Comparing Newspapers Mort Buss. New York City Comparing Newspapers New York Times| USA Today | Erie Times-News New York City

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  • Comparing Newspapers Mort Buss
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  • New York City Comparing Newspapers New York Times| USA Today | Erie Times-News New York City
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  • The Times core purpose is to enhance society by creating, collecting, and distributing high-quality news, information and entertainment. New York Times A daily morning newspaper published in New York City, long the newspaper of record in the United States and one of the worlds great newspapers. Its strength is in its editorial excellence; it has never been the largest newspaper in terms of circulation.
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  • Awarded 128 Pulitzer Prizes and citations 2010 revenues of $2.4 billion Comparing Newspapers New York Times 2800 Employees 1997-First use of Color on the front page 1996 New York Times goes online Largest Newspaper on record: 1987--12 pounds--1,612 pages Established in 1851
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  • The New York Times Building 52 Stories Cost over $1 Billion 1.6-million-sq.-foot tower--Finished in 2007 The Times cost was about $604 to 624 million (They occupy floors 2 to 27) Co-owned in a condominium arrangement with developers Forest City Ratner Companies
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  • 50 Web Sites New York Times 18 Daily Newspapers
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  • Comparing Newspapers Hoefler Titling Font Designed and created by Hoefler & Frere-Jones
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  • February 9, 2011 Page 15
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  • Comparing Newspapers 1837 employees---McLean, VA USA Today circulation: 1.8 million-2011 Circulation 2010-1.3 million, overtaken by the Wall Street Journal (2.1 Mil) as the largest circulation newspaper in the U.S. Highest circulation: 3.6 mil during 2008. Daily readership of 3.3 million readers
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  • Print Sites 34 in the U.S., one in Hong Kong, one in London, one in Frankfurt, Germany, and one in Charleroi, Belgium. Pages The four sections of the newspaper are NEWS (A), MONEY (B), SPORTS (C) and LIFE (D). Advertising Rates Full-page b&w worldwide: $117,810, M-Th; $142,710, F Full-page four-color worldwide: $178,700, M-Th; $217,900, F (Weekend rates are higher, reflecting the weekend edition's larger circulation.) (USA Today Media Kit Press Room )
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  • Comparing Newspapers Daily circulation of about 56,124 and Sunday circulation of about 75,680 Founded as the Erie Daily Times on April 12, 1888 7 day home delivery + 7 day access to the eEdition--Only $16.95 per month eEdition 7 day subscription $9.95 per month eEdition Sunday subscription $5.39 per month eEdition 6 day subscription + Sunday home delivery $8.95 per month eEdition 5 day subscription + Saturday & Sunday home delivery $10.70 per month eEdition Sunday + 6 day home delivery $11.89 per month Workforce of 250 people, when they shutdown their press in a few months-200 people Times Publishing Company owns CyberInk, GoErie.com, Peacock Printing, Coaxial Cable In Edinboro and Cambridge Springs and weeklies in Cleveland and Louisville, Ky,
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  • International/World News Coverage Chart Topic/ObservationNew York TimesUSA TodayErie Times-News Typical Number of Pages 12 pages2-3 Pages1 Page, sometimes 2 Typical number of stories(not counting briefs) 17 Average Stories5 Average Stories4 Average Stories Briefs7 Average Briefs4 Average Briefs6 Average Briefs Front Page Coverage Always an International Story on the Front Page Usually a Front Page International Story Breaking National or World News only on Front Page Placement Pages 3-14, Page 1, Section A Page 1, Inside of Section A, Mixed with National News Back of section A or Inside of section A In-House Reporting or Associated Press Coverage Always use their own Reporters, Mix of AP and NYT Photographers Use their own Reporters, use AP Photography Use AP stories and AP Photography
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  • Comparing Newspapers New York Times : USA Today : Erie Times-News