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Compared to the average adult, high mileage drivers are:
0 20 40 60 80 100 120 140 160 180 200
100
177
157
140
138
119
Average Adult
• 19% more likely to own Toyotas
• 38% more likely to plan to buy a foreign car
• 40% more likely to plan to buy new
• 57% more likely to plan to pay $20,000 plus for next vehicle
• 77% more likely to pay $30,000 plus for next vehicle
Average income of high mileage drivers: $76,457Combined incomes of high mileage drivers: $75 Billion
MARKET INDEX = 100 $50,000 PLUS $75,000 PLUS $100,000 PLUS $150,000 PLUS
100
141 144 146133
High mileage drivers have the incomes to buy new cars. They are 33% - 46% more likely than the average adult to have high incomes.
High mileage drivers comprise a significant portion of those who plan to purchase a car
Target
Number of High Mileage Drivers Who
% of Category Who Are High
Mileage Drivers
PLAN BUY--WILL PAY $30,000 PLUS FOR NEXT VEHICLE 43,967 58%
PLAN BUY--WILL PAY $20,000 PLUS FOR NEXT VEHICLE 85,669 52%
PLAN BUY--NEW CAR/VAN/TRUCK/SUV 63,411 46%
PLAN BUY--FOREIGN CAR/VAN/TRUCK/SUV 66,775 45%
PLAN BUY--VAN/TRUCK/SUV 76,490 39%
Combining outdoor with late TV news increases reach from 50.8% to 72.8% of those who plan to buy a new vehicle
Strategic placement = maximum effectiveness at minimum cost