalackofnewesttechnology.Oneofthemostcrucialproblemcommunalcinemasdefinitelyfaceisthefleetingpopulationinruralareas.Especiallyyoungandtalentedpeopleseekingeducation,workandasociallifeelsewhere.Evenifyoupresentahigh-qualityprogramm-iftheaudienceisdisappearingwhomcanyouattract?Butoncethecinemacloses,connectiontoculturemainlydisappearsfromtheseareasandthepopulationdoesnotonlymissoutonmovingimagesfromallacrosstheworldbutoftenloseanimportantmeetingpointintheirtown,whereneighbours,friendsandstrangersexchangeabouteverydaylifeorpoliticalandsocialissues.
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2.CHALLENGES
Actingontheseassumptions,ruralcinemasbasicallyfacethefollowingchallenges: DigitalisationandTechnologicalInfrastructureFulfillingtheup-to-datetechnicalstandardsandprovidingtheaudio-visual'bigscreen'cinemaexperienceisessentialforthesuccesofacinematoday.Howeverthedigitalisationismainlyaneconomicproblemduetothehighcostsofadvancedtechnologies.Localornationalfundingsarenecessarytohelpthecinemastosurviveandoperate.ProgrammingandAudienceDevelopmentKnowingyouraudienceandcreatingacustom-tailoredandintriguingprogrammeaddsvaluetothecommunities'life.Thesetwoissuesarelinkedwithoneanother:asuitableprogrammehastobepersonalisedforthelocalaudience.Reachingtheaudience-andespeciallytheyoungaudience-isoneofthedifficultiescinemasfaceeverywherebutespeciallyinruralareas.Buildingstrongtiestoschoolsinordertobringyoungpeopleclosetothebenefitscinemahastoofferisfundamentaltoruralcinemasandusethedaytimeforextrascreeningtime.Offeringholidayorweekendworkshopsinfilmmakingalsocommitsyoungsterstocinematography.FilmDistributionPolicyEuropeanfilmsthatdonotfindanationaldistributiondon’tfindtheirwayonthescreen-orthedistributersexpectcoststobepaidinadvance-explainedbyourpartnerinGreece(p.9)Collectiveprojectscouldbebundlingcreativeenergyacrossbordersandsavetheparticipatingcinemasmoneyandtime.AndfacilitatecooperationinEuropewideprogramming-lastnotleastenablecommunitiestoseecertainmoviesonthebigscreenandstrengthentheEuropeanidentityandexperienceEuropeanvaluesinacinematicway.NetworkandCapacityBuildingForabetterunderstandingoftheglobaltrendsanddevelopmentsincinemamaking,cinemaoperatorsneedanexchangeandknowledgetransfertonavigatethroughthisconstantlychanginglandscape.Thelong-termstrategicgoalistheshareofknowledgeandcapacitiestobringthelocalEuropeancommunitiesclosertogetherandenhancetheculturallifebycreatingaspaceforjointactionandengagement-andthusmakeastrongerimpactoncultural,socialandeconomicdevelopmentofthecinema.
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3.CONCEPTWeunderstandCONNECTINGCINEMASasthefoundationstoneofaEuropeannetworkthattakestheideaofEuropeancinemasastepfurther.MostoftheEuropeancinemasnetworkssupportthecinemasintheirprogramming,CONNECTINGCINEMASintendstoconnectaudiencesandcinemasinruralregionsEuropewidebyestablishinganeffectivelyworkingnetworkedinfrastructuretoshareeventsandprogrammes,knowledgetransfersandbuildastrongsustainablepartnershipnetworkforaneighbourhoodengagedcinema.Byanalysingthecinema-makingprocessinruralareasanditsindicatingchallengesofafleetingpopulationtocitiesandshrinkingaudiences,socio-politicalradicalisation,increasingconsumptionofdigitalmediaathome,costlyintenserenewalprocessofthecinemainfrastructureandtechnicalequipment,CONNECTINGCINEMASaimsatinvestigatingthecinema-makingprocessonthreeunfoldingkeyvisionstogenerateimpactonthecinemaasaninnovationhubandcommunitycenter:1-CONNECT-howtoconnectthecinemas'audienceEuropewidewhileseeingthefilmssimultanouslytogetherbyopeningthecinema'sbigscreenasaninteractivemediawindowfordebatesanddiscussionstoexchangelocalperspectivesandopinionsaboutthefilm.Throughanetworkedvideoconferencesystem,chromakeyingandandbluescreentechnique,itisevenpossiblefortheaudiencetobecomeanactorinthevirtuallandscapeofthemoviesandinteractwithotherswhoaretele-presentvisiblefromotherlocations.CONNECTfacilitatestranslocaldialogueofculturalunderstanding,exchangeofperspectivesandculturalvaluesbeyondphysicalgeographiesthrougharemotelyconnectedprogrammesharedbyallcinemapartners.2-ENTERTAIN-howtotransformthecinemaintoaplaceoftogethernessthroughawidespreadqualityprogrammebyorganisingculturaleventsandcreatinganewcinemaexperiencebeyondsocialandculturaldifferences?ENTERTAINwillexplorehowtotransformthecinemaintoaculturecenterwitheventsandplayfulinteractions,VRandARstorytelling,filmfestivalsandeducationalcinemaworkshopsandscenariosto-espeaciallyattractayoungeraudience.3-ENGAGE-howcanwedevelopmarketingstrategiesthataretailoredforthelocalaudiencesinruralareasthroughcivicengagementbyexpandingthecinema-makingprocesstotheneighbourhoods?Howcanweimplementcommunicationstrategiesforurgentissuessuchassolidarity,humanityandsocialinclusionofminorities?ENGAGEwillreachoutnewaudiencesintheneighbourhoodsthroughparticipatoryformsofcommunitystorytellingandengagingmarketingandcommunicationstrategiesWewanttolaunchCONNECTINGCINEMASasapilotprojectincooperationwith5cinemapartnersinruralareas,2culturecenters,3festivals,3EUnetworks,3universities,onemediatechntworkandonesocialentrpreneurhubfrom7differentEuropeancountries.
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Wewillfocusontheurgenciesofcinema-makinginruralregionsin3-daysCONNECTINGCONNECTINGCINEMASLABS:
• CONNECTINGCINEMASLAB-CONNECT@NeueKammerspieleinKleinmachnow,Germanytime:February2020
• CONNECTINGCINEMASLAB-ENTERTAIN@AmzaPelleaCinemainRasnov,Rumaniatime:April2020
• CONNECTINGCINEMASLAB-ENGAGE@FortressofSibenik,Croatiatime:June2020
AllpartnerswillmeetduringtheCONNECTINGCINEMASLABStoshareandanalysetheirurgenciesrelatedtothelocalcontext,infrastructureandeconomicsituationofcinemas.Oneofthemaingoalistobuildcommoncapacitiesthroughknowledgetransferforanetworkedcinema-makinginfrastructureandtoestablishtheCONNECTINGCINEMASLABSintheircinemasasaninnovationhubwithmanytoolsaffiliatedtothekeyvisionsthepartnerswillco-curateforthecommonprogrammefortheupcomingCONNECTINGCINEMASEVENTSfromSeptember2020toApril2021.CONNECTINGCINEMASEVENTS-CONNECT|ENTERTAIN|ENGAGE@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021DuringtheCONNECTINGCINEMASEVENTSwewillenhancethesharedspacesofthecinemasEuropewidebyconnectingthemtooneanother,andtosomeofthemostdiversecommunitiesinruralregions-throughlivescreenings,networkedurbaninterventionsandtranslocalandcrossingborderdiscussionsaboutcontemporarycinemaandfilmmaking.ForexampletheannualEUROPEANARTSCINEMADAYorganisedbyEuropaCinemascouldbeanoutstandinginnovativeframeworktoconnectEuropeanruralcinemasandaudiencestosharetheexperienceofseeingacollectivelyselectedfilmonthebigscreensimultaneouslytogetheranddebateafterwardsorinvitethefilmcrewtoguideus'behindthescenes'.Subjectsthatareofinternationalmatterencouragepeopletotakeastandandunderstandsignificanttopicsfromdifferentperspectives.Livingcircumstancesandculturalbackgroundsmightdifferquiteenormously,thecommonexperienceofwatchingthesamemovieconnectsaudienceswithoneeachother..IntheCONNECTINGCINEMASSYMPOSIUMwewillpromotetheCCactivitiesandevaluateourexperienceintheEVALUATIONWORKSHOPdocumentedinaMANUALtobuildupasustainableCONNECTINGCINEMASNETWORKandestablishtheCONNECTINGCITIESLABSlocallyasinnovationhubswithcinemamakingfuturetools.Atatimewhentheruraltransformationprocessofashrinkingsocietiesdrivingusintosilos,CONNECTINGCINEMASallowtheaudiencetoconnectwithpeopletheywouldotherwisenevermeet.Newformsofparticipatorycommunitystorytelling,liveconversationsaboutburningissueslikeclimatechange,socialinclusion,migrationfromdifferentculturalperspectives,sharing
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knowledgeaboutdigitaltechnologiesforperformancesandcelebrationsbybuildingnewaudiences-especiallytoyoungerpeople,developingculturalentrepreneurshipmodelsandatthesameasustainablenetworkofCONNECTINGCINEMAS-especiallyinruralurbanareas-arethegoalsofthisproposal.
4.CONSORTIUMTheCONNECTINGCINEMASconsortiumconsistsof
• 5cinemapartnersinruralregions• 2culturecenters• 3festivals• 3EUnetworks• 3universities• onemediatechhub• onecreativeentrepreneurshiphub
ThediversityoftheCCpartnershipsisoneofthegreatestbenefits:Thedifficultiesandchallengesoftheonesaretheexpertiseoftheothers.Whilesomecompetewiththeirregionalauthorities,othershavetakenthesteptopartnerupwiththem.Whilesomepartnerssuccessfullyestablishedstrongtieswithschoolsandvacationworkshops,otherswouldneedtheknow-howtoincludeitintheirlocalprogramme.Creatinganetworkalwaystransfersskillsandknowledgeamongpartners,whileontheotherhanditaddsvaluetolocalcommunities.Inspecific,eachcommunityhastounfolditsowncinemaexpertisebasedontheculturaldifferences.Localculturallifediffersfromcountrytocountry,soitisveryimportantthatthoseculturaldifferentiationswilbeamajoraspectforthepartners'collaborationtogivepositiveresults.TheCCpartnersbenefitfromeachother'sexpertknowledge.Theybuildsynergiesinthefieldsof
• collectivecinema-programmingduringtheCCLABSandEVENTS• transformingthecinemaintoaculturalcenter• definingthetoolsandstrategiesforcinemamakinginruralregionsbyestablishingthelocal
CCLABs• interculturaldialogueaboutEuropeancinemaproductionduringtheCCEVENTS• networkedtechnologicalinfrastructureforconnectingaudiencesfortheCCEVENTS• marketingandparticipatorycommunication• audiencedevelopmentandneighbourhoodengagement• filmmakingworkshops'behindthescenes'• educationalcinemaprogrammesandworkshops• public-privatepartnershipsandpolicies• cinemavaluechainsandbusinessmodels
TheCCpartnerswillcollaborateinaco-designprocessbysharingknowledgeandexpertisefromtheverybeginningduringtheinternationalmeetingsoftheCONNECTINGCINEMASLABSwhicharehostedbyCCpartnerswhoareexpertsinthethematicstrandsofCONNECT-ENTERTAIN-ENGAGE.
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ThegoalistoestablishanongoingCONNECTINGCINEMASNETWORKandCONNECTINGCINEMASLABStoadapttheexpertiseforlocalneedsandfurthermoretransferknowledgetocreateanetworkforcommoncinemamakingformatsandanetworkedcinemaliveprogramme.
TheCCpartnerconsortiumsisstructuredasfollows:
• 1.CONNECTINGCINEMASlead• 2.CONNECTINGCINEMASpartners• 3.RESEARCHANDCREATIVETECHNOLOGIESpartners• 4.FESTIVALandNETWORKpartners• 5.SOCIALENTREPRENEURpartner• 6.LOCALpartners
1.CONNECTINGCINEMASLEADNeueKammerspiele(Germany)-hostofCONNECTINGCINEMASLAB-CONNECT-isacinemaandculturalcenterbasedinKleinmachnow,asmalltownof20.000inhabitantsinBrandenburgnearBerlinandBabelsberg(famousfortheirfilmstudios).TheCinemawasbuiltinthe30sandhasseenNazipropagandamoviesaswellasAfterWarandDefa-filmsandwitnesseddifferentpoliticalsystemscomeandgo.ThecinemaisaclassicalarthousewithfocusonEuropeanCinema,memberofEuropaCinema.Italsorunsarestaurantwhichgenerates50%oftherevenues.Kleinmachnowisalsoespecialisedinnetworkbuilding.TheyinitiatedaregionalKinofrauenstammtischtosupportwomenincinemabusiness.Ithaswonseveralawardsforitsoutstandingscreeningandculturalevents'programme.In2012itwastransformedintoamember-ownedcooperativeandculturalcenteroftheregion. Themainskillliesinthecreativitytoalwaysfindnewwaysoftargetingtheaudienceandinsucceedinginpersonalizingthecinemavisit.expertfor wanttoimprove• audiencedevelopmentthroughacustomisedcinemaprogrammeforthetargetgroups
• educationalfilmscreeningsforschools
• toaddressyoungaudience• developapoliticalstandpointtoengagetheneighbourhoods
2.CONNECTINGCINEMASPARTNERSAmzaPelleaCinema(Rumania)-hostofCONNECTINGCINEMASLAB-ENTERTAIN-isbasedinRasnovwith15.022inhabitants,oneofthemostimportanttouristattractionsinRomania(over400,000touristsperyear).Duetotheculturalheritageofthefortress,itisaplaceforprofessionalfilmproductionover50years-howeverwithasparseculturalprogrammeforthelocalcommunitiesandoldcinemaequipment-abeamerandscreeningfromDVD.Thecinemaoperatorsstartedtocreatesynergiesbetweenthefilmandcinemamakingprocessandorganiseafilmandkidsfestival,andeducationalprogrammesforschoolsandchildren-theywouldliketosharetheirexpertiseoffilmandcinemaformatsandlearnhowtoimprovetheirprogrammeandinfrastructurebyinvolvingnewcinematechnologies.
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expertfor wanttoimprove• private-publicpartnership• filmfestivalsandkidsfestival• educationalworkshopswithlocalschools• educationalworkshops• marketingandPR
• re-inventionandtransformationofthecinematoacommunitycenter
• competitionwithmultiplexhalls• technologicalinfrastructurehastobeupdated
• supportingyoungEuropeanfilmmakers• sharingacinemaandculturecenterprogrammewithotherEuropeanpartners
FortressofŠibenik(Croatia)-hostoftheCONNECTINGCINEMASLAB-ENGAGE-culturecenterandcinemalocatedontheDalmatiancoastline,with40.000inhabitantshasalonghistoryofcinematography.Thehistoric,firstevermoviescreeninginŠibenikwasheldonFebruary20th1897–122yearsago.Oneofformerpubliccinemasinthecitycentre,Odeon–hasbeenunderreconstructionbythelocalauthoritiesandwillbere-openedin2020asamulti-functionalcinemahall.TheFortressofŠibenikcansharetheirknowledgeaboutaudiencedevelopmentwiththeintermediationofdigitaldevices.Theywishtoturnthecinema-goingexperienceinŠibenikintoanactivefragmentofthecommunallifebypromotingahighqualitycinemaprogrammetothelocalcommunitiesandatthesametime-understandingthattheyarepartofawiderEuropeancommunity.expertfor wanttoimprove• private-publicpartnership• audiencedevelopment• innovativetechnologiesforintermediation• educationalworkshops• marketingandPR
• developingacinemaprogrammeforthere-openingofthelocalcinema
• cinema-goingexperienceforthelocalcommunities
• accesstoyoungpeople• Europeancinemaprogramme• exchangewithotherEuropeancinemas
CinemaStar(Greece)-hostoftheCONNECTINGCINEMASEVALUATIONWORKSHOP-isbasedinVeria,aruraltownof50.000inhabitants,60kmfarawayfromThessaloniki.Thecinemareceivesnosupportbylocalornationalauthorities,furthermoretheycompetewith‚PirateMovieScreenings‘andthemunicipalitywhoarescreeningmovieswithoutlegalrightsandadmissions.CinemaStarwouldliketobenefitfromtheprivate-publicpartnershipexperienceoftheCCpartnersandimprovetheirprogrammewithdigitalformatslikeVRCinematocreateaccessforayoungeraudience.expertfor wanttoimprove• cinemamakingworkshopswithchildrenlikefaceprinting
• filmmakingworkshopsandshortfilmfestivalsforchildren
• openaircinema
• private-publicpartnership• technicalupgradesnecessary,butdifficulttoafford
• screeningofEuropeanmoviesofferedbyonlytwodistributersaretooexpensive
• VRmoviesanddocumentariesandprogrammeforyoungpeople
• connectingcinemasevents
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KinoCentrasGarsas(Lithuania)locatedinPanevėžysCitywith88.678inhabitantsistheeldestcinemainLithuania.Thecinemaisrunbythemunicipalityandtechnicallyrenewedin1999.KinoCentrasGarsasismemberofEuropaCinema.Theyrunagoodengagementprogrammewithfreeeducationalfilmscreeningsforteachersonceamonth,screeningofLithuanianfilmswithfilmcrew,Cinemaloversclub'Veidrodžiolože’.HowevertheyhavedifficultiestopromotetheEuropeanCinemaandappreciatetheCONNECTINGCINEMASNETWORKtogetintoexchangewithotherEuropeancinemasandaudiencesthroughliveconnectivity.expertfor wanttoimprove• digitalisedcinema• freeeducationalfilmscreeningsforteachers• summerworkshopsforyoungpeoplewithfilmprofessionalstocreateshortfilms
• screeningofLithuanianfilmswithfilmcrew• cinemaloversclub“Veidrodžiolože”• OpenAircinemaforthethecityaswellassurroundingruralareas(50kmaroundPanevezys)wherethereisnocinematheatreandculturalinfrastructure.
• promotionoftheprogramme-especiallyEuropeanCinema
• internationalprogrammeofcinemaworkshopswithyoungpeopleandprofessionals,collectivelywatchingfilmandfeedbackdiscussions
• creatingmobileapplications
3.RESEARCHANDCREATIVETECHNOLOGIESPARTNERSFilmUniversityBabelsbergKonradWolf(Germany)willbeaffiliatedwiththeCONNECTINGCINEMASprogramme.TheywillcollaboratewiththeirmasterprogrammeofCreativeTechnologiesandsharetheirknowledgefortheCONNECTINGCINEMASLAB-CONNECTinKleinmachnow.-subcontractedpartnerbytheNeueKammerspiele.
M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofAppliedSciencesBremen(Germany)withfocusonapplied-orientedresearchofelectronicmediainthefieldofentertainment,urbanuse(urbaninteraction)andfurtherforinnovativeparticipatorymediasystems(performativesystems)willbringinitsexpertisetotransformthecinemaintoaninnovationhubandcommunitycenter.TheywillenhanceallCCLabswiththeirtechologicalknow-howforplayfulcinemainteractions-especiallyduringCONNECTINGCINEMASEVENTS-CONNECTandENTERTAIN.AmsterdamUniversityofAppliedSciences(Netherlands)-hostofCONNECTINGCINEMASSYMSPOSIUM-willcollaboratewiththeirinterdisciplinaryresearchgroupPlay&CivicMediaandsharetheirknow-howforthefieldsofimmersive,playfulandcivicmediasuchasvirtualreality,seriousgames,onlineplatformsanddigitalplacemaking.Theywillfurthermorecreateaspecialcinemagamingprogrammetocreateaccessfortheyoungeraudience.
4.FESTIVALANDNETWORKPARTNERSPublicArtLab(Germany)isaBerlinbasedplatformfortranslocalplacemakingandcreativecitymaking.PALisinitiatoroftheCONNECTINGCITIESNETWORKandFESTIVALSwhichunites45citiesandinstitutionsworldwidededicatedtoconnectpeopleandplacesworldwide.PALco-curatedwiththeirnetworkover120urbanartprojectsthatconnectcitizensinacritical,meaningfulandplayfulinteraction.PALwillsharethecuratorialandtechnologicalknowledgeforCONNECTINGCINEMAS.
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b.creativenetwork(Belgiumandworldwide)initiatedbyKEAEuropeanAffairsisauniquecommunitythatgathersover2.500culturalentrepreneursacrossallsectorsofthearts,cultureandcreative/digitalindustries,predominantlycross-sectorial.
EuropaCinemas(Europewide)isthefirstnetworkofcinemasfocusingonEuropeanfilms.Createdin1992attheinitiativeofagroupofthirtycinemaexhibitors,ithasbecomein25yearsanetworkunitingmorethan1,100cinemas(nearly3,000screens)in43countries.Itsmainobjectivesaretoprovideoperationalandfinancialsupporttocinemasthatundertaketogiveasignificantpartoftheirscreeningstonon-nationalEuropeanfilmsandtoputinplaceactivitiesforyoungaudiences.NeueKammerspiele(Germany)andKinoCentrasGarsas(Lithuania)aremembers.
MediaTechHubPostdam(Germany)basedinPostdamisthelargestregionalnetworkofmediaanddigitaleconomiesattheinterfacesofpolicy,technologiesandeconomies.TheywillbeaffiliatedtotheCONNECTINGCINEMASLAB-CONNECTinKleinmachnow.FurthermoretheywilladviseCONNECTINGCINEMAShowtodevelopasustainablenetworkandbusinessmodelwithinthecinemavaluechain.-subcontractedpartnerbytheNeueKammerspiele.
5.ENTREPRENEURPARTNERKEAEuropeanAffairs(Belgium)isaninternationalpolicydesignresearchcenterbasedinBrusselsandspecialisedincultureandcreativeindustry,initiatoroftheworldwideb.creativenetworkwhichisauniquecommunitythatgathersentrepreneursacrossallsectorsofthearts,cultureandcreative/digitalindustries,predominantlycross-sectorial.KEAwillprovideadviceforthetransformationofthecinemasintoaninnovationhubandcommunitycenter.Theywillco-designtheCONNECTINGCINEMASMANUALtogetherwiththeCONNECTINGCINEMASpartners.
6.LOCALPARTNERSLocalpartnerslikemunicipalities,schools,creativetechnologyhubswillbeincludedintheestablishmentoftheCONNECTINGCITIESLABSandEVENTS.TheywillplayanimportantrolefortheimplementationoftheCONNECTINGCINEMASprogrammeandCCNETWORK.
5.ACTIVITIESTheCONNECTINGCINEMASactivitiesfocusontheurgenciesofthecinemamakinginruralregionsforwhichwewillelaboratethethematicstrandsofCONNECT-ENTERTAIN-ENGAGEappliedinthe18-monthsCCprogramme.Eachthemewillbeunfoldedinaniterativeprocessonalocal&internationallevel.
1.INTERNATIONALPROGRAMME• 3CONNECTINGCITIESLABS• oneCONNECTINGCINEMASSYMPOSIUM• oneCONNECTINGCINEMASEVALUATIONWORKSHOP• oneCONNECTINGCINEMASMANUAL• CONNECTINGCINEMASNETWORK
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2.NETWORKEDPROGRAMME• CONNECTINGCINEMASEVENT-CONNECT• CONNECTINGCINEMASEVENT-ENTERTAIN• CONNECTINGCINEMASEVENT-ENGAGE
3.LOCALPROGRAMME• 5CONNECTINGCINEMASLABS
1.INTERNATIONALPROGRAMMEForabetterunderstandingofthelocalcontextandpoliciesandtheeconomicproductionconditions,wewillorganiseinternationalmeetingsintheCCpartners'hometownstoexchangeknowledge,skills,visionsandpracticesfromacross-disciplinaryperspective:
• threeCONNECTINGCITIESLABS• oneCONNECTINGCINEMASSYMPOSIUM• oneCONNECTINGCINEMASEVALUATIONWORKSHOP• oneCONNECTINGCINEMASMANUAL• CONNECTINGCINEMASNETWORK
1.1-CONNECTINGCINEMASLABSDuringthe3-daysCONNECTINGCINEMASLABS,wewillfocusonthethematicstrandsofCONNECT-ENTERTAIN-ENGAGEandco-curateaprogrammefortheCONNECTINGCINEMASEVENTSaswellasgeneratetoolsandpracticesforthelocalCONNECTINGCINEMASLABStobeestablishasinnovationhub.CONNECTINGCINEMASLAB-CONNECT@Kleinmachnow,Germanytime:March2020ThecinemaandculturecenterNeueKammerspieleinKleinmachnow(nearPostdamandBabelsberg)willbethehostfortheCCLAB-CONNECTfacilitatedbyPublicArtLab|CONNECTINGCITIES,FilmAcademyBabelsberg|CreativeTechnologies,theMediaTechHubPostdamandUniversityforAppliedScienceinPotsdam|departmentofInteractionDesign,theM2CInstituteforAppliedMediaTechnology,andCultureattheCityUniversityofAppliedSciencesBremen. Withthesejointexpertise,theCCpartnerswillsharetheirideasabouthowtoconnectcinemasandaudiencesinaremotelivestreamprocessbeyondurbanterritoriesandexplorecreativetechnologiesandinterfacesforEuropewidenetworkedscenarioswhichfacilitateatranslocaldialogueandculturalunderstanding-implementedintheCONNECTINGCINEMASEVENT-CONNECT.CONNECTINGCINEMASLAB-ENTERTAIN@Rasnov,Rumaniatime:April2020TheCCLAB-ENTERTAINwillbehostedbytheAmzaPelleaCinema,Romania,anoldcinemabasedinRasnov,averyvaluabletouristiclocationwith15.022inhabitants.AmzaPelleaCinemawillsharetheirexperienceabouthowtocreateafilmfestivalandakidsfestivalhostedbytheRasnovcommunity-whichrelatestoourmainquestionfortheCCLAB-ENTERTAINhowtotransformthecinemaintoacommunitycenterbyexpandingthecinema-makingprocesstotheneighbourhoodsthroughculturalevents,filmfestivals,cinemamakingworkshopsandcollaborationswithlocalcommunitieslikeschools?DuringthisCCLabthesharedprogrammmefortheCONNECTINGCINEMASEVENT-ENTERTAINwillbecuratedbyallCCpartners.
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CONNECTINGCINEMASLAB-ENGAGE@Sibenik,Croatiatime:June2020TheFortressofSibenik,CroatiawillhosttheCCLAB-ENGAGE.Asahistorical40.000inhabitantstown,theyareexpertsinaudiencedevelopmentandmarketingstrategies.InthisCCLabwewillelaboratethechallengingquestion:howwecanwedevelopnewformsofaudiencedevelopmentandmarketingstrategiesinruralareasthroughcivicengagementbydevelopingaparticipatorystorytellingwiththecommunities?Howcanweimplementcommunicationstrategiesforurgentissuessuchassolidarity,humanityandsocialinclusionofminorities?Thecollectivelydevelopedmarketingstrategiesandstorytellingpracticeswillbeimpementedinthe-CONNECTINGCINEMASEVENT-ENGAGE.1.2-CONNECTINGCINEMASSYMPOSIUMtime:November2020|@Amsterdam,NetherlandsTheCONNECTINGCINEMASpartnersorganisetheCCsymposiumhostedbytheAmsterdamUniversityofAppliedSciences(AUAS)duringtheMediaArchitectureBiennaleinAmsterdamasanetworkingandadvocacyeventtopromotetheCONNECTINGCINEMASNETWORKbyinvitingimportantcinema-makingnetworkslikeEuropaCinemas,CICAE(ConfédérationInternationaledesCinémasd'Artsetd'Essai),UNIC(UnionInternationaledesCinémas),FilmkapitalStockholm,theCreativeEuropeDesksoftheparticipatingCCcountriesMediadesks,fimcompaniesanddistributorsandcinemalovers.TheMediaArchitectureBiennale(MAB20)expectsaninternationalexpertaudiencefromthefieldsofcreativeplacemaking,mediainfrastructures,creativetechnologies,lightfestivals-fora2-daysconferenceandexhibitionwiththethemeof'FuturesImplied'.'Movingimagesforcreativeplacemaking'withbethesymposiumthemeofCONNECTINGCINEMAS.Audiencedevelopmentanddissemination:
• internationalnetworkingeventintheframeworkoftheMediaArchitectureBiennale2020• sharingofexpertiseofCONNECTINGCINEMASNETWORKwithEuropeancinemanetworks
likeEuropaCinemas,CICAE(ConfédérationInternationaledesCinémasd'Artsetd'Essai),UNIC(UnionInternationaledesCinémas),filmdistributors
1.3-CONNECTINGCINEMASEVALUATIONWORKSHOPtime:May2021|@Veria,GreeceCinemaStarlocatedinVeria,aruraltownof50.000inhabitants,60kmfarawayfromThessaloniki,willhosttheCCevaluationworkshop.DepartingfromthelocalcontextasexpertisefortheCCpartnerconsortium,wewillevaluatethepotentialsandopportunitiesofCONNECTINGCINEMASforruralregionsincludingitsthematicstrands,theCCactivities,digitalcinemainfrastructures,audiencedevelopmentandthetransformationprocessfromacinematoacommunitycenterandinnovationhub.TheCCevaluationworkshopistheresearchlabfortheCCMANUAL.1.4-CONNECTINGCINEMASMANUALtime:June-July2021|allCCpartnersTheCCMANUALwilldocumenttheevaluationofCONNECTINGCINEMASandcreateablueprintforotherEuropeancinemastoimplementCONNECTINGCINEMASLABSandEVENTSandtheCONNECTINGCINEMASNETWORKasanongoingcommonplatform,Audiencedevelopmentanddissemination:
• PDFtodownloadforpromotiononsocialmediachannelsandmeet-upgroups• promotionthroughtheEuropeancinemanetworks
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1.5-CONNECTINGCINEMASNETWORKtime:June-July2021|allCCpartnersThegoalistopromoteandexpandtheideaofCONNECTINGCINEMASandestablishtheCCNETWORKwithapoolofcontenttoconnectaudiences,exchangefilms,marketingstrategies,bestshowcasesofengagement,participatorystrorytellingandformatslikefestivalsandworkshopsthroughregularCONNECTINGCINEMASEVENTSinthemonthlyprogrammeofEuropeancinemas.
2.NETWORKEDPROGRAMME• CONNECTINGCINEMASEVENT-CONNECT• CONNECTINGCINEMASEVENT-ENTERTAIN• CONNECTINGCINEMASEVENT-ENGAGE
2.1-CONNECTINGCINEMASEVENT-CONNECTnetworkedlivecinemaevents@Kleinmachnow,Germany@Šibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021ConnectingcinemascreensandaudiencesTheEUROPEANARTSCINEMADAYfoundedbyEuropaCinemasisaonedayfestivalinhonouroftheEuropeanfilm.DifferentcinemasshowdifferentEuropeanfilms,offerdiscussionsandspecialeventsaroundthetopic.WewouldliketotakethisideafurtherandcontributetothisdaytheCONNECTINGCINEMASEVENTwhichpresentsacollectivelyselectedfilmsimultanouslybytheCCintheircinemas.AfterthescreeningthebigscreenwillopenassplitscreenofmanylivewindowstotheruralcinemasoftheCCpartnersandbringtheaudiencesinrealtimevialivestreamingintoexchangetodiscussthefilmunderlocalperspectivesbytakingintoconsiderationEurope'sculturaldiversity. ConnectingaudiencesonbluescreencarpetsToattractandstimulateespeciallytheyoungeraudiencefortheconnectedCCfilmprogramme,wewillcreateplayfulliveinteractionsonscreens(orprojections)inthelobbyofthecinemas.HeretheaudiencesofourCONNECTINGCINEMASpartnerscaninteractwitheachotherasremoteactorsonthescenesandvirtuallandscapesofthefilmprogramme.Howdoesthiswork?Bluescreen'carpets'andavideoconferencingsystemandchromakeybluescreentechniqueareinstalledintheCCpartnercinemas'hallsandconnectedwitheachother.Whentheaudienceentersthebluescreencarpet,theywillseethemselvesandtheaudienceoftheothercinemasinsertedinthefilmscenes.Thesescenariosinvitetoaplayfulinteractionandstimulationfortheconnectedfilmprogrammeonthebigscreensofthecinemas.Audiencedevelopment:
• connectingaEuropeancinemaaudiencesinruralregionsthroughliveconnectingscreensandtalksduringtheCCEVENTS
• attractingandstimulatingayoungeraudiencethroughrealtimenetworkedinteractionswithotherruralcinemasduringtheCCLABSandEVENTS
• presentingtheshowcaseofCONNECTINGCINEMASasalarge-scaleliveperformanceduringtheEUROPEANARTSCINEMADAYandfilmfestivalsonaregionalandEuropeancontext
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2.2-CONNECTINGCINEMASEVENT-ENTERTAINextendedcinemaprogramme@Kleinmachnow,Germany@Šibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021SharingneighbourhoodactivitiesTheCCpartnerswillco-curateasharedprogrammeforneighbourhoodactivitiesaroundthecinema.SomeoftheCCpartnershavealreadydevelopedsuccessfulformatslikeashortfilmfestivalwherechildrenwillshoottheirownfilmsandpresenttheminthecinema(Rosnav,Rumania)orafacemakingworkshop(Veria,Greece)orinteractiveprojections(Šibenik,Croatia).TheENTERTAINprogrammewillbesharedbytheCCpartners.Thegoaloftheseactivitiesistotransformthecinemaintoaculturalcenterandextendthecinmeaprogrammetotheneighbourhoodsthatenabletoreachnewaudiences-especiallyyoungpeople-andtransformthecinemaintoacommunitycenterthatincludesminorityculturesandurgentissuesofoursocietylikeclimatechangeandsocio-politicalradicalisation.Audiencedevelopment:
• connectingandnetworkingaudiencesbeyondsocialandculturaldifferencesandagethroughaneighbourhoodprogrammeoftheCCEVENT
• engagechildrenandyoungpeopleinfilmandcinemaworkshopstofostercreativityaroundfilmmakingduringtheCCLABS
• transformthecinemainaplaceoftogethernessandcommunity• includingminoritygroupsandcreatingculturalidentiesofdiversity
2.3-CONNECTINGCINEMASEVENTS-ENGAGEaudienceparticipationandengagingmarketingstrategies@Kleinmachnow,Germany@Šibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greecetime:September2020-April2021SharingmarketingstrategiesandcommunitystorytellingEngagingthecommunityinthecinemaprocessisthefirststeptobecomingacommunitycenter.IntheENGAGEprogrammewewilltestandimplementparticipatorycommunicationandmarketingstrategies:
• Itstartswiththeideaofbecomingacooperative.Memberscanpurchasesharesandbecomeownersofthecinema.Theowners'poolresourcesbringabouteconomicresultsthatareunobtainablebyonepersonalonewiththegoalofsustainingthecinemaandcultureintheregion.
• Fundingnewseats:theauciencecandonateandchoosemetalplatewiththeirname-orapoemandquote-onthebackoftheseatwhichtheyfunded.
• Collectivefundingfortrailorswithurgentmissionslikedemocracy,socialinclusionwithcreditsofdonators.
• Sensingthestorytelling-filmandcocktails:curatingasharedfilmprogrammetosplitDCPandcostswithTHEBIGLEBOWSKY&WhiteRussian,DR.ZHIWAGO&KrimChampagneasbestshowcases
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Theseareexampleswhichcangenerateaparticipatorystorytellingwithcommuntyengagement.TheCCpartnerswillelaboratethesestrategiesinduringtheCONNECTINGCINEMASEVENT-ENGAGE.Audiencedevelopment:
• engagingthecommunitythroughparticipationinthecinema-process• choosingthelegalformofamembered-ownedcooperative• makingdonationsandengagementvisible• developingengagingformsofstorytelling• sharedcinemaprogrammewithfocusonurgentlocalissues• promotinglocalfilmsandcreatinganunderstandingofamulti-culturalEurope
3.LOCALPROGRAMMECONNECTINGCINEMASLABStime:MarchtoJuly2020TheCCpartnerswillsharetheirknowledgeandskillstobuildsynergiesduringtheinternationalCCLABSandbuilduplocalCCLabs-CONNECT|ENTERTAIN|ENGAGEasasustainableinfrastructureandinitiativewithcross-disciplinarylocalstakeholders.
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internationalmeetings in 5 European regions
localthe action takes place at all local CC partners by including local cross-disciplinary stakeholders@ Kleinmachnow, Germany@ Šibenik, Croatia@ Rasnov, Rumania@ Panevezys City, Lithuania@ Veria, Greece
PREPARATION of the Connecting Cinemas project
Connecting Cinemas - LAB CONNECT @Kleinmachnow | Germany
Connecting Cinemas - LABCONNECT locally established @all participating CC venues
Connecting Cinemas - LABENTERTAIN @Rosnav | Rumania
Connecting Cinemas - LABENTERTAIN locally established @all participating CC venues
Connecting Cinemas - LAB ENGAGE @Šibenik | Croatia
Connecting Cinemas - LABENGAGE locally established @all participating CC venues
Connecting Cinemas - EVENTCONNECTlive and networked with all CC partners
Connecting Cinemas - EVENTCONNECT networked live cinema events
Connecting Cinemas - EVENTENTERTAINlive and networked with all CC partners
Connecting Cinemas - EVENTENTERTAINnetworked live cinema events
Connecting Cinemas - EVENTENGAGEnetworked live cinema events
Connecting Cinemas - EVENT ENGAGE live and networked with all CC partners
Connecting Cinemas - EVALUATION LAB workshop @Veria, Greece
Connecting Cinemas - SYMPOSIUM @Media Architecture Biennal in Amsterdam
Connecting Cinemas - EVENT CONNECT @participating all cinema partner
Connecting Cinemas - EVALUATION MANUALtool kit - all partners
Connecting Cinemas - EVENT ENTERTAIN@participating all cinema partner
Connecting Cinemas - NETWORKmaintain the networked infrastructure
Connecting Cinemas - FINAL REPORT all partners input
Connecting Cinemas - EVENT ENGAGE @participating all cinema partner
2 0 2 0
2021
Februarylab period
Januarynetworked events
Januarynetworked events
Mayevaluation
Januarypreparation period
Februarynetworked events programme
Juneevaluation
Marchnetworked events programme
Julyevaluation
Julyevaluation
Aprilnetworked events programme
Marchlab period
Aprillab period
Maylab period
Junelab period
Julylab period
Septembernetworked events
Septembernetworked events
Octobernetworked events
Octobernetworked events
November
CONNECTING CINEMAS IN RURAL AREAS ACTIVITIES’ PLAN
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6.COMMUNICATION CONNECTINGCINEMAS-aEUROPEANNETWORKWiththesetupofthisnetwork,wewillsynergizethecompetenciesofourpartnersfrom7Europeancountries.TheCCpartnerswillempowertheirstakeholderstopromote,communicateandadvocatetheCONNECTINGCINEMASactivitiesintheirchannels.WewillhaveaEuropeanoutreachthroughtheCONNECTINGCINEMASSYMPOSIUMinAmsterdamandtheCONNECTINGCINEMASrelatednetworkslikeEuropaCinemas(NeueKammerspieleandKinoGarsasaremembers),KEA
EuropeanAffairs'b.creativeentrepreneurshipnetworkwith2.500membersandPublicArtLab'sConnectingCitiesNetwork.FurthermorewewillsuggestalivestreamnetworkedCONNECTINGCINEMASEVENTfortheEUROPEANCINEMADAY.PARTNERSFRAMEWORKforLOCALOUTREACHMostoftheCCpartnersareorganisingfestivals,culturaleventsandeducationalandfilmworkshopswithlocalstakeholderswhoaremultipliersforthecommunicationofCONNECTINGCINEMAS.Theybringintheirownlocalandcross-regionalnetworkandcontributetobuilduptheCONNECTINGCINEMASNETWORK.
CINEMATRAILERandPROJECTIONSThecinemas'extendedneighbourhoodprogrammeofprojectionsandopenairwillhaveahighvisibilityandinvitetheaudienceininplayfulinteractions.Film-relatedpartnersofCONNECTINGCINEMASwillproducestate-of-the-arttrailerstopromotetheCONNECTINGCINEMASEVENTS.BeforethefilmscreeningtheCCpartnerswillplaythetrailerstogetinvolvedtheaudienceintheupcomingCCEVENTS.
NEWANDCLASSICALCOMMUNICATIONSocialMediachannelsandcustomisedMarketingcampaignswillaccompanytheclassicalpressreleasestolocalandspecialisedmedia.Beinginruralareasallchannelsneedtobeopenedandplayed.
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7.IMPLEMENTATION&METHODOLOGY
CONNECTINGCINEMASwillbeimplementedinaco-designprocessswiththecross-disciplinaryconsortiumofCCpartnersandstakeholdersfromthefieldsofcommunalcinemas,culturecenters,festivals,creativetechnologies,socialgaming,filmmakinganddistributionandpublicauthoritiesfrom7differentEUcountries.Allstakeholderswillbeincludedinacross-innovationmethodologywiththeiterativeprocesscircle:
1-SHARE&ANALYSE|2-INCUBATE|3-PROTOTYPE|
4-PROMOTE|5-IMPLEMENT|6-EVALUATE|7-SUSTAIN Withthismethodologywewanttoelaboratethecinema-makingprocessonaregional,nationalandEuropeanlevelbyanalysingthepurposeandneedsfortheparticipationprocesstodevelopperspectivesthroughtheplannedactionsofCONNECTINGCINEMASdepartingfromthefollowing7dimensions:
SHARE• sharingoflocalperspectives,context,infrastructure,cinemabusinessmodel• bridge-buildingofthedifferentdisciplines(cinemas,creativetechnologies,localpolicies,
distributorsetc.)andunderstandingthecinemavaluechain• transferofknowledgeandskillsaboutthechallengesandopportunitiesofcinema-makinginthe
ruralregions.• co-curatingtheCONNECTINGCINEMASprogrammeforCONNECT-ENTERTAIN-ENGAGE
Action:3-daysCONNECTINGCINEMASLABS|international@Kleinmachnow,Germany|March2020@Roznav,Rumania|April2020@Sibenik,Croatia|June2020allCONNECTINGCINEMASpartnersandexpertswillparticpateintheseinternationalCCLabs
INCUBATE• establishingthelocalCONNECTINGCINEMASLABS• adaptingtheCONNECTINGCINEMASprogrammetothelocalconditions• buildingupanetworkedinfrastrcuturebetweentheCCpartners• settingupalocalcross-disciplinarystakeholders'team
Action:CONNECTINGCINEMASLABS|local@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greececross-disciplinarylocalstakeholdermeetingsfromMarch-July2020
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PROTOTYPE• testingtheinternetconnectivity,livestreamandinterfacesfornetworkedcinemas'
infrastructurefortheCONNECTINGCINEMASEVENT-CONNECT• developingtheCCprogrammeandsocialinteractionsfortheCONNECTING
CINEMASEVENTS-ENTERTAINandENGAGEAction:one-daytest@CONNECTINGCINEMASLABS|local@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,Greececross-disciplinarylocalstakeholdermeetingsfromMarch-July2020
COMMUNICATE• developingacommunicationandaudiencedevelopmentstrategybyincludinglocal
PRpartnersandinternationalPRpartnersandnetworkslikeEuropaCinemas,KreativFilmstaadStockholmetc.
• synergizingPRactivitiesthroughthechannelsofallCCpartners• promotingthroughcinematrailers,newformatslikeprojectionsandoutdoor
screeningsaspartofCCEVENTS• developingworkshopsforchildrenandyoungpeople
Action:CONNECTINGCINEMASLABS|localCONNECTINGCINEMASSYMPOSIUM@Amsterdam,MediaArchitectureBiennaleNovember2020
IMPLEMENT• connectingwiththeCCpartnersthroughtheCONNECTINGCINEMASEVENTS• openingmediawindowstoourCCpartnersthroughlivestreamandinteractive
scenarios• establishingtheCONNECTINGCINEMASprogrammCONNECTinthemonthly
programmeAction:CONNECTINGCINEMASEVENTSCONNECT-ENTERTAIN-ENGAGE@Kleinmachnow,Germany@Sibenik,Croatia@Rasnov,Rumania@PanevezysCity,Lithuania@Veria,GreecenetworkedprogrammeandscenariosoftheCCpartnersfromSeptember2020toApril2021
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EVALUATE• sharingexperienceandevaluatingtheCONNECTINGCINEMASLABSandEVENTS
withtheexpertiseofourcinemaoperators,actionresearch,creativetechnologyandsocialentrepreneurpartnersAction:2-daysCONNECTINGCINEMASevaluationworkshop@Veria,GreecewithallCCpartnersMay2021
SUSTAIN• CONNECTINGCINEMASLABS
@allCCpartnersincludingstrategiesandmethodologiesof
• AUDIENCEDEVELOPMENTnewformsofengagementandinclusionforthefuturecinema-makingprocess
• MARKETINGTOOLSnewformsoftailoredmarketingandoutreach
• CREATIVETECHNOLOGIESandINFRASTRUCTUREnetworkedsustainableinfrastructureofCCpartners
• CINEMAVALUECHAINnewcinemabusinessanddistributionmodelswithinthevaluechain
• CONNECTINGCINEMASMANUALbestpracticesandstrategiesforCONNECTINGCINEMASinruralterritoriesEuropewideforthepromotionincinemanetworks
CONNECTINGCINEMASNETWORKincreasingthenetworkgeneratedduringthisprojectAction:CONNECTINGCINEMASLABSCONNECTINGCINEMASNETWORKCONNECTINGCINEMASmanualallCCpartners|MaytoJune2021
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8.MONITORING
ThesumofcinemasinEuropeanterritoriescontributetothediversityandthesustainibilityoftheindustryitselfandtakeanactivepartinthevaluechainasinthetransmittingofidentityformingvalues.InGermany,arthousecinemashavemorethan50%marketsharecomparedtomultiplexesandlastyearlost-onaverage-only2,1%ofadmissionswhilemultiplexeslost13,9%.Thisshowsthatarthouseandsmallpersonalvenueshaveastableaudienceand-ifsupported-willprobablywinmorepeopletogotothecinema. ForthemonitoringofCONNECTINGCINEMAS,wewilapplythefollowingtools:
SHARE | ANALYSE International CONNECTING CINEMAS LABS
INCUBATE CC LABS - CONNECT @ Kleinmachnow | GermanyCC LABS - ENTERTAIN @ Roznav | RumaniaCC LABS - ENGAGE @ Sibenik | Croatia
PROTOTYPElocal CC LABS @ Kleinmachnow | Germany @ Raznov | Rumania@ Sibenik | Croatia@ Veria | Greece@ Panevezys City | Lituania
COMMUNICATElocal CONNECTING CINEMAS LABSEuropa CinemasCICAE Network etc.
IMPLEMENTCONNECTING CINEMAS EVENTS@ Kleinmachnow, Raznov, Sibenik, `Veria, Panevezys City
EVALUATECC LABS - EVALUATION@ Veria, Greece
SUSTAINCONNECTING CINEMAS NETWORKCONNECTING CINEMAS TOOLKIT
CONNECT
ENTE
RTAIN ENGAGE CONNECTING
CINEMASMETHODOLOGIES
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1.SWOTAnalysisoftheCCPartnersDiversityistheriskandthespecialappealofaEuropeancooperationproject.Diversityinculture,operatingbusinessmodelsandassociations,localcontext,needsandchallenges.Themostimportantpartistoknowthestrengths,weaknesses,opportunitiesandthreatsofourpartners.DuringtheapplicationprocesswealreadyappliedtheSWOTanalysisforourpartnerstodefineresponsibilitieswhichwillhaveanimpactontheactivityplan.Formoredetailedinformationpleasehavealsoalookate)Qualityandorganisationofprojectteamandgrouping2.DistributingResponsibilitiesEveryprojectimplementationneedsastrongandatthesamecooperativeleadershipwhichisingeneraltheprojectlead.Theprojectleadshouldbefinanciallystableandknowwellthefieldofexpertisewhichs/heisrelatedtotheproject.Themoretasksaredistributedwithintheconsortiumthemoreresponsiblethepartnersimplementthem-andthemorecommittedthepartnersare.Forthesuccessfulimplementationforourconsortiumweneedthefollowingexpertknowledgeandleadroles: CONNECTINGCINEMASPARTNERS
LEADROLE|RELATESTOACTIVITY
EXPERTISEIN
LEADOFCONNECTINGCINEMASKEYVISIONS
NeueKammerspieleKleinmachnow,Germany
leadoftheCONNECTINGCINEMASconsortium
overallmanagement,implementation&finances
hostofCONNECTINGCINEMASLABCONNECT
testingnewdigitaltechnologies
outreach,marketingandcommunication
customisedmarketing,targetedaudiencedevelopment
networking memberofEuropaCinemasInitiatorofWomeninCinemasNetwork
advocacy&policymaking member-ownedcooperative communityactivities transformingacinemaintoa
culturalcenterAmzaPelleaCinemaRosnav,Rumania
hostofCONNECTINGCINEMASLABENTERTAIN
advocacy&policymaking private-publicpartnership cinema&filmmaking filmfestivals accesstochildrenandyouth eduactionalworkshopsFortressofSibenikCroatia
hostofCONNECTINGCINEMASLABENGAGE
audiencedevelopment
advocacy&policymaking private-publicpartnership communityactivities buildingupaculturalcenter filmfestival projectionsandvideomappingCinemaStarVeria,Greece
hostofCONNECTINGCINEMASEVALUATIONWORKSHOP
cinema&filmmaking openairfestival creativetechnologies VRcinema
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KinoCentrasGarsasPanevėžysCity,Lithuania
participatingintheCONNECTINGCINEMASLABS&EVENTS
policyandadvocacy public-privatepartnership accesstochildrenandyouth eduactionalworkshopsPublicArtLabBerlin,Germany
co-initiatoroftheCONNECTINGCINEMASproject
management&implementationofEUprojects
expertforCONNECTINGCINEMAS'keyvisionsofCONNECT-ENTERTAIN-ENGAGE
artisticdirection
expertforCONNECTINGCINEMASEVENTS
expertofconnectingpeopleandplaces
Europeannetworking initiatoroftheConnectingCitiesNetwork
CONNECTINGCINEMASMANUAL actionresearch CREATIVEDIGITAL
TECHNOLOGIES
FilmUniversityBabelsbergKonradWolfBabelsberg,Germany
facilitatorofCONNECTINGCINEMASLAB&EVENTS
expertofcreativefilmtechnologies
M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofAppliedSciencesBremenGermany
facilitatorofCONNECTINGCINEMASLAB&EVENTS
expertofurbaninterfacesandcivicmedia
AmsterdamUniversityofAppliedSciencesNetherlands
hostofCONNECTINGCINEMASSYMSPOSIUM
expertofPlay+CivicGames
CREATIVEENTREPRENEURSHIP
KEAEuropeanAffairsBrussels,Belgium
CONNECTINGCINEMASMANUAL expertofcreativeentrepreneurship
advocacy&policymaking initiatoroftheb.creativenetwork
NETWORKS
b.creativenetworkworldwide
CONNECTINGCINEMASsymposium promotionofCONNECTINGCINEMASNETWORK
ConnectingCitiesworldwide
CONNECTINGCINEMASsymposium promotionofCONNECTINGCINEMASNETWORKEuropewide
3.DevelopingacuratorialbaselineofjointactivitiesFormonitoringthesuccessfulimplementationoftheCONNECTINGCINEMASproject,itisimportantthatthepartnershaveregularmeetingtoexchangetheirideas,knowledgeandinformabouttheirchallengesandopportunitiesandcreatetheprogrammetogether.Wehavecreatedabaselineofjointactivitiesandmeetings:3CONNECTINGCITIESLABS@NeueKammaerspiele,Kleinmachnow,Germany@FortressSibenik,Croatia
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@AmzaPelleaCinemaRosnav,RumaniaCONNECTINGCINEMASEVALUATIONWORKSHOP@CinemaStarVeria,GreeceCONNECTINGCINEMASSYMPOSIUM@AmsterdamUniversityofAppliedSciencesNetherlands4.CreatingtheCONNECTINGCINEMASMANUALthroughactionresearchTheimplementationoftheinternationalactivitiesofCONNECTINGCINEMASwillbeaccompaniedbyanactionresearchprocessconductedbyourcross-disciplinaryresearchpartners:
• AmsterdamUniversityofAppliedSciencesNetherlandsisanexpertforPlay+CivicGames• M2CInstituteforAppliedMediaTechnologyandCultureattheCityUniversityofApplied
SciencesBremenGermanysharetheirexpertiseforconnectingthecinemas'infrastructureandapplications
• PublicArtLabBerlinisexpertforcuratingconnectingscenariosandhassuccessfullyinitiatedtheConnectingCitiesNetwork.
• KEAEuropeanAffairsisanexpertfordevelopingacreativeentrepreneurshipmodelforCONNECTINGCINEMAS.
AllpartnerswillattendtheCONNECTINGCINEMASLABSandtheEVALUATIONWORKSHOPtomonitortheguidelinesforthesuccessfulimplementation.TheCONNECTINGCINEMASMANUALwillbeacollectionofbestpracticesandstrategieswhichhavebeengeneratedduringtheCONNECTINGCINEMASproject.Likeablueprintthemanualcanbeforwardedtootherpartnerswhowanttoimplementanetworkedinfrastructuretoconnectcinemaandaudiences. 5.SharingResultsduringtheCONNECTINGCINEMASSYMPOSIUMandtheprojectrelatednetworksOncehavinggeneratedthestrategicabilitytocollect,baseline,reportandanalyzeourCCactivities,itisimportanttoshareitsinsightswithexpertswhocantrulybenefitfrommonitoringresults.Thisrequiresknowingouraudience.TheMediaArchitectureBiennal2020inAmsterdamseemstherightframeworktocommunicatetheresults.FurthermorewewillconstantlyupdateourCONNECTINGCINEMASrelatednetworkslikethewolrdwideConnectingCities,b.creativenetworkandEuropaCinemastopromoteCONNECTINGCINEMASasanewmodelforcinemamaking.6.QuantitativeMonitoringthroughadmissionsTheprojectaimsatmorecinemagoers-whichiseasilymeasurable.Everycinemaoperatorregularlycontrolsthenumberofadmissions.Theprojectissuccessfula)ifthegeneraladmissionincreaseasaconsequenceofinstallingcertainmarketingtools,projectsandformatsandb)iftheadmissionsconnectedtoacertaineventincrease.
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7.QualitativemonitoringthroughpressclippingsTheeventearnspositivefeedbackfromaudienceandpressandattractspublicity.Pressrelationsthereforeareapartoftheworkasareclippingsandanalysis.Theeventbecomestalkofthetown-allevidencethattheeventisasuccess.Furthermorelikesandclicksonsocialmediaisameasurementtool.
8.MarketingevaluationTohaveareliablemeasurement,theCCpartnerswillworkoutaquestionnaire.Itwillbemandatorytogiveouttherealadmissions2019andboxofficenumbers,butalsoquestionsaboutalreadyinstalledmarketingtools,targetaudiencesandnumberofspecialevents/screenings.Thequestionnairewillinvolveaself-estimationofeverypartnerofhowtheinfluenceoftheprojectwillenrollintheircinema.Intermediateresultsaswellasfinalresultswillbeinquiredandcomparetothestartingquestionnairetoensureadjustmentsifnecessary.
TheGemannationalfilmfundingFilmförderungsanstalts(FFA)-Sheetforperformancereviewmayserveasaguideline.Differencebeingthattheprocessisaccompaniedthewholetimeandprogresscontinuouslymonitored
CinemasplayakeyroleintheintermediationoftheculturaldiversityofEuropabyopeningaperspectivetolocalvaluesandproductionatthesametime.
5.REFERENCE-BESTSHOWCASESNeueKammerspieleandPublicArtLaboriginallyinitiatedtheprojecttosynergisetheirexpertiseofcinemapragrammingandspecialeventsasaculturalcenterwiththeexperienceofPublicArtLabtoconnectpeopleandplacesbeyondurbangeographies.ThissectionwillpresentsomeofbestshowcasesfromNeueKammerspieleforcinemamakingintheruralcontextwithastrongimpactonthelocalcommunities,customisedmarketinganditsimpactasaculturalcenter.PublicArtLabwillpresenttwoprojectswhichbetterdepictwhatwemeanwithconnectingpeopleandplaceswithmeaningfulinteractions.
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NeueKammerspiele'scommunitytraileragainstright-wingviewsandviolence
NeueKammerspieleofferawell-curatedprogrammofclassicalarthousemovieswithatwistandafocusonEuropeanCinemaandculturaleventssuchasconcerts,readings,partiesandtheatreperformances.Specialscreeningsofretrospectiveprogrammealongwithafavoritedrinkrelatedtothemoviecreateacinemaexperiencereachingoutforcultstatusforthecinemaloversoftheregion.SincetheverybeginnigtheyofferthisabsolutelyspecialcinemaeventlikeBigLebowskiwithaWhiteRussian,DrSchiwagowithaKrimChampagneandPsychowithHitchcock'sfavoritecocktail.BeforethescreeningofthecultmovieLaBoumfromthe80s,thecinemaoperatoralsopresentedaselectionofformercinemaadvertisingtrailerswhichwasagreatsurpiseandwasreceivedwithanextraapplause. Oneofthemainfocusisthebuildingofnetworksandempoweringthecommunityagainstright-wingviewsandviolence.In2018-afteracrowdinChemnitzshowedoffensivelynationalisticattitude-NeueKammerspieleproducedacinematraileragainstNeonazisandaskedtheircinemagoerstotakepartinit.Roundabout400citizensofallages,gendersandsocialbackgroundsfollowedthecallandbecamewalk-onsforonedayunitedfordemocracy.ThetrailerwasshowninsocialmediaaswellasbeforethemainmoviesatNeueKammerspiele.Furthermoretheygotothercinemastofollowtheirexample.Sincetheyhadpartneredupwiththe'F.C.FlickStiftunggegenFremdenfeindlichkeit,RassismusundIntoleranz'(Foundationagainstxenophobia,racismandintolerance)theywereabletosupportthosecinemasfinancially.
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InAugustthisyear-andagainasapartneroftheFlickStiftung-NeueKammerspieleorganizedanAnti-Nazi-Festivalnamed'SchönerlebenohneNazis'/'LiveBetterWithoutNazis'withconcerts,debates,theatre,partyandthescreeningofTHEGREATDICTATORforthecommunitywithfreeadmission.Againmorethan250peoplefollowedtheinvitationandjoinedaveryinterestingdebatewithalocallyengagedaudience.Animprovisationtheatregroup-selectedbyanopencall-madeatheatreperformance.TheyplayedtheGREATDICTATORintheoriginalversiontoenjoytheperfectGermanofCharlyChaplin.Allthoseactivitiesareonlythebeginninginthesedaysofradicalisation,thepoliticalstrenghofaculturalinstitutionhastobeempoweredandimproved.TheformatBINASNACHT(BinasNight)isconcivedbytheKammerspieleitself.Itisatalkshowwithalocalmoderatorinterviewinglocalpeople-celebrities,personalitesorthepersonnextdoor.Theshowtakesplaceonthecinemacounter-thefoyeristheaudienceroom-inthecornerthereisatwomanbandentertainingtheguestsandaccompanyingthelocalmusicalguestandthesingingmoderator.Theaudienceenjoyanightwithmusic,singthemselftheopeningsongandalwayshaveaunforgetableTuesdayevening.Fouryearsago,theNeueKammerspielewereoneoftheinitiatorsoftheinthegrowingKinofrauenstammtischBerlin-Brandenburg-anetworkthatoriginallyaddressedfemalecinemaoperatorsinBerlinandBrandenburg.Especiallyinthearthousefieldtherearequiteafewandtheneedforexchangeofexperienceandbestpracticewasimmense.InthiscontextthisspringtheystartedacollectivecinematicprogrammewithajointmarketingcampaignaroundInternationalWomen’sDaywithfivenetworkcinemasparticipating.ThenetworkhasgrownandbynowincludesthefeministnetworkProquoteFilmfightingforgenderequalitywithinthecinemavaluechain.InSeptemberincollaborationwiththeFilmkunstmesseLeipzigandProquoteFilm,thenetworkfeatureditsownshowcasebypresentingsixfemalemoviedirectorsandtheirprojecttogivefemalefilmcreativesmorevisibilityandaplatform.
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PublicArtLabhascuratedandproducedover120urbanmediaartprojectsthatengagethecitizensintoacreativeprocessofcitymakingandcreateawarenessabouturgentissueslikeclimatechangeandsocialintoleranceThemostrelevantpropjectisCONNECTINGCITIESwhichisEuropewideandmeanwhileworldwidenetwork-co-fundedbytheEuropeanUnion-toopencommercialadvertisementscreensandconnectthemwithartisticsenarios.In2015forthefirsttimeinhistorythecitizensofGuanghzou/ChinaandPerth/Australiawemeetingonthepublicscreensinbothcitieswhileinteractingwitheachother.In2016whentherefugeesarrivedinBerlin,PublicArtLabprovidedthemacommunicationplatformtowritemeaningfulsentencesthroughtheinteractiveprojectofDigitalCalligraffitiwhichwasprojectedwhilewritingandevenconnectedcitizensfromtwolocations.ThesearetheprojectswhichwewouldliketoexploretogetherwiththepartnerconsortiumofCONNECTINGCINEMAS.
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9.CONTACTNeueKammerspiele aaa
Karl-Marx-Straße18,14532Kleinmachnow+49-33203-847584
www.neuekammerspiele.de
CarolinHudermanagingdirector
aaa
ValeskaHanelcinemadirector
aaa
PublicArtLab
aaa
Brunnenstr.41|10115Berlin+49-163-3912292
www.publicartlab.org
SusaPopartisticdirector
aaa