Concur TechnologiesSocial Media

Strategy 2012K. Bacon, K. Binczewski, P. Fleischer, S. Greenberg

• Simplify Business Travel Expenses

• Automate Expense Reports

• Review, Approve, Audit Expense

Reports

• Report and Analyze

Integrated Travel & Expense: Better Together

Twitter total followers - 2,160• Facebook likes (formerly "fans") - 1,282• LinkedIn Concur Group members - 3,565• Website - Insights Blog total page views -

6,007• Flickr total monthly views - 1,955• YouTube total upload views - 33,099• 2012 Social Media Strategy Document

produced by Social Media Manager & outside consultant to "expand the digital imprint of the company brand"

Social Media Presencea/o March 2012

• Annual meeting attended by program administrators & travel managers Tuesday, May 8 - Friday, May 11

• Scavenger hunt idea evolved to Fusion Wave - "creative, different, bold" o like the Fusion Wave comment on Concur's FB

pageo Make a comment on Concur's LinkedIn group

about Fusion Waveo Tweet @Concur a photo of yourself &

something or someone from Fusiono Complete 7 additional activitieso Brilliant prize - admission to next year's event

• Goals: increase ongoing interaction on FB & LinkedIn & event communication on Twitter

Fusion 2012

Fusion Attendees with WAVE Buttons

Website Landing Page

LinkedIn Posts

Facebook Post

"Twitter was the darling of the show. Thanks to the hashtag #CF2012 we were able to see a great amount of pickup in participation and engagement."

"Linkedin had the greatest amount of Fusion Wave activity. People also seemed to connect with one another there. As expected, community was built and demonstrated on this channel."

"Also, while this year saw social media success at Fusion, without doubt more can be done next year. Bigger splash, greater presence. More participation. Stronger engagement."

Outcomes

Channel Growth Over 4 Days The PerfectTrip (Twitter) +85% | 52 new followers Concur (Twitter) +3% | 82 new followers LinkedIn +1% | 41 new members Facebook +3% | 42 new likes/fans

By the Numbers 12 : number of blog posts created (pre-event, event and post event) 179 : the number of @Concur mentions on Twitter 242 : the number of hashtag #CF2012 uses 41 & 25 : the amount of likes & comments on LinkedIn during Fusion307 & 3 & 5 : the amount of likes & comments & shares on Facebook content

during Fusion 269 : number of photos uploaded to Flickr by Concur 27,234 : number of photo views on Flickr

Outcomes

• Earlier planning • Fewer activities/less complexity• Time consuming and complicated to track activity• Comprehensive and visible support of the

campaign during Fusion• Reusable hashtag• Leverage interest in Facebook photos• Greater engagement of executives• Content strategy for speakers' presentation• Pre-planned tweets• Face of Fusion on Twitter, a real identity,

personalized

Learnings/Recommendations