7/25/2019 Conjoint Analysis Interpretation

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variable BVAR 1VAR 2VAR 3VAR 4

VAR 5VAR 6

-7.110.115.44-0.11

3.11-0.88

ATTRIBUTES LEVELS PART UTILITY RA !E "# UTILITY$%A&-%I '

LI#E 3 YEARS4 YEARS5 YEARS

-7.110.117.00

7.00-$-7.11'(14.11

PRI)E R* 50 + LITRE

R* 60+li,reR* 70 +li,re

5.44

-0.11-5.33

5.44-$-0.11'(5.55

l /r !reeBl/e

rea

3.11-0.88-2.23

3.11-$-0.88'( 3.

#r , e ,able e a l/ e , a, , e li e r , e / ber ear* , e ai , la*,*i* , e *, i r,a , a,,rib/,e r , e */ er. T ere are , i i a, r* r , i*

1' T e ra 9e /,ili, val/e i* i9 e*, $14.11' r li e ai ,

2' T e i9 e*, i ivi /al /,ili, val/e , i* a,,rib/,e i* a, i,* 3r

level $i.e 7.00') bi a,i /,ili,ie*

T e , ,al /,ili, a bi a,i a be al /la,e b i :i 9 , e a,,rib/,e level* /r i e . # r e.9 ; , e bi e /,ili, , e bi a,i 4 ear* li e; R* 70

+li,re a rea l /r ( 0.11