COMPLETE DECK v1

8/7/2019 COMPLETE DECK v1

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Health &Wellness

Implications


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Intro

Macro

Culture

Consequence

Delivery

Close

Overview Trend Map

Health ofthe nation

DemographicChanges

Ageing Happiness

HedonisticLifestyles

Ambitionvs.Behaviour

Ethics 2.0

WoefulWaistline

In theBlood

DataDemocracy

MobileEverywhere

QuantifiedSelf

Summary

Intro

Macro

Culture

Consequence

Delivery

Close

WellnessServices

NewProhibition

The NewNicotine

Impact onthe NHS


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Intro

Macro

Culture

Consequence

Delivery

Close


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Macro


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Good37%

Reasonable

40%

Poor

23%

Customershad an

average of16

healthcareneeds overthe past 12

months

48% describethemselves as unfit

Intro

Macro

Culture

Consequence

Delivery

Close

Health of the Nation


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Intro

Macro

Culture

Consequence

Delivery

Close

Health of the Nation

Condition Prevalence Unmet

1 PMT 11% 81%

2 Concentration 16% 79%

3 Psoriasis 5% 78%

4 Prematureejaculation

3% 75%

5 Fertility 3% 75%

6 Scar reduction 8% 74%

7 Memory loss 20% 73%

8 Smoking 15% 73%

9 Staying asleep 57% 71%

10 Lack of energy 57% 70%

Condition Prevalence Unmet

11 Rosacea 3% 69%

12 Diff. falling asleep 50% 67%

13 Mood swings 36% 67%

14 Overweight 47% 66%

15 Low sex drive 21% 65%

16 Weight maintenance 43% 65%

17 Acne 11% 64%

18 Feeling run down 58% 64%

19 Prostate health 3% 64%

20 Serious dry skin 24% 62%


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11.8% (941,000)more family formers

7.3% (120,000)more single parent households

3% (111,000)more working mums

Intro

Macro

Culture

Consequence

Delivery

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Demographic Landscape


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60s baby-boomers reaching

their half century

9.8% (800,000)More 45-54 yr olds 7.9% (668,000)

more carers

More parents and family

members to be cared for

Intro

Macro

Culture

Consequence

Delivery

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1.2 millionmore 65-99s

3,000more 100+ year olds

Life expectancy84 years for men

86 years for women

Intro

Macro

Culture

Consequence

Delivery

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32% of the population are over 50

40% of consumer spending = 145bn a

year

80% of nations wealth & 60% of all

savings

CURRENTLY IN THE UK

80%

50%

of 65+ have atleast one chroniccondition

have at least two

Intro

Macro

Culture

Consequence

Delivery

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Ageing Population


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Sight & Eye Health

Memory / CognitionHearing

Hair Greying & Loss

DentalSkin Thinning /

Wrinkles

Back Pain

Joint Pain

Bone Density

Prostate

Menopause

Cardiovascular Disease

DiabetesBlood Pressure

Organ Failure

Hips

Knees

Varicose Veins

Less Sleep

Less Energy

Slower Recovery

Intro

Macro

Culture

Consequence

Delivery

Close

Ageing Population

Cholesterol

Incontinence


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UK adults scoredthemselves 7.4 out of10 on the happiness

scale. A drop from 7.6 in2003

Intro

Macro

Culture

Consequence

Delivery

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Happiness
http://www.happyplanetindex.org/explore/historical.html


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Culture


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Intro

Macro

Culture

Consequence

Delivery

Close

Healthy Hedonism


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I t


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Intro

Macro

Culture

Consequence

Delivery

Close

Ethics2.0

Intro


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Intro

Macro

Culture

Consequence

Delivery

Close

Kids Teens Adults

New Prohibition

C


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Co

nse

que

nc

e


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Intro


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In the BloodIntro

Macro

Culture

Consequence

Delivery

Close

2.5m

Diagnosed with diabetes

mEstimated undiagnosedpeople with diabetes

EyeDisease

Cardio-

vascular

Disease

Depression

Sexual

Dysfunctio

n

Lack of

Energy

Neuropathy

Kidney

Disease

Amputation

Intro


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The New NicotineIntro

Macro

Culture

Consequence

Delivery

Close

1951 1st largescale studylinking lungcancer to smoking

2010 21%of

population(12.6m)smoke2007 England

goes smokefree,

purchase agegoes up to 18

2005Tobacco

sponsorshipbanned

2006Picture

warnings onpack2003 Health

warningsappear on

pack

1969 1st HEC

anti-smokingcampaign45% of population

(25m) smoke

1950 2010

1981 Cigarettetax up 14p perpack highestrise since 1947

Intro


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The New NicotineIntro

Macro

Culture

Consequence

Delivery

Close

20??2010

2010 6m multi-media warningdrinkers of theunseen damage

Healthwarnings on

pack

Irresponsible' drinks

offers banned

x3 tax on alcopops- average price ofa bottle goes up

by 60p

Ban cheap drinkdeals: targetinggrocers selling

alcohol at a loss

Intro


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The New NicotineMacro

Culture

Consequence

Delivery

Close

Consumer Motivations to Quit or Reduce

Health Recovery Fertility Cosmetic

I know I drink too much, but I can stop whenever Iwant...

Intro


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Macro

Culture

Consequence

Delivery

Close

Impact on the NHS

60 years of the NHS


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Delivery


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Intro


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Macro

Culture

Consequence

Delivery

Close

Mobile Everywhere

Intro


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Macro

Culture

Consequence

Delivery

Close

Quantified Self

Intro


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Macro

Culture

Consequence

Delivery

Close

Quantified Self

Digital plaster offersconstant patient

monitoring

Wearable heart ratemonitor

Intro


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Macro

Culture

Consequence

Delivery

Close

Mobile Everywhere

+ + MobileInternet

Device

WearableBiometrics

Diagnostic&

LifestyleSoftware

Intro

M


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Macro

Culture

Consequence

Delivery

Close

Quantified Self

Intro

M


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Macro

Culture

Consequence

Delivery

Close

Quantified Self


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Intro

Macro


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Macro

Culture

Consequence

Delivery

Close

Wellness Services

Intro

Macro


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Macro

Culture

Consequence

Technology

Close

Summary

Were getting older, fatter and more demanding

We have a constant thirst for information, and we want itimmediately

Our product and service expectations are always increasing wanting things quicker, more convenient and more effective

Our government want us to be healthier (so we dont cost somuch)

...but in the meantime they will tax us to pay for thehealthcare and advertising


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Documents

COMPLETE DECK v1