Concept and Approach: To create an original series of publicity posters (Approximately 5- 8 images) on the issue of body health, in order to explore ideas around advertising imagery, propaganda within media, & notions of controversy Background Research: Visual Examples women anti-abuse crusade Road safety campaign. Example of how some images make the audience work to decipher the message Another example of a collection of themed images Background Research: Theoretical and Contextual Studies Research resources: Visual consumption -Schroeder, Jonathan E., Posters of protest and revolution - Rickards, Maurice Subliminal persuasion: influence & marketing secrets they don't want you to know - Lakhani, Dave, The passionate camera: photography and bodies of desire - Bright, Deborah Photoshop for right-brainers: the art of photo manipulation - Ward, Al Topics? Smoking Alcohol Energy Drinks Fast Food - Specific Drugs - Tiredness - Stress - Loud music The effects on the body Methodologies: - Use of models (male and female) - Photography in the studio or on location -Use of strapline (i.e. combination of image and text) -Use of Props & Post production manipulation. Possible concepts. Original idea. To overlay body organs to show how they are being effected.. Eg. Alcohol swelling the brain To superimpose props on to the models. Eg. Exhaust pipe into a mouth. (For anti smoking). Burning candles sat in models ears, representing.. Burning candle at both ends (Over working, Stress) Close up face with eye ball filling with sugar, or crying sugar. Shows how sugary drinks & aspartame have been linked with blindness. Another idea which may or may not be feasible Theme Anti smoking. Using make-up art students Recreating the effects on your internal organs, externally. E.g. On models face + Use smoke element.. Production Requirements -Models. I intend to use friends and Drama Students -Location Studios on campus or outdoor settings appropriate for each theme -Editing Adobe Photoshop & Illustrator & InDesign What will I need Schedule. Research & prop sourcing 3 weeks Shooting up to 3 shoots over 2 weeks Editing 3-4 weeks Print 1-2weeks Why this project suites me.. # Promotional / Advertising / creative media Follow my progress Via Word Press site &/or(coming soon) Any questions