COMPREHENSIVE DOWNTOWN PARKING … studies. Instead, our plans focus on creating livable environments, in which we have often found the efficient, fiscally responsible use of parking

COMPREHENSIVE DOWNTOWN PARKING STUDY NON-PRICE PROPOSALMAY 16, 2014

PROPOSAL PREPARED FOR THE TOWN OF HUDSON

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LETTER OF INTEREST1

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May 16, 2014

Town of Hudson 78 Main Street Hudson, MA 01749

Re: RFP for a Comprehensive Downtown Parking Study

Dear Ms. Shea;

On behalf of my colleagues at Nelson\Nygaard Consulting Associates, I am pleased to submit this proposal to assist the Town of Hudson in developing a comprehensive Downtown Parking Study to explore parking strategies to promote a healthy and vibrant downtown.

Nelson\Nygaard specializes in developing parking plans and management programs that go beyond single-issue parking studies. Instead, our plans focus on creating livable environments, in which we have often found the efficient, fiscally responsible use of parking resources to be a critical component. Our innovative approach to parking management has produced creative solutions for a wide variety of places and been the cornerstone for numerous successful downtown and neighborhood plans. We have helped cement community support for new approaches to parking, and we believe that Hudson - and its ongoing growth - is the type of community that would only be enhanced by an innovative parking management program.

For this Study, we offer our most experienced East Coast parking staff, with Ralph DeNisco, as Project Manager, and Jason Schrieber, head of Nelson\Nygaard’s Parking Team, as Principal-in-Charge. Ralph and Jason each have 20 years of transportation planning experience, with an emphasis on parking, as the key component to unlocking downtown vitality. Additionally, both have served as municipal transportation officials, with a history of engaging community stakeholders, agency personnel, and elected officials. Ralph and Jason are joined by Lisa Jacobson, Senior Associate, who has worked on dozens of local parking projects, and Rick Chellman, P.E., Principal, who has worked extensively for 30 years on some of the world’s most complex traffic engineering projects.

We hope you will recognize the strengths of our proposal, staff capabilities, and firm experience as indications of our capacity to carry out this important project and to meet the timeline envisioned for the project. We affirm our the financial stability of our firm. If we can provide any additional information about this proposal, please do not hesitate to let us know. Feel free to contact Jason Schrieber at 617-521-9403 or me at 415-281-6905. This proposal is valid for ninety (90) days after the proposal opening.

Sincerely,

Paul Jewel Principal and Chief Operating Officer

77 FRANKLIN ST 10TH FLOOR BOSTON MA 02110 617-521-9404 nelsonnygaard.com

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Table of Contents

PART 1: QUALIFICATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Firm Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Relevant Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Project Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14References and Weblinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

PART 2: APPROACH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Work Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

PART 3: GENERAL PROPOSAL ELEMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Exhibits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40Exceptions to the RFP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

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1Comprehensive Downtown Parking

QUALIFICATIONS1

Town of Hudson2

3Comprehensive Downtown Parking Study

QUALIFICATIONS

FIRM PROFILE

Nelson\Nygaard Consulting Associates, Inc. is an internationally recognized firm committed to developing transportation systems that promote vibrant, sustainable, and accessible communities. Founded by two women in 1987, Nelson\Nygaard has grown from its roots in transit planning to a 120-person, full-service transportation firm with offices across the United States.

In keeping with the values set by our founders, Nelson\Nygaard puts people first. We recognize that transporta-tion is not an end by itself but a platform for achieving broader community goals of mobility, equity, economic development, and healthy living. Our hands-on, national experience informs but doesn’t dictate local solutions. Built on consensus and a multimodal approach, our plans are renowned as practical and implementable.

Nelson\Nygaard specializes in:

Recognized for projects around the world, Nelson\Nygaard has received awards and honors from professional organizations and government agencies including the American Planning Association, the Federal Transit Administration, the Association of Environmental Professionals, the American Society of Landscape Architects, the Congress for the New Urbanism, and the Canadian Institute of Planners.

Feasibility and fare studies, corridor studies, new services and facilities, redesign services for bus rapid transit, streetcar, rail, bus, and ferry

TRANSIT SYSTEMSComplete streets, downtown and regional mobility, transit-oriented development, transportation demand management, healthy communities

MULTIMODAL NETWORKS

Human services coordination, paratransit and rural transportation plans, mobility manager training, accessibility evaluations

PARATRANSIT AND MOBILITY MANAGEMENT Commute and trip reduction, employee

and student incentives, marketing campaigns, financial analyses for universities, tech companies, and hospitals

CAMPUS ACCESS

Regulations, entry control, rate setting for taxi, livery, peer-to-peer, and private-for-hire

TAXI AND

ON-DEMAND SERVICESFacilities and network design, bike sharing, safe routes to school and transit, calmed streets, walk audits

WALKING AND BICYCLING

Road diets and traffic calming, traffic impact simulation, trip reduction, greenhouse gas analysis, climate action plans

TRAFFIC ANALYSISRegulations, pricing strategies, shared parking, governance, technology selection, travel demand management

PARKING MANAGEMENT

Mobility | Accessibility | Sustainability

A Different Kind of Transportation Firm

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NORTHEAST

PA

NJ

NY

VT ME

MA

CT RI

NH

Ithaca

Vineland

Portland

Ossining

Metuchen

Chicopee

Riverdale Park

Portsmouth

Orange

New York City

Worcester

Princeton

New Haven Nantucket

Lansdale

Haverhill

Baltimore

AnnapolisWashington, DC

Huntington

Springfield

Garden City

PhiladelphiaGaithersburg

West Hartford

BOSTON &EASTERN MASS.

19 CITIES

Pittsfield

Northeast Parking Projects

Nelson\Nygaard specializes in developing parking plans and management programs that go beyond single-issue parking studies and instead focus on creating livable environments through efficient, fiscally responsible use of parking resources. We are highly experienced in drafting policies, regulatory language and practical implementation plans that set forth successful park-ing management strategies while understanding the specific needs of a city’s administration, advocacy groups, businesses and residential neighborhoods. Nelson\Nygaard is skilled in helping clients understand the real costs of parking and developing strategies for balancing parking demand with financially feasible levels of supply.

Nelson\Nygaard’s innovative approach to parking management has produced creative solutions for a wide variety of places, from major downtowns to national parks, and for clients ranging from public agencies and universities to major private employers. We have crafted integrated parking and transportation demand management plans for historic New England downtowns, such as Concord, MA, Lexington, MA, and Salem, MA. Our advanced parking management plans have been the cornerstone for a number of successful downtown and neighborhood plans that have helped cement community support for new approaches to parking. In doing so, we have been able to help commu-nities achieve larger goals for transportation, economic development and quality of life.


QUALIFICATIONS

Lexington, MAParking Technical Assistance and Parking Management and Implementation Plan

Project Duration: 2010/ 2013-2014

Total Budget: $10,000/ $70,000

For more information:

Town of Lexington1625 Massachusetts AveLexington, MA 02420

Contact:

Melisa Tintocalis Director of Economic [email protected]

While Lexington Center’s historical significance is entirely unique, its modern-day challenges are similar to many communities of its size in the United States. Although few municipalities encounter the daily and annual influx of visitors that Lexington has been accommodating for generations, many deal with the other daily pres-sures that Lexington Center grapples with: the to and fro of downtown employees and merchants, the pressure of commuters and through traf-fic, and the impact of traffic and parking on neighborhood quality. Like many communities, Lexington faces a downtown parking problem that has lingered for many years.

As part of the Massachusetts Department of Housing and Community Development Down-town Initiative, in 2010, Nelson\Nygaard was hired to identify the existing parking supply and demand, and recommend possible modern park-ing management solutions in Lexington Center. To encourage stakeholder and community input, the team held a public open house for residents, business owners, and employees of Lexington Center. The team also conducted interviews with Town staff, members of the Center Committee, and Board of Selectmen to gather quantitative input about the current parking system.

Nelson\Nygaard’s recommendations for more efficient parking management were well

RELEVANT PROJECTS

received by Lexington Center stakeholders. The Town hired Nelson\Nygaard to update and implement the recommendations from the 2010 plan in 2013. The team updated parking data; coordinated with Center residents, the business community, and tourism organization; and worked to craft management solutions to Lexington Center’s complex parking system. The recommendations included introducing demand-responsive pricing on- and off-street, replacing current meter heads with new tech-nology, expanding its shared parking program, and more. The Town’s Board of Selectmen are expected to vote on this plan in mid-2014.

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Project Duration: 2012–2013

Total Budget: $92,000


Town of ConcordPlanning Division141 Keyes Road Concord, MA 01742

Contact:

Marcia RasmussenDirector, Planning Division978-318-3290 [email protected]

Comprehensive Parking Study

Concord, MA

The historic Town of Concord has multiple busi-ness districts, including Concord Center, West Concord, and several recreational and tourism sites. To help maintain thriving activity centers, protect residential neighborhoods from spillover parking, and accommodate commuters at two commuter rail stations in town, Concord sought to undertake a comprehensive parking study to address all issues in a complementary fashion.

The analysis for the Comprehensive Parking Study included a broad and thorough review of parking supply: how much is there, where is it, how is it regulated, and how well used are the various parking areas at different times of day. The scope of this analysis was broad enough to capture where parking is most contentious, but also the surrounding context to show where utilization drops off. Data analysis was supplemented with several outreach efforts to get direct feedback about the parking system. Stakeholder interviews, public meetings, and well-responded to online parking surveys helped Nelson\Nygaard understand and analyze the quantitative and qualitative data we were seeing, while also framing many of the issues identified throughout the process.

The strategies recommended for Concord’s business districts are interrelated and were developed in tandem. The team recommended several parking management strategies, includ-ing eliminating time limits that limited customers

to one hour, and instead using pricing to encour-age availability with a tiered pricing system; simplification/streamlining of regulations; and a balancing of commuter regulations to maximize the existing supply at both stations. In West Concord, the team further identified numerous pedestrian infrastructure gaps that limit where people will walk, thus effectively eliminating usable parking supply. A list of pedestrian improvement projects, likely to be funded by excess meter revenues, will help to improve the parking issues in West Concord. Other strategies include zoning code updates, improvements in bicycle facilities and parking, and shared parking enhancements.


QUALIFICATIONS

Salem has a notorious reputation for parking problems in its historic downtown, especially during its peak tourist month of October. Throughout the year, residents, visitors, employ-ees, and commuters vie for limited quantities of on-street spaces. Some garages are often filled while others remain empty. After years of lobbying, and the development of a new judicial center, the City received official notice that a new parking garage would be built over its MBTA commuter rail station to relieve problems.

Nelson\Nygaard was hired to evaluate current and future demand for parking and develop a management plan before the completion of the new judicial center and MBTA garage. However, we documented that there were already 1,500 empty spaces within a short walk of the garage site at peak, but given complicated regulations the perceived parking problems at prime spaces went unabated. After a detailed evaluation process, Nelson\Nygaard demonstrated that an entirely new management system would elimi-nate the current hodgepodge of regulations, excessive ticketing, and frustrated travelers.

Nelson\Nygaard’s recommendations would greatly simplify parking in Salem by creating a three-tiered pricing system for customers and visitors and a three-tier system for residential and employee permits. With a vote from city

Comprehensive Downtown Parking Plan

Salem, MA

Project Duration: 2009-2011


Nelson\Nygaard Budget


City of Salem120 Washington Street, 3rd FloorSalem, MA 01970

Contact:

Lynn Duncan, DirectorDepartment of Planning and Community Development978-745-9595 [email protected]

council to manage each curb face to a 15 percent availability goal, Salem finalized its implementa-tion plan.

The “radical” change has been received positively by the community, and the City hired Nelson\Nygaard again to identify the capital investments that would be necessary to imple-ment the plan and to project the potential annual operating budget under the new system. The program has been in place for over a year with dramatically positive feedback from the business community, residents, and visitors.

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Project Duration: 2011



Town of Belmont455 Concord AveBelmont, MA 02478www.belmont-ma.gov

Contact:

Jay SzklutPlanning and Ec0nomic Development [email protected]

The Town of Belmont is a community rich with character, small-town pride, and a mix of sophisticated residents, merchants, and visitors. Belmont is also directly connected to downtown Boston, serving as a bedroom community and a regional transit link. For many years, the compet-ing needs of travelers to Belmont Center have strained key parts of its parking supply while oth-ers have been largely unutilized. Recent parking discussions held in Belmont, as well as the recent comprehensive planning process, have revealed a willingness by many stakeholders to take a new approach to managing the key resource of downtown parking.

The Town hired Nelson\Nygaard to develop a parking management plan for Belmont Center. Harnessing its in-house GIS professionals and its experience preparing parking inventories, Nel-son\Nygaard first prepared a parking inventory database and maps of all on-street spaces and all public and private off-street parking facilities located in the study area. Next, parking utilization counts were taken and merged into a database for analysis. Nelson\Nygaard also created and administered an online user survey to better understand how parking preferences in Belmont. Using this information, Nelson\Nygaard devel-oped a plan to bring Belmont Center incorporat-ing advanced parking technologies, optimization of existing spaces, and phased supply, pricing, and regulation strategies.

After reviewing Nelson\Nygaard’s proposed Parking Management Plan for Belmont Center, the Board of Selectman voted to adopt the plan. The plan has been in effect since, and has been met with positive reviews by residents of the town and others who park and commute in Belmont Center.

Parking Management Plan

Belmont, MA


QUALIFICATIONS

Recognizing the growing pressure on their down-town parking supply, the City of Haverhill hired Nelson\Nygaard to develop a comprehensive strategy for addressing parking needs in advance of the regional transit agency completing a new parking garage at the commuter rail station. Haverhill’s 2007 Master Plan for downtown called for the creation of a vibrant, urban, pedestrian-friendly environment that can only exist in an area with a functional parking system.

Downtown Haverhill experiences parking pres-sures from residents, employees, customers, commuters, and visitors. Competition for parking in certain areas can at times be intense. Mean-while, the overall supply of parking is never more than 63% utilized, allowing room to dedicate guaranteed spaces for specific user groups. With the RTA’s garage opening soon—and a burgeon-ing downtown residential population—Haverhill recognized that it needed to act. The city needed several changes to be able to manage its downtown parking system in a way that would accommodate its continued vitality.

A detailed counting program mapped utilization throughout the downtown area and multiple workshops identified areas of need. Nelson\Nygaard then developed several guiding prin-ciples underlying the program:

• Provide convenient, available parking for customers and clients

• Establish permitted parking for residents and employees

• Protect publicly available parking from commuter pressures

• Return any excess parking funds generated to downtown improvements

• Make the parking system user friendly

A thorough parking program was developed that:

• Implements paid parking in the busiest places to encourage availability/turn-over

• Eliminates most time-limits

• Uses in-car meters for new permit parking

• Establishes a clear enforcement policy

Downtown Parking Study




City of Haverhill4 Summer StreetHaverhill, MA 01830

Contact:

David Van DammMayor’s Chief of Staff(978)-374-2300

Haverhill, MA

In September of 2011, the Haverhill City Council approved the program; the City is now moving ahead with full implementation and Nelson\Nygaard’s on-going assistance.

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1Needham, MA

Parking Technical AssistanceThe Town of Needham struggled for years to resolve parking management issues in Needham Center. Consistently plagued by a lack of avail-able parking in many highly desired areas, the Town recognized that many rear-yard surface lots were underutilized. However, these lots were mostly under the control of private property owners with varying expectations for how the public might use those spaces. Most landowners had resorted to a variety of use restrictions in or-der to preserve availability, including designated spaces, time limits, “customer only” signing, and towing. Even after the Town negotiated a land swap arrangement that combined a number of lots and increased employee parking options, customer availability of parking spaces continued to be a problem in the downtown area.

Nelson\Nygaard was hired as part of the Depart-ment of Housing and Community Development’s Downtown Initiative to study the existing parking conditions in downtown Needham and provide recommendations. To further understand the problem, the team conducted detailed utilization counts of over 1,300 public and private parking spaces within the study area. The team found that there were many vacant spaces throughout the day, but not at the most convenient loca-tions. With over 35% of the downtown supply vacant at the time of highest demand, there were several prominent lots that were fully utilized, while many nearby lots were underuti-lized, representing an opportunity to use parking more efficiently.

The team also found opportunities for shared parking on a core block in Needham. Contiguous paved areas separated only by fences or paint at property lines contained 273 spaces, but by eliminating fences, redundant aisles, and curb cuts, the same area could contain a possible supply of over 400 spaces.

Based on the existing conditions, Nelson\Nygaard made several key recommendations to the Town. First, Nelson\Nygaard recommended a pilot lease arrangement with a pricing structure broken down by assigned spaces for tenants, permitted spaces for employees, and shared spaces for public parking. Better management




Massachusetts DHCD100 Cambridge StreetBoston, MA 02114

Contact:

Elizabeth Hahn617-573-1364

of shared parking, parking permit programs, and incentives to private landowners such as lease revenues were also recommended. Additionally, Nelson\Nygaard recommended that the Town alter existing meter pricing and management to be more responsive to demand. A final recommendation was to institute certain zoning changes, such as an in-lieu of parking payment program.

Nelson\Nygaard negotiated with landowners on the Town’s behalf to introduce parking sharing instead of building new supply. The project team was also asked to finalize the in-lieu program, which the Town then put in place.


QUALIFICATIONS

The downtown area of the Town of Reading is an historic business area with commercial and retail activity typical of small New England downtowns. Parking has frequently been a complaint of both businesses as well as residents seeking to shop in downtown. While the town has grown and pros-pered, little new development has occurred in the downtown in decades. To stimulate develop-ment, the Town obtained a $6 million Downtown Improvement Project grant to improve streets and sidewalks. It is also considering the adoption of a new “Smart Growth” zoning district in the downtown that would lead to an increase in the intensity of land uses. Both efforts immediately triggered heightened fear of an increase in the demand for parking spaces.

Nelson\Nygaard was retained to produce a “comprehensive parking program” to help the Town evaluate parking operations in downtown and consider if and how a parking garage could be constructed. Much good work had been done by an ad hoc committee, which created a parking inventory and had surveyed business owners. Nelson\Nygaard supplemented this with broad surveys of parking users as well as a detailed parking utilization study across all hours of the day. The feasibility and cost of a parking garage sited on a municipal lot also was evaluated.

The analysis demonstrated that contrary to popular belief, there was plenty of parking supply in the downtown to support all existing uses as well as the entire amount of future growth under the maximum Smart Growth development scenario; rather than a parking supply problem, Reading had a supply management problem. Nelson\Nygaard recommended a phased imple-mentation strategy to unlock underutilized public and private assets in and near the downtown through simple adjustments to existing permit programs, time-limits, and signing. Zoning incen-tives to share parking were developed and new practices to maximize perceived availability were recommended, including extended enforcement hours and reverse angle parking.

Comprehensive Parking Program



Nelson\Nygaard Budget: $28,000


Town of ReadingReading Town Hall16 Lowell StreetReading, MA 01867www.ci.reading.ma.us

Contact:

Peter HechenbleiknerTown Manager781-942-9043 [email protected]

Reading, MA

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Nelson\Nygaard Budget: $36,012


MassDevelopment160 Federal StreetBoston, MA 02110

Contact:

Rhonda SpectorVice President, Planning and Development(617) [email protected]

Nelson\Nygaard was hired as a subconsultant by Utile Architecture who was preparing a garage feasibility study in Medford on behalf of MassDe-velopment, the State’s economic development arm. The City sought to rebuild a garage that had to be torn down years earlier. Nelson\Nygaard recommended that a full parking study accom-pany the feasibility study for the new garage in order to understand how much supply was really needed and how it should be managed.

Nelson\Nygaard’s approach was to look compre-hensively at the entire public parking supply and associated access within a five-minute walking radius of the proposed garage site. This included a traffic operations study at key intersections, a full parking inventory, utilization counts, public workshops, parking surveys, and field observa-tions.

By assessing how a parker would access destina-tions from the garage on foot, Nelson\Nygaard identified key traffic signal and intersection improvements that would significantly, reduce pedestrian crossing delays, bringing more destinations within a short walk. This also demonstrated that more existing vacant spaces could also be made closer, helping lead the City to prioritize better management of the existing parking supply before building a new garage.

The project team proceeded to develop a park-

Medford Square Parking and Circulation

Medford, MA

ing pricing structure using demand-based zones and demonstrated that on-street parking and a new-permit program could adequately cover the costs of a new parking facility and bring in additional revenue.

As of summer 2010, the City’s first priority is a parking management plan that may extend to other parts of the city. This work in Medford Square has demonstrated the value of a highly-walkable space for improved parking access that reflects Nelson\Nygaard’s technical creativity in solving multimodal transportation challenges.


QUALIFICATIONS

As in most bucolic seaside destinations, the inhabitants and government stakeholders of the island of Nantucket find themselves compelled to protect the island’s charms from the impacts of both its tremendous appeal to mainland populations and the modern transportation means that make the island more accessible. This is a particular challenge during the summer months when tourists and vacation-home own-ers increase the Town of Nantucket’s population from around 10,000 inhabitants to between 50,000 and 60,000.

During this busy season, the Town encourages visitors to limit their use of cars by providing a seasonal shuttle transit system. There are also miles of town-maintained bike paths, and the downtown is highly walkable. Yet, as pointed out in several studies, the combination of modern travel sensibilities and a lack of demand-responsive parking management practices were working against reducing the impact of local vehicle trips on the historic downtown.

In 2010, Nelson\Nygaard was hired to identify possible modern parking management solutions to help support transit and other multimodal investments by minimizing the disruptive impacts of personal vehicles competing for a limited supply of parking.

The study presented various options identified as possible parking management strategies for use on Nantucket, and placed these various options in a context that helped citizens and civic leaders

Downtown Parking Strategies and Parking Management Implementation Program



For more Information:

ReMain Nantucket50 Main Street Nantucket MA 02554

Contact:

Rachel HobartProject [email protected]

Nantucket, MA

decide on the policies that best fit the needs of Nantucket.

Based on public outreach results identifying parking strategies appropriate for meeting the unique needs and goals of Nantucket, Nelson\Nygaard assembled a potential parking management package that ranged from valets to in-car meters. The initial results prompted the Town to begin development of a parking management program with Nelson\Nygaard’s assistance. The first pilot, a remote valet parking operation, began in the summer of 2011. Nelson\Nygaard is now assisting the Town to develop an automated licence plate recognition enforement program.

These new solutions to the island’s parking and traffic challenges will help protect the historic charm of downtown Nantucket.

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Jason Schrieber, AICP, Principal, Principal-in-Charge Jason Schrieber, AICP, Principal, will serve as the project’s Principal-in-Charge. Jason has nearly 20 years of private and public sector planning experience, including downtown parking studies in cities of all sizes. Jason is uniquely qualified to address downtown parking issues with an experienced understanding of municipal needs, private development priorities, and local neighborhood concerns. He previously led planning efforts for Cambridge, Massachusetts’ municipal parking system while also managing parking regulations for private off-street spaces plus curb regulations citywide. Jason is especially skilled at working in smaller-city downtowns, negotiating trade-offs and diverse stakeholder perspectives to develop consensus solutions to stubborn parking issues that can hold back resurgent town centers

Ralph DeNisco, Principal, Project ManagerRalph DeNisco, Principal, has nearly 20 years of transportation planning experience, with a history of successfully implementing a variety of transportation projects in challenging environments. Ralph has channeled his understanding of interrelated transportation issues into actions able to win both community and agency support. He has developed parking management plans, coordinated improvements on important bus routes at multiple scales, and led roadway and intersection design efforts. Ralph specializes in working with business, resident, and stakeholder groups on complex integrated transportation issues.

Lisa Jacobson, Senior Associate, Deputy Project ManagerLisa Jacobson, Senior Associate, will serve as Deputy Project Manager for this parking study. Her recent experience focuses on parking management projects, particularly the location, supply, and demand of on- and off-street parking. She has strong spatial, analytical, and quantitative skills that will contribute to the success of this project. She is currently working on comprehensive parking plans in Arlington, Pittsfield, and Boston where she has become fluent in state-of-the- practice parking technology and parking management structures that balance revenue generation with parking demand and supply. Lisa also focuses on multimodal transportation studies, which encompass best practices for integrating flows among pedestrians, bicyclists, drivers, and transit.

Rick Chellman, Principal, AdvisorRick Chellman, Principal, has been leading the movement towards traditional neighborhood design for many years, recognizing that urban streets are among the most complex of public spaces. He understands and has demonstrated that too many streets in the U.S. were “designed” as traffic corridors that just happened at times to be used by pedestrians and bicyclists—with these latter modes accommodated only as vexations by otherwise well-intentioned traffic engineers. Importantly, Rick is both an engineer accomplished in traffic and transportation analysis, but also has been the pioneer for many of the newest street design practices in the US and how those compare with other practices in the world. He and Jason recently completed a complete street design charrette and plan for Main Street and King Street in Northampton.

PROJECT TEAM


QUALIFICATIONS

Boston Off-Street Parking Policy, Boston Transportation Department and Air Pollution Control Commission, Boston, MA. Adding expertise to a comprehensive analysis of existing parking management in Boston as well as the development of parking policy changes, Jason based his knowledge on an extensive review of peer cities. These changes include new green transportation and TDM initiatives. The project also includes the creation of Boston’s first comprehensive parking database, designed as an open source, integrated government and public information platform.

Comprehensive Downtown Parking Plan, Salem, MA. Led the complete re-structuring of downtown parking operations to create a forward-thinking system that is customer-friendly, neighborhood-protective, and accommodating of employees and commuters. With broad stakeholder support, the City is moving forward with implementation.

Somerville ITDP Parking Study, Somerville, MA. Provided analysis and data to implement performance-based parking pricing in Davis Square.

Springfield Parking Services, Springfield, MA. Helping the Parking Authority restructure its policies and operations contracts in order to improve operating efficiencies and reduce costs while improving customer service. Includes system audits, new contracts, vendor RFPs, and public bidding assistance.

Revised Zoning Code for Montgomery County, Riverdale, MD. For the County DOT and MNPPC, led the development of a restructured parking regulatory structure and associated management programs for the county’s urban districts and new master planned developments, such as White Flint. Included the innovative incentive-based restructuring of the

County’s pioneering ad valorem tax on new parking to reduce trip-making.

Lansdale Comprehensive Parking Management Study, Lansdale, PA. Leading an effort to change parking policy and governance to expand commercial activity and control commuter demand. Recommendations have enabled the Borough to have a private developer turn a municipal parking lot into a prime TOD in the heart of downtown.

Haverhill Parking Study, Haverhill, MA. successful public process in eight tries to evaluate real parking demand in the face of new residential development and a priced commuter rail garage. Led the process to bring outsourced parking pricing; continuing to support the City during roll-out.

Abu Dhabi Master Plan, Abu Dhabi, UAE. Created the regulatory structure for parking and transportation-related requirements of new development throughout the city by applying progressive shared parking and public-private management practices.

Boston Multimodal Off-Street Parking Policy, Boston, MA. Leading the development of parking policy changes, including new green transportation and TDM initiatives, as well as the creation of Boston’s first comprehensive parking database, to be designed as an open source, integrated government and public information platform.

Portsmouth Parking Study, Portsmouth, NH. Performed a detailed utilization study and demand assessment in advance of a parking garage feasibility study. Results demonstrated such strong sharing and trip capture that the City Council has delayed garage construction to explore NN’s management recommendations.

Jason has become a specialist in understanding how individual travel behaviors

are influenced by physical and economic attributes often overlooked in transport

systems. By improving pedestrian delay and bicycle accommodation, he has helped

cities attract people away from their car. By revealing the cost of parking, he has

changed employer and institutional calculus on how employees commute. Working for

municipalities, businesses and universities, Jason has advanced wholesale changes to

parking pricing, developed demand management programs for new development and

helped cities create new ordinances to control trips in places like Portland ME, Denver

CO, and Yale University.

J A S O N S C H R I E B E R , A I C P P R I N C I PA L

Bachelor of Science., Urban Planning, University of Massachusetts, Amherst

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Ralph DeNisco has over 16 years of transportation planning experience, with a history

of successfully implementing a variety of transportation projects in challenging

environments. Ralph has channeled his understanding of interrelated transportation

issues into actions able to win both community and agency support. He has developed

parking management plans, coordinated improvements on important bus routes at

multiple scales, and led roadway and intersection design efforts. Ralph specializes

in working with business, resident, and stakeholder groups on complex integrated

transportation issues.

Masters, Urban Affairs, Boston University Metropolitan College

Bachelor of Art, Economics, Boston College

Boston Off-Street Parking Policy, Boston, MA. Current - Mr. DeNisco is leading a comprehensive analysis of existing parking management in Boston as well as the development of parking policy changes. The review includes the Air Pollution Control Commission (APCC) regulations, current parking ratio guidelines, and transportation demand and parking management strategies required of developers. Based on an extensive review of peer cities, these changes include new green transportation and TDM initiatives. The project also includes the creation of Boston’s first comprehensive parking database, designed as an open source, integrated government and public information platform.

Concord Parking Study, Concord, MA. Project Manager, Led Concord’s efforts to update parking management strategies for multiple business districts. Analysis included a broad and thorough review of parking supply and utilization, supplemented with several outreach efforts. Strategies recommended were interrelated and developed in tandem, including eliminating time limits, using pricing to encourage availability, streamlining of regulations; and a balancing of commuter regulations to maximize the existing supply at both stations. Other strategies include zoning code updates, improvements in bicycle facilities and parking, and shared parking enhancements.

Natick Parking Management Plan, MassDevelopment, Natick, MA. Updated a 2006 downtown development and parking plan prepared by a previous firm.

Lexington Parking Management Implementation Plan, Town of Lexington, Lexington, MA. The project responsibilities include: strategizing and providing a work plan for publicity and outreach, collecting data, counting parking spaces, mapping data, conducting surveys, making recommendations to improve the efficiency of the identified parking, and developing 2-3

comprehensive implementation plans with detailed impact and costs.

Downtown Parking Management Plan, City of Pittsfield, Pittsfield, MA. Providing services to reprice parking, bring new technology, and oversee vendor selection and installation.

Arlington Parking Management Plan, Town of Arlington, Arlington, MA. Analyzed parking supply, demand, location, and pricing in Arlington Center and developed a Parking Management Plan with specific strategies to alleviate real and perceived parking problems in the area.

Somerville Bow Street Reverse Angle Parking Services, City of Somerville, Somerville, MA. Assist with implementing RAP/ Back-in Angle parking on Bow Street in Union Square to calm traffic, add supply, and provide a bike facility.

Newmarket Industrial District Parking Demand Study, Boston Redevelopment Authority, Boston, MA. Working as Deputy Project Manager, Ralph led outreach efforts, and directed the data analysis and recommendations to determine the demand for a structured parking facility in Boston’s Newmarket Industrial District. The Study showed that despite high employee utilization, and unique operating characteristics, that current parking demand is not able to financially sustain a parking structure. The Study further determined the observed parking demand rates, highlighted needed pedestrian and connectivity improvements to expand the pool of desirable parking, recommended physical and regulatory changes that would create over 50 additional onstreet parking spaces, and completed land use analysis to project scenarios in which a garage would be required.

R A L P H D E N I S C O P R I N C I PA L


QUALIFICATIONS

Concord Comprehensive Parking Management Study, Concord, MA. Analyzed data and patterns, developed shared parking model and projections, created recommendations and presented to the public.

Natick Center Parking Study, Natick, MA. Assisted in study to help establish parking inventory, observe trends, and develop short- and long-term strategies.

Portsmouth Parking Supply and Demand Study, Portsmouth, NH. Managed parking data collection inventory and collection efforts and conducted existing and future land use analyses to help City determine the need for a new parking garage.

Newmarket Industrial District, Boston, MA. Created and analyzed growth scenarios based on current parking supply and demand and existing and future land use.

Haverhill Parking Study, Haverhill, MA. Analyzed downtown parking utilization and regulations and identified potential strategies to improve parking.

Lexington Parking Study, Lexington, MA. Identified areas of greatest and least demand, created pricing structure, and calculated revenues based on parking utilization.

Winchester Parking Study, Winchester, MA. Conducted stakeholder interviews and created several maps of the project area.

Nantucket Parking Study, Nantucket, MA. Created matrix of all possible combinations of parking strategies and technologies to evaluate the best approach for downtown parking.

Belmont Center Parking Management Plan, Belmont, MA. Worked on parking management plan, building upon past workshops and the formalized policy recommendations of the Belmont Comprehensive Plan.

Salem Comprehensive Parking Study, Salem, MA. Designed, organized, and conducted an extensive parking utilization data collection effort in downtown.

Boston Off-Street Parking Policy, Boston Transportation Department and Air Pollution Control Commission, Boston, MA. Providing a comprehensive analysis of existing parking management in Boston as well as the development of parking policy changes.

Arlington Parking Management Plan, Arlington, MA. Analyzing parking supply, demand, location, and pricing in Arlington Center and developing a Parking Management Plan with specific strategies to alleviate real and perceived parking problems in the area.

Lansdale Comprehensive Parking Management Study, Lansdale, PA. Developed parking management strategies to spur economic development, including a large TOD project adjacent to a regional rail station.

Portsmouth Parking Supply and Demand Study, Portsmouth, NH. Managed parking data collection inventory and collection efforts and conducted existing and future land use analyses to help City determine the need for a new parking garage.

Wareham Onset Beach AND Village Parking Studies, Boston, MA. Led process with seasonal beach community to update parking management to accommodate seasonal fluctuations.

Lisa Jacobson has transportation planning experience in the public, private, and

non-profit sectors. Her recent experience focuses on parking management projects,

particularly the location, supply, and demand of on- and off-street parking. She has

strong spatial, analytical, and quantitative skills. Lisa recently worked on a parking

implementation project in Nantucket, where she became fluent in state-of-the-

practice parking technology and parking management structures that balance

revenue generation with parking demand and supply. Lisa also focuses on multi-modal

transportation studies, which encompass best practices for integrating flows among

pedestrians, bicyclists, drivers, and transit.

L I S A J A C O B S O N S E N I O R A S S O C I AT E

Master of City and Regional Planning, City and Regional Planning, Concentration in Transportation, University of PennsylvaniaBachelor of Arts, International Affairs, The George Washington University

Town of Hudson18

1

Centre City Redevelopment, Edmonton Alberta. Technical analysis of the transportation planning and design for a new 30,000 person infill “city within a city” upon former airport lands. The carbon-neutral plan of new LRT, tram, bus, bikeways, and parking management systems fits within a complete streets “family” oriented around new open space and water features that meet at a dense mixed-use town center.

Bridge Street Corridor, Dublin Ohio. Led a team of planners and designers to develop an infill strategy plan and street network of varying cross-section “families”; detailed profiles; parking, transit, and biking strategies and networks; and progressive models to support the plan.

Chicago, Complete Streets Guide, Chicago, IL. Assisted the parking, transportation demand management, and transit strategies for South Chicago’s LEED-ND initiative, and then modeled the trip generation to more accurately evaluate a new streetcar system, transit extensions, and the design features of the new urbanist neighborhood design. The reduced trip-making estimate now sustains a greater level of density.

Northampton Main Street Instersection Design, Northampton, MA. Through a charrette process, helped to design a comprehensive street, parking, and streetscape improvements along two downtown corridors to improve pedestrian and bicycle safety, improve transit speed and amenities, and better connect downtown with future TOD and abutting neighborhoods. Included major road and intersection diets, intersection re-timing, and reverse angle parking.

South Grand Boulevard Road Diet, St. Louis, MO. Provided design work for four demonstration projects associated with the Council’s Great Streets Initiative. Scope includes additional planning, engineering, and design work necessary to prepare these demonstration projects for implementation.

NACTO Urban Street Design Manual, US. Design guide for cities seeking to improve street design by featuring more inclusive, multimodal urban environments.

Downtown Lowell Transportation Evolution Program, Lowell, MA. Providing design services for a 2-way street system in Lowell.

Complete Streets and Downtown Livability Plan, Deerfield, MA. Created a complete streets and downtown livability plan which included a complete streets conceptual plan and guidelines.

Woodmont Commons, TND Engineering, Londonderry, NH. Assistance with Woodmont Commons Master Plan.

Temple University Master Plan Traffic Study, Philadelphia, PA. Scope includes all transportation aspects, including campus shuttles, bike/pedestrian, parking and loading, circulation, access and connectivity.

Master Plan, Santa Isabel, Puerto Rico. Providing traffic and transportation for the master plan for a new town adjacent to a campus.

Cleveland Public Square Transportation Study, Cleveland, OH. Assisting ParkWorks with the traffic and transit study for redevelopment of a public square.

Chester “Rick” Chellman has more than 30 years experience in civil engineering,

traffic engineering, complete street design, and street design history research. Rick

has site planning, civil and forensic engineering, zoning, expert testimony, and land use

experience throughout the United States. In recent years, he has worked extensively

on the engineering and traffic engineering aspects of Traditional Neighborhood

Development and New Urbanism, particularly in connection with the matters of street

design, vehicular and human-powered traffic control, and external transportation

connections worldwide.

C H E S T E R E . C H E L L M A N , P E , L L S P R I N C I PA L

Bachelor of Science., Civil Engineering, University of New Hampshire

PROFESSIONAL REGISTRATIONS Professional Engineer: Licensed in all 48 lower states, US and the District of Columbia Licensed Land Surveyor: New Hampshire and Maine


QUALIFICATIONS

REFERENCES

3 SAMPLES OF WEBLINKS

Concord Comprehensive Parking StudyTown of Concord Planning Division141 Keyes RoadConcord, MA 01742Marcia Rasmussen Planning Division [email protected]

Lexington Parking Management and Implementation PlanTown of Lexington1625 Massachusetts AveLexington, MA 02420Melisa TintocalisDirector of Economic [email protected]

Haverhill Downtown Parking StudyCity of Haverhill4 Summer StHaverhill MA, 01830David Van DammMayor’s Chief of Staff978-374-2300

CONCORD MA COMPREHENSIVE PARKING STUDY

Final Report and Technical Memoranda

http://www.concordma.gov/pages/ConcordMA_Planning/Parking%20Management%20Plan

COLUMBUS IN DOWNTOWN PARKING STUDY

Final Presentation to the Redevelopment Commission and City Council

http://www.columbus.in.gov/redevelopment/news/parking-consultants-provide-final-report-on-downtown-parking-study-check-out-the-november-4th-report/

BELMONT CENTER MA PARKING MANAGEMENT PROGRAM

Final Report

http://www.town.belmont.ma.us/Public_Documents/F00010E1A/BelmontCenter/Final%20Parking%20Manage-ment%20Plan.pdf

Town of Hudson20

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APPROACH2

Town of Hudson22

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Hudson’s recent and ongoing downtown investments have been working to revitalize a strong, historic, New England center. The brick-lined sidewalks, tree plantings, gaslight streetlamps, and the Assabet River Rail Trail on the edge of town have been some of the reasons for the new business activity on and off Main Street. The Town’s economic development efforts have been complemented by a strong Chamber of Commerce and Business Association that have worked to attract new local businesses on and off Main Street. Together, this vibrancy brings local and regional visitors seeking to enjoy a historic downtown.

For years, Hudson has managed parking demand with small-town traditional strategies, including time-limits, enforcement, and traditional signage. Where land was available, off-street parking was constructed. However, as downtown growth and prosperity has advanced, the pressures on Hudson are growing. Increased vehicular traffic, particularly on Routes 62 and 85, has put increased strain on the downtown rotary, the Washing-ton Street Bridge widening will bring an additional lane of traffic into the downtown, and the nearby Highland Commons development is expected to introduce nearly a dozen new commercial establishments this year, bringing more cars and people into the area.

The problem of parking and traffic has been in the public discourse for decades, starting 50 years ago with

the 1964 Master Plan. More recent planning efforts simi-larly highlighted parking and mobility needs, and these studies have acknowledged that adequate parking, traffic circulation, and walkable environments working together are key to supporting a vibrant downtown. The proposed comprehensive Downtown Parking Study is intended to paint a comprehensive and accurate picture of parking activity and issues in downtown, with a focus on accommodating future downtown growth in a sustainable and fiscally responsible manner. The Town is also smartly integrating a community review of potential circulation and traffic issues in town, most notably the future of the Route 62/Route 85 Rotary, as parking planning must consider related roadway and traffic patterns and changes.

Hudson understands that these issues can only be addressed through a comprehensive program. Not only understanding the parking utilization patterns of various groups but also understanding unique motivations, characteristics, and sensitivity to regulatory changes will be critical to developing workable solutions. Daily visitors seek convenient access and may not be very price-sensitive, while a downtown employee may often benefit from clear opportunities to park more cheaply outside of prime areas in attractive lots. Residents, prefer to park conveniently near their homes and have the least tolerance for inconvenience, unless there is

APPROACH

Project Understanding


APPROACH

a clear benefit or reward that they do not see now. Nelson\Nygaard’s unique and time-proven approach to evaluating parking systems addresses each of these user sensitivities and more.

Hudson has the ability—through a comprehensive understanding of parking activity and motivation—to move beyond supply-side solutions, such as time-limits and maximized lot capacity, to approaches that manage the demand for parking. Creating real availability where it is needed while reducing the pressure on the overall supply will make a more efficient parking and trans-portation system in town. By working closely with all concerned stakeholders, the Town has the opportunity to paint clear graphical pictures of what is going on today and directly engage the problems of each user group to find the points of clear consensus.

Nelson\Nygaard helps communities realize that the consensus about parking problems is a lot closer than many think. Motorists are all motivated to find the “best deal,” and we all want to park out front. To varying degrees, we are more or less likely to park further away, use another mode of transportation, or walk between nearby destinations, depending on how our demand is influenced.

Coupled with the approach of managing parking demand first and supply second is the recognition that parking is only one part of the transportation system and simply a means to a broader goal: economic development. If parking is available, customers can shop. If time-limits chase a car away, business can be hurt. If enforcement is friendly and informative, patrons return and spread a positive message to others. If park-ing is no longer the third rail of government, it can be the economic development engine to make streetscape improvements and improve the world beyond the automobile.

At Nelson\Nygaard, we fully recognize this simple fact: we are all pedestrians. We cannot drive and park without becoming a pedestrian, and the places where that pedestrian experience is inviting are where we are more likely to park further away, enjoy the walk, shop more, and stay longer. Ultimately, parking is about economic development, and Hudson has the ability to preserve its businesses, retail activity, restaurant proceeds, and residential property values by managing parking demand and supply smartly.

Our team offers the Town of Hudson a unique combina-tion of leading national expertise blended with local knowledge suited to provide a successful parking management program for Hudson. Nelson\Nygaard will lead the analysis and policy development with clear data visualization, progressive shared parking modeling, and a wealth of best practice knowledge. Our expert facilita-tion skills regularly overcome the fear of discussing parking problems with the most contentious residents and merchants.

Integrated Thinking: Nelson\Nygaard’s approach for Hudson draws upon our understanding of best practices in parking management and technologies from around the United States to develop proven solutions that work. We understand the hidden factors that influence parking and transportation behavior and always look at parking as part of the overall transportation system. Parking is not just about supply, and often the best solution to parking issues is improved signage, transit, or pedestrian connections.

Triple Bottom Line Thinking: At Nelson\Nygaard, we want to develop plans that minimize the financial cost for municipalities, create a positive operational

and effective transportation environment, encourage economic development, and help communities to become more environmentally sustainable. As former Town planners and transportation managers, we are uniquely qualified to undertake this effort. Not only have we drawn up successful plans for municipalities across the country, we have actually implemented them with a focus on people, balanced costs, and environmental benefits.

Augmented Analysis: The Scope includes supplemental analysis that the Nelson\Nygaard team has found invaluable in the development and implementation of progressive parking plans around the country. Most of these involve getting behind the inventory, utilization, and observed parking data to understand the motiva-tions and desires by user group. Through cost-effective surveys, candid interviews with key stakeholders, and evaluations of signage, pedestrian, and other factors, we will inform the data collected with preferences by user group and category. This added depth of informa-tion often shows that the best parking management solutions are often driven by other factors which can be much more cost effectively mitigated.

Overall Approach And Work Plan

Town of Hudson24

2Summary of ServicesNelson\Nygaard’s approach for the Hudson Downtown Parking Study draws upon our understanding of best practices in parking management strategies from around the United States to develop proven solutions that work. In the scope below, we have elaborated on the tasks as listed in the RFP and included product examples from parking studies we have recently completed.

The proposal is laid out to take advantage of the pace, energy and focus of the Town of Hudson. Our team is nimble and can quickly provide the high-level analysis needed to advance strategies as well as the ability to

define opportunities to drill down for more detail as necessary. We remain committed to addressing every listed item within the context of our work program.

The proposed tasks are listed with all proposed memoranda and deliverables. Unless otherwise requested by the Town, we propose to provide all interim work products in PDF format. We will produce a single draft of all technical memoranda/deliverables and will incorporate feedback into a final version of each memorandum based on a single set of non-conflicting comments. All electronic files will be provided to the Town, including updated GIS shapefiles.

TASK 0 PROJECT INITIATIONThe team will convene a kickoff meeting with Town staff and other key stakeholders (EDC, HBA, Chamber of Commerce, and others) within two weeks of a Notice to Proceed. The meeting will be to finalize project goals, refine the proposed work plan, and firmly establish the data collection and overall meeting schedule. This meeting will also provide an opportunity to review the specifics on available data relevant to the Town’s parking and transportation infrastructure. In particular, this meeting will allow the team to review existing policies and practices, including zoning, enforcement, development standards, and administrative authority. Our team will seek to identify:

� What is the Town’s current vision for parking?

� What purposes does parking serve today?

� What are the tensions among users’ various goals?

Meetings: Project Initiation Deliverables: Final Project Scope, Schedule, & Study Goals

TASK 1 BACKGROUND AND DATA COLLECTIONA complete understanding of parking demand and the factors driving demand is essential to a coherent and cost-effective parking program. This task focuses on collecting as much existing use information as is necessary to determine current parking conditions and evaluate future needs. Some of the relevant questions that we will be trying to answer during this initial analysis of existing conditions include:

� To what extent are parking locations being set aside for residents, visitors, shoppers, deliveries, persons with disabilities, and other users?

� There may be a big difference between perceived parking availability and actual availability. How can we help stakeholders understand the actual dynamics of parking in a given area and assist motorists to find a convenient space as easily as possible?

� What other hidden factors are impacting parking behavior: pricing? pedestrian barriers? time limits? vehicular traffic? safety perceptions?

� Where are the parking hotspots or underused assets, and how does this affect management and development opportunities?

� How does current parking management affect congestion management downtown? What is the upper limit for effective parking supply relative to land use and development, and where should this parking be located in order to minimize traffic impacts?


APPROACH

Task 1.1 Plan Review

Nelson\Nygaard will work with Town staff to identify and collect all relevant and available data, reports, and studies related to parking and relevant transportation programs in Hudson, including but not limited to:

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LegendOff-Street Parking

2 hour Church

Customer

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Permit

On-Street Parking1 hour 1 hour (15min 11-2pm)

2 hour 3 hour

Permit Unregulated

15 minute

Permit/Daily Rate

Data Sources: Town of Belmont GIS

0 250 500Feet

Task 1.2 Parking Inventory

Utilizing our in-house Geographic Information Systems (GIS) skills and experience, we will build on existing documented parking inventory, as described in Section VII of the RFP. The team will verify and spot check this inventory as necessary. The team will also draw on our experience supplementing existing parking counts with aerial images, existing land use information, and field observations.

The team will build a GIS shapefile and develop parking inventory maps that include the private and public on- and off-street facilities, including elements such as: regulations, permits, enforcement period, special use restrictions, compliance with parking ordinances, and price, when applicable. All data will be collected by block face for on-street and by individual off-street lots. All information will be geocoded and submitted to the Town of Hudson.

Belmont Center Parking Study Parking Inventory

� MEPA Environmental Impact Report

� VHB Rotary Concept Plans

� Gannett Fleming South Street Improvement Plans (2005)

� Hudson Master Plan (ongoing)

� Town Lease-Up Analysis (2014)

� Existing parking facilities in the study area

� Parking management practices

� Specialized parking arrangements (i.e., event,

valet, resident permit parking, etc.)

� ADA access

� Equipment and technology

� Enforcement and revenue collection

� Existing land uses and gross square footage of buildings

� Information on any significant new land-use development projects

� Existing Transportation Demand Management (TDM) programs

Town of Hudson26

2Task 1.3 Parking Utilization

The Nelson\Nygaard team is well practiced at leading, conducting, and analyzing parking utilization data. More importantly, we present this data in a way that is easy for stakeholders and the public to understand how the park-ing system is being utilized, where the hotspots are, and places that are underused. This data is critical to reflecting back to Hudson stakeholders how parking actually functions.

The team will conduct field surveys of parking accumulation and utilization for all identified publicly and privately owned parking lots and all on-street parking within the study area to identify the vacancy rates throughout typical days. These surveys will establish the peak daily parking accumulation and daily utilization for the study area’s parking.

The team agrees that adequate parking utilization data is a necessary component to building sound analysis and recommendations. However, collecting data during the last weeks of the public school calendar is likely not repre-sentative of typical days in Hudson. The team recommends focusing data collection efforts in the fall:

� Two (2) fall utilization counts, one weekday and one weekend, from 8am - 10pm (unless otherwise discussed), likely a Thursday and a Saturday

� Four (4) hours of parking turnover counts on Main Street and public lots on a typical weekday

If the Town would like more than two full days of utilization counts, the team can conduct them on a time and materials basis (through an add-on task), or the team can provide materials and train Town interns or staff to conduct the counts.

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Data Source: Town of Belmont GISUtilization data collected by Nelson\Nygaard

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Belmont Center Parking Study (Parking Utilization, 12pm)


APPROACH

Upon completion of this subtask, the team will have compiled:

� Daily peak accumulation and occupancy counts every two hours for at least 12-hour periods on two days

� Core area public parking turnover counts for a total of four hours

Our team will develop detailed maps of parking supply versus utilization for downtown Hudson to identify patterns of use over time and space.

Deliverables: GIS based parking inventory

Spreadsheet and/or Database of parking utilization

Technical Memorandum #1: Parking Assets and Utilization

TASK 2 PUBLIC INPUT, KICK-OFF MEETING, SURVEYS, AND STAKEHOLDERSNelson\Nygaard understands that parking utilization and other quantitative data do not tell the whole story complex downtown parking environments. While community input has been gathered through the Town’s ongoing planning efforts, it is important to the team to understand the stories behind the parking data and field observations. Perception is often the reality with parking issues, so understanding parking concerns from the user perspective is of utmost importance. This helps all stakeholders work from the same page and reveals how observed parking patterns are created by how people perceive and use the system.

Task 2.1 Public Kick Off Meetings

These meetings are included in Task 7.

Task 2.2 Parking User Surveys

Nelson\Nygaard understands that just parking utilization data does not tell the whole story of the parking situation in town: hearing from residents, employees, customers, visitors, and others on the day-to-day and seasonal issues helps to paint a more complete picture. Hearing first-hand why parking works in some parts of downtown, does not work in others, what signage is confusing, whether or not time limits impact behavior, and more substantially aid in determining how Hudson’s parking functions for different users of the system.

To gain a better understanding of the way parking is used in Hudson, the team will create an online user survey, accessible from the Town’s website, local newspapers, Town email lists, the Business Association, and other sources as identified by Town staff. Information collected from surveys will be used to identify use patterns, perceptions of the Hudson parking system, and the potential willingness to accept changes. The goal is to get as many completed surveys as possible from a diverse set of users.

These surveys will specifically address the following end-user issues for groups such as shoppers, diners, employees, commuters, residents and tourists through questions including:

� Demographic information

� Parking location

� Parking location preference

� Reasons influencing location selection

� Final destination

� Length of stay

� Purpose of visit

� Perception of parking availability

� Perception of parking costs & price sensitivity

� Awareness of alternate parking locations

� Use of alternate parking locations

� Conditions for use of alternate parking locations

� Awareness of alternate mode options

Town of Hudson28

2Task 2.3 Stakeholder Interviews

To help inform the project, the team will coordinate and conduct up to six (6) interviews and meetings with identified stakeholders. Stakeholders may include Town of Hudson staff, downtown merchants, small business owners, Hudson Economic Development Commission, Assabet Valley Chamber of Commerce, Hudson Business Association, key property owners, employers, developers, neighborhood groups, and others. The Town may decide to include individual interviews with specific interviewees, or “key stakeholders,” as identified by Town of Hudson with input from the project team.

These interviews will be conducted confidentially and provide a forum to gather input on project topics, uncover potential project challenges, and convey accurate project information. Possible stakeholders include local developers, residents, elected officials, business owners, and others. The team recommends that these meetings be conducted in the spring/summer, ideally on the same day.

Meetings: Stakeholder interviews (6)

Deliverables: Technical Memorandum #2: Public Input Summary

TASK 3 IDENTIFY PARKING NEEDS BASED ON ZONING AND BUILD OUTThis task will build upon the results of the lease-up study as well as work closely with Town staff to identify and analyze potential development sites. This task will explore the relationship among land use, parking supply, and parking demand (estimated and observed).

This work stems from data collection efforts in earlier sub-tasks but takes the data one step further by relating it to surrounding land uses and to national standards in order to determine if parking supply is sufficient. This analysis will lead us to incorporate projections on future parking supply and demand based on changes in land use (i.e. potential development and build out of underutilized sites) in the study area. More specifically, this task will analyze:

� Existing and future land use in Hudson

� Zoning code in Hudson

� Expected parking demand based on downtown land use relative to the Institute of Transportation Engineers and Hudson parking generation rate

� Observed parking demand relative to the Institute of Transportation Engineers and Hudson parking generation rate

� Shared use analysis (peaking by time of day)

� Ratio between parking spaces and built square footage

Task 3.1 Current and Future Parking Demands

Nelson\Nygaard is a national leader in the estimation of parking demand for projects large and small of all use types. We are currently leading a national re-write of parking demand rates in cooperation with the Institute of Transportation Engineers and the District Department of Transportation in Washington DC. Our shared parking model for downtowns has been proven highly accurate.

Establishing Base Needs

Our parking model is linked to the GIS database, so that we can analyze the relationship between supply and demand in the entire Downtown plus sub-areas as identified in coordination with the Town.


APPROACH

We typically account for potential parking demand in the next five, ten-, and fifteen-year horizons as determined from:

� Existing and on-going development projects

� Planned and anticipated projects

� Residential and commercial population shifts

� Residential and commercial demand

� Vehicle and foot traffic patterns

� Available parking distance from events and venue locations

Future Need

In similar studies, we have found that projections using standard ITE parking rates overstate demand. We have demonstrated that these projections are unrealistic for a mixed-use downtown environment like downtown Hudson. In particular, mixed-use areas naturally share parking spaces between various uses, thereby reducing the total number of spaces required compared to the same uses in stand-alone developments. Instead, we will develop detailed projections of future demand based on a full analysis of supply, user demand characteristics, Town regulations, pricing factors, and other market influences, drawing upon Urban Land Institute methodologies tailored to local conditions.

In the chart to the right, the parking demand by time of day for residential (orange), office (purple), and retail/restaurant (red) are shown. Around 8:00 p.m., the chart shows that the demand for parking is highest (about 2,000 parking spaces). In this Town Center, there are about 4,750 spaces. The area in light red is the reserve parking, and the area in blue shows the amount of development that the downtown’s current parking supply can handle before parking supply expansion is necessary.

Projected Parking Demand - Reading Downtown Parking Program

Sample of Growth Potential with Existing Supply Constraint - Mueller Town Center Parking Study, 2010

Town of Hudson30

2Nelson\Nygaard will then carefully document new, additional, and/or supplementary parking facilities, auxiliary services, or infrastructure required to satisfy the expected future parking demand. These services could include, but are not limited to:

� Supply expansion, including new on-street parking, redesign of existing surface lots, shared parking of private parcels, and new structured parking

� Demand reduction programs and strategies, including transportation demand management (TDM) programs, improved bicycle parking and facilities, improved walking infrastructure, and intersection re-design

� Regulatory changes, including zoning changes, parking/transportation assessments, curbside or facility regulations changes, and shared parking strategies

Task 3.2 Additional Parking Facility Evaluation

The team will conduct a site feasibility study to look at the potential for additional parking resources. The three sites described in the RFP, as well as previous planning efforts, provide a starting point for potential redevelopment areas, which could include parking shared amongst multiple uses. We will review those initial proposals and also look at all available surface lots for the potential to serve as parking or expansion into parking structures. At an initial phase, these opportunities will be mapped for potential screening against a set of criteria to be developed for further revaluation.

For each potential facility, a planning level analysis will be conducted that evaluates parking potential on a number of factors informed by Task 1, including, but not limited to:

� Parcel size and ownership

� Proximity to parking “hotspots” or areas of high demand

� Potential for shared parking and suitability for garage layout

� Integrated development potential

� Access, distance, and walking environment to downtown destinations (including topography considerations)

From the initial list, we will work with Town staff and other stakeholders as appropriate to recommend the most efficient locations in a way that best meets the future demand. We will also develop order of magnitude cost estimates for proposed sites, and a planning level assessment of joint development potential.

In addition, the team will explore additional on-street parking opportunities. Every inch of curb in Hudson is valuable and seeking the highest and best use of it is critical to the continued success and vibrancy of downtown. Balancing that use amongst all its claimants – traffic movement, outdoor retail or restaurant space, bicycle access, wider sidewalks, loading and service access or curbside parking – is one of the most complex aspects of any Town.

The team fully recognizes this value and as multimodal transportation planners are experts in helping quantify and balance these competing demands. From the beginning of this process, the team will seek opportunities to expand the potential of curbside uses, and find ways where we can gain efficiencies or reclaim space for other uses. Ways to increase curbside space can include:

� Converting streets from two-way to one-way

� Consolidating loading zones

� Co-locating ‘No Parking’ or live parking areas with fire hydrants or adjacent to driveways

� Evaluating streets with excess capacity to eliminate a travel lane

� Looking at competing demands by day or time period to bring valuable space into service

� Adding angled parking


APPROACH

Task 3.3 Zoning/Regulatory Analysis

Immediately after receiving land use data from the Town and completing the inventory of parking in Hudson, our team will analyze the Town’s existing zoning regulations. This analysis will use our experience with evaluating the parking systems in comparable towns to consider the impacts of Hudson’s existing regulations and how they could be changed. Regulations to consider include:

� Parking maximums

� Mixed-use or shared parking requirements

� In-lieu fees

� Design standards, including access lanes, stall dimensions, aisle widths, sight-lines, screening, bicycle parking standards, landscaping, accessibility, etc.

� Development review standards

� Leased parking requirements

� Ground-floor or screening use mixes

Deliverables: Technical Memorandum #3: Land Use Analysis and Zoning, incorporating existing and future supply targets, potential locations for adding parking capacity, and proposed zoning changes

TASK 4 DEVELOP A PARKING MANAGEMENT PLAN, INCLUDING FISCAL ANALYSIS AND GOVERNANCE STRUCTURENelson\Nygaard will develop a suite of parking management alternatives that will be evaluated and vetted with the Town of Hudson. Parking management strategies include supply-side options (additional off-street parking, shared parking, striping efficiencies, etc.), demand-side options (pricing adjustments, wayfinding/signage, real-time parking information, time limit adjustments, transportation demand management strategies, pedestrian access improvements, etc.), and administration (zoning improvements such as unbundling and shared parking, permit programs, policy strategies, management structure, etc.). The team will develop materials to summarize alternatives, including applicable case studies, to understand:

� Policy/legal implications

� Technological needs

� Financial issues

The plan could consider strategies including:

� Pricing strategies, including appropriate on-street and off-street pricing, long-term stay pricing, unbundling residential parking costs, parking cash out, leasing of private spaces, graduated parking rates, etc.

� Advanced parking technologies, including use of smart parking meters, kiosks, pay by cell technology, etc.

� Parking regulatory strategies, including appropriate parking time limits, refined zoning regulations, shared parking, parking benefit districts, and policies on handicapped parking

� Enforcement policies, including walking routes, time of day and week, policies, and violation fee structure

� Optimization of existing supply and additional supply, through structured parking, shared parking of private lots, reconfiguration of public lots, on-street restriping, reverse angle parking, and more

� Phased supply strategies, such as those that utilize zoning and financial incentives to maximize public-private partnering in the phased development of new parking capacity

� Reduction of demand, through improving bike and pedestrian access, encouraging transit, real time parking availability information, park once strategy, or other means

� Administration and governance, including parking improvement districts and benefit districts, Town management, information/marketing/communications, and coordination with system users

Town of Hudson32

2The team will present these options to the Town of Hudson for review and will incorporate comments/input into the strategy options.

Once a preferred management plan is identified (see Task 7), the team will identify planning level capital, operating, and management costs through a fiscal impact analysis. This program will identify revenue and expenses in various scenarios based on the preferred plan.

Deliverables: Technical Memorandum #4: Parking Management Plan

TASK 5 DEVELOP WAYFINDING PLANParking signage, including wayfinding for pedestrians and those in cars, is especially important to the success of the parking management program. Nelson\Nygaard will work to develop more detailed parking wayfinding programs that are well-balanced with downtown character, economic development goals, and pedestrian-scale activity.

The team will use the database created in Task 1 to create a well-designed map of public and private parking that could also be used for other purposes such as a publically available database as needed.

Deliverables: Wayfinding Signage and Parking Map

TASK 6 DRAFT AND FINAL REPORTSTask 6.1 Draft Parking Plan

The team will assemble all of the previous technical memos and comments into a recommended parking management plan on the findings and recommendations of the study. The plan will include:

� Study process

� Summaries of previous technical memorandums

� Timeframe for immediate, short- and long-term actions

� Planning-level scenarios that document impact of implemented strategies

The budget assumes our draft will be submitted for one (1) round of revisions before moving on to creating a final document.

Improved Parking Wayfinding at Key Locations - Lexington, MA Parking Management Implementation Plan


APPROACH

Task 6.2 Final Parking Plan

Based on a single set of consolidating non-conflicting comments, the team will refine the draft into a final Parking Management Plan. Nelson\Nygaard will present the final recommendations to the Town of Hudson and other relevant stakeholders, or as determined by the client and team.

The final report, along with all maps, graphics, presentation materials, and other materials, will be submitted to the Town, including four bound copies, one loose leaf copy, and four CDs of all materials.

Deliverables: Draft and Final Report

TASK 7 PUBLIC PARTICIPATIONAs described in Task 2, outreach to the general public is a key component of this study. The Town will organize, advertise, host and document these meetings, and Nelson\Nygaard will lead meetings.

The team recommends the following meetings:

7.1 Kick-off Meetings (Late Spring/Early Summer)

The first meetings will be held near the beginning of the project and will be led as charrette-style workshops with sessions during the day and evening (on the same day). At these meetings, we will invite participants to share their concerns, needs, and issues with parking in Hudson. The meetings will allow the team to gain an understanding of parking perceptions and concerns from a wide range of users. The team recommends holding a morning meeting with the business community and an afternoon/evening meeting with residents and the general public.

These meetings also provide the Town of Hudson with a process that builds support among its stakeholders and users, garnering public promotion for any recommended changes resulting from the study. These meetings will help shape project goals and guiding objectives for the project.

Task 7.2 Design Charrette: Draft Parking Management Plan and Recommendations (Fall)

The design charrette is not only a method for developing detailed designs far more efficiently and cost-effectively than traditional rounds of submittals, review, and revisions, it is also a very effective consensus-building strategy that gets the community involved in deciding the future look and policies of their downtown. Nelson\Nygaard has had great success developing consensus about difficult transportation decisions through the use of the charrette. As opposed to a public meeting, the charrette is a multiple day iterative process that develops agreeable design solutions for a given study area among any array of stakeholders. While a full charrette lasts four or more days, a mini-charrette of two to three days may be helpful for this effort.

Town of Hudson34

2This type of approach may be particularly advantageous to meet the Town’s goals of incorporating a community review of proposed Rotary design plans. This approach will also effectively integrate tasks 4 and 5 into charrette.

While a charrette is a rigorous and inclusive planning process, it is not intended that participants attend the entire process. Various break-out sessions, continuous design development, a constant open-house, collaborative workshops, and public forums allow brief inputs by stakeholders to continuously evolve to an implementation plan without exhausting participants. Key principles that define a charrette include:

� Involve all possible stakeholders, whether they be supportive or in opposition

� Develop project ideas and designs across all design and involvement specialties concurrently, including engineering, accessibility, land use planning, economics, sustainable design, safety, human factors, neighborhood design, etc.

� Use short feedback loops that advance designs through proposal, review, changes, and follow-up reviews in the span of hours and not weeks to avoid misperceptions that develop between typical outreach steps

� Develop only detailed designs that address all potential concerns simultaneously

The Team will work with the Town to find a suitable, accessible, front-door location to host the parking design charrette and focus all stakeholders on a realistic action plan that can be implemented successfully. The Team will bring together planning, design, and engineering professionals on staff to moderate the charrette and lead the design development. Key local designers, architects, and community members can be added to this core team at any time if appropriate or at the Town’s discretion.

A sample charrette agenda is below:

Time Session Description Participants

Day 1: Building and Testing Solutions

9-10 Stakeholder meeting Project update, initial strategies presentation

Town, Boards, key stakeholders

10-12 Community walking tour Operations, land uses, safety, design, etc. Public

12-1 Lunch

1-3 Refine strategies Schematic plan open house Public

3-6 Strategies mark-up session

Mapping & presentation prep Charrette team

6-7 Dinner

7-9 Public meeting Detailed presentation/discussion Public

Day 2: Refined Concepts

8-12 Refine strategies Alternative strategy development Public

12-1 Lunch

1-4 Draft review Further strategy development Town, Boards, key stakeholders

4-6 Working dinner

6-8 Final presentation Detailed presentation/discussion Public

At the end of the charrette, the team will continue to refine the strategies and financial analysis and will compile charrette results into a Parking Management Plan (Task 4).


APPROACH

Results from a Design Charrette in Northampton, MA

Task 7.3 Final Presentation (Fall/Winter)

The team will present project findings to the Board of Selectmen. Nelson\Nygaard will present, likely in conjunction with Town Staff, an overview of the findings of the study and the plan for implementation. Presentations will be organized as stand-alone products that can be posted online or distributed in print as necessary.

Meetings: Kick off meetings

Charrette (2 days)

Board of Selectmen

Deliverables: Charrette materials and drawings

Town of Hudson36

2ScheduleComprehensive Downtown Parking Study

2014June July August September October November December

Task Description 2 9 16 23 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 21 28

0

0.1 Kick-Off Meeting M

1 Background and Data Collection

1.1 Plan Review

1.2 Parking Inventory

1.3 Parking Utilization

Deliverables: D

2 Public Input, Kick-Off Meeting, Surveys, and Stakeholders

2.1 Publick Kick-Off Meetings M

2.2 Parking User Surveys

2.3 Stakeholder Interviews M

Deliverables: D

3 Identify Parking Needs Based on Zoning and Build Out

3.1 Current and Future Parking Demands

3.2 Additional Parking Facility Evaluation

3.3 Zoning/ Regulatory Analysis

Deliverables: D

4 Develop a Parking Management Plan, including Fiscal Analysis and Governance Structure

4.1 Parking Management Plan

Deliverables: D

5.1

Deliverables: D

6 Draft and Final Reports

6.1 Draft Parking Plan D

6.2 Final Parking Plan D

Deliverables:

7 Public Participation

7.1 Kick-Off Meetings M

7.2 Design Charrette D

7.3 Final Presentation M

Deliverables:


APPROACH

Quality Assurance/Quality Control ProgramNelson\Nygaard Consulting Associates Inc. is distinguished by its commitment to provide quality in planning transportation systems and identifying mobility improvements that help build and support vibrant, sustainable communities. To accomplish this goal, we provide a dual system of quality assurance\quality control (QA/QC), ensuring that all projects meet the needs of our clients and all products are of the highest quality.

Nelson\Nygaard’s system of quality control includes:

• Maintaining a principal-in-charge to oversee the project and maintain that project goals are met, that data conforms to sound planning principles, and that the objectives of both the client and our firm are enhanced.

• Providing seasoned project managers with effective communication skills to direct our planning projects, maintain quality, and document the results; and

• Employing competent personnel, (both internally and as subconsultants), focused on providing quality services to complete all work tasks.

Nelson\Nygaard’s QA/QC protocols (as identified in the firm’s Project Management Handbook) specify work procedures for contract negotiation, project initiation through planning completion, delivery of final documents, and project closeout. These procedures specify requirements for:

• Establishing scope of services, work tasks, schedule, and fees;

• Final contract review: task and payment schedule acceptance;

• Internal project kick-off with task assignments, scheduling, and goals;

• Coordinating team member and subconsultant work responsibilities;

• Establishing criteria for maintaining consistent monthly invoicing and status reports;

• Preparation of interim working papers and the report document process;

• Delivery and product archiving; and

• Final invoicing, Quality Control Survey Questionnaires, and client follow-up.

The result of Nelson\Nygaard’s QA/QC protocols is a transportation planning project with a completed document identifying project goals, research, findings, analysis of results, and recommendations for action regarding the strategies and policies developed during the course of the project. Our project deliverables will provide the Town of Hudson with reliable, consistent documentation including recommendations based on sound planning principles and standards that meet project goals and expectations.

Methods for Controlling Costs and Maintaining Project SchedulesNelson\Nygaard’s QA/QC protocols specify work procedures for contract negotiation, project initiation through planning completion, delivery of final documents, and project closeout. These procedures specify requirements for: establishing realistic scope of services, work tasks, schedule, and fees; coordinating team member work responsibilities; establishing criteria for maintaining consistent monthly invoicing and status reports; and review of work products before client delivery. Regular communications between our project managers and the Town of Hudson will provide the greatest level of quality control, assuring work is completed consistent with the scope of work, and in accordance with project goals.

Relevant senior staff experience, along with our use of consistent procedures, allows us to control costs and maintain project schedules. All of our planners have master’s degrees in planning as well as extensive experience “in the field.” We use Clearview’s InFocus project management and financial accounting tool to manage projects. This allows us to track project costs to the task level with information updated daily.

This Quality Assurance program is maintained for the purpose of providing quality work, service, and products to our clients, private companies, government agencies, and municipal departments.

Town of Hudson38

2This page was intentionally left blank.


GENERAL PROPOSALELEMENTS3

Town of Hudson40

� Town of Hudson 78 Main Street

Hudson, MA 01749

EXHIBIT A

Proposal Signature Page Complete this page and return as a cover sheet for the completed non-price proposal.

Town of Hudson RFP to provide a comprehensive Downtown parking study.

________________________________ ______________________________ Company Name Contact Person (please print)

________________________________ ______________________________ Street Phone

________________________________ ______________________________ City, State, Zip Fax

________________________________ Email

Submits the attached proposal for this Request for Proposals to the Town of Hudson, on the authority of the undersigned and as dated below. I confirm and pledge to abide by and be held to the requirements of this RFP and its resulting contract, to perform any tasks and deliver any documents required, and to execute a Contract with the Town of Hudson.

Bidder acknowledges receipt of the following addenda.* 1.________________________________ 3. ___________________________________ 2.________________________________ 4. ___________________________________

Authorized Agent of the Contractor:

________________________________ Signature (blue ink please)

________________________________ Printed Name ________________________________ Title

_____________________ Date

Form must be signed by a duly authorized officer(s) eligible to sign contract documents for the firm. Consortiums, joint ventures, or teams submitting proposals will not be considered responsive unless it is established that all contractual responsibility rests solely with one contractor or one legal entity. The Proposal must indicate the responsible entity.

Contractor should be aware that joint responsibility and liability will attach to any resulting contract and failure of one partyin a joint venture to perform will not relieve the other party or parties of total responsibility for performance.

* to be filled in by proposer, if addenda are issued.

If a corporation, attach certificate of vote or apply

corporate seal here)

Nelson\Nygaard Consulting Associates, Inc. Jason Schrieber

77 Franklin St, 10th Floor

Boston, MA 02110

[email protected]

617-521-9403

617-521-9409

AuAuAuAuAuuuuuuuuAuuuAuuAuAuAuAuuAuAuAuuuAuAuAuAAuuAuAAAAAAAAAAAAAAAAAAAAAA thtththththtththtttttttttthttttthhhhhhhhhhhhhhhhhhhhhhorizedd Agen

_____________________________________________________________ ____________________________________________________________________________________________________________________________________________________________Signature (blue

[email protected]

COO and Principal

May 16, 2014

RFI



Hudson, MA 01749

EXHIBIT C

Certificate of Non-Collusion Chapter 30B, § 10

“The undersigned certifies under penalties of perjury that this proposal or proposal has been made and submitted in good faith and without collusion or fraud with any other person. As used in this certification, the word “person” shall mean any natural person, business, partnership, corporation, union, committee, club, or other organization, entity, or group of individuals.”

_________________________________________________________Individual or Corporate Name of Proposer

_________________________________________________________Signature of Authorized Agent

_________________________________________________________Printed Name of Authorized Agent

_________________________________________________________Title

_________________________________________________________Date

�


Contractors should be aware that joint responsibility and liability will attach to any resulting contract and failure of one partyin a joint venture to perform will not relieve the other party or parties of total responsibility for performance.

Nelson\Nygaard Consulting Associates, Inc.dividual or Corpporate N

_________________________________________________________________________________________________________________________________ _______________________________________________________Signature ofoffofofofofofofooofofofofofofofofofofofofofofofofofofofofofofofoofoooffofofofofofoofoofofffffff A uthor

Paul Jewel

COO and Principal

May 16, 2014

Town of Hudson42


Hudson, MA 01749

EXHIBIT D

Certificate of Tax Compliance

Pursuant to Massachusetts General Law Chapter 62C, § 49A, I hereby certify under penalties of perjury that I have, to the best of my knowledge and belief, filed all state tax returns and paid all state taxes required under law.

_________________________________________________________Social Security or Federal I.D. Number

_________________________________________________________Signature: Individual or Corporate Officer

_________________________________________________________Title

_________________________________________________________Date

Please Print:

________________________________________________Corporate Name (as used for tax filing)

________________________________________________Address

________________________________________________P.O. Box

________________________________________________City, State, Zip Code

* Your Social Security Number or Federal Identification Number will be furnished to the Massachusetts Department of Revenue to determine whether you have met tax filing or tax payment obligations. Proposers who fail to correct their non-filing or delinquency will not have a contract or other agreement issued, renewed or extended. This request is made under the authority of M.G.L. Ch. 62C, § 48A.


Contractors should be aware that joint responsibility and liability will attach to any resulting contract and failure of one partyin a joint venture to perform will not relieve the other party or parties of total responsibility for performance.

cial Security or Federal

___________ _______________________ ____________________________________________________________________________________________________ature: Individuauuauuauauuuuauuauauuuuuauauuuauuauuuuuauuuu l llllllllllllllllllllllllllllllllllll or Cor

COO and Principal

May 16, 2014

Nelson\Nygaard Consulting Associates, Inc.

116 New Montgomery St, Suite 500

San Francisco, CA 94105

58-2592493



Hudson, MA 01749

EXHIBIT E

Certificate of AuthorityMeeting of Board of Directors

At a meeting of the Directors of the _____________________________________ duly called � (Corporation)

and held at __________________________________________ on the _____________day of

_________________, in the _________ year at which a quorum was present and acting, it

was voted, that _____________________________ the ____________________ of this � (Name) (Title/position)

Corporation is hereby authorized and empowered to make, enter into, sign, seal and deliver,

on behalf of this Corporation a Proposal and subsequent Contract for

_____________________________________________________________________________��(brief description)

with the Town of Hudson, and any performance and payment bonds (each in the amount of the

Contract) in connection with such Contract, if applicable.

I hereby certify that the above is a true and correct copy of the record, that said vote has

not been amended or repealed and is in full force and effect as of this date, and that

______________________________ is a duly elected ____________________________ of

this Corporation.

_________________________________Clerk or Secretary of the Corporation

If a corporation, attach certificate of vote or apply

corporate seal here)


Nelson\Nygaard Consulting Associates, Inc. 16

2014May

Paul Jewel COO and Principal

Town of Hudson, Downtown Comprehensive Parking Study

Paul Jewel COO and Principal

________________________________ ________________ _____________________________________________________________ __________ __________________________________________ClClereeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee k or Secretary of the Corpo

Town of Hudson44


Hudson, MA 01749

EXHIBIT F

EQUAL OPPORTUNITY CERTIFICATION

Pursuant to 28 CFR Part 42.204 (d), I certify that my employment practices comply with Equal Opportunity Requirements and complies with 28 CFR Part 42.202.; that my organization complies with the Americans with Disabilities Act.

_________________________________________________________Individual or Corporate Name of Proposer

_________________________________________________________Signature of Authorized Agent

_________________________________________________________Printed Name of Authorized Agent

_________________________________________________________Title

_________________________________________________________Date


Contractor should be aware that joint responsibility and liability will attach to any resulting contract and failure of one partyin a joint venture to perform will not relieve the other party or parties of total responsibility for performance.


dividual or Corpporate N

____________________________________________________________ ________Signature ofofofofofofofofofofofofofofofofofofofoffofofofofofofofffofofofofofofooffooofofofofoofoffofofofofofffffffffffff AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAuthori

Paul Jewel

COO and Principal

May 16, 2014


CONTRACT EXCEPTIONSAfter reviewing your RFP and Standard General Contract, we have two proposed changes:

First, we would like to add the word “negligent” before the words “act or omission” in line four, and “negligent” before the word “act” from the Liability & Indemnification section on page thirty-two (32) of the RFP.

Second, we would like to delete “complete operators coverage” from the Standard General Contract on page forty-nine (49) of the RFP. Because Nelson\Nygaard Consulting Associates, Inc. is a transportation consulting firm that provides advice but does not create products or have completed operations, we cannot carry products/completed operations insurance. Our professional liability policy covers our work.

FINANCIAL STABILITYNelson\Nygaard Consulting Associates, Inc. is a registered California S-Corporation. There are no outside share-holders; our 18 shareholders are all full-time employees. A large portion of shareholder compensation comes in the form of quarterly or annual distributions and these funds cannot be distributed unless the company has demon-strated profitability during the previous reporting periods. It is therefore in the shareholders best interest to always ensure the company is profitable.

Five things should be noted:

� The company has been profitable during every year of operation

� The company has never terminated or laid-off any employees because of insufficient workloads

� The company has no long term debt

� The company maintains an emergency operating cash reserve that is separate from our regular operating funds

� We have a $750,000 Line of Credit we can access at anytime in case of an emergency

Town of Hudson46

3

Nelson\Nygaard Consulting Associates 77 Franklin St, 10th Floor Boston, MA 02110 617-521-9404 www.nelsonnygaard.com