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Competing Values Framework. Case Study – PT Apexindo Pratama Duta. Presented by. Aditya Narendra Maharsi. Angie Pritta Caroline. Ahmad Ardiansyah Zein. Bambang Wijarnako. Pranoto Satrio Wicaksono. The Content. Company Profile. Theoretical Background. Performances. - PowerPoint PPT Presentation
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Competing Values FrameworkCase Study – PT Apexindo Pratama Duta
Presented byAditya Narendra MaharsiAngie Pritta CarolineAhmad Ardiansyah ZeinBambang WijarnakoPranoto Satrio Wicaksono
Competing Values Analysis - APEX
The Content
Company Profile
Theoretical Background
Performances
Competing Values Analysis
Conclusion & Recommended Strategies
Company Profile
Competing Values Analysis - APEX
Company Profile
Founder Hertriono Kartowisastro
VisionA world-class drilling contractor offering quality without compromise
Mission• Maintaining a high standard of Safety, Health, and
Environment (SHE) to ensure the safety an welfare of employees and to protect the surrounding environment.
• Providing maximum value to all of stakeholders and making a positive impact to the society and the environment.
• Developing human resources with global-standard quality and competency.
Competing Values Analysis - APEX
Company Profile : Milestone
1984
Established as an Indonesian offshore Drilling contractor
1992
First submersible swampbarge rig, Maera
2005
ISO 9001 :2000 Certification in Quality Management System
2007
Super premium Jack up rig, Soehanah
2008
Upgrade the ISO 9001 :2008 version
2009
The Safety Campaign
Competing Values Analysis - APEX
Company Profile : Milestone
2000
Expand operation to Middle East
2001
Merged with PT Medco Antareja
2002
IPO : 10 July 2002
2012
PT Apexindo Energi Investama become the new majority shareholder of the Company
2009
Settled IDR Bonds Apexindo Pratama Duta
2011
Certification of ISO
Competing Values Analysis - APEX
Company Profile : Operation
Onshore
Offshore
FPSO (Floating Production, Storage, and Offloading)
Competing Values Analysis - APEX
Company Profile
Theoretical Background
Competing Values Analysis - APEX
COMPETING VALUE
Kerangka budaya organisasi yang dikembangkan oleh Cameron dan Quinn (1999) berdasarkan model teoritis disebut “Competing Values Framework” atau “Kerangka Nilai Bersaing“.
Parameter atau Variabel yang dianalisa :• Concern for Task vs. Concern for People• Stability and Efficiency vs. Flexibility and Innovation• Internal vs external focus.• Long Term vs Short Term. • etc
Theoretical Background
Competing Values Analysis - APEX
Theoretical Background
CREATE
COMPETECONTROL
COLLABORATE
Competing Values Analysis - APEX
Theoretical Background
Kuadran Ukuran Kuadran Pendekatan finansial yang digunakan
Control Quality Gross margin
Efficiency Asset turnover
Compete Profit EVA
Speed Change in EVA growth
Create Growth Sales growth
Innovation Standard deviations of market model errors
Collaborate Knowledge Future growth values
Community Sales/number of employees
CREATING CVF FROM FINANCIAL EMPIRICAL DATA
Competing Values Analysis - APEX
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Differentiation
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Cost Leadership
Type of Organization
Theoretical Background
Competing Values Analysis - APEX
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Fit
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Stretch
Type of Organization
Theoretical Background
Competing Values Analysis - APEX
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Best Cost
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Best Cost – Blue Ocean
Type of Organization
Theoretical Background
Competing Values Analysis - APEX
COMPETING VALUE INDUSTRY VS COMPANY (example)
Theoretical Background
Performances
Competing Values Analysis - APEX
Performances
No Type of Listing Listed Shares Listed Date
1 IPO (First Issue) @ Rp550,- 200,000,000 10-Jul-02
2 Company Listing 1,545,000,000 10-Jul-02
3 Rights Issue I 25:12 @Rp550 837,600,000 26-Sep-05
4 ESOP Converted (2005 to 2008) 77,250,000
5 Delisting -2,659,850,000 27-Apr-09
6 Relisting @ Rp1,562,- 2.659.850.000 05-Jun-20013
Listing History
Competing Values Analysis - APEX
Performances
5-Jun
7-Jun
9-Jun
11-Jun
13-Jun
15-Jun
17-Jun
19-Jun
21-Jun
23-Jun
25-Jun
27-Jun
29-Jun
1-Jul
3-Jul
5-Jul
1,500
1,700
1,900
2,100
2,300
2,500
2,700
2,900
3,100
Stock Price Movement (1st Month)Offering Price at relisting (IPO) Rp. 1.562 (5 June 2013)
Competing Values Analysis - APEX
Performances
Financial Statement2013 2012 ∆
Current Assets 152,051,043 465,143,375 -67%
Non Current Assets 638,859,911 246,580,991 159%
Liabilities And Equity 119,109,331 79,115,039 51%Non Current Liabilities 389,280,099 399,189,027 -2%
Equity 282,521,524 233,420,300 21%
Revenue 259,595,002 208,757,661 24%
Direct Costs 161,331,971 136,394,546 18%
Gross Profit 98,263,031 72,363,115 36%
Competing Values Analysis - APEX
Performances
Financial Statement2013 2012 ∆
Income Before Tax Expense 68,855,235 35,449,657 94%
Income Tax Expense - Net (19,616,096) (12,357,313)
Net Income for the year 49,239,139 23,092,344 113%Other Comprehensive Income (137,915) (45,462)Total Comprehensive Income 49,101,224 23,046,882
Net income for the year 49,239,139 23,092,344 Total comprehensive income 49,101,224 23,046,882
Basic Earning Per Share 0.0185 0.0087 113%
Competing Values Analysis - APEX
Performances
Aug-13
Aug-13
Sep-13
Sep-13
Sep-13
Oct-13
Oct-13
Oct-13
Nov-13
Nov-13
Nov-13
Dec-13
Dec-13Jan
-14Jan
-14Jan
-14
Feb-14
Feb-14
Feb-14
Mar-14
Mar-14
Mar-14
Apr-14
Apr-14
May-14
May-14
May-14
Jun-140
1,000
2,000
3,000
4,000
5,000
6,000
3865
4946.09
APEXIHSG
Stock Price Comparison
Competing Values Analysis
Competing Values Analysis - APEX
Competing Values Analysis
Financial data PT Apexindo Pratama Duta for creating CVF
Quadrant Measures for quadrant Proxies used
Company Sector
Actual Adjusted Actual Adjusted
Create Growth Sales growth 0.97 0.97 11.4 11.4
Innovation Standard deviation of market model errors 0 0.12 0.95 0.95
Compete Profit EVA (Economic Value Added)/ROA 6.55 6.55 7.23 7.23
Speed Change in EVA grwoth/ROA Avg 0 6.55 12.14 12.14
Control Quality Gross margin 37.85 37.85 26.79 26.79
Efficiency Asset turnover 0.35 0.35 0.81 0.81
Collaborate Knowledge Future growth values/capital spending 35.38 35.38 8.47 8.47
Community Sales/number of employess 6897311232 689.7311232 3334958240 333.495824
Competing Values Analysis - APEX
Competing Values Analysis
Industry vs competing value companyPT Apexindo Pratama Duta
Type of organiza
tionI
Innovation
Growth
II
Speed
Profit
III
Efficiency
Quality
IV
Community
Knowledge
0.001
1
1000
Company
Sector
Innovation
Growth
Speed
ProfitsEfficiency
Quality
Community
Developement
Best Cost
Conclusion & Recommended Strategies
Competing Values Analysis - APEX
Conclusion
• APEX could be categorized as the company with Compete and Collaborate culture.
• In term of Quality, Community and Knowledge, APEX’s scores are higher than average sector’s scores.
• In term of Innovation, Growth, speed and Efficiency, APEX’s scores are far lower than average sector’s scores.
• APEX should have strategies to escalate the Growth, Speed and efficiency score at least close to the average sector’s scores.
Competing Values Analysis - APEX
Recommended Strategies
• Increasing the ROA
• Escalating the satisfaction of the existing clients and increasing the company performance to attract potential clients and investors.
• Escalating QHSE Performance
• Developing cost reduction (Cost Efficiency) Program
• Developing Training and Development Program to increase the competency of the employee in order to support Cost Efficiency program and increasing the productivity.
• Utilizing available IT system to support Cost Efficiency Program and Increasing the productivity.
• Re-structuring the existing organization to achieve the efficient and Effective organization.
Competing Values Analysis - APEX
Strategic Mapping
Financial PerspectiveCustomer Perspective
Internal Business Process Perspective
Learning and Growth Perspective
ROASatisfaction
Trust
Safety Perfor.
Cost Efficiency
Productivity
Competency Restructuring IT System
Competing Values Analysis - APEX
Balance Score Card
Perspective Objective Measures Target
Financial Escalating the ROA The growth of ROA 10 %
Customer
Increasing the satisfaction of the existing clients
Client’s complain 0 Complain
Escalating the trust of potential clients
New Project 1/year
Internal Business Process
Escalating the safety performance
FATALITY 0
Property Damage 50 %
Cost Efficiency Total Asset Turnover 10 %
Increasing Productivity Total Revenue/Employee 20 %
Learning and Growth
Training and Development Program
hour of employee Trained per year
16 h
Using available IT Technology Business Intelligent 100 % Rel.
Re-structuring No of Position 10 %
Conclusion & Recommended Strategies
Thank You