Competitive Training

8/12/2019 Competitive Training

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Competitive Information TrainingPrepared By: John Yurtin

CTIS # 29948

February 9, 2005



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Where to find the information?????

1. Connection Systems Toolbox

2. Delphi Packard Intra-net

3. Connection Systems Catalog (Internet)

4. Internet Searches5. Delphi Experts



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1. Connection Systems Toolbox – Support Information

» Competitive Profiles Matrix

» Wiring Component Substitution Studies

»Performance Characteristics Performance Specifications Matrix

– Connection Systems Portfolio

» Specific Product Competitive Information

– Preparing For Your Customer

» Competitors Websites

» Competitive Analysis Reports

» Divisional Marketing Website



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2. Delphi Packard Intra-net – Engineering

» Competitive Assessment Webpagehttp://delphip.ped.gmeds.com/ac2_comp_assessment/index.htm

» Competitive Profiles Matrix

– Marketing

» Competitors Websites

» Competitive Analysis Reports

» Divisional Marketing Website

» Specific Product Competitive Information

» Fleck Research & Bishop Reports

– Quickplace

» List of Competitors – Jeff Vickers



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3. Connection Systems Catalog (Internet) – Customer Services

» Competitor Cross Reference

– Catalog Search

» EEDS Marketing

Competitive Information



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4. Internet – Competitor’s Websites

» Technical Reports

» Published Articles

– Internet searches by Product Name e.g. FCI Sicma Connections

» Often takes you to specific published information from techshows, symposiums, anywhere an article or paper is published.

– Patent Office Website (available from Delphi Intra-net)http://apollo.delphiauto.com/info/weblink.html#government




5. The Delphi Experts – There are always people in the regions who can often help

» Consider Technical Experts

» Customer Specific Experts

»Sales Contacts

» Marketing Contacts

– Using the “People Search” can often lead you to the right people!

– There is still a lot of competitive information buried in individual File

Cabinets and Hard Drives



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2005 Competitive Assessment

Projects10-7-04 Dave Pritchard



Competitive Assessment Organization

Competitive Assessment Function – Develop an engineering assessment capability. This should provide for

each of the following:

» Full time dedicated personnel

» Purchase components/systems

» Testing and performance evaluation

» Data base set-up and displays for customer center locations

– Determine assessment schedule and execute

– Communicate assessment results

» Engineering – Product and Manufacturing

» MCIP

» Others as appropriate



Competitive Assessment Organization

Steve Duca – Dave Wright

» Dave Pritchard

Randy Austin – Wiring System, BECs, & Components – Teardown,analysis, & data collection

Marianne Case – Wiring System, BECs, & Components – Teardown,analysis, & data collection – after 10-15-04

Alan Toot – Components and BECs – Physical testing and evaluation – after 11-30-04

Matt Abruzzi – Contract Technician



Competitive Assessment Display Room – CSE (Champion)



Assessment Project Selection

Full vehicle harness set analysis

Use harness set selection to drive component & BECanalysis

Vehicle Selection Based On: – J.D. Power Market Segments

» J.D. Power Best In Class

Has global implications based on quality performance

– New business pursuit

– Customer request



Project Selection Prioritization

Prioritization Based On: – New Business Pursuit – Existing Markets

– Specific Customer Request (Special Project)

– No Current Assessment In J.D. Power Vehicle Category

» J.D. Power Best –In –Class Is Selected Unless:

We already produce that vehicle set at Delphi Packard

– Look at #2 vehicle or “brand of interest”



Competitive Assessment Portfolio& Project Selection

CompetitiveAssessmentPortfolio

Note: Green shading indicates J.D. Power “Best – in- Class” vehicle

2004J.D. Power IQS Delphi

J.D. Power Best- In- Class Delphi Design Competitor

Vehicle Market Segment Vehicle Produced Influence Produced Competitor

Cars

Compact Car Toyota Corolla 2004 Toyota Corolla (60%) Minor 2004 Toyota Corolla (40%) Yazaki

2003 Honda Civic Sumitomo

2002 Nissan Sentra Yazaki/Kansei

2004 Ford Focus (Drummond) Lear

Entry Midsize Car Hyundai Sonata 2004 Chev. Malibu 2002/04 Toyota Camry Yazaki, Sumitomo

Proposed 2005 Project

Premium Midsize Buick Century Proposed 2005 Project

Fullsize Car Mercury Grand Marquis Proposed 2005 Project

Entry Luxury Acura TSX

Mid Luxury Car Lexus GS 300/ GS 430

Premium Luxury Car Lexus SC 430

Sporty Car Dodge Stratus Cpe Proposed 2005 Project

Premium Sports Car Porsche 911

Trucks

Compact Pickup Ford Explorer Sport Trac

Light Duty Fullsize Pickup Toyota Tundra 2004 Silverado 2004 Ford F-150 Siemans/Yazaki,AFL

2003 Toyota Tundra Yazaki

2004 Dodge Ram (Nov. 04) Lear

Proposed 2005 ProjectHeavy Duty Ful lsize Pickup Dodge Ram Pickup HD

Entry SUV Honda Element

Mid Size SUV Toyota 4Runner 2004 Toyota 4 Runner (Oct. 04) Yazaki

2004 Kia Sorrento (Nov. 04) Yong Sung, Yura

Proposed 2005 Project

Fullsize SUV Chevrolet Suburban 2004 Chevrolet Suburban 2002 Toyota Sequoia Yazaki, Sumitomo

2004 Tahoe

Entry Luxury SUV Lexus RX 330 Proposed 2005 Project

Premium Luxury SUV Lexus LX 470 2004 Cadillac Escalade 1998 Lexus LX470 (2002) Furukawa

Compact Van Honda Odyssey 2004 Ford Freestar 2004 Toyota Sienna Yazaki, Sumitomo

EDS Competitive Assessments



2005 Proposed Projects

2004/2005 Competitive Assessment Proposed Project List

Tentative

Project Vehicle Type Analysis Type Completion Rationale

2004 Toyota 4 Runner Mid SUV Teardown 31-Oct GMT- 361/371 quote prep

2004 Kia Sorrento Mid SUV Cursory Physical 30-Nov * GMT-361/371 quote prep

2005 Dodge Ram Full Size Pickup Cursory Physical 15-Nov Chrysler Tech Show / possible quote

2005 Chrysler 300 Full Size Car Teardown 1/31/2005 Recent design full size comparison vs. Ford EN/FN (requote pending)

2005 Nissan 350ZX Sporty Car Teardown 31-Mar Nissan's highest ranking J.D. Power sporty car segment vehicle. Good comparison for Mustang

2005 Hyundai Sonata Entry Midsize Teardown 31-May The top ranked J.D. Power entry midsize segment vehicle. Adds a Korean vehicle to the portfolio.

2003 Acura MDX Entry Lux SUV Teardown 31-Jul Available from Brighton. Honda's highest ranking J.D. Power Entry Lux SUV vehicle

2004 Nissan Titan Full Size Pickup Teardown 30-Sep Additional full size pickup data - available from Brighton

2004 Volvo S40 Premium Midsize Teardown 30-Nov Additional premium mid. data - available from Brighton 9/30

2004 Dodge Durango Mid SUV Teardown 1/31/2006 Additional mid SUV data - available from Brighton 11/30

* Delayed from 10/31 due to temporary assignment of manpower to N. Cassudakis

Documents

Competitive Training