COMPETING THROUGH BEST IN CLASS

Enabling Digital Route to Market

ROUTES TO MARKET IN CPG

SEAMLESSLY MANAGE DATACPG businesses can seamlessly manage all their master data, including routes, territories, brands, products, reps, accounts, and even suggested pricing. This allows sales people to have every aspect of the business available to them on a smartphone or tablet. Ivy Territory Management keeps track of stock maintenance, stores and routes, sales and returns. It synchronizes them perfectly, and provides full analysis of the data.

TERRITORY MANAGEMENT

Imagine if your sales force could take full control of their territories, and serve their customers better, and make your business more profitable. It›s possible with Ivy Territory Management, created by Ivy Mobile. For over 10 years, Ivy Mobility has helped customers sell more through multiple channels. Ivy Territory Management helps consumer packaged goods (CPG) companies keep pace with the inevitable shifts toward modern retail channels.

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IMPROVE CHANNEL PROFITABILITY

AN OPTIMAL ROUTE TO MARKET STRATEGY

EXPLOSIVE MOBILE GROWTH IN ASIA

STREAMLINE DISTRIBUTION CHANNELS

Ivy Territory Management ensures companies can operate multiple routes to market. Process support is built into the system, and key benefits include effective management of distributors, which increases outlet coverage by %45. By providing your sales force with handheld, GPS enabled devices, productivity is improved. They can manage all the businesses in their district with the touch of a finger.

Ivy Territory Management helps companies establish the most optimal route to market strategy possible. According to Pankaj Gupta, Project Leader of Tata Strategic Management Group, having the right RtM strategy helps businesses gain market share at an optimal cost. His report also states that mobile technologies could be the next big transformation lever, and companies need to stay abreast of these trends in order to stay competitive.

According to another report, the «16-2015 Outlook For The Retail and Consumer Products in Asia», the number of internet connections there grew by %31 in 2013, and there has been a rapid growth of mobile internet users. This opens the door for mobile commerce opportunities. The report also stated that the number of smart phone users in India in 2014 was 116 million, up from 67 million the year before. This indicates explosive growth in this sector that will benefit CPG businesses who embrace modern technology.

Ivy Territory Management features demand driven distribution flow. Leading CPG companies have direct and indirect channels to reach the largest number of customers. These businesses follow the manufacturers guidelines, practices and sales methods. Ivy Territory Management elevates distribution channels with effectiveness, efficiency, and adaptability.

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VALUE CREATION DISTRIBUTION LEVERS:

• Provide data on company and brand sales performance within and across markets and outlets

• Support a high number of daily and monthly sales transactions

• Leverage real-time customer segmentation, identifying gaps in coverage and high value accounts

• Access information on the go with support for both online and offline processes

• Improve your time to market and coverage with integrated planning

• Seamlessly manage master data including routes, territories, brands, products, reps, accounts, and suggested pricing

• Seamless visibility on product movement across distribution chain

• Integrate sales activities tracking of outlet locations, routes, planned and attended

• Manage all orders on a single dashboard with separate lines and SKUs

• Track tertiary sales orders which happened between distributors and retailers

• Provide visibility into promotions, needed displays, competitive product placements

• Classify outlets based by turnover (high, medium, low)

• Increase sales productivity by providing mobile access to information

• Deploy mobile inventory management by individual location and type including warehouse and van stock

• Manage performance targets and metrics attainment based on pre set rules for goals and achievements

• Complete merchandising including audit and surveys

• Manage digital content across catalogs, brand assets and photo images instore

A PROFITABLE SOLUTION

This system enables you to support a high number of daily and monthly sales transactions, and classify outlets based on turnover. Sales people get instant access to brand performance, product movement across the distribution chain, merchandising audits and surveys, and promotions. It also provides mobile inventory management by location, including warehouse and van stock. Sales productivity is greatly increased by providing immediate mobile access to all important information.

With over 55,000 happy clients, Ivy Mobility is bringing businesses into the future. Ivy Territory Management is just one of the modules created specifically for the digital management of your company.

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Direct Store Delivery (DSD)Typical users are sales, delivery, route sales, and independent reps

Retail ExecutionField sales module for sales reps to enable the perfect store, complete surveys, audits

and perform guided selling.

Distributor ManagementUsed by brands and major

distributors to manage routes, sales and route accounting.

Field ServiceSupports field force of

route sales reps to schedule stock, replenish

vending machines and collect monies.

Digital MerchandisingFor merchandisers to manage plangrams, displays, competition, and capture photos images.

Field SalesEnables brand ambassadors to promote products directly to consumers, activate promotions, sell more and manage time and stock.

There is more to it! Consumer Goods Cloud, by Ivy Mobility, is a fully integrated suite of software

applications built for the consumer goods industry. The

suite can be deployed across your organization and consists of the following solutions that can be easily configured to meet your

business needs.

It is continuously enhanced to incorporate evolving industry best practices and technological innovations. Supports different route to markets, sales

and delivery models, in all markets and on all devices.

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ABOUT IVY MOBILITYIvy Mobility has been making software-as-a-service applications for the consumer goods industry for 14 years. We are proud to provide our customers with an integrated suite that supports all their business needs: retail execution, direct store delivery, distributor management systems, merchandising, counter sales, and analytics. Our applications allow companies to improve their sales and achieve even more success.

We serve over 5.5 million outlets in over 20 countries. For more information about our company and our products, visit our website at http://www.ivymobility.com or follow us on social media. Ivy is headquartered in Singapore, with offices in North America, Europe, Asia, China, Middle East, and Latin America.

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CUSTOMER SUCCESS PROGRAMWhether you’re a global consumer goods leader or an independent distributor, our customer success program and professional services team will ensure the rock-solid and efficient deployment of your solution. We’ll shepherd you from project startup to go-live with a structured, iterative approach that eliminates the strain on your team, prepares your users for adoption, and gives you an on-time and on-budget solution that works.

During the last decade, we have all experienced how Digital and Software as a Service (SaaS) have transformed the way software is delivered and serviced. Users now use tablets and mobile devices to process transactions and automation runs certain tasks. Ivy is as at the forefront of these trends offering products that operate using cloud computing. Today, this allows us to rapidly implement new systems and accelerate deployment in ways not possible 10-5 years ago.

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© 2017 Ivy Mobility and the Ivy Mobility logo are all trademarks or registered trademarks of Ivy Mobile Technologies Pte Ltd, in Singapore, and other countries. No part of this publication can be reproduced or used without the permission of Ivy Mobility.

Enabling Digital Route to Market

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