CON10054_Masood-CON10054_OpenWorld SF2015 CSP Location Data Monetization

8/17/2019 CON10054_Masood-CON10054_OpenWorld SF2015 CSP Location Data Monetization

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Copyright © 2015, Oracle and/or its afliates. All rights reserved. |

CON1005C!" #ocation $ata

%oneti&ationHow Communications Service Providers canGenerating New Revenues from Data Capital

Aali %asood!enior $irector, 'ig $ata "rod(ct %ar)eting * +% !trategy

Cheng -ian -hor$irector, Co(nications nd(stry !ol(tions

!rini Alavala"rincipal, 'ig $ata +% !trategy

Octoer 2, 2015Oracle Condential 34estricted



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!a6e aror !tateent he preceding is intended to o(tline o(r general prod(ct direintended 6or in6oration p(rposes only, and ay not e incointo any contract. t is not a coitent to deliver any ator 6(nctionality, and sho(ld not e relied (pon in a)ing p(rdecisions. he developent, release, and tiing o6 any 6eat

6(nctionality descried 6or Oracle7s prod(cts reains at the discretion o6 Oracle.

Oracle Condential 34estricted


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Agenda

• ntrod(ction• $ata %oneti&ation9 A C!" "erspective

• o: C!" $ata can e %oneti&ed

• 'ig $ata "lat6or

• $eo• Concl(sion



5/43Copyright © 2015, Oracle and/or its afliates. All rights reserved. |Copyright © 2015, Oracle and/or its afliates. All rights reserved. |

ntrod(ction

Oracle Condential 3


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he 4ise O6 $ata Capital

1.$ata is no: a )ind o6

2.Copanies * organi&a(st e;ec(te ne: str

to copete

8.


7/43Copyright © 2015, Oracle and/or its afliates. All rights reserved. |Oracle Condential 3

hree "rinciples o6 Data Capital

PLATFR!S p"est #alue

DATA$cation 6%ver&t'ing

$AA creates DATA


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$iverse $ata !ets in Co(nications

ransactions

(nformationArc'itecturesToda&)Decisions *asedon data*asedata

"ig Data)

Decisions*ased onall &ourdata

=ideo and ages

%achine>+enerated !ocial $ata

$oc(ents

!ession $ata

4ecords?!$4s@

Call $ata

4ecords?C$4s@

$= / !et op 'o; $ata

!ignallingNet:or) #ogs

$eep "ac)et nspection ?$"@


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#oad and store massive volumeso6 ne grained activity data 6or

-collect now. e/amine laterBanalysis

82D o6 c(stoerse;periencecall drops Eastern o

'ig $ata Analytics Capailities that C!"sE;ploiting

%ore than:ith C"E padvised tothese, a lalogged a nho(rsB

Analyse unstructured text logs to

discover sentiment, themes and trends,

and extract signal from noise

Continuously extract high volume

streaming events to drive real-time

monitoring, decisioning and actions

%onitorintie, :ithevents pr

G ll(stra

his aHo H(nction is2p aonaged 20>80percentagdata (sers

Monetize CSP data to generate new

revenues


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Copyright © 2015, Oracle and/or its afliates. All rights reserved. |Copyright © 2015, Oracle and/or its afliates. All rights reserved. |

$ata %oneti&ation9 A elco

"erspective

Oracle Condential 3


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• Call * $ata Isagen6o

• App $o:nloads *(sage

• +eo>positioning

• 'illing 4ecords

• Net:or)"er6orance

A elco7s $ata "otential

#ocation $ata!ervice

Application$evelopent

oot 6all Analyt

Ne: !tore #oca


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1. !(scrier #ocat

2. !ervice and Acco

!egentation $

8. Net:or) !ervice

. 'ro:sing Catego

5. C(stoer =ie:in

J. 4etail oot6all n6

K. "rod(ct (ndling

!ales

. C(stoer ehav

sentient

Oracle Condential 3

E;aples o6 DATA CAP(TAL in Co(n


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• (mproved customer pro$lingand segmentation

• (mproved mar0eting andcampaign conversion

• Reduced C'urn

• Timel& 1ers

• Low2*alance Top2+p

• (nternet "andwidt' "oost

• 3i$ 4oad

• New Handset Detect

• New Location Detect

• Aggregated , Anon&m

• Footfall Anal&tics• A6nit& , (nterest , "e

• (nternet Pro$le

• Smart Cit& Applicatio7Tourist,#isitors. !o*Patterns. Pu*lic Safe


nternal vs E;ternal %oneti&ation

(nternal!oneti5ation

%/ternal!oneti5ation• (ndividuall& Targeted

• Real Time 1ers

• Real Time Advertisem

• Location *ased 1er

• S'op at9

• "u& a co1ee at9

• "u& a Rec'arge 1er


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gnore "rivacy Considerations at yo(r "e

%ar)eting

!ales

Operations

#egal

esM

esM

esM

esM

N


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$ata "rivacy Considerations

• 4eg(lations vary y co(ntry / region

• CreepinessB actor

• Aggregation o6 data

– n soe reg(latory &ones, yo( can trac) locations o6 s(si6 there are ore than ; individ(als in a given region.

• Contract(al Opt>in / Opt>o(t – elco7s in the I!, I- and other co(ntries have incorporat

*C7s the right to (se s(scrier data in anonyi&ed, ag6or.

• $ata odels need to incorporate s(pport 6or opt>in



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op Ises o6 #ocation nsights


Coparison / 'encha

Copare trafc in one loanother location ?sae or copetitor@

ransportation / n6rastr(ct(re"lanning


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"rod(cti&ing the "rocess 9 %oneti&ation

• he (siness case 6or data oneti&ation (st e H(stied

val(e chain, y leveraging the sae data oneti&ation plaacross diLerent (se cases.

• he sae plat6or and insights 6or internal oneti&ation c6or e;ternal oneti&ation

• $ata !egentation One


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o: C!" $ata can e %oneti&

Oracle Condential 3


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Advanced !oneti5ation *& providing (nformation As a

• Anonyi&e and classi6yand interest into categonet:or) data coineddeographics and serv

• %oneti&e ar)eting in6oagencies, rands and chto help etter target c(

ost relevant ads.

• %ost oile advertising today is asedon atch and pray. Channel partners andagencies are loo)ing 6or etter :ays toengage c(stoers and reoveg(ess:or)

• C!"7s have e;tensive in6oration onc(stoer location and (sage allo:ing to

e classied and leveraged y randsand agencies

C'allenges , pportunities Solution

!ar0eting (nsig'ts As a Service


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Advanced !oneti5ation *& providing (nformation As a

• ntegrate across a host identied against a speparental consent.

• $eliver access to in6orintegration to p(licly aservices 6or s(scrier access and afnity to ch

and parental onitoring

• 1>2 years old (sers spend the ostao(nt o6 tie on sartphone aongstall age gro(ps n a onth ?8K ho(rs Jonths@ o6 :hich social edia (sedoinates app tie.

• #iited access to (se o6 child7s socialinterests leaves parental concerns to a all

tie high.

pportunities Solution

Parental !onitoring As a Service


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(mprove Store perations ;P( and Customer %ngagem

•$eliver coercially esite in6oration ased oand insights

• n6erred presence and dindivid(al onsite allo:s store layo(t and contenost s(ited 6or iprove

engageent and intern

• Correlate deographic in6oration :ithretail store ehavior to identi6y etterretail engageent

• Enale store o6 the 6(t(re 6(nctionality:ith in store presence in6oration, ettertargeting visitors and in net:or)s(scriers


Retail Footfall Anal&sis


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•$eliver coercially eP $eographic in6oranet:or) data and insigh

• $eliver val(ale insight#ocation P C(stoer inCI!O%E4 EQ"E4ENCEA$$E$ !E4=CE!

• #OCAON $AA %ONERAON• n6oration service oLering aps and locationsoverlaid :ith 6oot6all and trafc, to enterprises?e.g. 4etailers@ or "(lic !ector ?e.g. to(risoard@

• #everage %O'#E and #OCAON $AA todeterine, atched :ith deographic

• Aggregated, anonyi&ed data• E;pose data via an online portal or as a :e

service A"

• CI!O%E4 P #OCAON $AA%ONERAON• ined grained ig data ao(t oile internet and

app (sage as an in6oration service oLered toenterprises

• App/:e (sage atched to location *deographics

• Aggregated, anonyi&ed data :hen (sed inenter rise conte;t


Location (nsig't As a ServiceGenerate New Revenue Streams and (mprove Custom%/perience


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'ig $ata "lat6or

Oracle Condential 3


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'ig $ata "lat6or

Data !anagement


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'ig $ata "lat6orData

Data !anagement

4eservoir actory


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'ig $ata "lat6orData Fast Data

Events Actions

1 2 3

!treas

Data !anagement

4eservoir actory


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Events Actions

1 2 3

!treas

Data !anagement

4eservoir actory


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Events Actions

1 2 3

!treas

Data !anagement

4eservoir actory


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#ocation $ata %oneti&ation Capailities

Data Fast Data

Events Actions

1 2 3

!treas

Data !anagement

4eservoir actory


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#ocation $ata %oneti&ation Oracle ootp

Data Fast Data

Events Actions

1 2 3

!treas

Data !anagement

4eservoir actory


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$eo 3 #ocation $ata %oneti&

Oracle Condential 3

#ocation $ata %oneti&ation !ol(tion


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"DD

DATA FACTR= DATA

!ANAG%!%NTDATA LA" APP

"DAHadoop

FootSignalin

g,Data

Tra6c

DATA

CDR,>DRData

#ocation $ata %oneti&ation > !ol(tionArchitect(re

D( for "ig Data' '

"SS pro$ledata

$iscovery

Aggregate *

Anonyi&e

"DS?L

'ig $ata4eservoir

On $eand U(ery!

#ocation $ata %oneti&ation C#OI$


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DATA FACTR= DATA

!ANAG%!%NTDATA LA" APP

Signaling,Data

Tra6c

DATA

CDR,>DRData

#ocation $ata %oneti&ation > C#OI$Architect(re

"SS pro$ledataAggregate

*Anonyi&e

Foo

Loca(nsi

@a


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Copyright © 2015, Oracle and/or its afliates. All rights reserved. |Oracle Condential 34estricted

AcS(ire ?$AA@ and Aggregate ?$AA ACO4@

Demo Step )

• +enerated eleco!(scrier activity :ithlocation, call type, tie

• E;tracted c(stoerprole data s(ch as age,gender, calling plan,A4"I 6ro '!! dataaseand coined :iths(scrier activity


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Anonyi&e ?$AA ACO4@ * Archive ?$AA %ANA+E%EN@

Demo Step B)

• 4eoved privacy data s(ch asC(stoerd, Age and oeAddress etc.

• Anonyi&e the data y gro(pingthe s(scriers at a speciclocation at a certain tie :ith aspecic age gro(p

• +et a co(nt 6or each calling plantype, age gro(p, device type andaverage A4"I 6or each set


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C!" #ocation Analytics ?$AA #A'@

Demo Step )

ge Distri*ution

CallingPlan

+sage

ender Statistics


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Head ofSales

Head of ps

Head ofAnal&tics

Head ofService

C'iefTec'nolog&

6cer

E

!Net:or) pac)ets

processed persecond

deliveringpredictive 6ail(redetection in #E

B

ncrease

4even(e via!egentation

4ed(ction in ests andAnalysis

IBAcc(racy on

s(scrierrene:als

J;4ed(ction in

Call"rocessing%in(tes per

day

Results "eing Reali5ed *& 3orld K C(nstitutions


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Events Actions

1 2 3

!treas

Data !anagement

4eservoir actory


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Coplete $eployent Choice

!ove wor0loads *etween Private and PuCloud

Deplo&ment C'oice

Private Cloud Pu*lic Cloud

SameStandards

Same ProductsH&*rid Cloud


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=isit o(r 'ig $ata nd(stry !ol$eos

"(G DATA SH3CAS%

3est %nd of DemoGrounds!ascone Sout'

Oracle Condential 3


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3' C' l f D ! i


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Data as Capital) %anage yo(r dataas a oneti&ale asset.

(nnovation and Agilit&9 Clo(d>ased capailities that deliver

innovations ore S(ic)ly andrelialy.

Speed to Anal&tic #alue) Anintegrated set o6 'ig $atatechnologies s(pports the entireanalytic process

B

Resource %6cienc&9 Enale theorgani&ation to ecoe data driven.

E

4es(lting in9Greater Custom(ncreased ReveNew "usiness !

3'& C'oose racle for Data !oneti


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CON10054_Masood-CON10054_OpenWorld SF2015 CSP Location Data Monetization