Computer GraphicsMrs. A

HEADLINES

Primary Headlines

• Main headline 36-60 pts• A few well-selected words• Written in present tense• Use commas instead of “and”

or “a”• Uses strong active verbs to

add punch to the headline

Secondary Headline

• 14-18 pts.• Accompanies the primary

headline• Offers Information, adds

details• In past tense• Short, catchy

4 Types of Headline Formats• Hammer

• Kicker

• Tripod

• Wicket

HAMMER

IRS Oops!He’s Michael G. Fox, folks, not Michael J.

•Top Primary 3x size of Secondary

•Used for main stories of feature articles

KICKER

SCARLET FEVER

World ready for

“Gone with the Wind” sequel

• A Secondary headline on top of a primary headline

Tripod

Watson here?

• Used mostly on features • Very popular on sports pages• Easy to read and inviting

Inventor asks for USC materials

WICKET

NAVSTA seeks additional aidfor building expansion plan

GROWTH• Multi-line secondary headline placed

above the primary headline

Your Assignment• Find 2 examples of a Kicker, Wicket,

Hammer, and Tripod in a magazine.

• Past your examples on a sheet of paper.

• Label each headline.

• Use headlines from articles NOT advertisements.

• Put your name on your assignment and hand it in.