By: Chirantan Sen

*Competitive Strategy

* Introduction to Competitive Strategy

*Future goals of Competitors*Current Strategy,*Key Assumptions,*Capabilities.

*Competitors

*Nestle,*Amul,*Mother Dairy.

*Brand portfolio of Amul

Butter Milk Drinks

Powder Milk Fresh Milk

Cheese Cooking Desserts Health Drinks

*Brand Portfolio of Nestle

*Brand Portfolio of Mother Dairy

*Brand Portfolio of Danone

*Future Goals

*Danone : Taking the top spot in the Yoghurt business in India.*Amul : is to provide more and more satisfaction to

the farmers, their customers, employees and distributors.*Nestle : continuously excel to achieve and maintain

leadership position in the chosen business and delight all stakeholders by making economic value additions in all corporate functions.*Mother Dairy : Provide quality food and beverages to

consumers at affordable prices while ensuring fair returns to the producers.

*Current Strategies

*Danone : Innovative Distribution System, Integration of manufacturing units, Pricing Strategy.*Amul : Expansion of distribution channel, increase in advertisement, Channel Extension.*Nestle : Concentrating more in FDI. Trying to explore new high growth markets like Africa & Latin America.*Mother Dairy : Trying to improve its distribution network

*Key Assumptions

*It is expected that this industry has a bright future with excellent growth opportunities.*Per capita consumption of dairy products in

India is approximately 2.5 KG per year. Thus a very wide market is available.*More investment is needed to expand the

distribution channel to make presence in almost every part of the country.*Value against money have to be delivered.*Taking care of stakeholders should be one of

the major focus of the companies.

*Capabilities

Mother Dairy: *The major strength of the Mother Dairy is the different

variety of Milks and a recognized BRAND name.*The increasing demand for these products.*62% market share in Delhi NCR region.

Amul : *Market leader in ghee and butter with 85% market share,*Largest food brand in India & world's Largest Pouched

Milk Brand*Distribution & value-for-money seem to be the major

strengths on which the brand’s popularity rests.

*Capabilities

Nestle :* world’s largest processed foods &

beverage company.*A presence in almost every country.*Continuous introducing new products,

thus expanding its product offering.

*References

*Google.in*Wikipedia.org*www.amul.com*www.nestle.in*www.motherdairy.com*www.termpaperwarehouse.com*www.lincoln-county-chronicle.com*www.dionlabel.com

Submitted to : Pushpa Kataria Mam.

*Thank You