COMPARITIVE STUDY OF

FACEBOOK AND TWITTER

• Facebook is social network connecting friends, family by allowing by

sharing photos, videos, updates, status and even instant chat.• Facebook headquarter is in Menlo Park, California.•Mark zukenberg along with Eduardo Saverin, Andrew McCollum,

Dustin Moskovitz and Chris Hughes founded facebook.•Mark zukenberg is the CEOand chairman of the facebook. Sheryl

Sandberg is the COO of company.• Facebook has more than 1.15 million users.• User Rating (552):• current rating is 3.78/5

• Twitter is an online social networking service that enables users to send and read short 140- character messages called "tweets"• Twitter Inc. is based in San Francisco and has more than 25

offices around the world• Twitter was created in March 2006 by Jack Dorse, Evan

Williams, Biz Stone and Noah Glass.• The SMS of the internet.• User rating 552• Current rating-3.78/5

“People say that Facebook is for connecting with the

people you went to school with and Twitter is for people you wished you had gone to

school with.”

FEATURES

Facebook: Friends, Fans, Wall, News Feed, Fan Pages, Groups, Apps, Live Chat, Likes, Photos, Videos, Text, Polls, Links, Status, Pokes, Gifts, Games, Messaging, Classified section, upload and download options and others

Twitter: Tweet, Retweet, Direct Messaging, Follow People & Trending Topics, Links, Photos, Videos

Mass Appeal

• Perhaps the biggest similarity between Facebook and Twitter is the enormous popularity of both social networks, not just for personal use but also for business uses. Facebook has over 1 billion users and receives visits from 167 million unique visitors each month, according to Envision Media 360. The average Facebook user spends about 12 minutes on the social network per session. Twitter reports more than 500 million users and processes 340 million tweets per day. The average Twitter user spends over a half hour per session.

Multimedia

Facebook and Twitter handle multimedia similarly. Facebook lets users upload and share videos and pictures, either directly through a Facebook update or via Facebook's photo-sharing app, Instagram. Twitter is similar -- you can tweet photos for your followers to see by uploading them right from your phone or computer and share videos with Twitter's latest Vine video app.

Business Building

• Facebook and Twitter have the potential to be viable business-building tools for your company. You can use Facebook to promote certain products, company news or promotions to clients and prospects that "like" your business page. Twitter is a great way to directly interact with your clients and prospects on a personal level. As you to rack up friends, followers, likes and retweets on either platform, you're building brand awareness and recognition

Facebook = Twitter1. Poke = Nudge2. Post Pictures = Twitpic and it tweets with a url to your picture3. Videos = Tweet tiny urls4. Share Links = Tweet tiny urls5. Tag pictures = @name callout a person to tag6. Comments = Reply to tweets7. See a shared link and share the link = RT (stronger endorsement by the user)8.Add link to feeds = Star favorite, you can also get back to your favorite tweets later.

9. Message = DM10. Private profiles = Closed updates approved by user11.Notification and feeds = Tweets12. Status updates = Tweets13. Facebook Apps – keep content fresh on Facebook with fun tools = Twitter Apps is evolving with array of tools to offer new ease of use for twitter

ADVERTISEMENTFACEBOOK : Advertising supported in the form of banner ads, referral marketing, casual games. There are 2million active Facebook advertisers. 75% of brands promote themselves on Facebook.

TWITTER: Advertising supported in the form of promoted tweets . Capture users who are talking about a brand through hashtag and Twitter handle analysis by targeting them with Promoted Tweets and Promoted Accounts aimed at driving engagement with brand advocates.

MOBILE AD REVENUE

INSTANT MESSAGINGMESSENGER

• Instantly reach the people in your life—for free. Messenger is just like texting, but you don't have to pay for every message. Not just for Facebook friends: Message people in your phone book and just enter a phone number to add a new contact.• Group chats• Photos and videos • Chat heads• Free calls

GAMES

• Facebook gamers now total 250 million users.• Facebook also announced that game installations at Facebook.com have increased

by 75 percent • To date there are more than 200 games on Facebook.com • at least 1 million monthly active users on each game.

Facebook : is mainly about social friendships, making connections with friends, family members, and other people. • to keep track of friends and their lives. Twitter, on the other hand, is more about real-time conversations• Other people can then see and respond to these tweets and input

their thoughts on the matter• Hence, people can have an ongoing discussion on the topic. • In fact, about 92% of activity and engagement with Tweets happen

within the first hour of that tweet.

Facebook : people see photos or posts and comment on it, then others respond to it in a couple of hours or days• conversation or comments can last up weeks or even months. • sometimes people come across pictures from years ago and still

comment on it. tweets are always here and now, they are important and relevant, they are instant.

• Twitter is often thought of as a news outlet due to the real time nature of the platform. • We tend to see shorter but more frequent posts on Twitter, with users

and brands often providing a running commentary on situations • For those wanting to post evergreen content, consider Facebook as

the medium as it is the outlet for on-going conversations

‘Real Life Friends’ vs. Connecting with Strangers

• Our Facebook is typically full of people we’ve met. Whether it’s an old school friend, a family member or somebody we met travelling and made a deal to keep in touch • Twitter, however, is less about ‘real life’ friendships. It’s perfectly

normal for users to connect with strangers. This makes Twitter a great platform to build influencer relationships.

Fun factsFacebook

• 600,000 hacking attempts are made to Facebook accounts every day• Smartphone users check Facebook 14 times a day• Several people have been murdered for unfriending someone on Facebook• Facebook is primarily blue because Mark Zuckerberg suffers red-green color

blindness• There are about 30 million dead people on Facebook• A third of all divorce filings of 2011 in the U.S. contained the

word "Facebook• 88% of Facebook users 'creep' ex-partners following a breakup, a study

found

Twitter• 10 tweets per second mention Starbucks• Barack Obama’s victory tweet was the most retweeted tweet ever

with more than 800K retweets• 69% of follows on Twitter are suggested by friends• Lady Gaga, Justin Bieber and Katy Perry have more Twitter followers

than the entire populations of Germany, Turkey, South Africa, Canada, Argentina and Egypt.• . McDonalds employs 10 people to run their Twitter account

FACEBOOK TWITTER NEITHER0

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