Conectividad Caterpillar

The Next Generation Starts Here GENERATIONS AHEAD 1

Connected Worksite2011 Machine NPI District Sales Training


AGENDA

• What is Cat® Connected Worksite?• The New Cat Product Link

– Customer Value– Features & Benefits– Availability & Pricing– Competitive Information– Additional Resources

• Cat Grade Control Overview– Grade Control Portfolio– Strategy– Customer Value– Compatibility with AccuGrade– Availability– Additional Resources

• Value Estimating Tool – Connected Worksite Module

Objectives:

1. Clarify the Cat Connected Worksite concept

2. Provide a high level understanding of the new Product Link

3. Provide a general overview of the Cat Grade Control offerings

Objectives:

1. Clarify the Cat Connected Worksite concept

2. Provide a high level understanding of the new Product Link

3. Provide a general overview of the Cat Grade Control offerings


What is Cat® Connected

Worksite?


The Connected Worksite


Cat Connected Worksite Offerings

Productivity Safety Equipment

Management

Creating Customer

Value

Product & Process

Integration

AccuGrade CAES Cat Grade Control Aquila MineStar Autonomy

Cat Integrated Object Detection (CIODS)

Cat Integrated Remote Control

Site Awareness Underground Imaging

Technology (UIT)

Product Link VIMS Advanced Condition

Monitoring MineStar Health

Technology Products & Services


Connected Worksite Strategic Objectives

• Technology as an enabler for PINS, POPS and customer loyalty

– Provide site-wide technology solutions and services

– Consultative partner to customers across their value chain

– Integrate technology to increase customer profitability through productivity, quality and safety

– Enhance the value and differentiation of Cat products to build preference and loyalty for the Caterpillar brand


• Customers are not buying …– Technology – Hardware, software, etc.

• Customers are buying …– Increased site productivity– Improved machine / fleet utilization– Improved safety– Improved regulatory compliance– Solutions to lack of skilled workers– A solution that works across all equipment

• Enabled by …– Technology– Process / methodology– Know-how / IP

Value is created

through successful

customer outcomes!

Value is created

through successful

customer outcomes!

Focus On Customer Success


The New Cat Product Link

• Improve operational efficiencies.

• Enhance fleet utilization.

• Monitor fuel levels and usage.

• Reduce owning & operating costs.

AGENDA

• The Product Link Solution• Customer Value• Features & Benefits • Availability & Pricing• Additional Resources

Caterpillar Confidential: Green

THE PRODUCT LINK SOLUTION

The new Cat® Product Link tells you what you need to know about your assets to transform your jobsite into a better, faster and smarter operation.

– Asset Location– Work vs. Idle Time– Fuel Usage– Health Information– Maintenance Schedules– Service Due– And More



• Hardware designed for Cat equipment.– Deep integration with the machine– Satellite or cellular communication option

• Powerful tools for managing fleet information.– New VisionLink™ remote monitoring web application– Automatic data feeds to client applications

• Linked to the world-class Cat Dealer network.– Expertise with machine information analysis– Offering advanced asset management solutions



• How Does It Work?– Communication hardware mounted to asset– GPS satellite link for obtaining asset location– Low-earth orbiting satellite or cellular connection for sending

asset data to a central database– Powerful remote monitoring web application to manage

information


CUSTOMER VALUE

Lower Owning and Operating Costs

– Monitor and manage idle time and fuel usage

– Avoid costly machine failures– Extend machine life through

proactive maintenance and identification of harsh operation

– Improve your bidding position

Regulation Compliance– Maintain peak operating

conditions to reduce emissions


Increased Productivity– Keep jobs on schedule– Know where your fleet is – Identify over and under-utilized

assets– Improve logistics for fuel,

transportation and service dispatch– Maximize asset up-time

Safety and Risk Management– Monitor unauthorized areas

through geographic fencing– Identify opportunities for operator

training

FEATURES & BENEFITS

• What’s New With Product Link?

– Robust new hardware: PL522 and sharkfin antenna, offering cellular connectivity in addition to satellite

– Re-engineered, intuitive web-based interface: VisionLink™– Open-system design enabling mixed-fleet view


FEATURES & BENEFITS

• Summary– Comprehensive Fleet Management– Advanced Asset Management– Timely Maintenance Management– Alert Management– Fuel Monitoring– Work vs. Idle Time



Comprehensive Fleet Management• Remote Monitoring

• Asset Tracking

• Service & Maintenance Management

• See your entire fleet at a glance.

• Customizable views.

Comprehensive Fleet Management

• Intuitive Map Functions

• Locate job sites and specific equipment.

• Street, satellite and hybrid views.

Simple, AccurateSite Boundaries

• Map functions make setting site and zone boundaries simple.

• Street and Satellite Views• Draw complex boundaries easily.• Customize alerts for specific times.

• “Zoom in” to look at a single machine.

• Track location over a specified time period.

• Get notifications when a machine leaves a specified area.

Advanced Asset Management

Dashboard• Fuel Level and Usage

• Machine On/Off

• Work vs. Idle Time

• And More

• Fast, Simple, Easy

Timely Maintenance Management

• Alerts based on Cat recommended maintenance intervals.

• See what’s been done and what’s due now.

• Avoid overdue service.

• Reduce O&O costs.

Easy Parts Ordering

• Automatically Generates Checklists

• “Built In” Parts Lists

• “Click-Through” To PartStore

• Easy Cat Dealer Service Contact

Customize Your Alerts

• You decide which alerts you want to see.

• See all specified alerts on a single screen.

• GPS tags show where they come from.

Get Alerts To The Right People.

• Automatically send alerts to the people who need the information.

• E-mail or text alerts.

• Address service and operation issues more quickly.

Identify Operator Training Needs• See operator generated alerts instantly.• Use GPS coordinates to locate

recurring alerts. • Is it a site issue?• Reduce equipment wear, extend life,

improve efficiency.

Fuel Monitoring

• See fuel levels and total fuel use at a glance.

• Efficiently route fuel trucks.

• Track fuel costs with timely information.

• Relate and compare utilization of all assets.

• Make better informed fleet management decisions.

• Reassign equipment where it will be most productive.

Work Vs. Idle Time

AVAILABILITY & PRICING

Step 1. Hardware Installation

Factory Standard • Factory standard PL321SR (satellite) or PL522 (cellular):

Consult machine price pages for availability

• VisionLink Essentials bundle included at no charge

– 36 months Americas, Europe & Turkey

– 12 months Australia & New Zealand

Caterpillar Confidential: Green** PL522 cellular introduction starting 2011

AVAILABILITY & PRICING

Step 1. Hardware Installation

Dealer Installation• PL321SR (satellite) or PL522 (cellular) available: Consult your

Product Link Dealer Specialist for ordering information

Caterpillar Confidential: Green** PL522 cellular introduction starting 2011

Hardware Bundles2011 USD Dealer

Net Pricing

2011 SuggestedUSD List

Pricing

PL121SR Install BundleIncludes Satellite Radio, installation kit (PL Ready or Legacy), magnetic or mechanical mount antenna with coax and miscellaneous supplies.

$725 $1005

PL321 Install BundleIncludes Satellite Radio, ECM (PL300), installation kit (PL Ready or Legacy) and magnetic or mechanical mount antenna with coax and miscellaneous supplies.

$1362 $1890

PL522 Install BundleIncludes Cellular Radio + ECM module, installation kit (PL Ready or Legacy), antenna with coax and miscellaneous supplies.

$1075 $1497

AVAILABILITY & PRICINGStep 2. VisionLink Subscription Purchase

Universal bundle - Basic and universal asset management features provides basic utilization and location monitoring as well as security and maintenance management features.

» Essentials + Cat Maintenance = $20

Cat Essentials bundle – The most effective and efficient collection of features to apply a comprehensive equipment management program is provided in this plan. Utilization, health and maintenance are delivered at a fleet level or with individual machine dashboard views.

» Essentials + Cat Maintenance + Cat Health + Cat Utilization = $30

Rapid Reporting – Track and trace equipment movement with one minute location and service meter hour updates.

» Ala carte = + $10


Link to the Product Link subscription reference on the Cat dealer extranet

ADDITIONAL RESOURCES

• Product Link Dealer Extranet Site nacd.cat.com/pl


– Marketing Materials• Features and Benefits

Presentation

• Link to Global Sales Library (Product Bulletin, Value Brochure)

• Microsite

– Reference Documentation– Product Support Information

What More Do You Need To Know?

Questions?

© 2010 Caterpillar All Rights Reserved

CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.


Cat Grade Control Overview


Grade Control PortfolioAccuGrade Cat Grade Control

SystemDealer-installed

Cat aftermarket solution

Factory-integrated

Built into machine

Benefits

Optimized for Caterpillar equipment

Flexible platform

Plug-n-play with ARO

Easily upgradable to more advanced technologies

Differentiates Cat equipment from OEM competitors

Reduced costs

Increased productivity

Base technology applicable across most industries

AccuGrade & Cat Grade Control are key enablers to increased PINS, greater customer productivity, and contributor to loyalty.

Scalable solutions | Differentiation


Part of our Long Term Strategy

• AccuGrade was first step– Introducing OEM provided grade control solutions

• ARO was second step– Factory integration of the grade control backbone

• Cat Grade Control is the next step and a BIG one– Factory integration of the entire grade control solution


What is Cat Grade Control?

• Supplement to AccuGrade– AccuGrade still available

– AccuGrade Upgrades on Cat Grade Control systems

• Deeply integrated, machine control system option• Factory installed

– Cat machine expertise– Utilizing machine components & features

• Provides improvements not seen in non-OEM systems– Improves Performance– Reduces Costs– Machine variance & Cat finance eligible


Cat Grade Control Strategy

• Deeper integration…. When it makes sense and provides:– Cost reduction– Improved performance– Increased features

• We will not integrate deeper into every machine


Cat Grade Control Feature Identifier

• BIG NEWS!• CW NPI team succeeded in getting approval.


Customer Value - General

• Benefits for all Cat Grade Control Systems– Reduces costs by using existing sensors or displays

– Improves performance by using on board ECMs

– Cat Finance eligible with Cat Machine

– Increases resale value Position Sensing Cylinders


Customer Value – Family Specific

• TTT– Cab mounted GPS takes receivers, masts and cables off the blade– Increased productivity due to full blade loads– Grade protection prevents over cutting, reduces rework

• MG– Leverage existing display, reducing system cost– Faster automatics response time due to use of machine ECM

• HEX– Leverage existing display, reducing system cost– Includes protected sensors that work with 3D upgrade– Integrated joystick buttons, reduces hand movements

• WTS– Added productivity due to full bowl loads– Load & Sequence Assist – Automates machine cycles


Compatibility with AccuGrade

• Cat Grade Control will utilize common components w/ AccuGrade– Sensors & receivers– Select displays– Select system software– Infrastructure (when applicable)

• Cat Grade Control will serve as the base platform on select machines – MG – Cat Grade Control Cross Slope system will serve as base

system for all AccuGrade upgrades (sonic thru UTS)– HEX – Cat Grade Control Depth and Slope system will serve as

base system for all AccuGrade upgrades (GNSS & UTS)– TTT – Cat Grade Control system can be upgraded to AccuGrade

blade mounted system for higher accuracies


Availability

• Availability and Lane– HEX

• E-Series starting in mid-2011 / Lane 2• Replaces the ARO, no ARO available after release• Includes joysticks with integrated switches

– MG• M2 machines only starting in March 2011 / Lane2• ARO still available

– TTT• D8T Tier IV Aug 2011 / Cat Grade Control Bundle* Lane 1• D9T Tier IV Dec 2011 / Cat Grade Control Bundle* Lane 1• ARO still available

– WTS• 621H/623H/627H July 2011 / Cat Grade Control Bundle** Lane 2• No ARO available

* TTT Grade Control Bundle includes: Cat Grade Control, Auto Carry, & Automatic Ripper Control

** WTS Grade Control Bundle includes: Cat Grade Control, Load Assist, & Sequence Assist


Additional Resources

• Cat Grade Control Dealer Extranet Site – Marketing Materials– Product Information– Reference Documentation

nacd.cat.com/catgradecontrol


Questions?


VET Connected Worksite

Module


VET for Machine Control & Guidance


VET for Machine Control & Guidance


Thank You

Documents

Conectividad Caterpillar