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Page 1 Company Profile Ver4.0

Company Profile Ver4

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Page 1: Company Profile Ver4

Page 1

Company Profile Ver4.0

Page 2: Company Profile Ver4

Page 2

Agenda 1. Company Introduction

2. QRA Introduction

3. Fan RD Introduction

4. Thermal Dept. Introduction

5. Production Process & Plant tour

6. Q&A

Page 3: Company Profile Ver4

Page 3

1. Company Introduction

Page 4: Company Profile Ver4

Page 4

1978

Company Established with cable &car converter

DC brushlessfan introduced

1989 1994

Shenzhen fan plant(China)

Taiwan NationalAward

HYPRO bearingfan introduced

Taiwan Golden Jade Award

Taiwan Symbol of Excellence

Taiwan EliteAward

1998 1999 2003

Taiwan GoldenSymbol Of Excellence

Taipei Thermal RD center(Taiwan)

Shenzhen Thermal plant(China)

Time

Originally a cable & car converter producer

Dominant Taiwan supplier

Focus on the quality excellence strategy

Rev

enue

s(U

S$M

illio

n)

50

80

100

2004

120

30

Ping-Dung plant(Taiwan)

Expand the Capacityin China

Taiwan RisingStar Award

Kunsan fanplant(China)

FDB fanintroduced

Listed on TSE

Green partnerof Sony

WaterproofFan introduced

Embarked on globalization strategy

1-1. Company Milestone

Taipei fanRD center(Taiwan)

Kunsan fan Plant_DomesticSales (China)

Strategy Alliancewith Japanesecompany

2008

Czech fanPlant(Europe)

Page 5: Company Profile Ver4

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1-2. Capital / Sales

5.8 6.0 10.8 12.9 15.5 19.0 23.0 26.0 30.022 30 3556 65 70 80 90 100

0

50

100

150

1998 1999 2000 2001 2002 2003 2004E 2005E 2006E

Capital TurnoverUNIT:US$(Million)

Page 6: Company Profile Ver4

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Shenzhen

Hong Kong

Taipei

Kunsan

Bn Wijchen,Netherlands

HQRDProduction plantSales officeExpandable Sales office

Singapore

Ping-Dung

1-3. Global Operation Network

Germany

Czech

Japan

Korea

ADDA USA Los Angeles, Ca.

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1-4. Factory Status

200420021999199419981978Setup Year

ISO9001(2003)ISO9001(2002)ISO9002(1997)ISO9001(2002)

ISO9002(1994)ISO9001(1995)QS9000(2000)

ISO14001(2001)

Certification(Approved year)

Back-endAssembly

Front-end manufacturing

+ Back-end assembly

Back-endAssembly

Front-end manufacturing

+ Back-end assembly

N/ABack-endAssembly

Type of DC fan manufacturing

800K6 Lines

1,000K6 Lines

2,000K8 Lines

4,000K10 Lines

80K2 Lines

1,200K7 Lines

MonthlyCapacity

DC/AC FanDC/AC FanN/B FanCooler

DC FanCooler

Heat Sink

DC/AC FanVGA Fan

Thermal ModuleCooler

Mini DC FanN/B Fan

Products

5,000m212,000m25,500m29,600m21,000m21,750m2Plant Size

300400400160040300Employee

KunsanKunsanShenzhenShenzhenTaipeiPing-TungLocation

China#4China#3China#2China#1Taiwan#2Taiwan#1Factory

Capacity expand from 6,000K/M(2003) to 7,000K/M(2004)

Page 8: Company Profile Ver4

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Leveraging its mass production expertise, cost control management and China’s low labor cost (which is running at 1/8 of Taiwan’s), ADDA now operates the cost competitive fan plant in Shenzhen / Kunsan.

Coming from the same Chinese culture and language background, ADDA finds itself in an advantageous position running a successful China operation.

ADDA stands to reap the massive China market potential with its proprietary managerial know-how in China.

1-5. China Experience

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Flotherm

Thermal Test Data LoggerPressure Simulator

Wind TunnelHumi./Temp. Chamber

IR

A. Thermal R&D Lab (Taipei)

1-6. RD Equipment / System

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Wind Tunnel

B1. Fan R&D Lab (PingTong HQ)

Acoustic Chamber

A.F.D.C PROTEL Star-CD

CNC

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Balance system

FAN MTTF Burning system

OscilloscopeVibration testing system

PCB NC system Gauss test system

B2. Fan R&D Lab (PingTong HQ)

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C. Lab in Shenzhen (China)

Wind Tunnel Thermal Measure Device Mash Welder

Vibration Test Clip Force Measure Device Acoustic Chamber

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A. DC Brushless Fan

Dimension: From 15mm to 170mmVoltage: 5 / 12 / 24 / 48VDC(option)Application: IT,NB,OA,Network,Telecom.20/25/30/40/50/60/70/80/92/120mm

1-7. Products Introduction

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B. AC Brushless Fan

Dimension: From 80x25mm to 172x150mmVoltage: 110 / 220 VACApplication: Industry,Equipment,Power.Remark: Dual voltage (VAC220v VDC12v)

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C. DC Blower Fan

Dimension: From 20x07mm to 120x32mmVoltage: 5 / 12 / 24 / 48 VDC (option)Application: Server, NB, Instrument.

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D. VGA Cooler

FX 5700 Ultra Geforce Series

Radeon 9800Radeon 9200

FX 5900

Geforce SeriesRe:”NVIDIA”,”ATI” are trademarks or registered trademarks are the property of their respective owners.

Page 17: Company Profile Ver4

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2001Intel / B66-1INTEL P4-478

2001AMD / B53AMD Athlon XP

E. Desktop CPU Cooler

2002Intel / C60INTEL P4 -478

2002Intel / C68INTEL P4-478

2002Intel / C38INTEL P4 -478

2003Intel / E63INTEL P- 775

2002AMD / D20AMD Athlon XP

2003AMD / E32AMD Athlon 64

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F. Server solution

2002Intel / B81INTEL Prestonia

2002Intel / B80INTEL Prestonia

G. Mobile thermal module

2002INTEL Mobile P4

2002INTEL D/T P4-478

2003INTEL D/T P4-478

2003Intel / E83INTEL Nocona

2002INTEL Mobile Dothon

2003Intel / E83INTEL Prestonia

Page 19: Company Profile Ver4

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1-8. Market/Our customer

Xbox, PC Server, Copier, Printer, VGA card, Telcom

Microsoft, Dell, HP, Xerox, Nvidia, ComairRotron, ATI

ADDA USA

Network, Industry, Projector.

3 Com, Siemens, Infocus.Europe

PC, N/B,VGA card, SPS, Server, Projector , LCD-TV

Acer, Asus, GigaByte , MitacCompal, Wistron , MSI, BENQDelta, Lite-on, AVC, Quanta

Taiwan

Audio, Copier, Printer, Medical equipment,VGA, SPS, PC,PDP-TV,LCD-TV

Sony, Sharp ,Hitachi, Samsung, Founder Tech, LG, Creative Lab, Foxconn, Legend, NMB

Asia Pacific

Applied IndustryCustomerRegion

A. Main customers list

Page 20: Company Profile Ver4

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Code Items(1)CPU Cooler (2)NB Cooler (3)SPS (4)VGA Cooler (5)Disc Cooler (6)Case fan(7)UPS (8)Server Use

N

Industry

(1)Networking system (2)STB (3)Telecomm

(1)Copier (2)Printer (3)Fax Machine (4)Projector

(1)Equipment (2)Instrument(3)Power System(4) Automobile

(1)Console Game (2)Freezer(3)Oven(4)AV(5)Panel

Contents

Office Automation

NetworkingTelecomm

O

I

H Home Appliance

C Computer Industry

C

O

H

I

N

C 74%

I 13%N 2%

H 8%

O 3%

B. Sales breakdown by application

2003 Sales breakdown by fan application

Page 21: Company Profile Ver4

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2003-2004 Trend chart of product application segment(C-O-H-I-N)

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

2003Q1 2003Q2 2003Q3 2003Q4 2004Q1 2004Q2 2004Q3 2004Q4

Time

%

Computer(IT)

Non-IT

Office

Home

Industry

Network

75% 65%

25% 35%

B. Sales trend by fan application segment ADDA’s sales is increasing by the growing rate 15%. ADDA is expanding the sales of the non-Computer(Office,Home,Industry)

Page 22: Company Profile Ver4

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2002 V.S. 2003

C. Sales breakdown by geography

EU7%

USA16%

China6%

ASIA20%

TWN51%

EU8%

USA

27%

China6%

ASIA19%

TWN40%

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F.D.B Fan

(Fluid Dynamic Bearing)

Compound leaf fan structure design

NANO magnet bearing design

1Q’03 3Q’03 1Q’04 3Q’04 1Q’05 2Q’05 4Q’05

IP 55 Function Fan

(Waterproof)

PWM Fan

(Pulse Width Modulation)

Protective dirt fan design

Finished

1-9. Fan technology roadmap

Finished

Finished

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Page 8

BCG

?

Fax Copier

Industry

VGA Cooler

Game

Projector

Server

Notebook

LCD-TV , PDP-TV

CPU Cooler

SPS

Audio

Market share

Market G

rowth

High

Low

High

Low

Case fan

Current BCG location

Printer

0%-5%

5%-10%

10%-15%

15%-20%

20% above

Page 9

BCG

?

Fax Copier

Industry VGA CoolerGame

Projector

Server

Notebook

LCD-TV , PDP-TV

CPU Cooler

SPSAudio

Case fan

Printer

0%-5%

5%-10%

10%-15%

15%-20%

20% above

Will-be BCG location

Market share

Market G

rowth

High

Low

High

Low

1-10. Movement of Market segment

2004Q1-Q2

2004Q3-Q4

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Contact usADDA USA Sales Office1150 West Central Ave., Unit C, Brea , CA 92821, USA.Tel: 1-714-674-7920eMail : [email protected]

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Thank you

Any Question?