Congress Presentation Power Points Prof LM

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    Authentic Personal Brand to

    enhance Social Capital

    A Consciousness based Approach

    Prof.Lakshman Madurasinghe, PhD

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    Social capital is the glue that bonds

    us as humans and is as vital as

    language for human society

    Overview

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    It could be understood as a resource

    to collective action, which may leadto a broad range of outcomes, of

    varying social scale

    Overview

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    Definitions

    Bourdieu 'the aggregate of the actual or potential resources

    which are linked to possession of a durable network of more or

    less institutionalized relationships of mutual acquaintance or

    recognition' .

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    Definitions

    Fukuyama : Social capital is an instantiatedinformal norm that

    promotes cooperation between two or more individuals.

    actualized only in my dealings with myfriends

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    Definitions

    Having an authentic dream and a relatedpersonal brand is a very

    important assetin todays online, virtual, and individual age. This is the

    key to personal success. It is the positioning strategy behind the world's

    most successful people, like Barack Obama. Its therefore important to

    be your own brand based on your authentic dream.

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    Definitions

    Your Personal Brand is the synthesis of all the expectations, images, and

    perceptions it creates in the minds of others, when they see or hear

    your name.

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    4 C model of authentic personal

    brand in building social capital

    where competence alone will not

    sufficeemerges from enlivened

    consciousness

    4 C Model

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    The 4-C model

    CommitmentCharacter

    Competence

    Consciousness

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    SelfActualization

    Reflect

    Model

    Assess

    CompetenceCompetence

    Isolate

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    SelflessService

    Participate

    Dedicate

    Integrate

    Identify

    CommitmentCommitment

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    SelfFulfillment

    Incorporate

    Evaluate

    Cultivate

    Eliminate

    CharacterCharacter

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    Self-Transcendence

    E-Conscious

    Boundless

    Sleep

    Dream

    Wake

    ConsciousnessConsciousness

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    Classical model of Newton

    has collapsedReality is more dynamic

    Quantum developments

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    Neural Patterns for emerging social capital

    Person A Person B

    The enlivened Consciousness structure influences behaviour

    Creating better building blocks of Social Capital

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    E-Consciousness framework to

    enhance Authentic Personal Brand

    The Eight point approach

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    Eliminate

    Exchange

    Empathize

    Energize

    Endure

    Eternal

    Esteem

    8 e8 e--consciousness stepsconsciousness stepstowards Authentictowards Authentic

    Personal BrandPersonal Brand

    Encourage

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    EliminateEliminate

    Rigid cognitive models, pre-conceived ideas andconstructs, linear models of reality, confrontationalapproach, over dependence on thinking models,pessimistic negative approach, duplicity, outer show

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    ExchangeExchange

    Open, holistic approach, flexibility, headand heart, sensitivity to needs, humility,systems model, collective models, culturesensitivity, greater use of whole brain,

    genuineness, authenticity

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    EnergizeEnergize

    Be in the here and now, being vs becoming, approach is-true, honest, just, pure, lovely, good report, virtue andpraise, focus on mind & body and immediate concerns,remove toxity, stress, tension on nervous system..PQ

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    EmpathizeEmpathize

    Build rapport, personal relationship andtime spent, see the world from his /herpoint of view, enter his/her world, contactthe feeling world, more intelligent use oflanguage and symbols, dream world, learnto LISTEN, enhance heart coherence-EQ

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    EncourageEncourage

    Introduce compassion and display love inaction, we have a great future and affirm thatyou could change our world, focus on positiveoutcome, letting go of fear, greet others, thankthem for small favours, love in action

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    EsteemEsteem

    We could be the head instead of the tail,we need to look at ourselves not fromthe point of view of the world but from

    our genuine inner perspective, locus ofcontrol must be right, renewing the mind

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    EndureEndure

    Life offers its challenges but difficult times willcome and go. Build healthy self-control and giveup impulsivity, we have strength to overcome,remove stress and tension for greater health

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    EternalEternal

    Unity in diversity, connectedness , value-centered living, greater Social Capitaltowards a better, healthier society andworld, higher spiritual intelligence-SQ

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    1 Education & Training for All

    2 Livelihood ( Income & Employment) for All

    3 Food for All Nutrition, Hunger, Food Security

    4 Environment for All Climate Change

    5 Housing & Infrastructure for All, Electricity

    6 Health for All Child Mortality, Maternal Health

    7 Information & Communication for All

    8 Sports & Recreation for All

    9 Arts & Culture for All

    10 Science & Technology for All

    Apply E-points to each of these MDG areas