CONFERENCEBROCHURE

Soccerex Connected is the world’s premier online football business event.

In its 25th year, Soccerex hosted its 49th major event — Soccerex Connected — a truly global conference, virtually bringing together the very top football business leaders from around the world for one of 2020’s largest industry gatherings. Hosted entirely online, over 200,000 hours of content were consumed across 5 days, with panels, debate, and networking covering topics ranging from governance, media, commercial, performance, stadia, and social issues — in the age of COVID-19, and beyond.

SOCCEREX CONNECTED

Soccerex Connected will return in February 2021, back by popular demand.

It will once again provide an unparalleled platform for the football family worldwide to reunite, forge new relationships, strengthen existing ones and gain additional understanding of how football is changing.

We will once again be dedicating an entire day to each main conference stream; Governance, Law and Finance; Stadium and Event Operations; Performance, Medical and Analytics; Commercial, Marketing and Broadcast.

HIGHLIGHTED SPEAKERS

BORIS GARTNERCEO

LALIGA NORTH AMERICA

PANAGIOTIS ARONIADISNEW MEDIA DIRECTOR

PAOK FC

MICHAEL JACOBSGENERAL MANAGER

NASHVILLE SC

JASON ROBERTSDIRECTOR OF FOOTBALL

DEVELOPMENT, CONCACAF

HOWARD WEBBGENERAL MANAGER

PRO REFEREES

EMMANUEL MEDEIROSCEOSIGA

ENIOLA ALUKOSPORTING DIRECTOR

ASTON VILLA WOMEN FC

CRISTIANO EIRALEMEDICAL CO-ORDINATOR

PARIS SAINT-GERMAIN

STILYAN PETROVFOUNDER

PLAYER4PLAYER

KATIE SCALLANCMO

HOUSTON DYNAMO

JUAN CARLOS RODRIGUEZPRESIDENT OF SPORTS

UNIVISION

SAMEER PABARIMANGING DIRECTOR -

INTERNATIONAL MEDIA, NFL

KELLY SIMMONSWOMEN’S PROFESSIONAL GAME

DIRECTOR, THE FA

JURGEN MAINKAFOUNDER & CEO, PULSE SPORTS

AND ENTERTAINMENT

LAILA MINTASCEO

PLAYUP

KEN SCOTTHEAD OF INSPECTORATE

SGSA

CHRISTIAN LAUCHIEF TECHNICAL OFFICER

LOS ANGELES FC

PHILIPPE MOGGIOGENERAL SECRETARY

CONCACAF

MOON JAVAIDCSO

SAN FRANCISCO 49ERS

CLAIRE BLOOMFIELDHEAD OF WOMEN’S FOOTBALL

ECA

CLARKE CARLISLEMENTAL HEALTH &

WELLBEING CONSULTANT

DAMIAN WILLOUGHBYCEO

CITY FOOTBALL GROUP INDIA

HENRY WINTERCHIEF FOOTBALL WRITER

THE TIMES

MAGDA POZZOMARKETING STRATEGIC

CO-ORDINATOR, UDINESE

LYSON ZULUTECHNICAL DIRECTOR

ZAMBIA FA

LAURA GEORGESSECRETARY GENERAL

FRENCH FOOTBALL FEDERATION

JAVIER TEBASPRESIDENT

LALIGA

CONFIRMED ATTENDEES

17:00 -17:45 GMTQUOTAS? WHERE WE’RE GOING, WE DON’T NEED QUOTAS2020 has been a standout year for social action, and has thrust equality into the spotlight with the fight against discrimination of all forms being ever present. This panel will debate what equality actually looks like, how we’ll know when we’ve reached an equal state and how inclusion of new communities can avoid feeling like the exclusion of existing ones.

18:00 -18:45 GMTHISTORY OF WORLD CUPS FROM 1930 - THE ORIGINS & LEGACY OF “THE BEAUTIFUL GAME”Reliving the celebrated past and origins of the FIFA World Cup 1930, and the twists and turns that’s made the World Cup the most celebrated sporting event in the world.

JAVIER TEBAS, L ALIGA / JUAN CARLOS RODRIGUEZ, UNIVISION DEPORTES

MARTIN SEMMENS, SOUTHAMPTON / SIMON BALZAGETTE, GVS / TOM VERNON, RIGHT TO DREAM / DANIEL CRAVO, CRAVO PASTL & BALBUENA L AW YERS / TREVOR WATKINS, PINSENT MASONS

HOWARD WEBB, PRO REFEREES / BEN GROSSMAN, MINNESOTA UNITED & ANGEL CIT Y / JEFF AGOOS, MAJOR LEAGUE SOCCER / ALEXI LALAS, FOX SPORTS

EBRU KOKSAL , WOMEN IN FOOTBALL / EDLEEN JOHN, THE FA / EVAN WHITFIELD, SCHILLER DUCANTO & FLECK LLP / JON HOLMES, SK Y SPORTS & SPORTS MEDIA LGBT+

ALDO MAZZUCHELLI , UNIVERSIDAD DE L A REPUBLICA / PETRA TABARELLI , INDEPENDENT FOOTBALL HISTORIAN / ESTEBAN BERKERMAN, ENTRE TIEMPOS / MAX GEHRINGER, MEMOFUT / JAMES BROWN, 1930 WORLD CUP CONFERENCES & EVENTS / LORENZE JALABERT, LIMOGES UNIVERSIT Y

RICARDO LEAO DE ANDRADE, BRA ZIL IAN FOOTBALL CONFEDERATION / HICHAM EL AMRANI, HEA SPORTS / JASON ROBERTS, CONCACAF / STEVE BLUES, GOAL AFRICA

DAMIAN WILLOUGHBY, CIT Y FOOTBALL GROUP INDIA / FRANCISCO LOPEZ, K APITAL FOOTBALL GROUP / HARITZ KEREJETA, AL AVES BASKONIA GROUP / ANTONIO DI CIANNI, KPMG

12:00 -12:45 GMTTHE VIEW FROM THE TOP2020 has been the most turbulent and tumultuous year the football world has ever seen. We will sit down with the very top of the footballing ladder and discuss how they righted the ship and are steering the game through the choppiest of waters before a huge year for major tournaments.

15:00 -15:45 GMTPLAYING BOTH SIDES: MULTI -SPORT OWNERSHIPThe increase in organisations looking to own multiple teams is a sensible business strategy for efficiency and knowledge sharing. Parallels in goals, financing and management can be found across sports. In this panel we will explore how top teams from the world’s biggest sports leagues have learnt and thrived from each other’s advice and expertise.

13:00 -13:45 GMTFOOTBALL IS BIG BUSINESS NOW. ISN’T IT?Football is often referred to in the media as being a big business, but how many facets of normal business does it exhibit? And how many of those facets should it really aim for? The question will also be raised of whether football should aim to be a big business, or service the needs of its community above commercial gain?

14:00 -14:45 GMTDEVELOPING THE GAME WORLDWIDE; WITH OR WITHOUT EUROPEAN AIDHow sustainable is the much established process of funnelling of talent to Europe? Is this still as mutually beneficial as it has once been and how close are we for nations to keep their stars in house? We will discuss football as a star driven game, and how other leagues can catch up and continue their growth in a space so crowded.

DAY 1: GOVERNANCE, LAW & FINANCE

Presenting Partner:Johan Cruyff Institute

16:00 -16:45 GMTCHANGING OFFSIDE TO KEEP FANS ONSIDETechnology such as VAR has brought great advances and an overall positive impact on correcting decisions, but has thrown the need to adapt the laws of the game to reflect a sport that now moves at breakneck speed when live, and super slow mo freeze frame in review. We will hear what changes governing bodies are instituting to deal with these issues.

16:00 -16:45 GMTINCREASING CONSUMPTION WHILST REDUCING INTERACTIONAs stadiums welcome back fans how do you drive sales of food, drink and merchandise whilst limiting human contact points?

17:00 -17:45 GMTAR, VR, WHAT ABOUT R?Everyone loves technology and we all spend hours looking at the world through our phones and so the world of VR and AR is only going to grow. We will look at the lastest efforts with these technologies to provide a replacement for the matchday experience, how they will enhance it when fans return and the importance of knowing when to use them, and when to highlight the real deal around you.

12:00 -12:45 GMTORGANISED FUNWith several major tournaments intra and inter-continental tournaments upcoming - delayed EUROs, Copa America, Gold Cup, Olympic football and the 2022 World Cup, not to mention u17 Women’s World Cup, Futsal etc - this session will investigate what this looks like in the ‘new normal’ and the steps which have been taken to mitigate risks, seeing which ones are likely to work and be rolled out elsewhere.

13:00 -13:45 GMTSAVING THOSE TREES - THE MOVE TO DIGITAL TICKETINGAs the inexorable shift of life to smartphones continues, why is football lagging behind when it comes to ticketing? Is having your season ticket in your hand that important?

14:00 -14:45 GMTSTREAMING VIDEO: BRING YOUR FACILITY TO FANS EVERYWHEREBring the action at your facility to the world with MuscoVision automated sports broadcasting. This webinar will highlight the many ways MuscoVision, developed by Musco Lighting, enables your facilities to generate new revenue and expand opportunities by streaming live and recorded games to family, friends, and fans who can watch from anywhere.

15:00 -15:45 GMTMORE THAN MATCHDAYUtilising a major asset such as a stadium to only make money on 50 gamedays a year will not be an option as the game looks to recover from a tough year. Given the restrictions in place in many countries, what options exist for stadium managers and operators? Meetings and events? Concerts? Club museums? Here we will see which of the many additional streams have been most stable and successful for clubs of all sizes.

DAY 2: STADIUM & EVENT OPERATIONS

18:00 -18:45 GMTSTADIA EVOLUTION FROM 1930 TO 2022 AND WHAT’S AROUND THE CORNERFrom Montevideo’s mythic FIFA landmark stadium, the Estadio Centenario, to multipurpose hybrid, entertainment stadiums and the ecologically innovative and sustainable Qatar 2022 stadiums. Treated within the stadium context is the importance and relevance of museums and the need to connect history with football’s future, along with fan interactivity and interaction.

Presenting Partner:Musco Lighting

PHILIPPE MOGGIO, CONCACAF / AMY HOPFINGER, US SOCCER / CHRIS BRYANT, THE FA / SANDER VAN STIPHOUT, JOHAN CRUYFF ARENA / BALÁZS MAKRAY, THE PUSK AS ARENA / JEFF K ASSOUF, THE EQUALIZER

REBECCA EDWARD-SYMMONS, SWANSEA CIT Y FC / JEANENE VALENTINE, INTER MIAMI CF / TOM ROWELL , EVERTON FC / DOMINIC PUTZ, FC KÖLN / DAVID HORNBY, SECUTIX

SCOTT JENKINS, GREEN SPORT ALLIANCE / ADOLFO ROMERO, HOLLY WOOD PARK SOFI STADIUM / JAVIER LATORRE, VALENCIA CF / MAGDA POZZO, UDINESE / MARK KELLY, BRISTOL SPORT

MOON JAVAID, SAN FRANCISCO 49ERS / KEN SCOTT, SPORTS GROUND SAFET Y AUTHORIT Y / PETER SWORDY, LONDON STADIUM / STEVEN ADELMAN, ADELMAN L AW GROUP

CHRISTIAN LAU, & BANC OF CALIFORNIA STADIUM / T YLER WILSON, VANCOUVER WHITECAPS / ROSS MOSES, US SOCCER / MORITZ MUECKE, DFL / REBECCA HOPKINS, SPORTS TECH GROUP

FABIO MIGUEL LEITE, BENFICA MUSEUM / NICOLAS LOPEZ FAGUNDEZ, MUDE / DR KEVIN MOORE, NATIONAL FOOTBALL MUSEUM / UMBERTO PAOLUCCI PIERANDREI, SPORTS MARKETING EXPERT / DJORN BUCHHOLZ, NATIONAL SOCCER HALL OF FAME / SONYA KONDRATENKO, VENEZIA FC / DAVID GOLDBLATT, SPORTS WRITER

MATT ELLENBERGER, MUSCOVISION

16:00 -16:45 GMTMIND OVER MATTERHaving a ‘winning mentality’ and being a ‘born winner’ are key facets that determine who gets to pick up silverware at the end of a season. Here we investigate the psychology behind winning, how much of an influence it has on the success rate of a team and whether it is an innate part of a player’s character or something which can be coached into someone.

17:00 -17:45 GMTOUT OF SIGHT, OUT OF MINDFootball’s power to highlight the importance of mental health in wider society, in particular for men, has been a focus of the last few years. But is the game taking enough action to help all of those who exit the playing footballing fraternity at various stages of their careers? Do the actions match with the words and what more should be done to help lower profile footballers?

15:00 -15:45 GMTWHO HAS THE LAST WORD?Manager, Doctor, Physio, Performance Manager, Nutritionist, Player. Nowadays, all are involved in the maintainance and tuning of a high performance athletic machine. But who has priority in decision making? And who should? Have decision making structures been updated to take account of the new realities of dealing with elite sportsmen and women in football?

DAY 3: PERFORMANCE, MEDICAL & ANALYTICS

12:00-12:45 GMTDEVELOPING FOOTBALLERS IN THE DEVELOPING WORLDIt is a common route for players from the developing world to travel to Europe to have a chance to join a top club. But why? We will look at the best way to develop talent in different cultures, the issues with current club branded academies and how the retention of skilled players within their country of origin can help the game overall.

13:00 -13:45 GMTWHERE IS THE RED ZONE?Team injury records weigh heavy on the final success a team can expect to achieve, with the importance of player management now accepted, especially as they approach the infamous ‘red zone’. How is this metric arrived at, and how certain are performance managers of the likelihood of injury, and how can new technology help reduce the margins for error?

14:00 -14:45 GMTWAITING FOR MONEYBALLIt has been several years since we were promised that the avalanche of data now available in our sport would produce our very own Moneyball style disruption, where the smaller clubs use data to buy smart and beat the big guys, so why hasn’t it happened? Is football not as suited to dissection by data? Is the wrong data being used? Or has it happened first at the top of the game to maintain the existing order?

18:00 -18:45 GMTA HISTORY OF SPORTS BRANDS: FROM BOOTS, TO KITS AND EVERYTHING A FAN NEEDSAt-length discussion of sports brands’ history related to World Cup competitions from the early Dassler brothers’ rivalry: Puma v Adidas; to complete kit and team outfitting. Discussions around the evolution of products and today’s needs.

Presenting Partner:CellNutrition Sport

Sponsored byStatSports

Sponsored byJohan Cruyff Insitute

DINESH NAIR, A IFC / LYSON ZULU, FOOTBALL ASSOCIATION OF Z AMBIA / ANDY MARTINO, SOUTHAMPTON / GARY GIBSON, RANGERS FC / JEZ WEEKS, W10 CONSULTANCY

DOMINIC CASCIATO, NY COSMOS / DAN ABRAHAMS, DAN ABRAHAMS CONSULTANCY / ENIOLA ALUKO, ASTON VILL A WOMEN / LAURA GEORGES, FRENCH FOOTBALL FEDERATION / NATASHA HENRY, SPORTS JOURNALIST

DAVID COSGRAVE, FC COPENHAGEN / JASON BLACK, STATSPORTS / JOAO BRITO, PORTUGUESE FEDERATION / JOE SHORT, THE I NEWSPAPER CLARKE CARLISLE, CL ARKE CARLISLE FOUNDATION / AMIR LOWERY, MLSPA / STILIYAN PETROV,

PL AYER4PL AYER / HAYLEY JARVIS, MIND / MARTIN ROBINSON, THE BOOK OF MAN

MARLON FEENEY-THOMPSON, SETTPACE / EUGENIO PALOPOLI, WRITER & JOURNALIST / JEAN WILLIAMS, UNIVERSITY OF WOLVERHAMPTON / MARIANO LONGO, AEROSET / PAUL RAYMENT, GOAL.COM

DAVID FEVRE, DAVID FEVRE CONSULTANCY / CRISTIANO EIRALE, PSG / ZAFAR IQBAL , CRYSTAL PAL ACE / ANDREW SHAFIK, MILLWALL FC & FMPA

OLIVER GAGE, CANADIAN PREMIER LEAGUE / MICHAEL JACOBS, NASHVILLE SC / KOEN VEENSTRA, A Z ALKMA AR / MATHEW PEARSON, WOLVERHAMPTON WANDERERS / OLIVER SEITZ , JOHAN CRUYFF INSTITUTE

17:00-17:45 GMTWILL THIS BE CONTROVERSIAL? YOU CAN BET ON IT...Football’s relationship with betting is uneasy. Some view it as providing vast amounts of sponsorship to teams looking to balance their books and adding tension for the spectators who have something riding on it, others view it as the source of match fixing and preying on the vulnerable. How can football best co-exist with one of humanities oldest pastimes?14:00 -14:45 GMT

WHOSE RIGHTS ARE THEY ANYWAY?In the now fragmented world of TV rights, is there a need for a revamp of the system from the ground up? Policing is progressively more difficult, the stars of the show have no control over their own creations, fans are punished for sharing certain content but desperately courted to share others.

15:00 -15:45 GMTTHE BEST AND THE RESTIn a more rational financial reality what will happen to sports broadcast rights? Have they peaked? Which rights provide value for broadcasters now, which are overpriced and will changing consumption patterns make highlights packages more valuable than anything else?

16:00-16:45 GMTWHAT WOMEN WANTThe growth in participation in the women’s game is consistent and its position on the world stage secure, but here we will look at another aspect of the women’s game. Sponsors, broadcasters, teams and federations have a level of freedom to innovate not often seen on the men’s side of the game, and original, successful campaigns which involve multiple channels have the potential for huge returns. So - far from copying the trajectory of men’s football - the new paths being forged by the stakeholders in women’s football have lessons for all in the game.

DAY 4: COMMERCIAL, MARKETING & BROADCAST

12:00 -12:45 GMTFOOTBALL: THE BRANDFootball’s origins as 90 minutes of entertainment on a Saturday afternoon after work are long gone. Football is now everywhere - your computer, your phone, your wardrobe, collaborating with other interests you have. Where is left to go?

13:00 -13:45 GMTON THE SAME PAGE: IMPROVING ATHLETE WELFARE THROUGH TEAM COMMUNICATIONEffective communication is the backbone of operational efficiency that, in turn, improves athlete welfare on and off the pitch. Internal communication strategies changed dramatically in 2020, leaning on technology to fill information gaps and sustain team culture and morale. Have these strategic changes set the stage for a new standard of team communication?

18:00 -18:45 GMTTHE HISTORY & CURRENT STATE OF EDUCATION, MANAGEMENT AND POST CAREER PLAYERSAn in-depth look at what a player (at every stage of his/her career, youth, senior and post) affronts and the points of view from different levels of the game (player, club, media).

Presenting Partner:Teamworks

Sponsored byTeamworks

DAVID BRUCE, MAJOR LEAGUE SOCCER / K ATIE SCALLAN, HOUSTON DYNAMO / JEN VALENTINE, ADIDAS / CATIE GRIGGS, ATAL ANTA UNITED / JON COHEN, THE FADER

JACK SULLIVAN, WEST HAM L ADIES / ASHLEE FONTES -COMBER, THE GIRLS ACADEMY / K AYLEIGH GRIEVE, UEFA / KELLY SIMMONS MBE, THE FA / CLAIRE BLOOMFIELD, ECA

PEDRO TRENGROUSE, TRENGROUSE & GONCALVES / LAILA MINTAS, PL AYUP / JAMIE MCKKITRICK, ENTAIN / EMANUEL MACEDO DE MEDEIROS, SIGA / MARK POTTER, EPIC CONSULTANCY

NYALL SIMMS, S IMMS CONSULTANCY / HUGO SCHECKTER, PL AYER CARE GROUP / REBECCA SMITH, COPA90 / MIRIAM WALKER-KHAN, BBC SPORT / DANIEL SHELDON, THE ATHLETIC

JURGEN MAINK A, PULSE SPORTS AND ENTERTAINMENT / KIERON SHARP, FACT / PANAGIOTIS ARONIADIS, PAOK FC / MARK SCOTT, RADIO 5 L IVE

SAMEER PABARI, NFL / ROB BROWN, L IVESCORE / BORIS GARTNER, L ALIGA NORTH AMERICA / RAY WARREN, TELEMUNDO DEPORTES / AMIR GELMAN, WSC SPORTS / PEDRO PINTO, EMPOWER SPORTS

MITCH HEATH, TEAMWORKS / SAM ZAPATK A, US MENS NATIONAL TEAM

Sponsored byWSC Sports

DAY 5: COMMERCIAL, MARKETING & BROADCAST

12:00 -12:45 GMTNO ONE IS BIGGER THAN THE CLUB. EXCEPT THEMFor a new set of football superstars, the idea that the club they join is bigger than them does not equate. Ronaldo has more Instagram followers than Real Madrid, Barcelona and Man Utd combined. We look at how some players are now brands and how this affects the sponsorship landscape as well as the relationship between players and their employers.

13:00 -13:45 GMTPLAYER PRODUCTION PROFITSEvery fan loves to see a player on the pitch for their team who has come out of the academy, a special pride that he’s made the journey with your club to the end goal. But for every player that makes it, 100 don’t - they are released or sold on to other clubs. Here we look at the economics of modern club academies and how they have been turned into goldmines for those willing to have profit as an outcome.

17:00-17:45 GMTLALIGA PANELLaLiga will be joining the second edition of Soccerex Connected to talk about how they handled the events of 2020 and the switch to a mostly digital world, as well as looking forward to how they plan to grow the league and their clubs in 2021 with a vaccine not too far out of view.

14:00 -14:45 GMTTHE RAIN MAN FANMost people find maths a chore, don’t closely study their own finances and wouldn’t choose to do either for fun. Except when it involves their club - or any seemingly any club. Where did this start? What does it mean for owners and how should clubs interact with fans on this subject? And is dissecting club financial statements the route to mathematical and financial literacy that educators have been searching for?

15:00 -15:45 GMTLET’S GET DIGITAL, DIGITAL!Modernising broadcasting: how multicultural audiences are leading the future of sports consumption.

16:00 -16:45 GMTMARKETING TO YOUR MOST DEDICATED AND DIEHARD FANBASEHow do you connect with your most diehard fans? That section of fans that push your team over the line in a tough game, arrive come rain or shine, but are unlikely to be buying the €15 keychain the club shop. Where do these fans fit in the modern game, and how do you interact with them and include them in your club strategy without a marketing strategy that contains the word ‘authentic’?

18:00 -18:45 GMTNEXT FIFA WORLD CUPS: QATAR 2022, AUSTRALIA 2023, NORTH AMERICA 2026 & 2030Reflecting on past World Cup competitions in relation to the next generation competitions, the lessons learned and arguments for ideal candidates leading up to the 100th anniversary in 2030.

Presenting Partner:WSC Sports

Sponsored byPixellot

Sponsored byNBC Sports

DR ERKUT SOGUT, PROFESSIONAL FOOTBALL AGENTS ASSOCIATION / MISHA SHER, MEDIACOM / HENRY WINTER, THE TIMES

DEE KUNDRA, BAYERN MUNICH / ALEX MAMALYHA, SHAKHTAR DONETSK / BRENDAN HANNAN, L A GAL A X Y / NUNO MOURA, PORTUGUESE FEDERATION / MICHAEL FLYNN, DATAPOWA

GRANT WAHL, JOURNALIST / CHRIS NIKOU, FOOTBALL FEDERATION AUSTRALIA / LUIS CASTRO, ARGENTINE FA / STEPHANIE BRANTZ, FOX AUSTRALIA / TAB RAMOS, HOUSTON DYNAMOS / NASSER AL KHORI, SUPREME COMMIT TEE FOR DELIVERY & LEGACY / SIMON CHADWICK, EM LYON

SEAN BAI, VALENCIA CF / TONY MAMODALY, TSSG HOFFENHEIM / MATHIAS SCHOBER, FC SCHALKE / PEDRO MIL-HOMENS, SL BENFICA / DANIEL MARTIN, JOHAN CRUYFF INSTITUTE

ROBERT PARDO, TELEMUNDO DEPORTES / FRANCISCO RIVERA, NBC UNIVERSAL TELEMUNDO / JENNIFER GETSON, NBC UNIVERSAL TELEMUNDO

ROUNDTABLES

Day 113:00 - 13:30

(GMT)Orange Sports Forum: Introducing the Netherlands Sports Landscape Orange Sports

Day 114:00 - 14:30

(GMT)Online Education is the answer! Soccer Hub

Day 213:00 - 13:30

(GMT)Team travel during a pandemic and beyond Volanteus

Day 214:00 - 14:30

(GMT)Costa Calida, Region de Murcia - Spain/Football Destination

Instituto de Turismo de la Region de Murcia

Day 316:00 - 16:30

(GMT)Breaking Down Practice and Games with VEO VEO

Day 317:00 - 17:30

(GMT)History brought to life with 1930 World Cup Conferences & Events 

1930 World Cup Conferences & Events

Day 311:30 - 12:00

(GMT)Bouncing back from the pandemic: How technology can help? Pixellot

Day 412:15 - 12:45

(GMT)Unleash the POWA of your Fan data Datapowa

Day 4 13:00 - 13:30

(GMT)The Smart Jersey Heliotextil 

Day 4 15:00 -15:30

(GMT)Partnership Sport, Innovation & Vitality in the United States Orange Sports

Day 4 16:00 - 16:30

(GMT)Fan Engagement & Performance Analysis: How Soccer Leagues, Federations, and

Media Can Harness the Power of Automated VideoSpiideo

Day 513:00 - 13:30

(GMT)The professionalization of the football industry through education - Academic

Portfolio in Football BusinessJohan Cruyff Institute

Day 5 14:00 - 14:30

(GMT)Sports Translate by Samba Digital - Play local, speak Global Samba Digital

GACP SPORTS GLOBAL PARTNER

GACP Sports makes control and influential minority investments in outstanding sports-related businesses that have strong brand equity. The firm is comprised of experienced private equity professionals as well as sports industry executives who bring expertise in the acquisition and management of sports and sports-related franchises.

PLATINUM PARTNERS

LALIGA EVENT PARTNER

LaLiga is a sports association made up of the clubs and public limited sports companies that compete in the professional ranks of the Spanish football league (Primera and Segunda Division). Since 2010, the International Federation of Football History and Statistics has considered the top tier of the Spanish game to be the best league in the world, in view of the record-breaking honours held by the competition’s affiliated clubs and players. In its efforts to guarantee the sustainability of the professional game, LaLiga is firmly committed to the fight against piracy and promotes fair play in a competition which is free of match-fixing and completely rejects violence.

1930 WORLD CUP CONFERENCES & EVENTS EVENT PARTNER

1930 World Cup Conference & Events was created in July 2018 along with Blue Hat Events Management in Argentina, and MM&A Latin Sports & Project Jules Rimet 1930 in Uruguay. Historical societies throughout the world are encouraged to come together and share their knowledge about their national team and the great stories and facts that come with it. The vision is to unite researchers, academics, authors, historians, journalists and all who are passionate about the 1930 World Cup to celebrate the 90 anniversary of the inaugural FIFA Soccer Football World Championships.

CELLNUTRITION SPORT GLOBAL PARTNER & PRESENTING PARTNER

What makes a champion? Time on the pitch? Practice? Time in the gym? The 10 000 hours you need to master a skill? Genetics? All of the above? At Cellnutrition Sport we believe it starts within you. Way, way within you - on a cellular level! Through proven science we know that to have you firing on all cylinders, all of the time - you have to be #fitfromwithin. Players who are superstars practice Cellular Fitness by combining Cellnutrition Sport’s, perfectly balanced 78 minerals, correctly proportioned and delivered essential fatty acids to optimise water and CEF (charged, energy, frequency). Ultimately the fitter you are within, the fitter you are all round. Practice starts now - visit www.cellnutrition.com.

FCBUSINESS MEDIA PARTNERFootball has grown exponentially over the years to what is now a multi-bill ion pound global industry. With huge investment in human capital, stadium infrastructure, sports science, social and digital media and broadcasting, football as a business is now world class in every sense. fcbusiness magazine has been at the forefront of the football industry since 2004, bringing you interviews from some of the game’s leading executives from the UK’s leading clubs and governing bodies, as well as across Europe and beyond. With the largest readership of decision makers in the football industry, fcbusiness continues to make huge strides when linking buyers and sellers as well as providing insight, discussion, research and information on all topics that impact this great game.

CANADIAN PREMIER LEAGUE INSTITUTIONAL PARTNERThe Canadian Premier League is Canada’s profess ional men’s soccer league sanc-t ioned by Canada Soccer that debuted on Apr i l 27, 2019. Play ing in wor ld-c lass and unique venues, and par tner ing with s trong communit y- led ownership groups, the CPL is a league for Canadians by Canadians that br ings profess ional soccer to communi-t ies coas t-to -coast . The League embraces our mantra - We Are Many, We Are One! Div ided on the f ie ld, but united in our hear t s, we celebrate our shared pass ion for soccer.

CONCACAF INSTITUTIONAL PARTNERWe are the Confederat ion of Nor th, Centra l America and Car ibbean Associat ion Footbal l (Concacaf ). Concacaf i s one of FIFA’s s ix cont inental confederat ions, ser v ic ing 41 Member Associat ions, f rom Canada in the nor th to Guyana, Sur iname and French Guiana in the south. Concacaf means footbal l f i r s t . Our members are united by a shared v is ion: Love for Our Game, as wel l as a unique miss ion, to develop, promote and manage footbal l throughout the region with integr i t y, t ransparency and pass ion in order to inspire par t ic ipat ion in the game.

COACHES ACROSS CONTINENTS EVENT SUPPORTERWe Design, Develop and Implement CSR & Cause Marketing Initiatives, Employee Engagement, and Foundation Legacy Programs that provide year-round, sustainable social development programs. To date we have brought to life Corporate Legacy Programs in 23 countries on 6 continents. Existing partnerships include delivering Olympic and World Cup Legacies, grassroots activation of multiple corporations sponsorship of English Premier League teams and being a community partner for an Olympic Gold Medal athlete. Most recently we were shortlisted for Beyond Sport’s Global Impact of the Year Award in 2017 and 2018.

DATAPOWA MARKETING PARTNERDataPOWA are a spor t s & enter ta inment sponsorship and digi ta l market ing agency. Prov iding brands and r ight s holders with detai led measurement of ac tual and potent ia l va lue of sponsorships a longside digi ta l maximisat ion solut ions for market ing programmes. DataPOWA has the solut ions to give you access and power f rom your own data and our own Market ing BigData asset s . The core of our business, the mathematic ians and data sc ient is t s, are cont inuous ly evolv ing our technology POWA plat forms, and our v is ion is for the spor t s & enter ta inment industr y to adopt intel l igent real t ime evaluat ion and market ing s trategies in exchange for more return on their inves tment.

FIFA MASTER ALUMNI ACADEMIC SUPPORTER The FIFA Master Alumni (FMA) plays a cruc ia l ro le in connec t ing the a lumni and current s tudent s of the Internat ional Master in Management, Law and Humanit ies of Spor t (a.k .a. FIFA Master) programme to the global spor t s communit y. Organised by the Internat ional Centre for Spor t Studies (CIES) in par tnership with three univers i t ies, the FIFA Master was created to promote management educat ion within the spor t s wor ld. The Master i s current ly in i t s 21s t year and has graduated more than 550 profess ionals, f rom over 100 nat ional i t ies .

ASIAN FOOTBALL CONFEDERATION INSTITUTIONAL PARTNERThe Asian Footbal l Confederat ion (AFC) i s the governing body of Asian footbal l and one of the s ix Confederat ions making up FIFA.Formed in 1954 in Mani la on the s idel ines of the second Asian Games, the AFC was sanc t ioned by FIFA in Berne, Swit zer land on June 21 of that year. The AFC is now headquar tered in Kuala Lumpur, Malays ia and consis t s of 47 Member Associat ions.

AGENCIA EFE MEDIA PARTNERAgencia EFE is the leading Spanish news provider in the wor ld and one of the top 5 internat ional news agencies. Efe is a t rus ted news agency with more than 80 years’ exper ience cover ing wor ld news and event s. Our complete coverage inc ludes break ing news and wor ld exc lus ives, features, business, l i fes t y le, enter ta inment, and the environment. Efe is the leading news provider of spor t news in Lat in America and Spain where their informat ion is publ ished and consumed by news media, c lubs and spor t organizat ions a long the Spanish wor ld.

ASSOCIATION OF LUXURY SUITE DIRECTORS MEDIA PARTNERAgencia EFE is the leading Spanish news provider in the wor ld and one of the top 5 internat ional news agencies. Efe is a t rus ted news agency with more than 80 years’ exper ience cover ing wor ld news and event s. Our complete coverage inc ludes break ing news and wor ld exc lus ives, features, business, l i fes t y le, enter ta inment, and the environment. Efe is the leading news provider of spor t news in Lat in America and Spain where their informat ion is publ ished and consumed by news media, c lubs and spor t organizat ions a long the Spanish wor ld.

BUNDESLIGA INTERNATIONAL INSTITUTIONAL PARTNERBundesl iga Internat ional i s a fu l l subsidiar y of the Deut sche Fußbal l L iga (DFL) and responsible for connec t ing and inspir ing footbal l fans around the globe. I t s main focus is to dr ive internat ional isat ion by inspir ing pass ion for the Bundesl iga with contagious ‘Footbal l As I t ’s Meant To Be’ content us ing the highest technical innovat ion s tandards. Bundesl iga Internat ional i s market ing the audiov isual, sponsorship (par tnership) r ight s, brand and digi ta l l icenses through a global network of 80 par tners.

GOLD PARTNERS

MUSCO LIGHTING USA SESSION SPONSORSince 1976, Musco L ight ing has specia l ized in the design and manufac ture of spor t s and transpor tat ion/ inf ras truc ture l ight ing solut ions around the wor ld. We’ve pioneered sys tems us ing metal hal ide and LED technologies that have made dramatic improvements in energy ef f ic iency and provided af fordable ways to control spi l l l ight and glare. Our new and retrof i t , permanent and temporar y l ight ing solut ions can be found f rom L i t t le League® f ie lds to Olympic Games. Our global team par tners with cus tomers to plan, complete, and maintain a cos t-ef fec t ive, t rouble -f ree l ight ing solut ion for their fac i l i t y.

PIXELLOT SESSION SPONSORPixel lot of fers automated spor t s produc t ion solut ions that prov ide af fordable a l ternat ives to t radit ional v ideo capture, produc t ion, and dis tr ibut ion sys tems for profess ional and semi-profess ional spor t s event s. Founded in 2013, Pixel lot ’s AI technology solut ion s treamlines produc t ion work f low by creat ing a s t i tched panoramic image of the ent i re play ing sur face.

MAJOR LEAGUE SOCCER INSTITUTIONAL PARTNERMajor League Soccer i s the top-f l ight profess ional soccer league in the United States and Canada and began play in 1996, shor t ly af ter the U.S. hosted the 1994 FIFA World Cup. Now in i t s 25th season in 2020, MLS cont inues to grow at an explos ive rate as the league features record-break ing at tendance and consumption, an inf lux of dynamic players, and 20 soccer s tadiums. MLS has doubled in s ize dur ing the pas t decade and now has 26 c lubs throughout the United States and Canada, inc luding the newest expansion teams in Miami, Nashvi l le and Cinc innat i.

MEXICAN FOOTBALL FEDERATION INSTITUTIONAL PARTNERFounded in 1927, at the FMF we promote the prac t ice of Footbal l in Mexico, represent ing and inspir ing Mexicans focused on 5 s trategic pi l lar s: Spor t s Success, Spor t s Jus t ice, Ins t i tut ional Relat ions, Socia l Responsibi l i t y and ef fec t ive and comprehensive Innovat ion.

AUTOMATIC PRODUCTION

AUTOMATIC PRODUCTIONPORTUGUESE FOOTBALL FEDERATION INSTITUTIONAL PARTNERPor tugal’s Footbal l Federat ion is based in Cidade do Futebol, Por tugal. With a recent ly opened ‘House of Athletes’ bui ld ing, the f i r s t T V Channel of any F.A ., a Footbal l Univers i t y and other impress ive developments that have been made in recent years, a l lows FPF to be considered one of the most success ful footbal l federat ions in the wor ld. Current ly Por tugal hold the European t i t les for footbal l, fut sa l, beach soccer, as wel l as nat ions league and beach soccer ’s World Cup.

SECUTIX SA SESSION SPONSORSecuTix i s a Global Technology Provider of a T icket ing Engagement Plat form that helps organisat ions boost t icket sa les and enhance audiences’ exper ience before, dur ing and af ter l ive event s. Our produc t, SecuTix 360°, i s a c loud-based plat form that combines t icket ing and market ing func t ional i t y and is of fered as a white - label SaaS ser v ice.

SOCCER HUB MEDIA PARTNERSoccer HUB is the wor ld’s leader in onl ine educat ion for soccer exper t s . Expec t the best con-tent, del ivered by the best European exper t s in a convenient and at trac t ive format. Dozens of courses with s tate -of-ar t subjec t s that wi l l a lways be up-dated. Our team has dozens of years of exper ience in the promotion of high- level spor t s content. Join us and become a top soccer ex-per t yoursel f !

GOAL MEDIA PARTNERGoal i s the wor ld’s number one digi ta l footbal l des t inat ion. Focusing on the biggest players, teams and competi t ions, Goal covers the global game in 18 languages, across 38 local edit ions and is powered by more than 500 correspondent s and journal is t s . A lways where the fans are, more than 100m engage with Goal content ever y month, whether that ’s on YouTube, Facebook, Twit ter, Weibo, on Goal’s websites and mobi le apps.

JOHAN CRUYFF INSTITUTE PRESENTING PARTNERJohan Cruy f f Ins t i tute educates the nex t generat ion of leaders in the spor t business for the benef i t of a l l athletes, spor t par tners, organizat ions and the s tudent s themselves. S ince i t s founding in 2002, i t has educated athletes, spor t managers and other profess ionals in footbal l bus iness, spor t management, spor t market ing and sponsorship and coaching, across 92 programs around the wor ld.

LIGA PORTUGAL INSTITUTIONAL PARTNERL iga Por tugal organizes three large competi t ions each season, a l l sus ta ined by footbal l of out s tanding qual i t y. with 36 profess ional teams par t ic ipat ing, i t i s a ta lent plat form that projec t s and expor t s some of the spor t ’s bes t players wor ldwide. L iga NOS represent s the highest level of Por tuguese profess ional footbal l, br inging together 18 teams who compete amongst themselves across 34 game weeks.

MAILMAN MEDIA PARTNERHeadquar tered in Shanghai, China, Mai lman is a global spor t s digi ta l consultancy and agency. Mai lman helps the wor ld’s leading spor t s organisat ions ser ve their audiences and bui ld their businesses. With over 200 exper t s across the globe, Mai lman specia l i ses in digi ta l s t rategy, t rans formation, socia l media, content produc t ion and eCommerce.

GETTY IMAGES MEDIA PARTNERGet t y Images par tners with many of the most s igni f icant spor t s leagues and governing bodies in the wor ld. Today, Get t y Images is the of f ic ia l photographer or photographic par tner to over 85 of the wor ld’s leading spor t s governing bodies, leagues, and c lubs. Get t y Images’ team of mult i -award winning photographers and digi ta l content creators cover over 50,000 spor t s event s a year.

US SOCCER FEDERATION INSTITUTIONAL PARTNERAs the governing body of soccer in a l l i t s forms in the United States, U.S. Soccer has played an integral par t in char t ing the course for the spor t in the USA for more than a centur y. Over the pas t thi r t y years, soccer in the US has evolved s igni f icant ly under the Federat ion’s guidance. The men’s team have become regular par t ic ipant s at the FIFA World Cup, reaching the quar ter f inals in 2002. US Soccer have become a wor ld leader in women’s soccer at ever y level, and the U.S. WNT has won three FIFA Women’s World Cups and four Olympic Gold Medals .

UNITED SOCCER LEAGUE (USL) INSTITUTIONAL PARTNERThe United Soccer League (USL) i s the largest profess ional soccer organizat ion in Nor th America, possess ing near ly a decade of exper ience in br inging the wor ld’s game to communit ies across the United States and Canada. Overseeing The USL Championship, USL League One, and USL League Two, the organizat ion is bui l t on a proven and recognized model in internat ional footbal l and count s more than 100 c lubs in i t s membership.Based in Tampa, Fla., the USL has grown over the pas t decade into a model organizat ion with s trong corporate par tnerships, s table organizat ional leadership, and a dedicated s taf f that provides out s tanding suppor t to member c lubs and out s ide par tners .

WORLD FREESTYLE FOOTBALL ASSOCIATION INSTITUTIONAL PARTNERThe World Freest y le Footbal l Associat ion (WFFA) i s the wor ld governing body for Frees t y le Footbal l . With a network spanning 114 countr ies, the organisat ion manages the of f ic ia l wor ld rank ings, competi t ions and educat ional programmes that del iver l i fe and academic sk i l l s through f rees t y le. The spor t receives over 80 mil l ion v ideo v iews ever y month of the year and is regular ly ut i l i sed by brands as a medium to engage consumers at l ive event s and onl ine. Fol low al l ac t iv i t ies of the Associat ion on socia l media plat forms @theWFFA. Al l you need is a bal l !

WSC SPORTS TECHNOLOGIES PRESENTING PARTNERWSC Spor t s’ p lat form generates personal ized spor t s v ideos for ever y digi ta l p lat form and ever y spor t s fan - automatical ly and in real -t ime. Current ly being used by leading media r ight s owners such as NBA, MLS, FIBA, Cr icket Austra l ia, WarnerMedia, Discover y, Bleacher Repor t, and many others, WSC Spor t s’ p lat form ut i l izes advanced AI and Machine Learning technologies to analyze l ive spor t s broadcast s, ident i f y each and ever y event that occurs in the game, create cus tomized shor t-form v ideo content and publ ish to any digi ta l des t inat ion. This enables par tners to ins tant ly generate and dis tr ibute profess ional ly edited personal ized c l ips and v ideos on a large scale, to engage audiences and maximize v ideo monet izat ion oppor tunit ies .

TEAMWORKS PRESENTING PARTNERTeamworks is the global leader in athlete engagement, empowering more than 3,000 spor t s organizat ions around the wor ld to bet ter connec t and col laborate by s impl i f y ing their internal processes. Es tabl ishing centra l ized communicat ion and logis t ic s -coordinat ing through the Teamworks Player App, players and s taf f benef i t f rom ins tant, real -t ime updates, and centra l ized schedul ing. Based in Durham, Nor th Carol ina, and es tabl ished in 2004, Teamworks was created for athletes, by athletes, to ins t i l l a cul ture of communicat ion and accountabi l i t y for more than 100 el i te profess ional organizat ions.

TELEMUNDO DEPORTES SESSION SPONSORTelemundo Depor tes i s the U.S. leading spor t s brand and dest inat ion for the Biggest, Bes t Global Spor t s programming in Spanish- language. The recent addit ion of season- long coverage of the NFL and Chivas de Guadalajara – which marks the return of Mexican league soccer to Telemundo s ince 2015 – boost s Telemundo Depor tes’ wide ros ter of programming that a lso inc ludes two of the wor ld’s most popular spor t ing event s: the FIFA World Cup™ through 2026 and the Olympic Games through 2032. In addit ion, Telemundo Depor tes broadcast s comprehensive Spanish- language coverage of the Premier League and FIFA World Cup™ CONCACAF qual i f y ing matches for most of the region, inc luding the Mexico and USA nat ional teams’ away matches. Telemundo Depor tes i s a lso home to “Boxeo Telemundo,” the #1 boxing program in Spanish, among other recognized spor t s proper t ies. Telemundo Depor tes and NBCUniversal Telemundo Enterpr ises i s a div is ion of NBCUniversal, a subsidiar y of Comcast Corporat ion.

STATSPORTS INSTITUTIONAL SUPPORTERSTATSpor t s are the new global leaders in GPS spor t s per formance analys is, combining cut t ing-edge technology, with revolut ionar y spor t sc ience and f i r s t- c lass c l ient suppor t . The f i r s t GPS wearable to receive FIFA’s highest award for data accuracy, re l iabi l i t y, and consis tency, STATSpor t s’ Apex technology is ut i l i sed by el i te c lubs such as L iverpool, Manchester Cit y, PSG, and Juventus, and internat ional federat ions such as England, Germany, and Brazi l .

SPORTS INTEGRITY GLOBAL ALLIANCE (SIGA) INSTITUTIONAL SUPPORTERSIGA is a wor ldwide, independent, neutra l coal i t ion, led by the spor t s industr y and suppor ted by key s takeholders. By promoting best prac t ices, universal s tandards and credible global solut ions, SIGA is usher ing a new era in the governance and integr i t y of spor t . The miss ion of SIGA is to provide global leadership and safeguard the integr i t y of spor t through a set of universal s tandards on good governance, f inancia l integr i t y, spor t s bet t ing integr i t y and youth development and protec t ion.

EXHIBITORS

COSTA CÁLIDA, REGIÓN DE MURCIA - SPAIN

W W W.MURCIATURISTICA.ES/EN/HOME

IDENTITY FCW W W.IDENTIT YFC.COM

LA MANGA CLUBWWW.LAMANGACLUB.COM/EN/SPORTS

ORANGE SPORTS FORUMW W W.ORANGESPORTSFORUM.COM

PINATAR ARENA FOOTBALL CENTER

WWW.PINATARARENA.COM/EN/FOOTBALL

SAMBA DIGITALW W W.SAMBADIGITAL.COM

SPIIDEOW W W.SPIIDEO.COM

VEOW W W.VEO.COM

VISIT ALENTEJOW W W.VISITALENTEJO.PT

VOLANTEUS AIRCRAFTCHARTER

WWW.VOLANTEUS.COM

@soccerex @soccerex /company/soccerex /soccerex

T: +44 208 987 5522 E: enquiries@soccerex.com W: www.soccerex.com/connected

THE WORLD INVITED,THE GAME REUNITED