Conference Invitation 2011

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    COMPETENCY BUILDING STRATEGIES IN BUSINESS AND

    TECHNOLOGY FOR SUSTAINABLE DEVELOPMENT

    INTERNATIONAL CONFERENCE ON

    Organized by

    SAI RAM INSTITUTE OF MANAGEM S i r

    SAI RAM ENGINEERING COLLE r S i

    Department of Management StudiesSAI RAM INSTITUTE OF TECHNOLOGY

    S r i

    Chennai, Tamil Nadu, India.

    nd rdSeptember 22 to 23 , 2011 / Thursday & Friday

    www.sairamgroup.in

    In Association with

    Business LineSFP Sons (India) P. L

    MalaysiaMalaysia

    & Economic Times(ET) Club

    &

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    SRI SAI RAM INSTITUTE OF MANAGEMENT STUDIES (SIMS)

    CONFERENCE THEME

    Sri Sai Ram Institute of Management Studies (Sri Sai Ram Engineering College)established in the year 1998, with motto of 'Prosperity through Innovative Management'offers the Post Graduate Management Programme leading to award of Master of BusinessAdministration degree by the Anna University of Technology, approved by the AICTE andthe Government of Tamil Nadu.

    Dalal Street Journal Mumbai has rated SIMS as one among the top 100Management Institutes in India for three consecutive years. SIMS is rated as A2 categoryinstitute for the year 2011 by All India Management Association. Besides our institute wasalso categorised as one of the A + Management institutes in the country survey conductedby Business India for the year 2010. Our institute has also been awarded Best B-School inTamil Nadu by Big Brands Research Academy for its excellence in Management Education.

    SIMS is well equipped with modern facilities such as syndicate room, conferencehall, computer centre, audio and video facilities and a library with latest books, National

    and International refereed journals. Our institute is publishing Sankhya International Journal of Management and Technology and M-Infiniti National Journal of Management, which facilitates the research scholars and academicians to extend their contribution for publication of research articles with social relevance and to expand thehorizons of our endeavours to promote the vital significance of research.

    The competence of corporation, which is essential in corporate's sustainabledevelopment and competitive advantage, has been becoming a new view and issue since

    1990s. The concept of 'competence' is a powerful one for businesses' strategicdevelopment and competitive advantages. It drives restructurings, divestitures, mergersand strategic partnerships to enhance new levels of profitability and shareholder value.Dynamic competencies are sources of innovation and sustainable development.

    Sustainable development is the key factor for the realistic growth of all businesses. Itis a way of achieving present growth without compromising the future availability of existing resources. So the goal for any business is to focus attention on competencies thatreally affect and offer competitive advantage for sustainable development.The variousmethods and competency strategies to be made in all spheres in order to achieve equitable

    and sustainable development in organizations are to be explored in detail in theconference.

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    Papers are invited on the conference theme. The sub-themes of the conferenceare as follows. Other relevant papers can also be sent.

    MARKETING AND SERVICES

    HUMAN RESOURCE MANAGEMENT

    Brand Equity CSR Tourism marketing Bottom of Pyramid Strategy Future of Rural Marketing Green Marketing CRM Strategies Medical Tourism Marketing strategy to overcome global crisis Supply Chain Management Retaining customers for life time Innovative strategy for survival Advertisement to boost economic activity Advertising a turn-around strategy Branding strategy key to increase customer

    loyalty Service quality models Creativity and innovation in marketing FDI in Retail Industry Integrated marketing communication Multilevel marketing Visual Merchandising Branding India towards 2020 Women in Media Consumer perception towards global products Event Management Social, Economical and Ethical Issues in

    Advertising Role of IT in Retailing Sector

    Competency Mapping Human Capital Management Performance Management Spirituality in HRM Employee Training for TQM

    Benchmarking

    Organisation Development Strategies

    Global HRM Human Relationship Management Transformational Leadership Counselling and Behaviour Modification Cross Culture Management Global Dimensions of HR and its impact Recruitment is a Night Mare Retention Strategy Knowledge Management E-HRM Strategic HRM Stress Management Time Management Talent Management Learning Organization Virtual Organization Mapping of HR-Managerial Competency Mapping Quality of Work Life, Work life Balance Compensation Management Need of Multiple Competences in Recession Emotional Intelligence The Role of Change Agents in Recession

    Housing Finance Vehicle Finance Real Estate Finance Credit Cards Factoring Forfeiting

    Credit Rating Futures and Options Bancassurance Financial strategies towards economic

    development Changing role of Insurance sector in

    economic development Corporate crisis in the present scenario

    ACCOUNTING AND FINANCE

    CALL FOR PAPERSCALL FOR PAPERS

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    Micro Finance in economic development Fortune at the Bottom of Pyramid SHG linkage models Venture Capital Mutual Funds International Capital & Debt Market Instruments Money Market Instruments Derivatives FDI & FII Euro Currency and Bond Market Portfolio Management International Accounting Standards Enterprise Risk Management

    Silver as an Investment Option Impact of inflation approaches to control FDI in retailing Regulations of Micro finance Rupee Appreciation Role of Fiscal & Monetary policy Unemployment & its Veils Role of Apex bank Business Cycle & its Impact Spiralling cost of gold

    Future of Oil Promotion Exporting Countries VAT and its Implications Monetary and Fiscal Issues Forex Management Balance of Payments and Trade Industrial Policy Poverty Alleviation Strategy for bringing back unaccounted funds to

    India Role of Self Help Groups in Poverty Alleviation Future of Real Estate

    Robotics and Operations Management Materials Management Information System WHMIS

    ECONOMICS

    OPERATIONS AND QUALITYMANAGEMENT

    Production & Operations Information Systems Computer Integrated Manufacturing New Product Design and Development Supply & Operations Management Logistics Management E Operation Strategies Supply Chain Management Customer Relationship Management Material Requirement Planning Enterprise Resource Planning Business Process Reengineering Production Planning & Control Computer Integrated Manufacturing Value Engineering Lean Manufacturing Agile Manufacturing Six Sigma Quality Management Systems Just in Time / Kanban Service Quality Quality Circles QFD Kaizen FMEA Benchmarking BPR

    Information Analysis Strategies Greed Computing Cloud Computing SAP & Applications Cyber crime prevention strategies Cyber security Global Information System

    KMS Nano Technology Pervasive Computing E-Business E-CRM MIS, DSS Fuzzy Logic Case based relationships

    IT & MANAGEMENT

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    Neural Networking Artificial Intelligence IT and Outsourcing Technological challenges & Opportunities IT in Knowledge Management Mobile Networking Wireless Network Adhoc Network Web & Mining Data Mining Networking Mobile Communication Tele Communication Tele Medicine Bio Medical Bio Informatics

    Risk Management in Construction Simulation Innovation in Infrastructure Construction Engineering Equipment Management Contract Administration in Construction Computer Application in Construction Safety and Health management in Construction Construction Laws and Management Temporary construction structure management Compliance responsibilities of large construction Construction surveying Construction accounting Construction documentation Culture of construction management Disaster Recovery Plan Construction methods to sustain natural

    disasters. Structural Engineering Environmental Engineering Soil Management Irrigation Management Water Resource Management Construction Management

    CIVIL AND CONSTRUCTION MANAGEMENT

    Infrastructure Management Soil and Waste Management Pollution

    Skill Development Strategies to enhanceemployability.

    Strategies to enhance Industry Institute Cooperation Challenges to implement Right to Education and

    Solutions. Competency based Curriculum Development Impact of Foreign universities in India Right to Information Act (RTI) Transformation of Management Education Anti-corruption Law Virtual Learning Changing Role of Primary & Secondary Education Behaviour Modification of Teachers Consumer Protection Laws Cyber & Criminal Laws Copyright & Intellectual Property Rights

    IPL Successful Business Strategy Gambling & its role Strategies for Anti-corruption Hunger free Society Global Warming Corporate Governance War Management Enterprise Risk Management Corporate Social Responsibility Electronic Governance Business Ethics Crisis Management Ethics and Management Ethical Dilemma Oil Resource Management Disaster Management Global Laws for Cross Border Terrorism Indian Police Administration Other Relevant Papers

    EDUCATION & LAW

    OTHERS

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    FOR WHOM?

    DURATION, VENUE AND ACCOMMODATION

    IMPORTANT DATES

    SUBMISSION PROCEDURE (Electronic Submission)

    REGISTRATION FEES:

    CHENNAI AT A GLANCE

    It is a platform for research scholars, academicians, corporate executives and entrepreneurs from tiny,small, medium and large scale and MNCs to share their ideas and expertise. It is also an excellentopportunity to share the research findings of academia and industry, so that all will benefit from such aconference.

    nd rdThe conference starts at 9.30am on 22 and ends at 5.30 on 23 September, 2011. Venue of the conferencewill be at Sri Sai Ram Institute of Management Studies. Accommodation on twin sharing on a first-come-first-serve basis is available in the college hostel premises. There are adequate numbers of hotels of variouscategories available in Chennai and the same can be arranged on prior request.

    thLast Date for submission of extended Abstracts : 25 August, 2011thLast date for submission of full paper : 5 September, 2011

    (Note: Best research papers in each session will be presented with Merit / Award certificates.

    All the selected papers for presentation will be published in a Book Volume with ISBN number and the BestResearch Papers will be published in refereed National and International Journals.

    All papers and abstracts must be submitted in MS Word with single space in A- 4 size in Times New Romanfont with 12 point size. The papers for the conference should be sent in the prescribed format by electronicmail only.

    Titles, Authors' Name, Affiliated Institution and Address for Communication should be clearly mentioned

    in the paper. Hard copies can also be submitted preferably by courier along with CD.

    ? Delegates from industry : ` 2000? Delegates from academia : ` 1500? Research scholars : ` 1200? Foreign Delegates : $ 100

    Author and co-author of accepted papers should register and pay the registration fee for the conferenceseparately. The DD should be drawn in favour of Saiman Association, payable at Chennai. The feincludes conference proceedings, kit and refreshment, no T.A. / D.A. will be given to the delegates.

    Chennai (formerly known as Madras) is the gateway to southern India and the largest city in southern Indialocated on the Coromandel Coast of the Bay of Bengal, developed after 1639 when the British East IndiaCompany established a fort and trading post at the small fishing village at Chennai. It is the capital city of Tamil Nadu state. This coastal centre of trade has drawn traffic from all over the world for centuries andmaintains a cosmopolitan quality as well as Tamil air.

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    Dr. K. MARAN

    Convener International ConferenceSri Sai Ram Institute of Management StudiesSri Sai Ram Engineering College, Chennai-44, Tamil Nadu, India.Phone: +91 - 44 - 2251 2222 Mobile: 9444189471 / 9940049663

    e-mail : [email protected] http://sims.sairam.edu.in/incon2011

    Address For Correspondence

    Dr. Sasirekha Ramani Assistant Professor

    Mobile : 099400 19336

    Coordinators

    S. Sankar Assistant Professor Mobile : 09710077565

    A. Krishna Sudheer Assistant Professor

    Mobile : 08056216306

    PATRONS

    EXECUTIVE COMMITTEE

    MJF. Ln. LEO MUTHUFounder & Chairman

    Shri. M. VASU,Secretary

    Mrs. SHARMILA RAJAA,Trustee

    Shri. SAI PRAKASH LEO MUTHUCEO & Trustee

    Prof. V. R. RajamanickamDirector Sai Ram Group Institutions

    Dr. S Seetharaman

    Chief Strategy Officer, Sai Ram Group Institutions

    Dr. C V Jayakumar Principal Sri Sai Ram Engineering College

    Dr. K. Palanikumar,Principal, Sri Sai Ram Institute of Technology

    Dr. Ikuya KanoUniversity of Hyogo, Japan

    Dr. Saratid SakulkooBurapha University, Thailand

    Dr. T. VelnambyUniversity of Jafna, Sri Lanka

    Mr. Adrian StancuPetroleum Gas University of Ploiesti, Roman

    Dr. Jayavelu,IIM (K), Kozhikode

    Dr. P T SrinivasanHead Management Studies,University of Madras

    Dr. N. Panchanathan,Head - Business Administration Annamalai University, India

    Dr. L.S. GaneshProfessor, IIT - Madras

    Dr. R. Venkatapathy,

    Director-Management Studies,Bharathiyar University, India.

    Dr. R. Nandagopal,Director, PSG Institute of Management, India

    Dr. C. Madhavi,Professor School of Business Administratio Annamalai University, India.

    Dr. S. MohanHead - International Business,Pondicherry University, India

    Dr. S. N. Geetha,Head Management Studies, Anna University of Technology, Chennai.

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    Pre K.G. to +2School

    Research Centre

    Madipakkam, Chennai - 91

    Madipakkam, Chennai - 91

    West Tambaram, Chennai - 44.

    Goripalayam, Madurai - 2

    Thiruthuraipoondi, Thiruvarur Dist.

    Thiruvarur, Thiruvarur Dist.

    Sai Matriculation Hr. Sec. School

    Sai Ram Vidyalaya (CBSE)

    Sai Ram Matriculation School

    Sai Ram Matriculation Hr. Sec.School

    Sai Ram Matriculation Hr. Sec. School

    Sai Ram Matriculation School

    MaritimeDiploma in Nautical Science (DNS)

    Sai Ram Shipping Science College

    Sai Ram Shipping Science Institute

    Shirdi Sai Nautical Science Academy

    Shirdi Sai Pre-University College

    West Tambaram, Chennai - 44

    Puducherry, Pondicherry U.T.

    Anekal, Bengaluru

    Anekal, Bengaluru

    EngineeringB.E. | B.Tech. | M.E. | M.B.A. | M.C.A.

    Sri Sai Ram Engineering College

    Sri Sai Ram Institute of Technology

    Shirdi Sai Engineering College

    West Tambaram, Chennai - 44. www.sairam.edu.in

    West Tambaram, Chennai - 44. www.sairamit.edu.in

    Anekal, Bangalore, Karnataka. www.ssec.ac.in

    Teacher TrainingD.T.Ed., | B.Ed.

    Sai Jothi Teacher Training Institute

    Sri Sai Ram College of Education

    Goripalayam, Madurai - 2

    Puducherry, Pondicherry U.T.

    Polytechnic / ITIDiploma in Mech. / EEE / ECE / CE / IT

    Sri Sai Ram Polytechnic College

    Sai Ram Salt Research Institute

    Sai Jothi Polytechnic College

    Sri Sai Ram I.T.I.

    West Tambaram, Chennai - 44.

    West Tambaram, Chennai - 44.

    Eliyarpathy, Madurai - 22

    Vedachandur, Dindigul Dist.

    MedicineBSMS | BAMS | BHMS

    Sri Sai Ram Medical Colleges

    West Tambaram, Chennai - 44. www.saimedical.comfor Siddha, Ayurveda, Homoeopathy

    Sai Ram Group of Institutions

    www.sairamgroup.in

    Admn. Office : SAI BHAVAN, 31, Madley Road, T. Nagar, Chennai-17. Tel : 044-4226 7777