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Configuring Social Media,Google Analytics, and Gadgets
Lila BronsonTraining Manager, OmniUpdate, Inc.
Agenda
•Types of Social Media•Twitter and Facebook in OU Campus•Using Meta tags for Social Media•Integrating Social Media in Development•Google Analytics and Gadgets
Social Media
- Extension of web content to a social forum- Share new information and ideas- Often short bursts of informationIncludes:• Social Network Sites like Twitter or Facebook• Dynamic RSS like News and Events Feeds• Social apps like Instagram, Youtube, Flickr
Twitter and Facebook
•Link any Twitter or Facebook Account•On Publish – send tweet or wall post•Link back to page•Configure for multiple accounts•Control who can send
SEO and MetadataSearch Engine Optimization
– AKA “Get your page listing higher in search results”Metadata = Data from multiple meta tags in the HTML headcodeOU Campus contains editable meta tags in PropertiesCustomize meta tag options in OU Campus templates
Open Graph TagsUsed to create custom stories on FacebookHelps increase social media trafficAdded into meta tagsTags include: type, title, description, url, image, site_name
<meta property="og:title" content="Social Meta Example”>
To enable for OU Campus:- Social Media template added in XSL to process open graph tags- Initialize in the OU Variables- Directory variables used to populate default tags site wide
Google Analytics
What?
Track various measurements of web traffic
Why?Gauge effectiveness of website content
How?Setup a Google analytics account and incorporate
into the site source code
Google Analytics and Templates
Templates in OU Campus are implemented to work with Google Analytics
Google Analytics tracking code can included directly to the head code or body code
For ease of editing, code is included in include and referenced by XSL