COMPANY PROFILE45CHAPTER 1INDUSTRY PROFILETELE COMMUNICATION:The history of telecommunication began with the use of smoke signals and drums in Africa, the Americas and parts of Asia. In the 1790s, the first fixed semaphore systems emerged in Europe. The first commercial telephone services were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and London. Alexander Graham Bell held the master patent for the telephone that was needed for such services in both countries.The key innovators were Alexander Graham Bell and Gardiner Greene Hubbard, who created the first telephone company, the Bell Telephone Company in the United States, which later evolved into American Telephone & Telegraph (AT&T), at times the world's largest phone company.HISTORY:-Visual, auditory and ancillary methods (non-electrical): Prehistoric: Fires, Beacons, Smoke signals, Communication drums, Horns 4th century BCE: Hydraulic semaphores 5th century BCE: Pigeon post 6th century BCE: Mail 15th century CE: Maritime flag semaphores 1672: First experimental acoustic (mechanical) telephone 1790: Semaphore lines (optical telegraphs) 1867: Signal lamps 1877: Acoustic phonographBasic electrical signals: 1838: Electrical telegraph. See: Telegraph history 1858: First trans-Atlantic telegraph cable 1876: Telephone. See: Invention of the telephone, History of the telephone, Timeline of the telephone 1880: Telephony via light beam photo phonesAdvanced electrical and electronic signals: 1893: Wireless telegraphy 1896: Radio. See: History of radio. 1914: First North American transcontinental telephone calling 1927: Television. See: History of television 1927: First commercial radio-telephone service, U.K.U.S. 1930: First experimental videophones 1934: First commercial radio-telephone service, U.S.Japan 1936: World's first public videophone network 1946: Limited capacity Mobile Telephone Service for automobiles 1956: Transatlantic telephone cable 1962: Commercial telecommunications satellite 1964: Fiber optical telecommunications 1965: First North American public videophone network 1969: Computer networking 1973: First modern-era mobile (cellular) phone 1979: INMARSAT ship-to-shore satellite communications 1981: First mobile (cellular) phone network 1982: SMTP email 1983: Internet. See: History of Internet 1998: Mobile satellite hand-held phones 2003: VoIP Internet Telephony 2008: Google GlassTOP TELECOM COMPANIES IN WORLD:-This is a list of the world's largest telecommunications companies measured by total revenues.RankCompanyTotal Revenue (US$ Billions)Headquarters

1AT&T128.7United States

2Verizon Communications120.6 United States

3Nippon Telegraph & Telephone109.1 Japan

4China Mobile Communications107.6China

5Deutsche Telekom79.8Germany

6Telefnica75.7Spain

7Softbank66.5Japan

8Vodafone Group65.9United Kingdom

9Comcast64.7United States

10China Telecommunications62.0China

11AmricaMvil61.6Mexico

12Orange S.A.55.9France

13China United Network Communications49.3China

14KDDI43.3Japan

15Telecom Italia36.5Italy

16Vivendi35.9France

17DirecTV31.8United States

18BT Group29.1United Kingdom

19Telstra26.3Australia

20VimpelCom Limited23.1Netherlands

21KT Corporation21.8South Korea

22Liberty Global20.0United Kingdom

23CenturyLink18.1United States

24Telenor16.4Norway

25TeliaSonera15.8Sweden

26MTN Group14.93South Africa

27Bharti Airtel14India

28SingTel13.7Singapore

29Oi Telecommunications13.1Brazil

30Mobile TeleSystems12.4Russia

INDIAN TELECOM INDUSTRY:-Wireless and wire line revenues in India:-

Composition of telephone subscribers in India:-

Tele density in India:-

Wireless market share in terms of total subscribers in India:-

Introduction:-Telecom services have been acknowledged globally as an essential tool for the socio-economic development of a nation. India is currently the worlds second-largest telecommunications market and has registered exceptional growth in the past few years.The Indian mobile economy is growing rapidly and will contribute approximately US$ 400 billion to Indias gross domestic product (GDP), according to report prepared by GSMA in collaboration with BCG.The rapid strides in the telecom sector have been facilitated by liberal policies of the Government of India that provide easy market access for telecom equipment and a fair regulatory framework for offering telecom services at affordable prices. The deregulation of foreign direct investment (FDI) norms has made the sector one of the fastest growing and a top five employment opportunity generator in the country.Market Size:-Telecommunications is one of the prime support services needed for rapid growth and modernization of various sectors of the economy. Driven by strong adoption of data consumption on handheld devices, the total mobile services market revenue in India will reach US$ 29.8 billion in 2014 and is expected to touch US$ 37 billion in 2017, registering a compound annual growth rate (CAGR) of 5.2 per cent, according to research firm IDC.According to a study by GSMA, it has been expected that Smartphone will account for two out of every three mobile connections globally by 2020 and India is all set to become the fourth largest Smartphone market.India is projected to have 213 million mobile internet users by June 2015, a 23 per cent rise over a six month period, according to Mobile Internet in India 2014 report.The broadband services user-base in India is expected to grow to 250 million connections by 2017, according to the UK-based GSM Association (GSMA).India saw the fastest growth in new mobile-phone connections with 18 million net additions in the third quarter of 2014, followed by China with 12 million new additions, according to a report by Swedish mobile network equipment maker Ericsson.The Indian telecom sector is expected to create four million direct and indirect jobs over the next 5 years on the back of the governments efforts to increase penetration in rural areas along with the growth in the Smartphone numbers and internet usage, according to estimates by Randstad India. The telecom sector has been growing aggressive at an average for 35 per cent a year for close to two decades, said Mr K Uppaluri, CEO, Randstad India.Investment:-With daily increasing subscriber base, there have been a lot of investments and developments in the sector. The industry has attracted FDI worth US$ 16,994.68 million during the period April 2000 to January 2015, according to the data released by Department of Industrial Policy and Promotion (DIPP).Some of the major developments in the recent past are: Sterlite Technologies Ltd has announced an annual seed fund of US$ 100,000 to strengthen Indias investments in broadband technology research, by investing in Indian start-ups, working on innovative broadband deployment technologies. Maxx Mobilink plans to start production of mobile handsets at its Haridwar plant, beginning with assembling devices from April 2015. Maxx will invest over Rs 6cr (US$ 965,615.81) initially in setting up the R&D laboratory. Huawei Technologies has won two contracts worth a combined US$ 120 million from Bharti Airtel and Idea Cellular to upgrade their wire line networks. Tata Communications has invested in acquiring capacity in Seabras-1, a submarine cable being developed between the US and Brazil, seeking to increase services in the Latin American region. Bharti Airtel and IHS Holding have signed an agreement under which latter will acquire about 1,100 telecom towers across Zambia and Rwanda. Ericsson has won a seven-year deal worth more than US$ 1 billion to manage the network of Reliance Communications across 11 service areas, making the Swedish telecom gear maker the only service provider to manage the pan-India network of a mobile phone operator. Government Initiatives:-The government has fast-tracked reforms in the telecom sector and plans to clear the proposal allowing spectrum trading and sharing ahead of the year-end deadline as it wants to lift the business sentiment for the forthcoming airwave auction. Some of the other major initiatives taken by the government are as follows: The Government of Uttar Pradesh (UP) has secured investment deals valued at Rs 5,000 crore (US$ 804.64 million) for setting up mobile manufacturing units in the state. The Government of India plans to roll out free high-speed Wi-Fi in 2,500 cities and towns across the country over the next three years and the programme, involving an investment of up to Rs 7,000 crore (US$ 1.12 billion), will be implemented by state-owned Bharat Sanchar Nigam Ltd (BSNL). Citizens of India are expected to get a minimum of 2 megabits per second (MBPS) Wi-Fi speed at every government owned service point such as railways stations, airports, bus stops, hospitals and all government departments that deal with the public on a daily basis. The Union Cabinet of India has approved the largest ever telecom spectrum auction that is targeted to fetch at least Rs 64,840 crore (US$ 10.43 billion). The government will sell 380.75 megahertz (MHz) of second generation (2G) spectrum in three bandsthe premium 900 MHz, 1800 MHz and 800 MHz To speed up the national optical fiber network (NOFN) project, the Department of Telecommunications (DOT) has advised officials to use public buildings such as post offices, railway stations and schools. The Government of Kerala has decided to allow mobile telecom service providers to set up towers on government land and buildings. This is the first time that a State Government has opened its own land, buildings and offices to mobile companies. MICHAEL E PORTER'S FIVE FORCES MODEL:-

Competition in the industry:- Concentration Market Share and Structure Financial Analysis Past, Present, Future Global Presence and Marketing Network Future Prospects Overall AnalysisConcentration Market ShareMore than 15 players in the market.Airtel, Vodafone, Idea and RCOM itself captures more than 75%Average revenue per user for big players is around Rs. 110 Rs. 120Reliance has lesser ARPU because major of its subscribers are low end customersConcentration Market Share and StructureTelecom operatorRevenue Growth Analysis

AIRTELIncreased mobility revenue(9% CAGR) due to increasing traffic(7.9% CAGR) at stable ARPM; Bhartis revenue will also be helped by African revenues expected to grow at 30.9% CAGR

RCOMRCOM, which has been struggling with the KPIs and subscriber quality, is expected to grow at 4.5% CAGR over FY11 to FY14E driven by a 5.9% CAGR in traffic to 445.4 billion minutes and a stable ARPM of ~ 45 paisa.

IDEAIncreased mobility revenue(18.5% CAGR) due to increasing traffic(17.7% CAGR) at stable ARPM

Overall AnalysisTelecom sector is one of the fastest growing sectors. This is due to strong competition that has brought down tariffs and simplification of policy environment that has promoted healthy competition amongst various players. The government has eased the rules regarding inter circle and intra circle mergers. This has led to a slew of mergers and acquisitions in the recent pastAs the sector is moving closer to maturity, further consolidation is a reality and this will lead to the survival of more profitable players in this segmentInfrastructure equipment cost is down to a fraction of what prevailed just a few years ago operators can plan better expansion plan nowincreased viability for the operators to expand to semi-urban and rural markets. Hence, competition in this market would increase.Buyer Power AnalysisCost of product relative to total costTelecom products e.g. Voice calls, 3g etc cost 100% of the total cost of service and buyers are more sensible to pricing.Product differentiationAirtel, Relience,Idea and all other companies have similar prices for similar products and less likely for anyone to maintain product differentiation and hence buyers have the option to switch over.Competition between buyersThe individual buyers dont have any competition among themselves but enterprise customers like IT or banks do have. Enterprise customers generate major part of the revenues for any telecom companies like Relience, Airtel or Idea which means higher buyer power. But this is not significant for the newbie or the one who deals with individual customersSize and concentration of buyers relative to products960.9 Million of individual telecom subscribers as on May, 2012. Big size and low concentration of consumption per individual gives lower leverage to buyer power.Enterprise customers Big size and big concentration of consumption accrues high buyer powerTogether we can say its moderate buyer power in terms of size and concentration.Buyers switching costLow switching cost Low new connection cost. With MNP, switching has become easier. TRAI expected that the subscriber has to pay not more than Rs. 200. Some of the operators have estimated the charges can be as low as Rs. 20.Mobile Number Portability requests increased from 50.16 million subscribers at the end of May 2012 to 54.33 million at the end of June 2012. 4.16 million Requests for the month of June itselfMeaning Low switching cost and high buyer power.Buyers informationBuyers information regarding the availability of other options has become highincreased social networking; high advertisements through TV, hoardings, banners and word of mouth, buyers are well informed about the substitute products with better offerings urban as well as rural areas. Means high buyer powerBuyers ability to backward integrate Not much intermediaries between the producer and the consumers. High Investment required for backward integration. Less likely to have backward integration and hence low buyer power

Suppliers for the Telecom Operators:-The suppliers bargaining power has increased influence on the profitability of the company. Increase in the bargaining power of the supplier will lead to a decrease in profits or increase in the price of the end product (Buyer).There is a price war happening between the different mobile operators, so even the suppliers are chosen carefully so that they do not drag down the profitability of the company .So the suppliers have less bargaining power in this industry.Mobile Tower Companies SIM cards Mobile phone handsetsMobile Tower companies in India:-There are two types of tower companies in IndiaTelecos owned tower companiesIndependently telecom tower companies (ITTC)Sim Card Manufacturers:-Sim card for the mobile operators are mostly produced in India and some are imported.The mobile operator doesnt always procure the sim card from a single supplier to avoid any delays.The Bargaining power of suppliers is lessThere is little or no threat of forward integration.Mobile Phone handsets:- Two types of mobile phones are generally used. (CDMA & GSM). The leading CDMA phone manufacturers are Samsung, Blackberry, ZTE, Motorola, Spice etc Top 4 leading Mobile phone manufacturer (GSM & CDMA) in India (2011-12) Bargaining power of suppliers is less. Little or no threat of Forward integration.Threat of Substitutes:- Buyer Propensity To Substitute Relative Prices Performance Of SubstituteBuyer Propensity to SubstituteInternet subscriber base increasing in India by 18.06%, compared to 10.60% for GSM/CDMA services.Representations from the industry and from within the DoT to open up Net telephony.If allowed, this will open up Indias domestic voice market to all operators which have a unified access services license such as Reliance Infotel and Aircel to offer voice services along with data to its consumers.DOT also contemplating allowing operators without a unified access license, which includes broadband and Internet companies such as Google and Skype to offer telephony services for international calling and PC-to-PC domestic calls.Relative Prices Internet Telephony eating into the revenue of GSM/CDMA telephony.Flat/ fixed rate revenues from internet services - cannibalization of revenues from GSM/CDMA services.Performance of Substitute Voice quality is an issue with internet telephony. Internet voice services also currently limited due to regulatory road blocks.

Threat of Entry - Low Threat of entry Access to optical fiber network Declining ARPU Government and legal barriers Retaliation by established producersCapital Requirements The cost of active equipment is estimated to be 40 percent of the telecom operator's total capex, while the balance is accounted for by passive infrastructure. Bharti has invested close to Rs. 230 billion to create the cellular infrastructure with 45,000 towers across the country. Typically, a ground based tower costs Rs. 25-30 lakh. A roof-based tower can be built for Rs.13-14 lakhs. Cost of maintaining one tower (active + passive) is estimated at Rs. 60,000-65,000 per month. If tower is rented then monthly rent of Rs. 40,000-45,000 for active network. The monthly outflow of a TSP would be close to Rs. 80,000-85,000 per tower per month. However, the recent announcement made by BSNL about leasing its towers will help both the older and newer players to penetrate into new markets. This factor makes the telecom industry moderately attractive for the new players and investorsAccess to Optical Fiber Network The largest optical fiber has been built by the incumbent operator BSNL who is also the long distance operator. The private sector players such as Bharti and Reliance have also constructed optical fiber cable network connecting mainly cities and towns but their presence is very limited in the rural areas and difficult terrains. It is fairly difficult and cost- ineffective for new entrants to lay down optical fiber connecting remote places as well.Retaliation by Established Players Also known as Incumbent Wrath signifies the leverage the players in the market commands. The incumbents grow because of an established network presence, a brand that consumers are aware of and sheer economies of scale. Mobile termination charge which one operator pays to the other when the customer of the former uses the roaming charges of the latter. This is 30 paise a minute charge as of today. This is charged to the consumer as the cost of roaming. With an all India footprint (or 80% coverage), the incumbents effectively do not have to pay termination charges. The incumbents have either been pocketing the termination charges or passing them to consumers no roaming charge kind of schemes. This factor makes the industry unattractive for the new entrants and investors. The existing Telecom players might begin to bundle broadband, voice, wireless, video and other emerging technologies together, as well as a variety of value added content, in an effort to remain competitive, offer seamless services and attract more customers, at a cheaper price (incumbent wrath) Government and Legal Barriers Private operators will have to enter into an arrangement with fixed-service providers within a circle for traffic between long-distance and short-distance charging centers. Seven years time frame set for rollout of network, spread over four phases. Any shortfall in network coverage would result in encashment and forfeiture of bank guarantee of that phase. Private operators to pay one-time entry fee of Rs.25 million plus a Financial Bank Guarantee (FBG) of Rs.200 million. The revenue sharing agreement would be to the extent of 6%. Private operators allowed setting up landing facilities that access submarine cables and use excess bandwidth available. No industrial license required for setting up manufacturing units for telecom equipment. 100% Foreign Direct Investment (FDI) is allowed through automatic route for manufacturing of telecom equipments. Moderate threat entry based on Government Policies.

CHAPTER 2COMPANY ANALSISABOUT THE COMPANY:-Reliance Communications Ltd. (commonly called RCOM) is an Indian Internet access (commonly called "broadband") and telecommunications company headquartered in Navi Mumbai, India. RCOM is India's second largest telecom operator, only after Bharti Airtel. It is the 15th largest mobile phone operator with over 150 million subscribers. Established in 2004, it is a subsidiary of Reliance Anil Dhirubhai Ambani GroupReliance Group, an offshoot of the Group founded by Shri Dhirubhai H Ambani (1932-2002), ranks among India's top private sector business houses in terms of net worth. The group has business interests that range from telecommunications (Reliance Communications Limited) to financial services (Reliance Capital Ltd) and the generation and distribution of power (Reliance Power Limited and Reliance Infrastructure Limited).Reliance Group's flagship company, Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company has a customer base of above 118 million including over 2.6 million individual overseas retail customers. Reliance Communications corporate clientele includes over 39,000 Indian and multinational corporations including small and medium enterprises and over 290 global, regional and domestic carriers.Reliance Communications has established a pan-India, next generation, integrated (wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 21,000 cities and towns and over 400,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 280,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.ABOUT THE FOUNDER:-Few men in history have made as dramatic a contribution to their countrys economic fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left behind a legacy that is more enduring and timeless.As with all great pioneers, there is more than one unique way of describing the true genius of Dhirubhai: the corporate visionary, the unmatched strategist, the proud patriot, the leader of men, the architect of Indias capital markets, and the champion of shareholder interest. But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth creator. In one lifetime, he built, starting from the proverbial scratch, Indias largest private sector enterprise. When Dhirubhai embarked on his first business venture, he had a seed capital of barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this fledgling enterprise into a Rs 60,000 crore colossusan achievement which earned Reliance a place on the global Fortune 500 list, the first ever Indian private company to do so.Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when Reliance Textile Industries Limited first went public, the Indian stock market was a place patronized by a small club of elite investors which dabbled in a handful of stocksThe late Dhirubhai Ambani dreamt of a digital India an India where the common man would have access to affordable means of information and communication. Dhirubhai, who single-handedly built Indias largest private sector company virtually from scratch, had stated as early as 1999: Make the tools of information and communication available to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of mobility. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fiber optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002.Reliance Communications has a reliable, high-capacity, integrated (both wireless and wireline) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services for enterprises as well as individuals, applications, and consulting."Think big. Think different. Think ahead."He would always say that if a telephone call could be made cheaper than a postcard, it would transform every home, empower every Indian, remove every obstacle to opportunity and growth, and tear apart every barrier that divides Indian society. He was convinced that infocom could energize enterprises, drive governance, and render learning an interesting experience, apart from making life exciting.ABOUT THE CHAIRMEN:-Personal: Anil Dhirubhai Ambani, born on 4th June, 1959, in Mumbai. He is the younger son of the visionary entrepreneur Shri Dhirubhai Ambani and lives with his mother Kokilaben Dhirubhai Ambani in Mumbai. Graduated (B.Sc. in Science) from K.C. College, Mumbai University and MBA at Wharton, University of Pennsylvania. He is married to former actress - Tina Munim and has two sons - Jai Anmol (23 Years) and Jai Anshul (19 Years). He has an elder brother Mr. Mukesh Ambani and two younger sisters Mrs. Dipti Salgaocar and Mrs. Nina Kothari.Corporate:Anil Dhirubhai Ambani is one of India's leading business leaders and founder of the Reliance Group; whose constituent business enterprises are engaged in pivotal roles in the ongoing economic transformation of India.He is the Chairman of the Reliance Group; including, Reliance Communications, Reliance Capital, Reliance Infrastructure, and Reliance Power.Anil or ADA, as he is often referred to by his colleagues, founded the Reliance Group in 2006 and in less than 10 years, the Reliance Group has built a leadership position in major growth sectors of the Indian economy, including telecommunications, generation, transmission and distribution of renewable and non-renewable sources of power, national road highways, metro rail systems, cement, financial services, education, healthcare, media and entertainment.Key Indicators of Reliance Group:Reliance Group is amongst India's top 5 business houses and has the world's largest Shareholder/Investor base of over 13 million shareholders and investors. Reliance Group has assets in excess of Rs. 2, 60,000 Crore (US $ 43 billion); annual Revenues of the order of Rs. 56,000 Crore (US $ 9 billion); Net Worth of over Rs. 98,000 Crore (US $ 16 billion); and over 1, 00,000 employees.Business Partnerships: Reliance Life Insurance is in partnership with Nippon Life Insurance of Japan Reliance Asset Management is in partnership with Nippon Life Insurance of Japan. Sumitomo Mitsui Trust Bank (SMTB) is now one of the largest shareholders of Reliance Capital Limited, through a strategic partnership. Veolia Transport of France is in partnership with Mumbai Metro One Pvt. Ltd. (MMOPL) - part of Reliance Infrastructure Limited. Partnership with Steven Spielberg and DreamWorks Studios, USA, which has produced highly acclaimed - Oscar winning/Oscar nominated movies, such as Lincoln, War Horse, and The Help. Partnership with Bloomberg TV for one of India's most influential business TV channels.VISION OF THE COMPANY:-To be amongst the top 3 most valued Indian companies by 2015 leading in providing Information, Communication and Entertainment services Being the industry benchmark in Customer Experience, Employee Centricity and Innovation.

MISSION OF THE COMPANY:-Excellence in Communication Arena To attain global best practices and become a world-class communication service provider - guided by its purpose to move towards greater degree of sophistication and maturity. To work with vigor, dedication and innovation to achieve excellence in service, quality, reliability, safety and customer care as the ultimate goal. To earn the trust and confidence of all stakeholders, exceeding their expectations and make the Company a respected household name. To consistently achieve high growth with the highest levels of productivity. To be a technology driven, efficient and financially sound organization. To contribute towards community development and nation building. To be a responsible corporate citizen nurturing human values and concern for Society, the environment and above all, the people. To promote a work culture that fosters individual growth, team spirit and creativity to overcome challenges and attain goals. To encourage ideas, talent and value systems. To uphold the guiding principles of trust, integrity and transparency in all aspects of interactions and dealingsBUSINESS OF THE COMPANY:-WIRELESS AND Mobile:-Indias leading integrated telecom company Reliance Communications is the flagship company of the Reliance Group. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is Indias leading integrated telecommunication company with over 150 million customers. Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhais dream of ushering in a digital revolution in India.With over 150 million subscribers across India, Reliance Mobile is Indias largest mobile service brand. Reliance Mobile services now cover over 24,000 towns, 6 lakh villages, and still counting.In 2003, AC Nielsen voted Reliance Mobile (formerly Reliance India Mobile) as Indias Most Trusted Telecom Brand. In July 2003, it created a world record by adding one million subscribers in a matter of just 10 days through its Monsoon Hungama offer.Reliance Mobile has ushered in a mobile revolution by offering advanced multimedia handsets to the common man at very affordable rates. This innovative low pricing has increased the number of mobile phone users and its result is clearly reflected in the meteoric rise in Indias tele-density over the past four years.Our pan-India wireless network runs on CDMA2000 1x technology, which has superior voice and data capabilities compared to other cellular mobile technologies. CDMA2000 1x is more cost-effective as it utilises the scarce radio spectrum more efficiently than other technologies do. Enhanced voice clarity, superior data speed of up to 144 kbps and seamless migration to newer generations of mobile technologies are some of its key differentiators.INTERNET:-Broadband:-The successful rolling out of real broadband services across the nation marks the second chapter of Reliance Communications commitment to usher in a digital revolution in India. Reliance Communications is setting new standards for the world to follow through inventive use of cutting-edge technologies in the field of fibre optics, Ethernet, microwave radios, switching, routing, digital compression and encoding. The mass roll out of broadband being carried out by Reliance Communications across the length and breadth of the country, offering speeds of up to 100 Mbps to millions of users, in itself is a technological marvel.The uniqueness of Reliance Communications broadband initiative lies in the fact that our entire nationwide network is being conceptualised and built from ground zero. It is designed to deliver affordable quality education, drive governance, transform healthcare, enhance efficiency in business and finally, generate new job opportunities for millions of unemployed Indians.Reliance Communications broadband service is set to revolutionise Indian society by removing the traditional bottlenecks of development including lack of capital and weak infrastructure, and help tide over the challenges of distribution in a vast country like India.E-education:-The mission of Reliance Communications e-learning initiatives is to bring world-class education to the doorstep of every Indian home. Utilising our pan-India optical fibre and retail network, educational institutions can reach out to large sections of students which otherwise would be very difficult to contact. Leveraging our robust broadband infrastructure two top Indian management schools the Xavier Institute of Management, Bhubaneshwar and XLRI, Jamshedpur are imparting fully interactive real-time courses across 105 cities.The Indian market possesses tremendous potential yet to be tapped. Utilising our real broadband connectivity, educational institutions can source the best educational material from anywhere in the world. Libraries and laboratories around the world can be cross-linked making way for seamless exchange of information and expertise. E-healthcare:-Reliance broadband is set to offer timely quality healthcare facilities at very affordable rates to large sections of the Indian population irrespective of their geographical location. Our broadband connectivity is committed to usher in a new generation of online healthcare delivery system. Access to advance medical expertise can no longer be constrained by geography. A patient can seek medical advice sitting in the comforts of home. Doctors can attend to patients anywhere in the world on real-time basis. At the click of the mouse, medical records and documents can be digitally dispatched thousands of miles away.Recently, the Apollo Group of Hospitals joined hands with Reliance Communications to offer its top-of-the-line healthcare facilities online to the benefits of millions of Indians.Integrated Enterprise Solution:-For Indian enterprises, our convergent voice-data-video solution framework, delivered through fibre-to-the-building (FTTB) architecture introduces true broadband connectivity. Our enterprise broadband is delivered using Metro Ethernet technology. However, based on specific customer requirement other high-end technologies including Digital Subscriber Line (DSL), Local Multipoint Distribution Services (LMDS) and Integrated Service Digital Network (ISDN) are also being deployed.As per specific requirements of enterprises we provide customized solutions be it a simple voice solution or complex data solutions that involves nationwide networking of all branches, sales and field executives, vendors, suppliers and customers at data speeds scalable from 64 Kbps to 100 Mbps. Reliance Communications core broadband products include MPLS based VPN, leased lines, Gigabit Internet connectivity, video conferencing and video telephony.ENTERTAINMENT:-Reliance Digital TV:-Entertainment avenues in India today are expanding from mass entertainment to lifestyle entertainment. Consumers are looking at the best life has to offer when it comes to enjoyment, entertainment, expression and creativity. They are seeking products and services that will create a rich, personalized and social media environment that maximize the limited time available.Imagine a digital television service that suits you and your familys interests, passions and busy schedules. Picture all of your favorite channels, shows, and movies at your fingertips its time to step into the BIG world of entertainment.Reliance Reliance Digital TV presents the next landmark in entertainment in India. The launch of Reliance Reliance Digital TV brings true digitization and a transformation of the current television viewing experience, and marks a shift in the controls from the broadcaster to the hand of the consumer.It has a significant technological advantage over other television platforms in terms of the number of digital channels it can broadcast, the quality of its audio and video, DVR (Digital Video Recording) and HD (High Definition) readiness and many more features because it uses MPEG-4 compression technology. It is also in a superior position to take advantage of the content boom, the synergies with the BIG Entertainment group, and the Reliance Group retail distribution network.NETWORKING:-Global network Reliance Communications is a National Long Distance (NLD) and International Long Distance (ILD) service provider, rendering national and international transport links between other telecommunication service providers' networks.It is also an infrastructure provider for end-to-end bandwidth requirements as well as providing dark duct and dark fiber on lease to service providers and companies. The acquisition of Flag Telecom by Reliance in January 2004 has strengthened the bouquet of our service offerings to national and global service providers and companies. Our wholesale customers include Indian and international telephony service providers, Internet service providers, long-distance carriers, call centre operators, multinational companies, business process outsourcing (BPO) companies, IT-enabled service (ITES) providers and government and quasi-government organizations.Highlights of International and National Long Distance (ILD & NLD) services ILD gateways in Mumbai, Delhi, Chennai, Kolkata and Ernakulum. International Points of Presence (Pops) in New York, Los Angeles, London and Hong Kong integrated seamlessly with domestic gateways. Submarine fiber cable network connecting gateways to India in ring architecture for resilience. Satellite route for media diversity. Centralized NOC for International and National network management TDM and VoIP based interconnect. Domestic and international data leased circuit. Value added services MPLS IP-VPN, FR, ATM. International capacity built to manage >250 mn minutes per month.Highlights of FLAG Telecom network Global optic fiber network of 52,000 kms spanning four continents. Customer base of over 180 international carriers including the top ten. Global bandwidth, IP, Internet, Ethernet and co-location services. Low latency global MPLS based IP network connecting world's principal international Internet exchanges.DATA CENTERS:-Reliance is India's largest Internet Data Center (IDC) service provider, hosting business critical IT Infrastructure and applications of Indian and foreign blue chip companies, financial institutions and other important organizations. Reliance Internet Data Centers are truly world class Level 3 (highest) IDC facilities, with more than 6, 50,000 sq ft of hosting space. Total of nine IDC's including four IDC's with total hosting space of 256000 sq ft are functioning in Mumbai, three with hosting space of 1,00,000 sq ft- are functioning at Bangalore, one IDC of hosting space of 56,000 sq ft is functioning in Chennai and one IDC of hosting space of 2,60,000 sq ft is functioning in Hyderabad. Reliance is also setting up world-class data centers in other major cities in India making a total of more than 1.4 million sq ft of hosting space available over the next year.Reliance data centers, on a daily basis, manage more than 25,000 servers, 350 firewalls and 1600 terabyte of data transfer. All data center's are internationally benchmarked on all parameters physical and network security, infrastructure, facilities, network connectivity and operations.Internet Data Centers are critical components of Reliance Communications vision to herald a digital revolution in India. The Data centers are connected to Reliance's pan-India, optic fibre-based, high capacity IP network. The data center is further connected to 52 countries including US, UK, Mid-east and Asia-Pac through Flag Telecom ( A Reliance Communications group company) backbone and other undersea cable systems. It also has private peering relationship with the largest Tier 1 Internet Service Providers (ISPs) and public peering at more than 15 Internet Exchange points across the globe, apart from peering relationship with domestic ISPs on STM-1 bandwidth.INFRASTRUCTURE BUSINESS:-Reliance Infratel Limited (RITL), a subsidiary of Reliance Communications Limited, was incorporated in 2001 as a private limited company.RITL now operates as an independent wireless towers company pursuing its business plan to invest in its wireless towers portfolio and to acquire additional tenants on its towers. RITL functions as a third-party infrastructure provider, offering passive infrastructure-sharing to multiple wireless operators and data and entertainment providers within the industry. RITL holds an IP 1 License (Infrastructure Provider) issued by the Department of Telecommunications (Dot) and is an independent wireless telecommunications infrastructure company, engaged in the business of building, owning and operating communications towers, optic fiber cable and other related assets at designated sites (together, passive infrastructure), and to make available this passive infrastructure on a shared basis to wireless and other communications service providers under long-term contracts. It provides pan-India integrated (wireless and wire line), convergent (voice, data and video) digital network and its coverage area includes 24,000 towns and 600,000 villages. As on February, 2011, RITLs wireless towers portfolio comprised of 45,443 towers which has a presence in all 23 telecom circles in the country making it the largest pan-India tower player. RITLs tower portfolio is uniformly distributed with approximately equal number of towers in all the 4 regions. Most of the towers, especially the ones located in the urban areas, are connected to RCOMs state of the art fiber network. RITLs tower portfolio is suitable for CDMA, GSM 900, GSM 1800, 3G and BWA networks. RITL has always followed, and will continue to do so in future, a conservative policy of building new towers, on a case to case basis, and that too only for meeting the contractual demand from long term tenantsRITL has entered into master services agreements with RCOM and RTL, and all other existing and new operators for providing passive infrastructure. RCOM and RTL have nominated RITL as their exclusive provider of passive telecom infrastructure. Most of these agreements are of long term around 10 to 15 years. These agreements will result in incremental growth in the tenancy rates for RTIL and thus, provide significant operating leverage. RELIANCE WORLD:-Reliance World (formerly Reliance Web World) is a world-class nationwide chain of retail outlets for products and services of the Reliance Anil DhirubhaiAmbani Group. It is designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services. All Reliance World outlets are connected to Reliances countrywide optic fiber network. The Broadband Centre at Reliance World leverages this broadband network to bring you innovative digital services. With 241 Reliance World outlets across 105 cities in the country, you are sure to find one in your vicinity. RURAL COMMUNICATION:-The Reliance Communications in association with Department of Information Technology (DIT), Government of India is working to facilitate the establishment of a network of more than 7000 internet enabled Information and Communication Technology (ICT) access points termed as CSC [Common Service Centre]. These CSCs are meant to provide high quality and cost effective video, voice and data content, in the areas of E-Government, education, health, tele-medicine, entertainment as well as possible government and private servicesUnder this program Reliance is committed to provide self employment to rural people residing in many districts of following states: Maharashtra Uttarakhand Madhya Pradesh GujaratThis program is creating Village Level Entrepreneurs [VLE] who are earning from their own village by providing various G2C, B2C services to local masses. PRODUCTS AND SERVICES:-Wireless

Mobile (CDMA, GSM and 3G)

VAS (Mobile World)

Wireless Data

Fixed Wireless

Public Access Business

Telecom Infrastructure

Multi tenancy towers

Pan-India coverage

Backhaul

Support systems

Globalcom

Submarine cable

Ethernet Data services

Global Managed Network Services

Long Distance (NLD/ILD)

Global Call

Enterprise

Internet Data Center

Broadband

Leased Line

Office Centrex

MPLS and VPN

WiMax

Home

DTH

IPTV

OTHER BUSINESSES

Tech Services Leveraging Internal IT Development Capabilities

BPO Expertise in Telecom BFSI, Utilities and Media

Retail Reliance World

ENVIRONMENT OF THE COMPANY:-The company is the leading integrated and converged telecommunications operator in India, and, through our international Subsidiaries, are one of the leading global data communications service providers. The company established a pan-India, integrated (wireless and wired) and convergent (voice, data and video) digital network capable of supporting services spanning the entire telecommunications value chain, and covering over 21,000 cities and towns and over 400,000 villages. We provide 3G services across 13 Circles covering 334 cities, including the metropolitan Circles and additionally five more Circles through ICR arrangements, thus increasing our 3G coverage to 18 Circles. We provide wireless broadband services on our own network in 1,624 cities and towns and offer Internet connectivity in over 19,000 towns across India. Our telecommunications towers, used for both CDMA and GSM mobile networks and service multiple mobile service providers, including ourselves, are located in all 22 Circles in India, and are supported by an OFC network of over 190,000 RKm. In India, we also offer nationwide DTH services through our wholly-owned subsidiary, Reliance Big TV, in 8,350 cities and towns. As at December 31, 2014, we had a customer base of approximately 115 million customers, including 106.3 million wireless customers (including 31.4 million of who subscribed to data services, of which 16.7 million subscribed to our 3G services), 1.2 million wired customers, over 2.6 million overseas retail customers and 4.9 million DTH customers. Our enterprise clientele includes over 39,000 Indian and multinational corporations, including SMEs and over 290 global, regional and domestic carriers. Our enterprise customers include over 900 prominent enterprises in India.

Key Company Highlights Presence in an Industry with high growth potential Large customer base with strong market position and leadership in data subscribers Ample wireless spectrum portfolio with long validity period Comprehensive domestic and international network Extensive distribution network with strong brand recognition Experienced management team Consistent financial performanceStock Exchange ListingBombay Stock Exchange Limited (BSE) National Stock Exchange of India Limited (NSE)Luxembourg Stock ExchangeMARKETING:-7P'sThe Marketing mix of Reliance communications discusses the service marketing mix of Reliance communications and thereby the 7Ps involved in the service marketing mix.ProductReliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers.PriceThere are many ways to price a product. The pricing policy/ strategy vary in various situations. In case of Reliance mobiles they have priced their product at a very low price & they also come up with new plans.PlaceAnother element of Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer. Reliance Mobiles do not find it very difficult to find the distribution channel because they are the old players and distribute their product in India.PromotionAnother one of the 4Ps is promotion. This includes all of the tools available to the marketer for marketing communication. Reliance has recently started doing heavy promotions.Physical EvidencePhysical Evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. As Reliance mobile provide various rental plans.

PeopleReliance always valued their customers. They provide a very cheap call rates affordable to the lower class.ProcessProcess is another element of the extended marketing mix, or 7Ps. There are a number of perceptions of the concept of process within the business and marketing literature.DISTRIBUTION NETWORK:-Network reach Over 800 global, regional and domestic carriers Over 2,100 Indian and Multinational corporations Providers of cutting edge connectivity to over 850 of top 1000 companies in India Connecting 2.5 million individual overseas customers 190,000 kms of fiber optic connecting over 1 million building across 44 cities with over 1.4 million access lines 9 data centre with data storage space of over 6.5 lakh sq. ft.ScalabilityRCOM uses fiber-to-the-building approach helping in creating a network with unlimited capacity and ability to support gigabit per second bandwidth services for customers.Network architectureArchitecturally the network is generations ahead of other incumbent networks in India. A ring protected FTTB architecture that gives an enhanced uptime. End-to-end owned infrastructureOnly RCOM has a fully end-to-end owned infrastructure with last mile access, nationally as well as internationally, thereby keeping things under one control. Integrated global player in true senseRCOM, as a telecom player, satisfies your every telecom need, right from a mobile connection to broadband to International leased circuit. SALES FORCE:-Shorten sales cycles Connect with more prospects and qualify them more quickly Generate leads in less time Reduce travel budgets while bringing decision-makers together Close deals fasterCommunicate more effectively Introduce new services Give better presentations, interactively Create high-impact demonstrations Edit contracts in real timeStrengthen relationships Follow-up with leads Train customers and retain them Keep global teams in synchPromotional Strategies:-ContestsContests are a frequently used promotional strategy. Many contests don't even require a purchase. The idea is to promote your brand and put your logo and name in front of the public rather than make money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to your product without company overtness.Social MediaSocial media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective. Rather than seeing your company as "trying to sell" something, the social network can see a company that is in touch with people on a more personal level.Mail Order MarketingCustomers who come into your business are not to be overlooked. These customers have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free product or service in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to.Product GiveawaysProduct giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new food and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.Point-of-Sale Promotion and End-Cap MarketingPoint-of-sale and end-cap marketing are ways of selling product and promoting items in stores. The idea behind this promotional strategy is convenience and impulse. The end cap, which sits at the end of aisles in grocery stores, features products a store wants to promote or move quickly. This product is positioned so it is easily accessible to the customer. Point-of-sale is a way to promote new products or products a store needs to move.Customer Referral Incentive ProgramThe customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentivesCauses and CharityPromoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being a part of something larger simply by using products they might use anyway creates a win/win situation. You get the customers and the socially conscious image; customers get a product they can use and the sense of helping a cause.Branded Promotional GiftsGiving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain. These are a gift you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.Customer Appreciation EventsAn in-store customer appreciation event with free refreshments and door prizes will draw customers into the store. Emphasis on the appreciation part of the event, with no purchase of anything necessary, is an effective way to draw not only current customers but also potential customers through the door. Pizza, hot dogs and soda are inexpensive food items that can be used to make the event more attractive.After-Sale Customer SurveysContacting customers by telephone or through the mail after a sale is a promotional strategy that puts the importance of customer satisfaction first while leaving the door open for a promotional opportunity. Skilled salespeople make survey calls to customers to gather information that can later be used for marketing by asking questions relating to the way the customers feel about the products and services purchased.Brand ambassador:-Reliance Communications has appointed Bollwood actor Anushka Sharma as the companys brand ambassador. Through this association, Reliance Communications will look to highlight the core value of the group- bringing products to customers that fulfill their needs with unceasing affordability. Sharma will feature in Reliance Communications new campaign which will feature four new TVCs (two will be released soon). The TVCs will highlight the greater benefits of the Unlimited Talk Time and Call Connect features of Reliance Communications.Commenting on their association with Anushka Sharma, Sanjay Behl, group head, brand and marketing, Reliance Communications said, Reliance Mobiles superior 3G, and Pan India 2G edge GSM and high performance CDMA network have been demonstrated in this communication. What also goes without saying is that just like our network; Anushka too is also a superlative performer which makes her the perfect fit for the brand.

Customer Services:-It is a self service solution, to manage your account online for the various products and services you availed from us. This website is a single point online access to your account and once registered you can view and pay your bills, raise and track service requests, buy new products and services, activate and manage subscriptions. My Services, with these unique customer experiences, also gives you the required direction and support to conduct all the mentioned activities with your account.

My Services Registration

To register, simply select the New User tab in the My Services page and choose a username of your choice, available in the record. You can use the Check Availability option to verify the same. After you have filled up all the requisite registration data, the username and password will be sent to you through a preferred mode of communication chosen at the time of registration.

Manage My Services

It includes services offered in multiple lines of businesses like Wireless (CDMA and GSM), Wired and Big TV. For registering to any of the services under them, there are different set of rules and hence, to register please take the following steps: Log in to My Services My Account Register Account tab the respective Line of Business

Service Requests

Under this module, a user can raise and track a service request online.

Create service requests online Update and track the status of the service requests Add notes to the service request that one has created View, download and e-mail the service request details

Bills and Payments

This section is applicable only for post-paid users.

View bills and download your bill details Inspect and pay your bills online Track your payment trends through the payment history screen Track your unbilled usage and credit information

E-Recharge

This section is applicable only for wireless pre-paid users. For online e-recharge, click on the Registered Accounts section (left hand pane) and follow the link CAN BAN Services.

Top-up your prepaid accounts online View prepaid account details Track recharge trends

MARKET STRUCTURE:-

RCOM is a fully integrated and converged telecommunications service provider operating across the full spectrum of wireless, wireline, voice, data, video, internet and IT infrastructure services and have an extensive international presence through the provision of long distance voice, data and internet services and submarine cable network infrastructure. With a customer base of around 119.4 million (including 111 million wireless customers, 1.2 million wireline customers, over 2.6 million overseas retail customers and 4.8 million Reliance Digital TV customers) as on March 31, 2014, our corporate clientele includes over 39,000 Indian and multinational corporations including small and medium enterprises and over 290 global, regional and domestic carriers. The enterprise customer base of the Company includes 880 of the top 1,000 enterprises in India. RCOM is Indias first telecom service provider offering nationwide CDMA and GSM mobile services with digital voice clarity. The Company has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network capable of supporting best-of-class services spanning the entire communications value chain, covering over 21,000 cities and towns and over 4,00,000 villages. RCOM also provides 3G services in 13 circles including key metros of Delhi, Mumbai and Kolkata. RCOMs 3G services are available in 334 towns across 13 circles. Recently, we have launched 3G services in additional 5 circles namely Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Uttar Pradesh (East), through Intra Circle Roaming arrangements taking our 3G coverage to 18 circles. Our 3G network has the capacity to provide speeds up to 28 Mbps. RCOMs network is Built for Internet and its common packet core delivers a seamless experience across 1x, 2G, HSD and 3G. RCOM has deployed end-to-end IP enabled connectivity across our transport and access network and backhaul including microwave. i.e. Ethernet Super Highway. RCOM continues to provide nationwide seamless Wireless Broadband experience on its network, in 1,624 top towns across the country. This, coupled with our extensive 1X Data presence offering high quality internet connectivity in over 19,000 towns, has positioned RCOM extremely well to take advantage of the expected rapid increase in data consumption across the country. RCOM has adopted a spectrum based Go to Market strategy to maximize revenue growth. The Company has a differential approach in terms of products, services, and retail engagements for improving our reach and enhancing channel efficiency, for our 3G States 900 MHz Circles, 3G Metro 1800 MHz circles, and 3G Dark circles. The Company has adopted Circle as a Country approach rather than having a Pan India Fit for All approach. RCOM offers the most comprehensive portfolio of Enterprise, IT infrastructure, National and International long distance voice, video and data network services on an integrated and highly scalable platform. Our business segments comprise Carrier, Enterprise and Consumer business units. RCOM has the largest optic fibre network of over 2,80,000 km and the largest IDC space of 11,00,000 sq ft including the latest IDC 5 being set up in Navi Mumbai. In India, RCOM provide long distance business services including wholesale voice, bandwidth and infrastructure services, national and international private leased circuits, broadband internet access, audio and video conferencing, MPLS-VPN, remote access VPN, Centrex, toll-free services voice services for offices, voice VPN for corporates and managed internet data centre (IDC) services. RCOM offer unique, value-added products and services to large, medium and small enterprises for their communications, networking, and IT infrastructure needs across the country. The Company has a range of more than 38 products to suit the needs of all customer segments, more than any other service provider in India. RCOM offers Nationwide Direct-To-Home (DTH) service through its wholly owned subsidiary, Reliance Big TV Limited in about 8,350 towns across the country. Reliance Digital TV was the first Company to introduce High Definition DVR. Using the state-of-the art MPEG 4 technology, it offers close to 250 channels in HD like quality. The Company also offers 4 exclusive movie channels and 5 interactive services. A unique combination of High Definition content and digital voice / picture quality delivers a vastly superior viewing experience to its subscribers.

New Initiatives 3G Speed @ 2G Prices As an inherent part of RCOMs objective to take high-speed data services to every Smartphone and tablet user in the country, RCOM announced the launch of an exciting new 3G data offer at 2G data prices for Smartphone and Tablet users, targeting the fast-growing segment. The aggressive and affordable pricing is all set to trigger a wave of 3G adoption in the country, ensuring greater traction from mid- to high-level data users, and resulting in significant data usage and revenue growth across customer segments. By breaking the 3G entry barrier, the Company plans to bring about a behavioral change and take the benefits of quick data access to everyone and impact not just lives, but lifestyles as well. With this offer, all new and existing Reliance subscribers can avail of best-priced 3G services, across the post-paid and pre-paid segments. Reliance 3G customers can enjoy the Smartphone experience on the Companys Built-for-Internet superior network with lightning-fast video streaming on their Smartphone and tablets, without any delay and buffering, anytime, anywhere. Launch of Zero Plan RCOM launched first of its kind plan called Zero Plan with multiple handset manufacturers. This revolutionary way to buy Smartphone offer includes handset cost, unlimited local and STD calls, unlimited SMS, national roaming and unlimited 3G data for 24 months. So the customer gets benefit of zero down-payment on the handset, zero bills for next 24 months and zero limits on voice, data and SMS. RCOM shall meet this objective by creating new alliances and partnerships including with select credit card companies. The proposition is win-win for both customer and RCOM as with the single swipe of a credit card, it promises to deliver a quality customer to RCOM and on the other side it offers a total peace of mind to customers, taking away the tediousness of monthly bills for the next two years. Reliance Globalcom Network Expansion Reliance Globalcom (RGCOM) started the year with induction of state of the art high capacity technology systems (100G) in submarine network to enhance the fiber carrying capacity bymany fold with intent to meet the growing traffic demand in data services. High capacity systems has been inducted in Trans Atlantic (FA-1) cable network between UK, France and US East coast, Hawk European network is upgraded with higher capacity system. With the induction of Hawk cable system, added to the Reliance Globalcom network last year which connects the Middle East and extends connectivity further to London, Paris and Frankfurt through our European terrestrial network, latency has been improved offering better customer experience for various emerging and real time and high bandwidth intensive applications.

Reliance Globalcom Network Upgrades RCOM successfully upgraded global Transmission and IP backbones, spread over multiple cable systems and segments. Deployment of high-end carrier-grade routers in key business markets in Asia, Europe, the US and the Middle East regions enabled us to offer economical and scalable services to our customers. The upgrades across various segments of our global network enabled Reliance Globalcom to provide more cost effective 10 Gig Ethernet based solutions with improved manageability. New relationship with leading handset manufacturers RCOM has developed relationship with leading handset manufacturers to bring their flagship Smartphone under our newly launched Zero Plan scheme. With these tie-ups, the Company is also trying to penetrate GSM+CDMA handset in the market to make CDMA handset ecosystem more accessible and affordable. Long-term AgreementsRCOM unveiled plans to expand its network significantly through strategic 2G GSM Intra-Circle Roaming (ICR) agreements with existing operators, offering our customers wider coverage and uninterrupted service across the country. These arrangements will help in a fast-paced expansion of RCOMs GSM network footprint at no extra cost, optimize Capex and Opex spends and allow the Companys customers a seamless roaming experience on partner networks. In addition, increased capacities will significantly improve both outdoor and in-building coverage, providing RCOM customers with an enriched mobility and data experience. These ICR agreements will increase RCOMs national 2G GSM network foot print by 10,000 base stations and bring in market of over 150 million addressable populations. Reliance Infratel Limited (RITL) new agreements signed During the year under review, RCOM has signed three agreements with Reliance JioInfocomm (R-Jio) under an intended comprehensive framework of business co-operation to provide for optimal utilization of the existing and future infrastructure of both companies on reciprocal basis, including inter-city fiber, intra-city fiber, towers and related assets. The first agreement with R-Jio was signed for approx. ` 1,200 crore as one time indefeasible right to use (IRU) fees for sharing RCOMs nationwide inter-city fiber optic network infrastructure. Under the terms of the agreement, R-Jio will utilize fiber across RCOMs 120,000 kilometers inter-city fiber optic network to provide a robust and future-proof backbone for rolling out its 4G services. RCOM will in turn have reciprocal access to optic fiber infrastructure to be built by R-Jio in the future. The second agreement is a long term nationwide tower sharing deal. Under the agreement, RCOMs 43,379 towers will be utilized for rolling out 4G services and aggregate value of the agreement is over ` 12,000 crore during lifetime of the agreement. Recently, the Company signed a third agreement with R-Jio, for sharing of RCOMs extensive intra-city optic fiber infrastructure. Under the terms of this agreement, BWA service provider will utilize RCOMs nationwide intra-city fiber network for roll-out of its 4G services across the country. The agreement is based on arms length pricing at prevailing market prices. RCOMs intra-city optic fiber network extends to nearly 500,000 fiber pair kilometers, across the top more than 300 cities and towns in India. Reliance Net Call RCOM is launching Reliance Net Call in Global markets apart from India. Reliance Net Call is a hybrid calling app which enables calling from Smart Phones, Tablets, PCs and Browsers with and uniquely without internet on smart phones. With Reliance NetCall, customers can make free Voice Video calling and Conference calls and send Instant Messages to other users who have the application. Reliance Net Call will provide extremely economical rates to call any landline / mobile in more than 200 countries. Enterprise In our effort to offer cutting edge technology solutions, we have collaborated with market leaders in the Enterprise OEM including System Integrators. Renowned global technology partners such as Fortinet, Checkpoint, Riverbed, Ipanema, Cisco, Bluecoat, Polycom, Intercall, Hughes Escorts Communications, Wipro and HCL Infosystems depend upon our deep insights and understanding of customer needs to deliver relevant products and services. RCOM has been a partner to various System Integrators and Value added Service Providers for Machine-to-Machine (M2M) applications such as Smart Metering. We are partnering with the Government for Smart City Surveillance Projects, Smart Grids or State wise APDRP (Accelerated Power Development and Reform Programme) and SCADA (Supervisory Control and Data Acquisition). Industry Structure and Regulatory Developments During fiscal year 2011 and 2012, the Indian Wireless industry had double digit annualized growth rate of 12 per cent and 16 per cent. In the years 2013 and 2014, the industry revenue growth tapered down to single digit, slightly above 9 per cent for both the years. The Industry growth is likely to remain modest in the current fiscal year as well. This clearly demonstrates that voice business is entering into a maturity phase and data contribution is still low inspite of high growth rate. However, voice still remains the bread and butter for the industry and contributed over 75 per cent of total revenues in fiscal year 2014. Data is going to be the next frontier of growth for the industry. Industry estimates indicate that data contributed ` 12,000 crore in FY 2013, which will grow to ` 36,000 crore by FY 2016, with an estimated CAGR of 85 per cent. In the coming 2-3 years, the industry is expected to witness data revenue growth similar to what we have seen in voice revenues few years back. During the fiscal year under review, the industry has gone through virtual consolidation, improvement in the headline voice tariffs and bringing down free and promotional minutes. Very recently, the industry increased 2G data tariffs in order to further support continuous hardening of realized Rate per Minute (RPM). The Company expect the financial year 2014-2015 to see the beginning of real consolidation in the industry. The Company also expects that the development in M&A norms will provide a better opportunity for the industry to consolidate. We expect the industry to consolidate to approx 5 Pan India players as small operators will not be able to sustain costs in longer term and eventually become consolidation participants. Once that happens, the industry will further see tariff hardening with pricing power returning to Pan India operators. The rise in tariffs will also be driven by high spectrum cost in the industry. However, this will lead to improve performance and help better cash flow generation for RCOM, as RCOM does not have significant cash outflow on spectrum renewal. Internet and Broadband Total internet subscriber base has increased to approximately 252 million at the end of March 31, 2014. We have seen a tremendous growth in our broadband subscriber base both in terms of quality and quantity. Our Internet subscriber base as of March 31, 2014 is 37.6 million. The Company commands 14.9 per cent of market share. Customers now prefer higher bandwidth plans. Commensurate with the increasing bandwidth demand, the Company is currently augmenting its capacity to provide better customer experience and further improve revenue. Telecom Infrastructure a) Government had conducted 3 rounds of spectrum auction for 800MHz / 900MHz / 1800MHz bands. All operators who have won the spectrum through auction are long term customers, which assure future revenue opportunities. b) The demand for telecom infrastructure in India is driven by the subscriber growth in the mobile Industry and focus on expansion of rural market. c) The Company expects BWA spectrum holders to firm up their roll-out plan and start offering 4G services soon. This will also lead to greater demand for Telecom Infrastructure. d) Hyper competition in the mobile industry, regulatory / legal uncertainty and falling revenues has put cost pressure on the Telecom industry, which has impacted the incremental towers and tenancies. Tower companies are now focusing on increasing tenancy on existing towers as against adding further towers. e) With the completion of network footprint expansion, the focus will be on ensuring delivery of the best Quos to customers and also building up network capacity as traffic grows.Industry Trends 1. Moderating Competitive Intensity During the year under review, Indian Telecom Sector witnessed virtual consolidation as many operators have either completely exited the business or reduced their footprint considerably. The Company expects the year 2014 to see the beginning of real consolidation in the industry. The Company also expects that the development in M&A norms will provide a better opportunity for the industry to consolidate. As stated earlier, the Company expects the industry will consolidate to approx 5 Pan India players as small operators will not be able to sustain costs and eventually become consolidation participants.2. Improved Revenue per Minute The telecom industry has witnessed positive structural changes in terms of a reduction in the number of players, resulting in a move towards more rational tariffs, data services gaining traction, and improvement in the 3G ecosystem allowing affordable adoption and meaningful consumption of services. During the year under review, most of the operators have increased headline tariffs both for voice as well as data. Telecom operators are concentrating on quality acquisition resulting in higher contribution per customer. During the year, almost all operators have reduced promotional and free minutes3. Data and Wireless Broadband The industry is witnessing tangible evidence of accelerating mobile data adoption where consumers and business customers are seizing the benefits of fast, reliable mobile data networks using affordable smart-phones and other mobile data devices such as Dongles and Tablets. This is further supported by greater availability of content and applications. This positive change in the eco-system is creating huge opportunity in data and wireless broadband services. 3G services are finally starting to take-off, primarily for high speed mobile internet usage, and for a plethora of data applications like live mobile TV, video and music streaming, video calling and conferencing, among others. 4. Mobile Number Portability (MNP) With intense competition in the telecom sector, there is enough choice for customers to choose a quality network provider by MNP. By the end of March, 2014, about 117 million subscribers have submitted their requests to different service providers for porting their mobile numbers. The Company is witnessing an increasing trend of high ARPU customers coming into our network compared to much lower ARPU customers leaving our network. 5. Rural Penetration Rural area network coverage remains one of the key parameters for the growth of wireless business. While urban wireless teledensity is greatly saturated at 139.9 per cent, there is a lot of potential for rural growth with rural wireless teledensity still at 43.3 per cent as on March 31, 2014. 6. Enterprise Business Enterprises have begun to keep an intense eye on consumer trends and are eager to adopt solutions that integrate the Enterprise and Consumer worlds without sacrificing security and data integrity. Trends like Smart Cities, Big Data, Cloud, etc. are opening up many new opportunities for the Communications business and are reshaping the ICT ecosystem. Our endeavour is to help CIOs connect the dots by creating enabling services. RCOM has already leveraged Cloud as an enabler for business and revenue growth. It already provides Mail, Storage, Video Conferencing, Audio Conferencing, Web Conferencing, Hosted Contact Center, Hosted Voice and other services on the Cloud model to various customers. Segmentation, Target and Positioning:-Access Service Provider-wise Market Shares in the Wireless Subscribers as on 31st January, 2015

Net Additions in Wireless Subscriber Bases of Access Service Providers in the Month of January, 2015

Access Service Provider-wise Proportion of VLR Subscribers In the Month of January, 2015

Access Service Provider-wise Market Shares in the Wired Subscribers as on 31st January, 2015Service Provider-wise Market Share of Broadband (wired and wireless) Services

COMPETITORS:-RankOperator's NameTechnologySubscribersin crores (10m)OwnershipMarket Share

1BSNL GSM EDG HSDPA HSPA+ CDMA2000 EVDO REV. 0 WiMAX Wi-Fi8.67 State-owned9.32% (September 2014)

2Bharti Airtel GSM EDG HSPA TD-LET22.5 1Bharti Enterprises (64.76%)SingTel (32%)Vodafone (4.4%)22.74% (September 2014)

3Vodafone India GSM EDGE HSPA+17.38 Vodafone Group (100%)18.69% (September 2014)

4Idea Cellular GSM EDGE HSPA15.55 Aditya Birla (49.05%)Axiata Group Berhad (19.96%)15.43% (September 2014)

5Reliance Communications CDMA2000 EVDO REV. B GSM EDGE HSDPA HSPA+ WiMAX13.4Reliance ADAG (67%)Public (26%)11.44% (September 2014)

6Aircel GSM EDGE HSDPA TD-LTE7.58Maxis Communications (74%)Apollo Hospital (26%)8.15% (September 2014)

7Tata DOCOMO CDMA2000 EVDO REV. B GSM EDGE HSPA+6.42Tata Teleservices (74%)NTT DoCoMo (26%)6.91% (September 2014)

8MTS India CDMA2000 EVDO REV. B0.91Sistema (73.71%)Shyam Group (23.79%)0.98% (September 2014)

9Videocon GSM GPRS EDGE0.59Videocon0.64% (September 2014)

10MTNL GSM HSDPA CDMA20000.33State-owned0.37% (September 2014)

TECHNOLOGIES USED:-SAP ERP Consolidate business data to avoid duplication of effort Streamline business processes with consistent, reliable information and real-time transparency Quickly respond to customer demand with efficient, fast, and flexible processes Outperform the competition with improved financial insights and results Innovate without disruption by updating and activating specific business functions on demand Rely on a foundation that supports best practices for more than 25 different Industries Solutions for Enterprise Resource Planning Procure to Pay (ERP)Maximize cost savings with support for your end-to-end procurement and logistics processes from self-service requisitioning to invoicing and payments. Streamline and optimize the flow of materials Actively manage your end-to-end procure-to-pay processes Reduce unnecessary stock and improve spend performance Rely on a single, complete, and integrated solution Plan to Product (ERP)Accelerate your entire manufacturing process from planning and scheduling to monitoring and analysis while improving efficiency across your value chain. Be first to market with innovative, high-quality products Proactively identify and fix potential issues with real-time tracking and analysis Quickly respond to changes in demand with accelerated planning and execution Improve plant performance with real-time visibility into shop floor processes Order to Cash (ERP)Support a wide range of customer-focused processes from selling products and delivering services to aftermarket warranty claims, service orders, and returns. Simplify and accelerate the entire order-to-cash cycle Deliver orders on time and improve customer satisfaction Streamline processes and reduce operational costs Boost productivity and increase sales and profit margins Benefit from profitable sales and interaction channels Request to Service (ERP)Help your organization increase sales and profit margins, enhance customer satisfaction, and differentiate its brand by delivering exceptional service in every customer experience. Understand and engage with your customers and exceed their expectations Offer immediate responsiveness and quick resolution to customer issues Streamline your service operations to increase efficiency and reduce cost Core Human Resources (ERP)Better manage your most valuable asset your people with support for recruiting, on boarding, and administration to professional development and promotion. Improve workforce efficiency, productivity, and satisfaction Deliver best-in-class HR processes at the lowest possible cost Predict and plan for future workforce needs and demands Align corporate strategies with team and individual goals Core Finance (ERP)Streamline and automate your financial operations while ensuring regulatory compliance and gaining real-time insight into overall performance. Enhance your core financial capabilities and generate accurate reports in real time Capture processes from different applications for a single version of financial truth Reduce cost of goods sold (COGS) and maximize profitability Ensure compliance with IFRSS, US-GAAP, and local GAAP regulations Analyze customer behavior and sales to quickly identify and seize new opportunities Platform and TechnologyComplement your central SAP ERP components by adding innovations in analytics, cloud, mobile, in-memory, and user experience (UX) quickly and cost-effectively. Leverage a packaged bundle of powerful extensions to complement your SAP ERP Gain industry best practices, unparalleled integration tools, and role-based ERP access Maximize ROI by running SAP ERP on the SAP HANA platformOFFICE:-Apache Open Office Product Description Writer a word processor you can use for anything from writing a quick letter to producing an entire book. Calc a powerful spreadsheet with all the tools you need to calculate, analyze, and present your data in numerical reports or sizzling graphics. Impress the fastest, most powerful way to create effective multimedia presentations. Draw lets you produce everything from simple diagrams to dynamic 3D illustrations. Base lets you manipulate databases seamlessly. Create and modify tables, forms, queries, and reports, all from within Apache Open Office. Math lets you create mathematical equations with a graphic user interface or by directly typing your formulas into the equation editorApache Open Office is synonymous with quality: The roots of Apache Open Office go back twenty years, creating a mature and powerful product Many millions of users Independent reviewers around the world have recommended the productApache Open Office is easy to use: The software looks and feels familiar and is instantly usable by anyone who has used a competitive product It's easy to change to Apache Open Office - the software reads all major competitors' filesApache Open Office is free software: You may download Apache Open Office completely free of any license fees Install it on as many PCs as you like Use it for any purpose - private, educational, government and public administration, commercial... Pass on copies free of charge to family, friends, students, employees, etc.HUMAN RESOURCE:-Senior ManagementDepartments and Functions:-RCPL: - Reliance Communication Ltd.RCIL: - Reliance Infrastructure Ltd.RWSL:-Reliance Web store Ltd.RTIL:-Reliance Infratel Ltd.RISPL:-Reliance Integrated Services Private Ltd.RCIL: - Reliance Communication Infrastructure Ltd.RNL: - Reliance Nextlink Ltd.RIEL: - Reliance Infocomm Engineering Ltd.FINANCE:-

ORGANIZATIONAL HIERACHY

SWOT ANALYSIS:-SWOT Analysis

Strength 1. Telecom Partner for INTERNET.ORG2. Flexible plans 3. Good advertising 4. High brand visibility 5. Ability to attract customers with various plans6. Low Entry Cost7. Commission Structure8. Fast Activation Process9. Network10. Connectivity11. Strong brand recognition12. Well Integrated operations13. Strong distribution channel ( RWorld, FLAG Telecom)

Weakness1. Price competition from BSNL and MTNL 2. Branding Image3. Distribution problem4. Limited product portfolio- Only Mobile5. Lack of Competitive Strength6. Low ARPU compared to competitors7. Weakness in Rural Market

Opportunity1. 4th Generation Network2. Fast expanding cellular market 3. Latest and low cost technology 4. Untapped rural market Preference of GSM over CDMA5. New Market, Vertical, Horizontal6. Competitors` Vulnerabilities7. Low penetration Rates8. Global expansion due to resource based acquisition of FLAG9. Huge GSM subscriber base (76.67%) with economies of scale for GSM operators

Threats1. Some people believe that Internet.org is against "net neutrality"2. Saturation point in Basic telephony service 3. Mobile Number Portability4. Market Demand5. Seasonality, Weather Effects6. Increasing competition with domestic players7. Decreasing ARPU due to competition8. High switching costs for customers to move to GSM

Chapter 3Task AccomplishedAn income statement (US English) or profit and loss account (UK English)(also referred to as a profit and loss statement (P&L), revenue statement, statement of financial performance, earnings statement, operating statement, or statement of operations) is one of the financial statements of a company and shows the companys revenues and expenses during a particular period. It indicates how the revenues (money received from the sale of products and services before expenses are taken out, also known as the top line) are transformed into the net income (the result after all revenues and expenses have been accounted for, also known as net profit or the bottom line). It displays the revenues recognized for a specific period, and the cost and expenses charged against these revenues, including write-offs (e.g., depreciation and amortization of various assets) and taxes. The purpose of the income statement is to show managers and investors whether the company made or lost money during the period being reported.SERVICE INDUSTRY:-The service sector consists of the "soft" parts of the economy, i.e. activities where people offer their knowledge and time to improve productivity, performance, potential, and sustainability, what is termed affective labor. The basic characteristic of this sector is the production of services instead of end products. Services (also known as "intangible goods") include attention, advice, access, experience, and discussion. The production of information is generally also regarded as a service, but some economists now attribute it to a fourth sector, the quaternary sector.Examples of tertiary sector industries Entertainment Government Telecommunication Hospitality industry/Tourism Mass media Healthcare/hospitals Public health Information technology Waste disposal Financial services Banking Insurance Investment management FMCG Professional services Accounting Legal services Management consulting Consulting Gambling Retail sales Franchising Real estate EducationMANUFACTURING INDUSTRY:-It is the production of merchandise for use or sale using labor and machines, tools, chemical and biological processing, or formulation. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other, more complex products, such as aircraft, household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users the "consumers".Manufacturing takes turns under all types of economic systems. In a free market economy, manufacturing is usually directed toward the mass production of products for sale to consumers at a profit. In a collectivist economy, manufacturing is more frequently directed by the state to supply a centrally planned economy. In mixed market economies, manufacturing occurs under some degree of government regulation.Manufacturing Industry Categories:-Apparel Industry: All establishments producing clothing and fabricating products by cutting and sewing purchased woven or knit textile fabrics and related materials, such as leather, rubberized fabrics, plastics, and furs. Chemical and Allied Industry: All establishments producing basic chemicals and establishments manufacturing products by predominantly chemical processes.Electronic and Electrical Equipment Industry: All establishments engaged in manufacturing machinery, apparatus, and supplies for the generation, storage, transmission, transformation, and utilization of electrical energy.Fabricated Metal Industry: All establishments engaged in fabricating ferrous and nonferrous metal products, such as metal cans, tin ware, hand tools, cutlery, general hardware, nonelectric heating apparatus, fabricated structural metal products, metal forgings, metal stampings, and a variety of metal and wire products not elsewhere classified.Food and Kindred Industry: All establishments manufacturing or processing foods and beverages for human consumption, and certain related products, such as manufactured ice, chewing gum, vegetable and animal fats and oils, and prepared feeds for animals and fowls.Furniture and Fixtures Industry: All establishments engaged in manufacturing household, office, public building, and restaurant furniture; and office and store fixtures.Industrial and Commercial Machinery Industry: All establishments engaged in manufacturing industrial and commercial machinery and equipment and computers. This includes machines powered by built-in or detachable motors, with the exception of electrical household appliances. This includes power-driven hand tools.Leather Industry: All establishments engaged in tanning, currying, and finishing hides and skins, leath