SECRET RIVER TRADING (PTY) Ltd T/A

COMPANY PROFILE

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Deep in the heart of Cape Town, near South Africa’s second busiest port, lies a factory. Spanning 2500m2, and featuring a testing lab, research and development centre, and a controlled storage and grinding area, this is no ordinary factory. This is the soul of Cafféluxe, the centre of all things aromatic and delicious, and the place where the coffee magic happens.

From bean to capsule to cup, every stage of the Cafféluxe process is carried out under this roof and between these walls, all overseen by our very own coffee-making experts.

We use the finest premium-grade beans sourced from countries such as Ethiopia, Kenya, Tanzania, Guatemala and Colombia. Our coffee is roasted and ground to perfection, ensuring that each individual capsule is filled, hermetically sealed, nitrogen flushed, tested, branded and packed as meticulously as possible. Each capsule is manufactured from food-safe materials, and the factory itself is Halaal and Kosher-certified, as well as FDA-compliant.

Every grain of Cafféluxe coffee is manufactured to world-class quality, taste and safety standards.

Proudly South African. At Cafféluxe it’s not just a phrase – it’s the philosophy we live by. It’s the process by which we ensure our coffee is manufactured to the highest grade possible, it’s the flavour that we pack into every one of our capsules, and it’s the sentiment that resonates so richly with every sip you take. Proudly exceptional, and proudly South African in every way.

Secret River Trading (Pty) Ltd.

INTERNATIONAL FLAVOUR. HOME-GROWN CRAFTSMANSHIP.

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The combina t ion o f qual i ty, cost ef fect iveness and f lex ib i l i ty un ique ly pos i t ion Caf fé luxe to ser v ice the g loba l co f fee market .

INTERNATIONAL CERTIFICATIONSBRC, IFS, HACCP – Food Safety, FDA Compliant, ISO 9001, Fairtrade, Rainforest Alliance, Kosher, Halaal, Eco-cert Organic, UTZ, FSSC 22000.

PRODUCTIONFLEXIBILITY

Small run linesLow cost Innovations

CUSTOMIZABLE PRODUCT

ContentsCapsulesPackaging

INTERNATIONALCERTIFICATIONS

BRC, IFS, HACCP, FDA, ISO,

Fairtrade, Ecocert, Kosher, Halaal

Bespoke Solutions forGlobal Markets

UNIQUELY POSITIONED TO MEET DIFFERING DEMANDS OF CONSUMERS AND CHANNEL PARTNERS ACROSS THE GLOBE.

CUSTOMIZABLE PRODUCT

CONTENTS Coffee, tea, hot chocolate, milk, kids powder range, machine cleaning products. CAPSULESCompostable, plastic.PACKAGING Boxes, sleeves, tins, tubes, doypacks, shippers.

PRODUCTION FLEXIBILITYMultiple small to medium run production lines.Low cost.

DISTINCTIVE COMPETENCE

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NESPRESSO® COMPATIBLE CAPSULESCaf fé luxe RangePr iva te Labe l

DOLCE GUSTO® COMPATIBLE CAPSULESCaf fé luxe S igna tureCaf fé luxe PodStarsCaf fé Ber ton i

GREEN COFFEE BEANSColombian, Gua temalan, Braz i l ian , Ind ian , Kenyan, E th iop ian , Ugandan, Tanzan ian

MACHINES & FROTHERS

ROASTED BEANS & GROUND COFFEEPremium, Spec ia l i t y, Organ ic

CONTENTS

PACKAGING LIDDING

CAPSULES

CoffeesTeasMi lkHot ChocolatePowders

Dolce Gusto®Nespresso®Compostable

Plast ic

BoxesSleevesDoypacksT insTubes

Alumin ium Foi lsCompostable Paper L idding

4 CORE ELEMENTS

PRODUCT RANGES

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OUR CAPSULE OFFERING

INDUSTRIAL COMPOSTABLE FULL OXYGEN BARRIER

NESPRESSO® COMPATIBLE

Our compostable capsules are made from a bio-sourced, plant-based material consisting mainly of vegetable fibers and starch which are all renewable.

We have gone further by replacing the conventional foil lid with a paper lid, thus making the entire capsule 100% industrial compostable.

Our compostable capsules are compliant with the stringent requirements of the EN 13432 standard with regards to chemical composition, disintegration, eco-toxicity and quality of the final compost. All of the materials used to create our unique capsules have been certified by Vinçotte and received the “OK Compost” certification.

In this way, Cafféluxe is doing their part to create coffee with a conscience, as well as capsules that don’t cost the earth.

The full oxygen barrier capsules have an exceptionally long shelf life. During production, the injection-molded capsule is provided with an EVOH layer by means of co-injection technology.

Thanks to the aluminum seal in the base of the capsule they are compatible with all popular brands of coffee machine. This ensures a reliable oxygen barrier which can be 100 % monitored. The extra benefit: a shelf life of up to 24 months.

The capsules also have the unique “diamond grid” sealing zone which ensures excellent sealing properties. Furthermore, the aluminum seal on the base of the injection-molded capsule facilitates perfect functionality in all Nespresso® compatible machines.

100% Compostible.(Meet the EN13432 standard)

Hermetically Sealed

CAPSULEBioplastic made from renewable resources (plants, cereals)

CAPSULEHigh performance capsule Manufactured with nitrogen injected advanced technology for freshness.Top foil for optimal piercing and extraction.

PATENTED DIAMOND GRIDEnsures capsule is perfectlysealed during extraction.LID

Natural kraft paper composedof plant material.Naturally degradable.

LIDFoil lid with high barrier levelensures freshness.

Closed capsule for fresher coffee.Reduces waste & CO² emission

Nitrogen Flushed

Aluminium, PVDC & BPA free.

KEY BENEFITS & FEATURES

KEY BENEFITS & FEATURES

CAPSULE COSTRUCTION CAPSULE COSTRUCTION

BPAFREE

N

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BRAZIL

COLOMBIAGUATEMALA

KENYAETHIOPIAUGANDATANZANIA

INDIA

OUR COFFEECOUNTRIES OF ORIGIN

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Cafféluxe has five channels to market – Retail, Private Label, Online, Direct Sales & Distributors.Each channel has a host of potential categories.

9%35%

11%

33%

12%

CAFFÉLUXE SALES

RETAIL

DISTRIBUTION

PRIVATE LABEL

ONLINE

DIRECT SALES

PRIVATE LABEL

Production of third party branded capsules for coffee roasters or consumer brands.Customers include: Amazon Café Vitessa (UK), Red Espresso (SA), Fine Coffee Club (UK), Morphy Richards (UK), Café Viante (USA), Carter Phillips (USA), Villa Café (Brazil), Lux Resorts (Mauritius), Wellness Warehouse (SA), Three African Sisters (Kenya), Terbodore (SA), Giovanni’s (SA), Mastertons (SA), JVD (Singapore), Real Coffee (Denmark).

DISTRIBUTORS

Customers include: IDEA (Japan), Safari Lounge (Kenya), Komnic & Frank (Namibia), Neo Foods (Mauritius), African Brands Company (Nigeria), Marom Moshe (Israel), African Business Solutions (DRC), Syycol (Ghana), Uprazeno (Czech Republic), Coffee Moca (Chile), Great Lakes Coffeee (Uganda), Atlas Ideno (Iran).

ONLINE

Sales of branded and private label capsules via online distribution channels.Customers include: Takealot (SA), Groupon (GLOBAL), Ocado (UK) Amazon (GLOBAL) and Laon Trading (China), Yuppiechef (SA).

Customers include: Pick n Pay (SA), Checkers (SA), Spar (SA), Dischem (SA), The Range (UK), E. Le Clerc (Reunion) and Denz (GER).

RETAIL

DISTRIBUTION CHANNELS

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SECRET RIVER TRADING (PTY) Ltd SA T/A

3 Printers WayMontague GardensCape Town, 7405

MICHAEL SACHAR+27 (0)21 460 0428+27 (0)83 537 3150

michael@caffeluxe.com

We look forward to hearing from you soon.Thank you.