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Conference 2011. After the Academy - What Next? Using Digital Storytelling in the Classroom. Teaching with Technology Spring. University of South Carolina - Upstate SNPA 302 Nonprofit Administration and Leadership John T. Long, Ph.D. 2008 Competencies Nonprofit Marketing. - PowerPoint PPT Presentation
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Conference 2011Teaching with Technology SpringTeaching with Technology Spring
University of South Carolina - UpstateUniversity of South Carolina - UpstateSNPA 302 Nonprofit Administration and LeadershipSNPA 302 Nonprofit Administration and Leadership
John T. Long, Ph.D.John T. Long, Ph.D.
After the Academy - What Next? After the Academy - What Next? Using Digital Storytelling in the ClassroomUsing Digital Storytelling in the Classroom
2008 Competencies 2008 Competencies Nonprofit MarketingNonprofit Marketing
• Explain the importance of a marketing philosophy in a nonprofit organization.
• Explain the nature of public relations activities for nonprofit organizations.
• Explain the role of community outreach activities. • Develop strategies for obtaining client feedback. • Discuss strategies for conducting a community needs
assessment. • Explain the importance of maintaining information systems.
Andy Goodman Communication consultantStorytelling for a Good Cause
“How to tell stories so other people will follow?”
“It is my belief that
storytelling is the single
most powerful communication tool that we
have.” Andy Goodman, September 2006
Storytelling for a Storytelling for a Good CauseGood Cause
Stanford Social Innovation Audio Lectures - http://sic.conversationsnetwork.org/shows/detail3170.html#
Learning ObjectivesLearning Objectives
By the end of the three training sessions, the learner will be able to:
•Define digital storytelling and why it is important,
•Identify elements of a digital story,
•Explore ways to develop purpose,
•Describe the work breakdown structure,
•Locate helpful resources, and
•Use software applications to produce story.
Digital Storytelling Definition
Many definitions, but…
in general, combining the longstanding art of telling stories with any of a variety of available multimedia tools, including graphics, audio, video, animation, and Web publishing.
What is Digital Storytelling?
(my example)
What is Digital Storytelling?
(my example)
Evaluation Evaluation Elements of a Elements of a Digital StoryDigital Story
1. Overall Purpose of the Story2. Narrator’s Point of View3. A Dramatic Question (or Questions)4. Choice of Content 5. Clarity of Voice6. Pacing of the Narrative 7. Meaningful Soundtrack8. Quality of the Images9. Economy of the Story Detail10.Good Grammar and Language Usage
Elements of a Digital StoryElements of a Digital Story
2. Point of 2. Point of ViewView
5. Clarity of 5. Clarity of VoiceVoice
3. Dramatic 3. Dramatic QuestionQuestion
EmotionEmotion
9. Economy 9. Economy of Detailof Detail
6. Pacing6. Pacing
8.Images8.Images
4. Content4. Content
10. Grammar 10. Grammar & Language& Language
7. Soundtrack7. Soundtrack
1. PuppyPurpose
“Numbers numb, jargon jars, and nobody ever marched onto Washington because of a pie chart.” – Andy Goodman
Purpose of Digital StorytellingPurpose of Digital StorytellingInform? - service learning - nonprofit organization - social issue
train - Educate? support -
Recruit? - staff - board - volunteer Other Purpose?
““A good story often comes from looking at the familiar in a new A good story often comes from looking at the familiar in a new way with new meaning” way with new meaning” - Joe Lambert- Joe Lambert
““A good story often comes from looking at the familiar in a new A good story often comes from looking at the familiar in a new way with new meaning” way with new meaning” - Joe Lambert- Joe Lambert
Work Breakdown
StructureStep 1 – orientation to project (in-class)(in-class)
Step 2 – idea generation, story proposal (purpose/audience/topic – March 17)
Step 3 – storyboarding and script development (200-300 words, copy due in class – March 31)
Step 4 – peer “walk about” (March 31)
Step 5 – gathering the pieces (pictures, video, etc.)
Step 6 – putting it all together (draft digital storytelling)
Step 7 – peer evaluation (out of class, via rubric – April 5)
Step 8 – classroom film festival (April 12,14)
Tools for Creating Digital Stories
• Microsoft Photo Story• Microsoft Movie Maker• Apple iMovie• Microsoft PowerPoint• Many other software options
www.uscupstate.edu/digitalstories
Let’s Make a Digital Story!
http://www.youtube.com/watch?v=c6-NuHdpC4Q&feature=relatedhttp://www.youtube.com/watch?v=JZXK68NS7gU
Other Programs of Interesthttp://animoto.com
Lessons I Think I’ve LearnedLessons I Think I’ve Learned(this semester)(this semester)
• Increased confidence in presenting DST– General Knowledge (thanks DST Academy)– Lesson plan– Sequence in course curriculum
• Ways to incorporate DST in less time– Practice techniques (picture stories of course topic)
• Things still to learn– DST in process (walk abouts, student evaluations…)– Quality of student DST (student evaluation of process)– Involve community
800 University Way
Spartanburg, SC 29303
864.503.5241
John T. Long, Ph.D. Nonprofit Administration