Investor IntroductionNovember 10, 2017

Confidential

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This presentation may contain forward-looking statements which reflect the current expectations of management regarding future growth, results of operations, performance and business prospects and opportunities. These statements may involve, but are not limited to, comments relating to strategies, expectations, planned operations, product announcements, scientific advances or future actions. Wherever possible, words such as “may”, “would”, “could”, “will”, “anticipate”, “believe”, “plan”, “expect”, “intend”, “estimate”, “aim”, “endeavour” and similar expressions have been used to identify these forward-looking statements. These statements reflect management’s current beliefs with respect to future events and are based on information currently available to the Company.

Forward-looking statements involve significant known and unknown risks, uncertainties and assumptions, including without limitation, those risks identified in the Company’s most recently filed MD&A. Many factors could cause actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. Should one or more risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results, performance or achievements could vary materially from those expressed or implied by the forward-looking statements contained in this presentation. These factors should be considered carefully and prospective investors should not place undue reliance on these forward-looking statements.

Although the forward-looking statements contained in this presentation are based upon what management currently believes to be reasonable assumptions, prospective investors cannot be assured that actual results, performance or achievements will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this presentation (or as of the date they are indicated as having been made) and will not be updated or revised, except as may be required by applicable securities law.

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Next week’s sales are

determined by this week’s conversations

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And so are elections

“Researchers who track what consumers are talking about, essentially a word of mouth index, found a ‘sudden change,’ with a 17-point drop in net sentiment for me, and an 11-point rise for Trump. According to Brad Fay of Engagement Labs, which applies well-established consumer research techniques to study elections, ‘The change in word of mouth favorability metric was stunning, and much greater than the traditional opinion polling revealed.’”

- Hillary Clinton

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Engagement Labs RepositionedWith Launch of TotalSocial®

• Engagement Labs (EL:TSXV) is an innovative, industry-

leading data and analytics firm focusing on the social ecosystem and its impact on business.

• TotalSocial® Platform

– Successfully launched in Fall 2016 to great acclaim

– ONLY platform that combines online and offline data

– ONLY Platform with predictive analytics

– Proprietary data, patent-pending technology

– $4.2m in contracts signed with Fortune 500 clients

• Team consists of highly regarded Industry Experts

– Award winning firm, best selling authors, industry leadership

– 15 staff in US, 8 in Montreal (tech and finance), 1 in UK (sales)

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New Executive Leadership, Innovative Approach

Ed KellerCEO

Rick LarkinVP Analytics

Brad FayCCO

Maggie FosdickVP Client Success

Steven BrownCRO

Joined EL in 2015; appointed CEO in 2016Industry leader in social media, influencer marketing, word of mouth;Award winning authorof the Influentials andThe Face-to-Face Book;WOMM Hall of Fame

Joined EL in 2015;Industry leader insocial media, WOM,and advertising;Co-author, The Face-to-Face Book;Chair, Word of MouthMarketing Association

Joined EL in 2017;20 years experiencesuccessfully buildingand managing sales and marketing for industry leading technology and SaaS companies.

Joined EL in 2015;Fifteen yearsexecutive experiencein leading agencies (UM, Zenith, Initiative,and media(NBC Universal)

Joined EL in 2016;15 year experiencebuilding and integratingmarketing analytics solutions; Formerly at MarketShare,TBWA/Chiat Day;IBM, PWC

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Board of Directors

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Scott PatersonChairmanPaterson PartnersTechnology andMedia VentureCapitalist

Bruce LevVice ChairManaging Director, Loeb PartnersPrivate Equityinvestors

Gil AndersonBroad Technology ExpertiseFormer Partner,Accenture;CEO Allant Group;CIO, Gfk

Robert SpiegelCounsel,Partner,Stikeman KeeleySpiegel LLP

Ed KellerCEO

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How Big Is the TotalSocial Opportunity?

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Addressing a $2.7B global market, growing at 28.6% per year to $9.54b per year by 2022*

*Source: http://www.marketsandmarkets.com/PressReleases/social-media-analytics.asp

2.71b3.48b

4.48b5.76b

7.38b

9.54b

2017 2018 2019 2020 2021 2022

Social Media Analytics: Forecasted Annual Global Spend USD

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TotalSocial®

Innovative Data and Analytics Platform

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• Several solutions monitor online social media conversations

• The offline conversations (Word of Mouth) lurking beneath the surface are bigger, different and often more impactful

• Engagement Labs is the industry leader in Offline Data (WOM) with extensive ten+ year data base, and now the pioneer in an integrated solution

Online Conversations

Offline Conversations

Only Platform Monitoring the Entire Social Ecosystem

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Offline WoM

TotalSocial® is the only platform to measure offline + online conversation in a single scoring system

Online Social Listening

Fueled by Engagement Labs’ proprietary offline word of mouth database,the world’s only 10-year database of offline conversation for over 850 leading brands. There is no other database for offline conversation, and without trend data no other company can build the predictive analytics models: Major barrier to entry.

Metric weighting optimized to predict

consumer sales

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• Scores + Metrics via online portal

• Baseline data subscriptionTotalSocial® Scorecard

• Analytics and Client Success for in depth analysis of what drives performance, how to improve

• Tracking of KPIs and goalsTotalSocial® Diagnostics

• Modeling the TotalSocial® impact on business

• Analytics to predict future business and the levers to best drive growth

TotalSocial® Predict

TotalSocial® Product OfferingRecurring revenue model: three year subscriptions

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• TotalSocial is the only product in the market that combines offline and online data, with predictive analytics to forecast future sales

• Patent-pending technology and database architecture

• Flexible dashboard to support senior level decision making and machine learning

• Speed – Real time actionable data that allow companies to make quicker, faster, and better decisions

• Differentiators– Offline Database capabilities are unique and unparalleled in marketplace

• Database provides significant barriers to entry

– Diagnostics to support sophisticated business growth

– Predictive Analytics – only social platform that offers predictive modeling for companies to grow their business

TotalSocial® - Unique and Proprietary Platform

TotalSocial® Strategic & Disruptive Platform

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Advertising & marketing

$200B US annual expenditures

TotalSocial: amplifies

marketing to accelerate impact

Sales ($)

10% increase in TotalSocial =

2% ($36M)sales increase

TotalSocial® Solves Companies Problems• Insights

– Unique and proprietary data that give companies edge on the competition

– Quicker, faster data to make decisions

• Marketing– TotalSocial amplifies advertising & marketing

by 30% via organic sharing

– Marketers can significantly improve efficacy and efficiency by optimizing for social impact

– Recommendations on messaging and channels

• Sales– Predictive of sales, starting 8 weeks out

– 19% of consumer sales come as a result offline & online conversation as measured in TotalSocial

– 10% increase in TotalSocial drives 2% in incremental sales ($36 million) for typical brand15

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Engagement Labs Sample ClientsDiverse group of International Fortune 500 Companies & Brands

$4.2m in TotalSocial contracts already signed with Fortune 500s

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TotalSocial Gaining Mainstream Media Attention

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CLIENT CASE STUDY

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TotalSocial® Case Study – Technology Client Challenger brand performs better than competitors OnlineNeeds to improve Offline

• Client targets millennials and thus invests in a strong social media marketing program, but the success does not translate Offline

• The brand is a Social Siren, but trails competitors substantially on key Offline measures

• Must improve Offline scores in order to become a Conversation Commander

Conversation Commanders have high TotalSocial scores both online and offline

Word of Mouth Mavens have high offline scores, but low online scores

Whisper Brands have low online and offlinescores

Social Sirens have high online scores, low offline scores

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New Customer Existing Customer Consideration

TotalSocial

Contribution 32% 25% 18%Volume

26% 9% 23%

Sentiment9% 16% 1%

Brand Sharing16% 14% 1%

Influencer7% 5% 23%

Volume15% 23% 22%

Sentiment23% 13% 12%

Brand Sharing2% 1% 6%

Influencer3% 19% 13%

Offline

Online

$

Forecast

Predictive Analytics Identified the Biggest Opportunities to Grow Revenue and the Key Drivers

Incremental Revenue $24.4M

x.x%

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TotalSocial® RoadmapClose 20-point offline volume gapGrow Sales

✓ Broaden target audience to increase conversation levels

Client’s current focus is millennials

But TotalSocial identified older demo (35-54’s) as main driver of conversations

Client launched new offering targeted at >35s

✓ Increase budget allocation to marketing channels that drive offline conversation

Sports sponsorships, TV ads and brand’s website Client Brand Brand A Brand B

Ed Keller, CEOed.keller@engagementlabs.com

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AppendixTotalSocial

Media Coverage

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August 2016 – December 2016• QSR Magazine The QSR 50

• Adweek Infographic: Offline Conversation Is Still the Best Driver of Brand Awareness

New report says word of mouth remains king

• Retail Dive Led by Adidas, athleisure brands are generating a lot of social chatter

• Women's Wear Daily Adidas, Nike, Reebok are Top-Performing in Consumer Engagement

• MediaPost Keller Fay Offers Offline/Online Social-Media TV Measure

• MediaPost Programmatic Learnings: Determing Value Everywhere

• USA Today Exclusive survey: 'MacGyver,' 'Lethal Weapon' and 'Exorcist' top TV chatter

• Food Dive Report: Diet soda is definitely not trending

• DIGIDAY Despite Trump disruptions, Tiffany posts fashion jewelry-driven sales hike

• The Drum Five facts on why Word Of Mouth marketing is a sound investment

• MediaPost Word-Of-Mouth Marketing Doesn't Always Match Social Media, Online Results

• The Drum Palmolive, Corona, RCA and PayPal are top ‘Social Misfits’

• MediaPost IHOP's Social Marketing Strategy Is Pancakes Sans Syrup

January 2017 – April 2017• Campaign Amazon is primed for a social showdown with Apple

• MediaPost NFL Word-Of-Mouth/Social Media Conversations Plummet

• Women's WearDaily Think Tank: How to Avoid Being a Socially Awkward Retail Brand

• MediaPost Why The Oscars Ad Buy Is Worth It

• Adweek Social Presence Goes Beyond the Screen

• Forbes.com Reputationally Challenged' Airlines Could Score Better Via Consumer Engagement

• DIGIDAY 5 Charts on Airline Engagement Online: Southwest Rules with Biggest Footprint

• Convenience Store News Kellogg's, Hershey's Lead Food Brands in Consumer Engagement

• MediaPost Social Media And Word Of Mouth: 2 Ecosystems That Must Be Mastered

• QSR Magazine Report: Starbucks is The Most Talked About Brand in the Business

• RestuarantBusiness Mag 10 Restuarant Chains with the Highest Consumer Buzz

• MediaPost Brands Gain New Respect for Social Media But Must Realize it Can Also Conceal

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May 2017 – July 2017

August 2017 – October 2017

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• Women's Wear Daily Amazon, Nike and Nordstrom Score Top Spots in “Total Social” Rankings

• Chain Store Age The top retail and apparel ‘conversation starters’ are…

• MediaPost Amazon Scores Well In Consumer Engagement

• PRWeek Study: Heineken, beer brands top hard liquor in brand social conversations

• RetailWire Can offline word-of-mouth be used to drive business results?

• CosmeticsBusiness URL to IRL: The leaders of social engagement in beauty

• MediaPost Heineken Leads Alcoholic Beverages In Social, WOM Impact

• MediaPost Celebrity Endorsers Are Not Influencer Marketing

• MediaPost CPG Brands Should Heed Both Online, Offline Social Channels

• Adweek It’s Time to Solve Influencer Marketing’s Problems

• Marketing Dive Where data wonks say social media sees the most success for marketers

• Advertising Age Online Travel Agencies Go On Summer Spending Spree

• Travel Weekly The top OTA brand? It's TripAdvisor, says one researcher

• MediaPost OTAs Better At Engaging Consumers Offline Than In Social Media

• PRWeek These 10 brands saw most improvement in social conversation over last year

• MediaPost Apple Watch, Bayer, USAA Top Brands With Consumers

• Advertising Age Marketer's Brief: When Peltz Fights P&G, Google Wins

• MediaPost Sephora Tries A Teeny-Tiny Store Format

• Retail Dive Study: Teen retailers see more offline engagement than online

• Women's Wear Daily Old Navy, H&M Generate Social Buzz as B-t-s Season Peaks

• MediaPost Offline Word Of Mouth Best For Teen Marketing

• Forbes.com What Millennial Men Want From Retailers Now

• Mobile Marketer Study: Millennial men have growing social influence in beauty and retail

• Marketing Dive Dollar General, Kellogg's extend on-pack literacy stories to social

• TravelDailyNews Southwest Airlines the number one airline brand on TotalSocial

• MediaPost Southwest Airlines Ousts JetBlue In Engagement

• Food Dive Quaker Oats and Oreo have many people talking, new study says

• Campaign The remarkable influence of millennial men

• MediaPost Quaker, Oreo, Perdue Lead Gains In Latest Social, WOM Rankings

• Advertising Age Everyday Moments That Matter: Anheuser-Busch InBev Finds Them On Twitter

• Fox 5 NY Millennial men are very in tune with brands

• MediaPost How To Engage The Millennial Market? Engage Young Men

• USA Today Exclusive: Which new TV shows are people talking about?

• Food Dive Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands

• eMarketer This Bud's for You: How Anheuser-Busch InBev Brews Brand Engagement