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Compete with teams to solve some of the world's most intractable problems

Accelerate leadership development

Have serious fun playing a virtual game

Connect with the brightest minds to affect lasting change in just 3 weeks

Race to

change

people &

planet

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Impact innovation expert, skilled accelerated leadership facilitator, international aid worker, social entrepreneur and founder of Race4Good, Linda Cruse, brings together teams from around the world to take part in this groundbreaking 21-day competition. Race4Good invites the brightest and best brains from business and forms them into dynamic teams to harness their experience, innovation and passion.

Teams are given 21 days in which to research real-life issues facing a challenged community and to develop a business plan to bring long-term economic and social uplift. Winning teams are flown out to meet the community and see the first phase of their plan brought to life.

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It's The

Amazing Race

meets Shark

Tank

Table of ContentsConventional Approaches are Failing Us . . . . . . . . . . . . . . . . . . . . .

The Impact Innovation Engine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Linda's Story .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Virtual Play with Real Rewards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Your Role . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Race4Good Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Race . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Turning the Game into a Game-Changer . . . . . . . . . . . . . . . . . . . . . .

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CONVENTIONAL APPROACHES ARE FAILING USThe best intentions fall short in addressing crises around our globe. Although we respond in times of desperate situations, and although charitable organizationsstrive to do their part, our current methods of solving the world's most critical problems are not working. We are failing people and planet. It’s time to change boththe players and the methods we use to affect sustainable change.

THE UPSIDE: Charitable donations are at an all time high.1,2

Inflation-adjusted dollarsCurrent dollarsInflation-adjusted dollars in recession

373.25

1975 1980 1985 1990 1995 2000 2005 2010 2015

100

50

0

250

200

150

400

350

300Source: Giving USA Foundation

THE DOWNSIDE: Relief efforts tend not to deliver long-lasting change.

Total giving: 1975 – 2015(in billions of dollars)

Example of harmful giving: used clothing left to rot on a beach in

Indonesia after the 2004 Tsunami

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IT'S A HEART ISSUE. When disaster strikes, the world responds with a giving heart, but all too often, funds are mishandled and donations end up not reaching the intended target. And when the media stops covering the story, the affected communities are too soon forgotten, left to deal with the aftermath on their own. How can we change? By mirroring the approach taken by forward-looking brands, committing to make a lasting, sustainable impact.

IT'S A MIND ISSUE. Charitable and government organizations are set up to be risk-averse. Budgets are strictly tied to meeting critical needs, and innovation tends to take a back seat. The jewel that is missing is corporate ingenuity. The business brain is needed to address the most dire global challenges with the courage to think outside of the box, and apply critical analysis and innovation.

Global challenges require a heart-mind solution

THE IMPACT INNOVATION ENGINETo succeed, we need to bring together the commitment,

collaborative spirit and innovation of bright young minds, business leaders, and communities from around the world.

It’s time to approach our humanitarian and environmental issues with the same bold determination, attention, innovation and intelligence as we do a sustainable, highly successful, profit-making business —

with results-driven timelines, transparency and accountability.

THE IMPACT INNOVATION ENGINE

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The 2005 Kashmiri earthquake that left nearly 100,000 dead and 3.5 million homeless required extensive rebuilding efforts. Linda was involved in fostering public and private partnerships to aid those efforts. She was also involved in a separate initiative in a rural town, helping to improve production of one of Pakistan's principal commodities: milk.

2006 - 2009: Forging relationships and dairy farming in rural Pakistan.

While working in the largest tsunami survivor’s camp in Thailand, Linda met a young mother who pleaded with her to take her baby as she could no longer feed her. Linda resolutely replied, “No, I am not going to, but I promise I will enable you to take care of your own baby.” Knowing she needed help in finding a solution, Linda reached out to influential business leaders in Bangkok, who quickly determined a viable means for the Thai people to start earning their own money immediately—to harvest rubber. Within four months, they were earning three times what they’d previously earned.

2004: Hope is restored after one of the deadliest natural disasters on record.

LINDA'S STORYTo provide a complete picture of what Race4Good is truly about, it's important to share inspiring events that have led founder and CEO, Linda Cruse, to develop the concept that is poised to change the world . It's a journey that has taken her to every continent in the world as ‘boots on the ground’ in refugee camps, war-torn areas, and amidst major catastrophic disaster zones. It's one that includes an inspiring meeting with Prince Charles, uplifting words from Sir Richard Branson, as well as guidance from the Dalai Lama. This is all part of the fabric that is Linda's story, and the story of Race4Good.

20002003 2004

Prince Charles visited a project Linda was managing in Delhi with Tibetan refugees, and offered this sage advice with respect to what Linda saw as the most underused resource in uplifting the local community (the private sector): “When they start to offer you money, a nice big cheque, just leave it on the table for a moment, money is always needed, but actually the real jewel is them, it’s their business acumen, it’s their entrepreneurial skills, it’s their heart, it’s their soul.” Money is for a moment, the person is for a lifetime. And with that, the seed that would become Race4Good was planted.

October 2003: A seed is planted.

The narrative really begins when Linda left a corporate job and went to China in 2000, then soon after to India, as project manager for an entrepreneurial training programme in a refugee camp. While there, she met with and was guided by HH the Dalai Lama.

2000 - 2002: The start of a new life as frontline humanitarian.

2006

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A Race4Good took place in Los Angeles, California in the spring of 2017. The focus was a remote Himalayan village in Nepal that was cut off from the rest of the world following the devastating 2015 earthquake. 5 teams, each comprised of 10 individuals, 5 top business leaders and 5 top students raced for solutions to the same critical issue – using just $5,000, come up with a business plan that would economically uplift this vulnerable community with an income-generating project. The winning idea, bee-keeping, came from students from UCLA. Honey is in high demand in Nepal, and the mountains produce high quality. With that, the students, a bee-keeping expert, and business leaders headed to Nepal to help local villagers put their idea into practice. Well done UCLA!

2017: Nothing is sweeter than honey. Except for sweet success in Nepal.

20132017

“...the real jewel is them, it’s their business acumen, it’s their entrepreneurial skills, it’s their

heart, it’s their soul” – HRH The Prince of Wales, Prince Charles

2009

Aiding refugees and picking up pieces after natural disasters, Linda travelled to some of the most remote regions on our planet to help offer a "hand up" not a hand out. While in Burma, Linda led projects to motivate and encourage refugees to develop and act on independent business initiatives.

2009 - 2012: Reaching those in need from Burma to Kenya to Pakistan and beyond.

Linda worked with numerous organizations, Fortune 500 companies and universities to help transition Race4Good from concept to prototype to fully launched "product". Race4Good has already started transforming our world through the ingenuity and caring of the players involved. The next chapter may just involve you...are you in?

2014 - 2017: Let the games begin!

2014

“Linda makes the impossible, possible” – Sir Richard Branson

Saffron was the hidden treasure uncovered by Linda and team while she worked alongside Richard Branson's Virgin Unite as a consultant in Asni, Morocco. Given the task to uplift livelihoods, health and education, Linda and head chef at Richard Branson's famous Kasbah Tamadot helped local villagers realize that they were literally sitting on a gold mine, but in the form of saffron, which in this region is worth more per ounce than gold! An entire community is transformed, and continues to thrive today.

2010: Treasure hunting with Sir Richard Branson in Morocco.

Saddened, frustrated and angry by what seemed an endless cycle of repeated mistakes by relief organizations of wasted money, miscommunication and overlapping resources, Linda had the ‘aha’ moment. Sitting amidst the devastation that a typhoon brought upon an already impoverished country she thought: “Make it a game, and make it fun. Our lives are stressful enough!” We spend 3 billion hours playing online games so why not tap into that same same engaging, fun, motivating experience. But unlike the virtual world, this game is based on real social and environmental challenges, with outcomes that affect real people and real places.

November 2013: From devastation following super-typhoon Haiyan in the Philippines came the idea of Race4Good.

2010

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VIRTUAL PLAY WITH REAL REWARDSLeadership exercises tend to be geared towards corporate advancement, and virtual gaming is typically played for entertainment. Race4Good is taking the best that both have to offer and using those facets to affect real-world change in forgotten parts of our world. It's virtual gaming and leadership training with a real-world twist.

Virtual gaming is one of the fastest-growing, most lucrative industries. Psychologists equate its success to the deep emotional immersion that it creates, one that brings out the competitive nature of gamers and enables them to challenge themselves in new ways, rewarding players with level advancements and incentives. Tapping into those same aspects of human behaviour, Race4Good brings together teams from businesses in a dynamic virtual game to solve real-life obstacles facing challenged communities across the globe. Teams are encouraged to think differently, be bolder by developing a business plan using a ‘hand up’ approach, completing their plan in 21 days. Passionate, inspiring and courageous leaders race against each other for the opportunity to travel to the community and implement their winning plan.

The rewards extend far beyond the finish line The winning team is flown out to meet the community and see their plan brought to life. Participants experience what day-to-day life is like for a villager and make lasting memories in a part of the world that they may never have otherwise come across, with people that they may have otherwise never had the opportunity to meet.

The race itself not only rewards the winning team with that experience, but it helps foster accountability and teamwork amongst participating businesses, providing team members with a framework that they can then use to tackle any difficult challenge, whether it be at work or everyday life. But perhaps above all, the race teaches participants a valuable life lesson that when you pair innovation with heart, the result is true and long-lasting transformation.

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Business Rewards Employee Rewards Village Community Rewards

Boost productivity Boost confidence, energy and motivation

Provide an economic, social and environmental boost

Fast-track innovation Enhance cultural intelligence, interpersonal skills and learning agility

Restore hope for a stricken community

Strengthen corporate image and brand loyalty

Develop leadership and cross-cultural communication skills

Offer access to invaluable business acumen

Foster team building and positive employee engagement

Develop resilience, trust, courage, accountability and teamwork

Teach new skills and competencies

Contribute real and lasting value to society

Join Linda Cruse on the frontline

Affect long-term, sustainable change

“Accelerated, innovative leadership training that left an immediate, meaningful legacy.”– Mujeeb Khan, CEO, iTextiles

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Dynamic, passionate and creative, your stake in the game is to harness the ingenuity within. You'll be able to hone your business skills by thinking differently about challenging economic and environmental problems, and work with your fellow colleagues to develop a business plan that not only wins you a trip to the frontline, but rewards you with a life-changing experience which will give you a bigger view of the world and fresh insights to bring to the workplace.

Employee/Business Leader

YOUR ROLEIt takes a village. Well, a village plus forward-looking businesses, employees, judges and advisory panels. And you have a distinct role to play in it all.

Businesses with progressive thinking that are looking to attract and retain the best talent are leading the charge. You will be setting yourselves apart from the competition with this unique way of developing and challenging employees. Ultimately, you'll be investing in your greatest resource – your people.

EmployerYou have a leading role in academia, government, business, charity or another relevant sector and are considered an expert in your field. You will have travelled widely and support a business-led approach to solving a problem for a community in need. You will contribute your expertise to teams taking part in the race and help make a difference in a stricken community. You will be strategic, imaginative, creative and altruistic as you work across sectors with other leading business people.

Advisory Group/Judging Panel

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A winning solution is implemented: a bee-keeping initiative in earthquake-stricken Nepal

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RACE4GOOD (R4G) STEPSTo progress through the R4G programme, teams move strategically and purposefully around the game. They research their community, looking for obscure clues and those nuggets of information that can help them on their quest. The information provided to teams is deliberately incomplete, nothing is straightforward in this unfamiliar world. To thrive, teams must put their unique impact innovation engines to work.

Successful teams recognise and value the diversity, skills and experience of their team members and channel their combined energy into an important shared goal. They collaborate culturally and geographically, consider challenges through the eyes of another, retain client focus (in this case the villager) and work together to achieve the best solutions. Complex problems are carefully diagnosed and innovative solutions developed into a practical and inspirational business plan.

GET IN SHAPE

STEP

The Online Course: Prior to the Race, participants will work through the tailor-made interactive, five-week online course. This is your time to limber up, take notes and learn. Components of the course are designed to stretch, challenge and appeal to a range of learning styles and preferences, with weekly support, feedback and mentoring.

THE RACE: 21-DAY CHALLENGE

STEP

Time to compete: You will be stretched and challenged, and learn to thrive in an alien environment. Situational leadership skills are needed as you tackle critical real life issues. It’s going to be an emotional roller coaster. Pace yourself, keep focussed and use the energy from your team to take you over the finish line. Business plans are submitted before the clock strikes midnight on Day 21. A judging panel then reviews the plans and makes their decision. Winning teams travel to meet the community and work with local villagers to implement their plan.

MAINTAIN FITNESS

STEP

The finish line is just the beginning: This is the most critical phase of the R4G programme, where learning is integrated into day-to-day life. To help put your newly acquired skills to use, you'll have access to weekly recordings by business leaders who have worked alongside Linda, including Sir Richard Branson. Key themes within the R4G programme will be reviewed, enabling you to use the lessons learned to accelerate your personal and professional development.

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The race, from start to winner's podium to lifelong journey: the R4G programme is unlike anything you'll experience elsewhere. It's fun, it's competitive, and it's life-altering. So lace up and join us at the starting line!

THE RACE

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TURNING THE GAME INTO A GAME-CHANGERThe game turns into a game-changer when teams work successfully through a series of six critical steps:

Research and Brainstorm

Face the Challenges

Ask Questions

Get Feedback

Identify Issues

Review and Refine1

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Linda's Frontline Checklist

WEAR THEIR MOCCASINS: imagine yourself as a villager – the daily life, limitations, struggles, joys.

BE INQUISITIVE: don't be satisfied with the easy answer.

LISTEN UP: it takes careful questionning and careful listening.

DON'T ASSUME: assumptions can be dangerous when left unchecked.

LEARN FROM EVERYONE: ask as many people as you can for their ideas, advice, opinions.

FOLLOW YOUR INSTINCTS: don't be afraid to follow that gut instinct – it can lead to some pretty remarkable discoveries.

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“I would never have imagined that my professional expertise could have been so useful, applied in a vastly different environment to my day-to-day life. The

transformation I witnessed in the remote Himalayan community will stay with me forever. I saw families, who had no hope, empowered with a sustainable future,

confident that they could put food on the table and their children would be educated. Linda is an expert, an inspiration and a seamless facilitator. A must experience for

anyone who wants to feel that depth of sustainable contribution and far better than any traditional development training experience.”

– KAREN EMANUEL, Managing Director, Key Production , UK

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References1Charity Navigator, Giving Statistics, https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=422 https://www.quora.com/Globally-how-much-money-is-donated-to-charity-each-year

© Race4Good 2017. All rights reserved.

LET'S PLAY visit therace4good.com