Concept Development

© 2013 Project Lead The Way, Inc.Engineering Design and Development

Concept Development

Product ConceptSketching SkillsProduct Concept SketchesProduct Concept Documentation

Strategies for Brainstorming Possible Solutions

Focus on QuantityWithhold CriticismWelcome Unusual IdeasCombine and Improve Ideas

Brainstorming Possible Solutions

Processes That Derail Brainstorming

Free RidingEvaluation ApprehensionBlockingSocial Matching EffectIllusion of Group Productivity

Concept Development

• Define Problem: Design Specification• Generate Ideas: Brainstorm• Research

– Search published literature• Journals, conference proceedings, trade

magazines, government reports, etc.• Thomas Register of American Manufacturers

• Develop Multiple Product Concepts

Product Concept

• General description of the product• Explanation of the technology and working

principles• Justification – Concise description of how

the product satisfies customer needs and the specifications

• Sketch or 3D model of product

Sketching Skills

3D Representations – Oblique– Isometric– Perspective

A picture is worth a thousand words

Oblique

INTERLOCKING PAVER DESIGN

GAME SYSTEM GUITAR

Product Concept Sketches

Product Concept Sketches

One-Point Perspective

VP

Product Concept Sketches

Two-Point Perspective

Product Concept Sketches

STAPLER DESIGNTOOTHBRUSH DESIGN

Annotated Sketches

Product Concept Documentation

Product Description

Describe the purpose and appearance of the design concept.

Operation Describe the intended operation, including inputs, outputs, and internal processes.

Justification Explain how the design concept satisfies customer needs and meets the design specifications.

Image Resources

Microsoft, Inc. (2008). Clip art. Retrieved from http://office.microsoft.com/en-us/clipart/default.aspx