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Company Surge for
lead generation
For further information please contact Charles Crnoevich, Senior Director Sales and Success on +1 (646) 759 8928 or
email: [email protected]
Marketing challenge
B2B marketers have traditionally cast a wide net using basic
demographic and firmographic attributes to define their
audience. This broad approach often leads to unfocused
messages to appeal to as many companies as possible.
In an age where B2B buyers expect personalized engagement,
finding the right strategies and messages to break through the
noise is critical for driving qualified demand into the funnel.
However, marketers often lack the tools to help them narrow
down their target company lists and understand the messages
that resonate with them.
Company Surge for lead generation
Company Surge highlights the companies that are exhibiting
spikes in research activity for topics relevant to your products
or services compared to their historic baselines.
Using this data, B2B marketers can prioritize their target lists
with the knowledge of which companies are actively
interested in relevant topics and signaling buying intent.
Marketing messages can also focus on topics that are most
relevant to target companies.
A walk-thru of the solution:
© 2017 Bombora www.bombora.com/data @bomboradata
Log into the Bombora Interface at
surge.bombora.com or create a query from your
Bombora Salesforce integration.
Run a Company Surge report by selecting relevant
topics and ‘summary report’ as the output.
After downloading the report, find the companies
with a composite score above 60. These are
companies signaling a Surge in buying intent for your
product or service.
Focus on these companies for lead generation and
the corresponding topics can be used as a guide for
message and content creation.
