Concepts From Session 5 - Stakeholder Analysis

7/30/2019 Concepts From Session 5 - Stakeholder Analysis

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CONFIDENTIALITY

2010 BA ValueBASE LLP, The concepts and

methodologies contained herein are proprietary to BA

ValueBASE LLP. Duplication, reproduction or disclosure of

information in this document without the express written

permission of BA ValueBASE LLP is prohibited.

Business Analysis Level 1

ANALYZE STAKEHOLDERS


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2011 BA ValueBASE LLP

Approach to Problem Solving An Overview


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Objective

1. To realize the stakeholder analysis is a lot more than a list of people fromthe client organization

2. To realize the importance of 'assessing' the 'nature' of each stakeholder's

involvement in the project3. To discover the importance of having a proper 'strategy' for dealing with

stakeholders depending upon the 'nature' of their involvement


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Stakeholder A Definition

A Group or an Individual who has interests that may beaffected by an initiative and/or have influence over it.

- BABOK V 2.0

Any Individual or Group who is impacted by the problem (+/-)

and/orimpacted by / interested (+/-) in the solution


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Stakeholder Analysis - Definition

Stakeholder Analysis is a 'ongoing' activity toidentify stakeholders and assess:

1. The nature of impact of the problem/solutionon them

2. The influence they can wield on the project.


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Purpose of Stakeholder Analysis

To Identify the stakeholders, their roles and responsibilities

To determine the impact of the problem / solution on every stakeholders

To discover the nature of influence positive / negative that everystakeholder can wield

To customize your communication / interaction with them based on theimpact and influence

To coagulate potential issues that stakeholders can create / face that candisrupt the project


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When is it done?

A.Stakeholder Analysis is done at the early stages of

the project As soon as you discover / understand the Business Need

Conducting the stakeholder analysis early in the project will helpin planning and executing the stakeholder centric activities.

Early analysis will help in establishing a good relationship withthe key stakeholders.

B.It is maintained and updated throughout the

lifecycle of the project The interest of the stakeholder would vary due to various

factors; hence updating stakeholder profiles is an ongoingactivity and lasts through out the life cycle of the project.



Typical Stakeholder Roles / Groups

StakeholderRoles

Description

Sponsors Responsible for initiating the effort to define a business need and develop a solution thatmeets that need. Authorizes work and controls the budget. Is your champion and will helpremove hurdles

Business/SolutionOwner

Decision Maker, mostly in collaboration with Sponsor. Is ultimately impacted directly bythe success of the solution. Approves the problem definition, solution needs and the finalsolution to be implemented

Domain SMEs Domain Expert/Subject Matter Expert (SME) are the key information providers. Anindividual with in-depth knowledge of a topic relevant to the business need or solution

scope.End Users Those who will directly interact with the solution, all participants in a business process.

Regulators May have specific legal, contractual, or governance requirements regarding what isincluded in a requirements document.

ImplementationSMEs

Those responsible for designing and implementing the solution. Typically, in our projects,the Architects & Designers are Implementation SMEs

Project / Program

Manager

Responsible for managing the work required to deliver a solution that meets a business

need, and for ensuring that the projects objectives are met.

Customers Those outside the boundary of a given organization / organizational unit, who make use ofthe products / services produced by the organization

Suppliers Those outside the boundary of a given organization / organizational unit, who deliverproducts / services to the organization / organizational unit

[BABoKv2.0, p10,Sec 1.5.6:

Stakeholders]



Stakeholder Profile

9

A List of all the Stakeholders

Basic Information about the Stakeholder, like:

Name of the Stakeholder

Stakeholder Role / Group

Designation

Description of the Stakeholder

Contact Details

Specific Notes / Constraints (e.g. works part-time, works 6 AM to 3 PM, only call between 4 PM and 6

PM, etc.)

Stakeholder Profile is a public artifact; the customer will also have access

Only include information that is acceptable for public consumption



STAKEHOLDER ANALYSIS Interest & Influence

Stakeholder Map

Collaboration Strategies



Stakeholder 'Interest'

Interest is a function of Change Appetite and Impact of the Solution on the Stakeholder

Interest can be negative or positive;

Typical Questions to determine Interest

Is s/he impacted by the problem currently?

To what degree is the impact? Is it a minor irritant or a major impediment?

Will the solution will benefit him/her directly? Does the stakeholder also think the same?

Will the solution require the stakeholder to change? What is the degree of change

expected?

What is the stakeholder's appetite for change?

To what extent can the stakeholder contribute to the definition of the solution?

Recommended Rating

Change Appetite: High or Low

Impact of Solution: High or Low

If you want a three or a multi point scale, feel free to use them. Just dont over complicate

things. At the end of the day, thisis objectivity applied to subjective assessment!

ChangeAppetite

Impact ofSolution

Interest

High High High

High Low Low

Low High (High)

Low Low Low



Stakeholder Influence

Influence is the degree to which the stakeholder can sway decisions to his / her line of thinking.

Typically, Sponsors, Business Owners and a few Domain SMEs can be very influential.

Influence is neutral no Negative or Positive

Typical Questions to determine Influence

Does the stakeholder control the funding for the project? Does the stakeholder make vitaldecisions?

How high in the org structure does the stakeholder serve?

Is the stakeholder nominated by the sponsor or business owner to direct the project?

How much of informal influence outside the formal org structure does the stakeholder weild?

Recommended Rating

High or Low

If you want a three or a multi point scale, feel free to use them. Just dont over complicate

things. At the end of the day, thisis objectivity applied to subjective assessment!



Stakeholder Map

A Influence Vs Interest grid. Stakeholder Map helps in understanding the need forcommunication and potential resistance to change.

Interest

Influence

High

Low

Low High

1

2

3

4

5




- Dont share this with the customer stakeholders

- Even within the project team, keep this on a need to know basis!

- Discuss with other senior team members PM, SA, etc. to qualify your assessment

KEEP

SATISFIED

Interest

Influence

High

Lo

w

Low High

KEEP INFORMED

(Minimum Effort)

MANAGE

CLOSELY

MONITOR

This quadrant include stakeholders with

High Influence - High positive Interest

&

High Influence - High negative Interest




High InfluenceHigh (Positive)

Interest

High InfluenceHigh (Negative) Interest /

Resistance

1. Work inCollaboration/Partnership and

keep on board.2. Manage them closely

and maintainsupport

3. Refinecommunications toalign with projectgoals.

4. Leverage

stakeholderinfluence.

5. Use in project teamsto deliver change.

6. Reward theirsupport.

7. User an interactivecommunication

method.

1. Build Relationships whenpossible. Take time to know

them.

2. Understand the underlyingreasons for resistance. Spellout the consequences of notchanging.

3. Acknowledge their concerns.

4. Compromise on strategywhere it is possible

5. Stand firm on principles andthe need for change

6. Involve other influencingpeople who are more positivein influencing them

7. Manage them closely.

8. Use an interactivecommunication method.

KEEP

SATISFIED

Interest

Influenc

e

High

Low

Low High

KEEP INFORMED (Minimum

Effort)MONITOR

MANAGE

CLOSELY




High InfluenceLow Interest

1. Keep them satisfied.

2. Send regular information about project butnot constant involvement.

3. Ensure that they support the project.

4. Target communications to align with projectgoals.

5. Provide information to help them becomesupporters

6. Enthuse about change and sell the benefits.

7. Use an push communication method.

KEEP

SATISFIED

Interest

Infl

uence

High

Low

Low High

KEEP INFORMED (Minimum

Effort)

MANAGE

CLOSELY

MONITOR




The following are the guiding questions that can be used for framing thestrategies

What actions should be taken to keep the stakeholder informed about the project?(Communication Strategies)

What actions should be taken to involve the stakeholder in this project, either directly orindirectly? (Involvement Strategies)

What actions should be taken to provide the stakeholder with the skills, knowledge andattitudes required to take on new roles resulting from this project? (Education Strategies)

What actions should be taken to provide the support that the stakeholder will need to make thischange happen? (Support Strategies)

What actions should be taken to hold the stakeholder accountable for making this projectsuccessful? (Accountability Strategies)

What actions should be taken to provide incentives (rewards and recognition) to encourage thestakeholder to make this project successful? (Incentive Strategies)

What actions should be taken to remove non-performers and hard-core resisters in thestakeholder group? (Resistance Strategies)


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Thank You

Documents

Concepts From Session 5 - Stakeholder Analysis