Comparative Analysis of Toyota and Nissan

7/24/2019 Comparative Analysis of Toyota and Nissan

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Comparative analysis of Toyota and Nissan

Toyota-

Toyota Motor Corporationis a Japanese automotive manufacturer headquartered in Toyota

Aichi, Japan. In March 2014 the multinational corporation consisted of !,!"# employees$orld$ide and, as of %ovem&er 2014, is the t$elfth'lar(est company in the $orld &y

revenue. Toyota $as the lar(est automo&ile manufacturer in 2012 )&y production* ahead of

the +ols$a(en -roup and -eneral Motors. In July that year, the company reported the

production of its 200'millionth vehicle. Toyota is the $orlds first automo&ile manufacturer to

produce more than 10 million vehicles per year. It did so in 2012 accordin( to /IA and in

201 accordin( to company data as of July 2014, Toyota $as the lar(est listed company in

Japan &y maret capitaliation )$orth more than t$ice as much as 2'raned soft &an* and

&y revenue.

The company $as founded &y 3iichiro Toyoda in 1" as a spinoff from his fatherscompany Toyota Industries to create automo&iles. Three years earlier, in 14, $hile still a

department of Toyota Industries, it created its first product, the Type A en(ines, and, in 15,

its first passen(er car, the Toyota AA. Toyota Motor orporation produces vehicles under #

&rands, includin( the Toyota &rand, 6ino, 7e8us, 9an, and :cion. It also holds a #1.2;

stae in i 6eavy Industries, a #.; stae in Isuu, and a

0.2"; stae in Tesla, as $ell as >oint'ventures $ith t$o in hina )-A Toyota and :ichuan

=A? Toyota Motor, one in India )Toyota 3irlosar*, one in the ech 9epu&lic )T@A*,

alon( $ith several nonautomotive companies. TM is part of the Toyota -roup, one of the

lar(est con(lomerates in the $orld.

Nissan-

Nissan Motor Company Ltdusually shortened to Nissanis a Japanese multinational

automo&ile manufacturer headquartered in %ishi'u, Boohama, Japan.

:ince 1, %issan has &een part of the 9enaultC%issan Alliance, a partnership &et$een

%issan and =rench automaer 9enault. As of 201, 9enault holds a 4.4; votin( stae in

%issan, $hile %issan holds a 1#; non'votin( stae in 9enault. arlos -hosn serves as D/

of &oth companies.

%issan Motor sells its cars under the %issan, Infiniti,


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?hy $e have selected this topicF

?e have selected these 2 companies i.e. Toyota and %issan to analyse the

maret competition &et$een these 2 Japanese &rands and to compare them at$orld sta(e.

/&>ectives

To have an overvie$ of Automo&ile manufacturin( companies and

industry competition.

To (ain no$led(e a&out company operations and maret strate(ies of

Toyota and %issan.

To do a maret analysis and product analysis of Toyota and %issan.

To do comparative analysis of Toyota and %issan on &asis of products

offered, prices, dealers and retailers, &randin( and promotions.

Research Methodology

SECONDARY DATA-

Secondary data, is data collected by someone other than the

user. Common sources of secondary data for social science

include censuses, organisational records and data collectedthrough qualitative methodologies or qualitative research.

Primary data, by contrast, are collected by the investigator

conducting the research.

Secondary data analysis saves time that would otherwise be

spent collecting data and, particularly in the case of

quantitative data, provides larger and higher-quality databases

that would be unfeasible for any individual researcher to collecton their own. In addition, analysts of social and economic

change consider secondary data essential, since it is impossible

to conduct a new survey that can adequately capture past

change and/or developments.

We will be using secondary data-

Journals

!ournal "through #rench from $atin diurnalis, daily% has severalrelated meanings& a daily record of events or business' a


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private !ournal is usually referred to as a daily newspaper or

other periodical, in the literal sense of one published each day

many publications issued at stated intervals, such as academic

!ournals, or the record of the transactions of a society, are often

called !ournals. In academic use, a !ournal refers to a serious,scholarly publication that is peer-reviewed. non-scholarly

maga(ine written for an educated audience about an industry

or an area of professional activity is usually called a trade

maga(ine.

Toyota and Nissan Website

)ebsites will be used to collect information about products,

their variants, prices etc.

Research a!ers

*esearch paper may refer to&

cademic paper "also called scholarly paper%, which is

published in academic !ournals and contains original research

results or reviews e+isting results or show a totally new

invention.

erm paper, written by high school or college studentshesis or dissertation, a document submitted in support of a

candidature for a degree or professional qualication,

presenting the authors research and ndings

this categorical scheme. )e now tae for granted the periodic

table, yet it too descriptive research to devise it. 0escriptive

research generally precedes e+planatory research. #or

e+ample, over time the periodic table1s description of the

elements allowed scientists to e+plain chemical reaction andmae sound prediction when elements were combined.

Data Collection Tool"Techni#ue-

0ata will be collected by-

*esearch paper collection " 2 *esearch paper and

collecting already analy(ed data%

Collecting information from !ournals and already published

data.


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Collecting information about products, their variants,

prices etc.

$ariables

In this research we will be analy(ing consumer preference for

irtel on various bases and variables-

3n basis of Price 4ariable

3n basis of products and Services o5ered oyota and

6issan 3n basis of 7rand 4alue

3n 7asis of dvertising done

3n basis of vailability

9an of manufacturers &y production in 201GH

Ran

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Ran

%&rou! Country Total Cars 'C$ (C$

(ea)y

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Documents

Comparative Analysis of Toyota and Nissan