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Sales ManagementAssignment

Osama SohailL1F08BBAM2005

Submitted to

Prof. Khuram Hamid

Date: 19 Oct 2012

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University Of Central Punjab

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Compare the mission Statement of you university with the best and worse mission Statement in exhibit 1.1

Best - Dell“Dell’s mission is to be the most successful computer company in the world at delivering

the best in the world at delivering the best customer experience.”

Worse – Chick-Fil-A“Be America’s Best Quick-Service Restaurant.”

Mission Statement of UCP

"To provide quality education to the youth of our nation in a stimulating and conducive learning atmosphere by providing them with the intellectual and technological tools necessary to

meet the challenges of the future."

Assessment of UCP’s Mission Statement

Their mission statement is broad in scope. It is inspiring and identifies usefulness of schooling culture. Its service reveals that university is focusing more on learning practice rather than talking about academic or literature work. Mission Statement give details that the university is going to make this happen by providing technological advancements to the students in order to enhance their understanding. Their mission statement includes 5 out of 9 components which should be a part of a good mission statement. They are discussed below.

Identification of components

Product or Services: Excellence in quality education

Customer : Youth of this Nation

Self concept : Unified institution with conducive learning environment

Concern for survival, growth and profitability: Inspire the students to meet up the

challenges, hope and upcoming difficulties for a better future

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Technology: Technological advancements to be outreached to the youth of our nation

and serve the hi-tech needs of students

Missing components in this mission statement:

Market

Philosophy

Concern for Employees

Concern for Public image

Comparison of UCP’s mission statement with

Best - Dell“Dell’s mission is to be the most successful computer company in the world at delivering

the best in the world at delivering the best customer experience.”

Dell aims to create loyal customers by providing superior experience to customer at a great value. On the contrary UCP is more inspiring and it indicates that their customers are the “youth of their nation”. Dell’s statement speaks that they are committed to direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience. On the other hand UCP’s statement talks to deliver quality services by providing learning culture and technological tools.

Worse – Chick-Fil-A“Be America’s Best Quick-Service Restaurant.”

The mission statement of the Chick-fil-A restaurants is extremely short and vague. It does not describe how their objectives are going to be fulfilled. Comparing it with UCP’s mission statement it is broad in scope and largely explains how their objectives are going to be met. Chick-fil-A’s statement only reveals an identity that their customers are Americans. UCP’s statement notifies the usefulness of their service through learning practice.

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What are your goals for this semester’s class, using SMART format?

Goals1. I want to pass this class with a B+ grade.

SpecificThis objective particularly targets a detailed type of grade.

MeasureableIt is measureable because if i secure 8% out of 10% in project, 6-7% out of 10% in quizzes, 9% out of 10% in Assignments, 5-6% in Class Participation, 15% out of 20% in Midterm, 30% out of 40% in Final term, then i can achieve my goal.

AttainableThis objective is achievable but a matter of fact it is hard to achieve.

RealisticThis objective is reasonable and practical.

Time-specificThese objectives are to be attained in a time frame of 4 months.